Advertising Creative Technical Specifications

Any questions please email: [email protected]

Advertising Creative Technical Specifications

Page 3 ClickTag Page 4 Default banners (300x250/728x90/120x600/160x600/300x600)Page 5 300x90 buttonPage 6 Leaderboard/Rectangle/Half-page expandable Page 7 Videobox (rectangle)Page 8 ScreenAd/ScreenAd autoscout24 Page 9 Overlayer/Overlayer autoscout24Page 10 FloorAdPage 11 Billboard (masthead)Page 12 Portrait (300x1050)Page 13 Filmstrip (300x600)Page 14 Interactive Half-page (video 300x600)Page 15 Default mobile ads/Ipad adsPage 16 Mobile interstitialPage 17 Mobile Rich-mediaPage 18 DEM Ipsoa & Newsletter Ipsoa/2nightPage 19 DEM Motociclismo/Automobilismo/Runnersworld & DEM Email.it

& Layout Customization (Skin) Doctissimo/TonightPage 20 Layout Customization (Skin): Tilllate/Milanodabere/WKI (Ipsoa+Teknoring+Altalex)Page 21 Layout Customization (Skin): Wiitalia/Crescebene/Comedi (Runnersworld/Automobilismo/

Motociclismo/Tennisitaliano/Ciclismo/Velaemotore/Armietiro/Menshealth)Page 22 Layout Customization (Skin): Buddhagaming/Riza/Lagravidanza/MeltyPage 23 Layout Customization (Skin): Stardoll/Miniclip/DarlinPage 24 Layout Customization (Skin): Network CPM/RTBPage 25 Autoscout24 BrandDay/Video BrandDay/SupersizePage 26 Autoscout24 Takeover (Fireplace/Skin)Page 27 InContent Video/Preroll Video

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ClickTag

These are the instructions how to implement a clickTag in your Flashbanner. With the introduction of Actionscript 3 the way a clickTag is implemented has changed. The use of Actionscript 2 clickTag in an Actionscript 3 enviroment won't work. With these instructions WebAds want to show you how to implement the clickTag in Actionscript 2 and 3.

Actionscript 2 – here you can find the instructions how to use the clickTags

on(release) { getURL(_root.clickTag, "_blank");}

Actionscript 3 - here you can find the instructions how to use the clickTagsfunction handleClick(mouseEvent:MouseEvent):void { var interactiveObject:InteractiveObject = mouseEvent.target as InteractiveObject; var li:LoaderInfo = LoaderInfo(interactiveObject.root.loaderInfo); var url:String = li.parameters.clickTag; if (url) { if (ExternalInterface.available) { try { var userAgent:String = ExternalInterface.call('function(){ return navigator.userAgent; }'); if (userAgent && userAgent.indexOf("MSIE") >= 0) { ExternalInterface.call('window.open', url, '_blank'); return; } } catch (e:Error) { // } } navigateToURL(new URLRequest(url), '_blank'); }}clickArea.addEventListener(MouseEvent.CLICK, handleClick);


Standard Ads

Size FormatsWeight

(KB)Other

Default Banners

Banner 728x90sky 120x600Sky 160x600Rectancle 300x250Half Page 300x600

HTML5/SWF + GIF/JPG (backup)

50 Sound must be user initiated

Any redirect acceptedRedirect


Standard Ads

Size FormatsWeight

(KB)Other

Button 300x90 Banner 300x90 GIF/JPG 30 -

Redirect not accepted, Impression tracker not accepted, clicktracker accepted

Redirect


Rich Media Ads

Size Formats Weight Other

Leaderboard Expandable

728x90 728x270HTML5/SWF + GIF/JPG

(backup)2.2 Mb

- Download Template- Redirect will be accepted- Sound must be user initiated- Expansion downwards

Mediamind, Weborama, Adperf, doubleclick, FlashtalkingRedirect accepted


Rectangle/Half Page Expandable

300x250 450x375300x600 450x600

HTML5/SWF + GIF/JPG(backup)

2.2 Mb

- 300x250 Download Template- 300x600 Download Template- Redirect will be accepted- Sound must be user initiated- Expansion to left


Rich Media Ads


Videobox 300x250 300x250HTML5/SWF + Flv

video2.2 Mb

- Download Template- Redirect will be accepted- Sound must be user initiated



Rich Media Ads


ScreenAd 728x90 + 640x450HTML5/SWF + GIF/JPG

(backup)

120 Kb 728x90 + 640x450

only,2.2 Mb

with video

- Download Template (Video possible)- Redirect will be accepted- Sound must be user initiated- Close button must be on layer



ScreenAd AUTOSCOUT24

728x90 + 400x400HTML5/SWF + GIF/JPG

(backup)

120 Kb 728x90 + 400x400

only,2.2 Mb

with video



Rich Media Ads


Overlayer 1x1 + 500x500HTML5/SWF + GIF/JPG

(backup)

80 Kb 500x500

only,2.2 Mb

with video




Overlayer AUTOSCOUT24

1x1 + 400x400HTML5/SWF + GIF/JPG

(backup)

80 Kb 400x400

only,2.2 Mb

with video



Rich Media Ads


Floor Ad 728x90 + floor adHTML5/SWF + GIF

(backup)2.2 Mb

- Download Template- Demo here- Redirect will be accepted

Mediamind, Weborama, doubleclickRedirect accepted


Rich Media Ads


Masthead/Billboard 970x250HTML5/SWF + GIF/JPG

(backup)100kb

-Video Accepted-We need a 970x250 standard banner (swf or image) .-Demo here-Demo here (with video)



