Purpose of advertising Why do companies advertise? Do
advertisers always tell the truth? Examples???
Slide 3
Advertising Media TV commercials Radio commercials Magazine ads
Newspaper ads BillboardsInternet
Slide 4
Points to Make The purpose of advertising is to sell products.
Many advertisers do not just give facts, but may exaggerate the
claims of their product in our to persuade people to buy their
product. On occasions, some advertisers may even be deliberately
deceptive
Slide 5
What is the target group? What is the stated message? What is
the implied message?
Slide 6
Advertising Techniques Celebrity Endorsement
Slide 7
Advertising Techniques VoiceofAuthority
Slide 8
Comparison Tests
Slide 9
Advertising Techniques Scientific Evidence (in combination with
celebrity endorsement)
Slide 10
Advertising Techniques Demonstrations Charmin vs. Other tolet
tissue Charmin vs. Other tolet tissue
