Advertising Vocabulary for English Learners

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    18/06/14 10:35Advertising Vocabulary for English Learners

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    Advertising Vocabulary

    This core vocabulary reference sheet provides key words and phrases for the

    advertising industry. This vocabulary can be used in English for specific purposes

    classes as a starting point for including vocabulary study relating to the advertisingindustry. Teachers are often not equipped with the exact English terminology

    required in very specific trade sectors. For this reason, core vocabulary sheets go a

    long way in helping teachers provide adequate materials for students with English for

    Specific Purposes needs.

    advertisement - ad

    advertiseradvertising - publicity

    advertising agency

    advertising agent

    advertising budget

    advertising campaign

    advertising columns

    advertising consultant

    advertising dealer

    advertising effectiveness

    advertising expenses

    advertising in the yellow pages

    advertising man - adman

    advertising manageradvertising media

    advertising planner

    advertising poster (GB) -

    advertising board (US)

    advertising rate

    advertising support

    advertising to sales ratioannouncement - press release

    brochure

    campaign briefingcampaign evaluation

    campaign testing

    campaign turnover

    caption

    cartoons

    to cast

    circulation

    classified

    advertisements

    to clip

    clipping agency

    close-up

    columncolumn width

    columnist

    commercial

    commercial break

    communication

    communication plan

    comparativeadvertising

    editor

    editorial advertisingeditorial article

    effective reach

    exhibitors' area

    feedback

    follow-on campaign

    follow-up campaign

    frame

    gag

    gatefold

    graphic designer

    graphics

    headline

    high-circulation weeklymagazine

    high circulation

    house agency

    house magazine

    household panel

    image

    in-store demoin-store promotion

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    art director

    audience

    audience composition

    average audience

    average circulationbillboards (GB) - hoardings (US)

    billsticking - billposting

    bleed page

    blow-up

    body copy - copy

    booklet

    brand image

    broadcasting

    market coverage

    mass advertising

    mass communication

    mass media - media

    media buyer

    media buying

    media buying agency

    media department

    media planner

    media planning

    media strategy

    merchandisingmisprint

    mural advertising

    neon sign

    news agency

    newsletter

    number of copies

    opinion leaders

    complimentary copy

    consumer acceptance

    consumer advertising

    consumer promotion

    copywritercorporate advertising

    corporate campaign

    creative department

    creativity

    cross advertising

    daily paper

    direct advertising

    door-to-door

    advertising

    economy size

    press release

    to promote

    promoter

    promotion

    promotional action

    promotional

    campaign

    promotional costs

    promotional support

    publisherpublishing

    radio commercial

    ratings

    readership

    to recall

    reportage

    sales incentive

    informative advertising

    insertion - advertisement

    inside cover

    jingle

    key-account managerlarge print run

    layout

    leaflet (GB) - folder (US)

    leit motiv

    lettering

    local advertising

    magazine circulation

    mail advertising

    subheading

    subliminal advertising

    subscriber

    subtitle

    support campaign

    supporting promotion

    tabloid

    tailor-made promotion

    target group

    tax on advertising

    technical magazine

    television audiencemeasurement (TAM)

    test campaign

    testimonial

    throwaway - flier

    tied-in advertising

    tied-in campaign

    total ratings

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    opinion maker

    opinion poll

    order card

    outdoor sign

    pay-offpeak time

    periodic

    pocket edition

    point of purchase advertising

    (POPA)

    point of sale material

    popularity rating - audience

    poster (GB) - board (US)

    posting

    press agent

    press cutting - clippings

    press office

    salesforce promotion

    script

    shop display

    shop sign

    shop windowshort

    short commercial

    sketch

    sky-writing

    slide

    slogan

    socio-economic

    groups

    to sponsor

    sponsor

    sponsorship

    spot

    storyboard

    strategic planning

    strengthening of the

    campaign

    trade journal

    trade magazine

    transfer (GB) - decal (US)

    transport advertising

    TV networkTV spot - commercial

    visual

    visual appeal

    visual proposal

    to visualize

    visualizer

    window-dresser

    window bill

    window display

    window streamer

    zapping