Rich Media Ads


Portrait 300x1050HTML5/SWF + GIF/JPG

(backup)2.2Mb - Download Specs

Click for a preview Portrait format

Redirect Redirect not acceptedClicktracker and impression tracker allowed


Rich Media Ads


Filmstrip 300x600HTML5/SWF + GIF/JPG

(backup)2.2Mb - Download template


Click for a preview Filmstrip

Click for a preview Filmstrip with INPUT FORM


Rich Media Ads


Interactive Halfpage Video

300x600 - - See specs below

Click for a preview Interactive Halfpage Video format


Please send us following materials and Webads will make the creative (5/7 days required):

-HQ Videos (more than one video is possible)-All creative images available and Copy-PSD storyboard based on the below DEMO (PSD example here):


Mobile Ads


Mobile ads defaults

Network:320x50300x50----------------------Autoscout24:320x50 & 320x100----------------------Skyscanner:320x50

JPG/GIF 30 kb

-No impression tracker allowed-No flash banners allowed-Clicktracker allowed.-Rich media allowed, please contact account



Mobile ads iPad

Network:728x90300x250----------------------Autoscout24:664x90300x250----------------------Skyscanner:622x90300x250

JPG/GIF 30 kb

-No impression tracker allowed-No flash banners allowed-Clicktracker allowed.-Rich media allowed, please contact account


Mobile Ads



Mobile Interstitial 320x480 JPG/GIF 100 kb

-No impression tracker allowed-No flash banners allowed-Clicktracker allowed.


Mobile Ads


Mobile Video Expandable

320x50 - -• No impression tracker

allowed• Clicktracker allowed

What we need. Please send us:

- Youtube video URL or flv video (max 1 mb)- 320x50 + 300x50 gif/jpg ad inviting to click

Click for DEMO


Newsletter/Dem


DEM Ipsoa 500x500HTML (do not use

animated images!)100 kb

- No redirect- No impression tracker allowed- Clicktracker allowed- Provide SENDER & SUBJECT


Newsletter 2Night 160x200JPEG/GIF/PNG (do not

use animated images!)20 kb

- No redirect- No impression tracker allowed- Clicktracker allowed- Demo here


Newsletter Ipsoa 728x90 + 300x250JPG/GIF (do not use animated images!)

40 kb

- No redirect- No impression tracker allowed- Clicktracker allowed



DEM (Motociclismo, Automobilismo, Runnersworld)

500x500HTML (do not use




DEM Email.it 500x500HTML (do not use




Tonight Custom - - 200 kb

- Template- No redirect, no imps tracker- Click tracker allowed- We need the psd assets


Doctissimo Custom - - 200 kb

- Template + how to- No redirect, no imps tracker- Click tracker allowed- We need the psd and jpg assets


Layout Customization


Tilllate Custom - - 200 kb

- Template- 160x600 + 728x90 needed- No redirect, no imps tracker- Click tracker allowed


Milanodabere Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


Wolters Kluwer Custom

- - 200 kb

- Template Ipsoa & Altalex- Template altri siti WKI- No redirect, no imps tracker- Click tracker allowed- Please create two background using the different template




WIITALIA Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


COMEDI (Runnersworld, Automobilismo, Armietiro, Motociclismo, Velaemotore, Menshealth) Custom

- - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


Crescebene Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed




Buddhagaming Custom

- - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


Riza.it Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


Lagravidanza Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed


Melty Custom - - 200 kb

- Template- How to- No redirect, no imps tracker- Click tracker allowed




Stardoll Custom - - 200 kb

- Template + how to-guide (plese use both the psd files)

- No redirect, no imps tracker- Click tracker allowed


Miniclip Custom - - 140 kb

- Template- 300x250 is needed- No redirect, no imps tracker- Click tracker allowed


Darlin Custom - - 200 kb- Template- No redirect, no imps tracker- Click tracker allowed



CPM/RTB Custom - - -

- Template- HOW TO - QUICKGUIDE- Demo RTB Custom 1- Demo RTB Custom 2- Demo RTB Custom 3- No redirect, no imps tracker- Click tracker allowed

- We need also a standard 728x90- We need all the assets (psd, font, fla … )

- Any question about this ad, please send an mail to [email protected]



Autoscout24 BrandDays & Supersize


AUTOSCOUT24 Brand Days

822x90160x1000320x250

-50 kb

each swf

- Template- No redirect, no imps tracker- Click tracker allowed


AUTOSCOUT24 Video Brand Days

822x90160x1000320x250

Video Layer: 468x326

- -

- Template video brand days- Demo Video Brand Days- No redirect, no imps tracker- Click tracker allowed


AUTOSCOUT24 Supersize

822x90160x1000

-50kb each

size

- Template- Redirect allowed- Click tracker allowed


Autoscout24 HP Takeover (fireplace)


AUTOSCOUT24HP Takeover (fireplace)

- - -

- Template- HOW TO - QUICKGUIDE- Demo Takeover 1- Demo Takeover 2- No redirect, no imps tracker- Click tracker allowed- We need also a standard 728x90

- We need all the assets (psd, font, fla … )



InContent video Max 30 sec FLV/MP4/MOV 4Mb

- Demo InContent video 1- Demo InContent video 2- Demo InContent video 3- ClickTracker allowed- Impression tracker allowed- Redirect allowed- Video sizes are not important (you can send any type of video)

Lenght Formats Weight Other

Preroll Video Max 30 sec FLV 2Mb

- 16:9 format- Redirect allowed- Click tracker allowed- Impression tracker allowed

Video Ads

Documents

Advertising Creative Technical Specifications