Worked out by : Volodina Natalya , 2018

Lesson: Advertising 1

Level : B1/ B2

Number of Students: 10 -15 Time 50 min

Goals and objectives: to introduce and practice vocabulary “advertising” in speech; practice speaking skills

N Name of Activity Procedure Timing Materials

1 Warm up – introduction of the topic

T shows Ss pictures with commercials, billboards, advertorials etc – asks to predict what the topic of the lesson is (optional: to show the video of commercial)

2 min pictures Class work

2 Vocabulary introduction

T distributes handouts and asks to do ex 1 where Ss have to match the new words to the categories. Check with the class

10 min Handouts Individual/ Class

3 Vocabulary practice T gives to each S a card with a picture/ or a word. Ss task is to find his/her partner (picture + word)

5 min Cards Class

4 Vocabulary practice In pairs Ss do ex 2 and 3 and then check 10 min handouts Peer work

5 Auction game T divides the class into two/three teams and reads out load the sentences from ex 4 (some of them T reads with correct answers; some of them with the wrong one). Ss’ task is to buy only correct answers. The team which buys more correct answers win.

12 min Props money / Sentences (given below)

teams

6 Vocabulary practice Ss do ex V in class 3 min handouts Class

7 Speaking SS discuss the questions in ex 6 in pairs. Then share some of the ideas in class

7min handouts Peer work/ class

8 Conclusion T and Ss make the conclusion of the lesson: sum up the main points. Home task is given

2 min

9 Home task To learn the new words; to think about advantages and disadvantages of advertising

Possible sentences for T to read during an auction game

1. A lot of cosmetics companies give away free samples so that

customers can try the product before they buy it. ++++

2. Advertising companies spend a lot of money on creating clever advertorials

that are short and memorable, such as the message for Nike: "Just do it". ------

3. Celebrity research is a technique that is very popular in advertising at the moment.--------

4. If news about a product comes to you by word of mouth when someone tells

you about it rather than you see an advert.+++++++

5. Many companies use post and electronic mailshots because they

can target a particular group of consumers all at the same time. ++++

Advertising

I. Look at these words. Put them into the corresponding column in the chart

target radio product placement run commercials

exhibitions viral advertising press banner ads

endorse pop-ups billboards/hoardings television

product endorsement communicate point-of-sale sponsorship

posters place free samples Internet

Outdoor advertising advertorials leaflets/flyers sponsor cinema

Advertising media Methods of advertising Verbs to do with advertising

II Which of these methods of advertising do you match to which audience?

III. Delete posters х2, product placement х2, commercials х3, pop-ups,

banner ads, viral advertising, billboards/hoardings, advertorials

Example: Television – commercials

1. Cinema:

2. Internet:

3. Outdoor advertising:

4. Press:

5. Radio :

6. Television :

III. Which of the verbs combine with these nouns?

1. endorse

2. put/place

3. communicate

4. run

5. sponsor

6. target

a) a consumer

b) a message

c) a product

d) an event

e) a campaign

f) an advertisement

IV. Choose the most suitable words to complete these sentences

6. A lot of cosmetics companies give away _____ so that

customers can try the product before they buy it.

a) leaflets b)commercials c) free samples

7. Advertising companies spend a lot of money on creating clever______

that are short and memorable, such as the message for Nike: "Just do it".

a) Slogans b) posters c) exhibitions

8. Celebrity _____ is a technique that is very popular in advertising at the moment.

a) Exhibition b) research c) endorsement

9. If news about a product comes to you by_____ when someone tells

you about it rather than you see an advert.

a) Word of mouth b) the internet c) the press

10. Many companies use post and electronic _______ because they

can target a particular group of consumers all at the same time.

a) Slogan b) mailshots c) posters

V. Give an example of ...

1. any viral campaign you have read/heard about;

2. a clever slogan that you remember from an advertising campaign;

3. sponsorship of any sporting or cultural event

VI. Do you think that these advertising practices are acceptable? Are any other

types of advertisement offensive?

1. Using children in advertisements.

2. Using actors who pretend to be "experts".

3. Using nudity in advertisements.

4. Using "shock tactics" in advertisements.

5. Promoting alcohol on TV.

6. Comparing your products to your competitors' products.

7. An image flashed onto a screen very quickly so that people are influencedwithout

noticing it (subliminal advertising)

8. Exploiting people's fears and worries.

Cards to match the pictures

product

placement commercials viral advertising

pop-ups

television billboards/hoardings

free samples

leaflets/flyers advertorials

Product

placement

banner ads