February 2nd - 3rd , 2018

ADVANCEMENTS (ICESBA-2018)

ISBN: 978 -93- 83038- 54 -1

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Malla Reddy Engineering College for Women is a constituent College of Malla Reddy Group

of Institutions (MRGI) founded by Sri. Ch. Malla Reddy, an eminent educationalist and honourable Member of

Parliament from Malkajgiri Constituency, Telangana State, India. The Group has 12 Engineering Colleges

with 30,000 students, making MRGI the largest cluster of Institutions in Telangana, India. The MRGI is

conveniently situated 30 km from the International Airport, Hyderabad.

Malla Reddy Engineering College for Women is established in 2008, Accredited by NBA &

NAAC with 'A' Grade, Permanently Affiliated to JNTUH, Approved by AICTE, certified by ISO 9001:2015 and

has a strong vision of offering world class training to the promising engineers.

The college offers B.Tech Programmes in ECE, CSE, EEE & IT, M.Tech Programmes in

Embedded Systems & VLSI Design, Embedded Systems, Computer Science Engineering and Computer

Science and MBA. MRECW emphasizes on Application Oriented Teaching & Problem Based Solving. Since

the establishment of the college, it is known for academic excellence. In collaboration with Talent Sprints &

FACE Institutes, the College offers Pre Placement Training Programs, e-learning & Training, e-Assessment,

Career Connect and Industry Connect Programs. Most of the MRECW students were placed in reputed

MNCs like IBM, L&T IES, NTT Data, Delloite, Amazon & CapGemini. For the better prospects, the college

offers training to students for Prestigious Certifications like Business English Certification (Cambridge

University, UK), Microsoft, CISCO and Oracle Certification through Centre for Development of

Communication Skills, Microsoft Innovation Centre, CISCO Networking Academy and Oracle Corporation

respectively within the College Campus and also offers project based training programs for I, II, III & IV year

students in their fields of interest. College initiates and organizes International and National Conferences,

Workshops and Refresher Courses in the different Engineering disciplines to upgrade the knowledge of the

faculty members. The College has MOUs with IBM, Tech Mahindra, Zensar Technologies Ltd., for

internships, Technology Exchange Programmes and Placements. MRECW is always in the forefront in

organizing workshops on latest technologies like Android, Cadence Tools, MATLAB, Multisim and Robotics

to fill the gap between the Industry and Academia and also organizes Personality Development Programmes

in association with Vivekananda Institute of Human Excellence, Rama Krishna Math, Hyderabad. Students

established IEEE, IETE, ISTE, CSI & HMA Student chapters in each department under which they organize

National and State Level Technical & Management Symposia, Technical Quiz, Debate Competition, Group

Discussion & Mock interviews, Business quiz, Product Launch & Admaking and Young Manager Award etc.

to improve their technical skills and soft skills. MRECW also organizes standard events like Women's Day,

Engineer's Day, Teacher's Day, Annual Day, Graduation Day, etc.

The College provides online solutions to Teachers & Students of JNTUH & JNTUK Affiliated

Colleges through e-Learning Solutions and Two-Way HD Delivery Mechanism under JNTUH & Centre of

Excellence for e-Resource Development & Deployment under JNTUK in collaboration with Globerena

Center of Excellence. The College is Recognized Nodal Centre by Engineering Staff College of India (ESCI),

Institute of Engineers to Organize Workshops and also recognized nodal Centre by Regional Telecom

Training Centre (RTTC), BSNL Govt. of India in association with AICTE. The College also publishes the

Registered Journal "International Journal of Research in Signal Processing, Computing and

Communication-System Design (IJRSCSD) with an ISSN: 2395-3187.

· Accredited by NBA, AICTE, New Delhi.· Accredited by NAAC with 'A' Grade, UGC, Govt. of India.· ISO 9001:2015 Certified Institution.· Permanently Affiliated to JNTUH.· 2(f) & 12(B) Recognized under UGC Act 1956.· Ranked Eleventh among the top Engineering Colleges of Excellence by Competition

Success Review (CSR) 2015.th

· Received “Education Leadership Award” by 25 Business school affaire & Dewang Mehta National Educational Award.

· “Women in Education Award” received by the Principal, Dr Y. Madhavee Latha by Dewang Mehta National Educational Awards for being the inspiring woman in education.

· Received Engineering Educators Award from University of Bradford, U.K. · Technology Business Incubator (TBI) established in the field of Robotics, Internet of

things (IOT), and Cloud Computing & Big Data Analytics.· MOU with the University of New Orleans, Louisiana, USA. · MOU with International Technological University, Silicon Valley, USA· MOU with IBM, Tech Mahindra, Zensar Technologies Ltd., for internships,

Technology Exchange Programmes and Placements. st· Microsoft Innovation Centre-1 Women's Campus in India – started in the year 2013

· CISCO International Certification Authorized Centre-2012· Oracle Academic Partner for JAVA Certification.· Business English Certification (BEC) Centre, University of Cambridge, U.K. · · More than 1500 students are placed in Reputed MNCs during 2012-2017.· Life Member of ISTE since 2010.· Member of CSI & HMA

· Member of IEEE XPLORE DIGITAL LIBRARY, TASK, DELNET, BRITISH LIBRARY & JGATE

· IEEE, IETE, CSI & ISTE Student Chapters.· Examination Centre for GATE,TSEAMCET,APEAMCET,AIEEE,

TSGENCO, TSTRANSCO & BANK EXAMS.· Registered & Published International Journal of Research in Signal

Processing, Computing and Communication – System Design with ISSN: 2395-3187.

· Registered Alumni Association. · Authorized NSS Unit· MRECW Welfare Association· Established Robotic Centre of Excellence

Innovative Practices· National & International Conferences, Workshops & Refresher Courses.· LCD Projectors in every classroom to facilitate effective Teaching-

Learning.· Finishing School Training Programmes for Final Year Students for

technology enhancement.· Employability Enhancement Training Programmes for II, III & IV Year

Students.· Regular conduction of Mock Placement Drives for I, II, III and IV years.· Application Oriented Teaching· Inspiration Lectures by persons from Reputed Universities and Industries.· A-view online video lectures – Recognized centre by JNTUH· NPTEL Video Lectures.· Effective Student Seminars.· Mentoring and Counselling.

· Adoption of III year B.Tech Students-5 students per faculty for 100% Placement Success

st nd· Merit Scholarships for 1 & 2 Rank holders for all Departments.· Young Engineer Award for the Best Performers in Final Year. · Research & Development Cell for effective Research· Active Industry Institute Partnership Cell· Entrepreneurship Development Cell to Enhance Entrepreneurial Skills· Centre for Development Communication Skills(CDCS) for soft Skills

Enhancement · Global education and career counselling Centre to promote international

education· MRECW Incubation Centre –Business Established by students in the

Campus· Centre for Human Excellence in Association with Rama Krishna Matt,

Hyderabad · TCS Academic Interface Programme Centre · Annual College Newsletter- SANKETHA· Department Technical quarterly e-Magazines – Technitronix-ECE,

Infospark-CSE& IT, Elektor-EEE, Maniex-MBA

The Department of Master of Business Administration has an intake of 60, offering World Class Management Education to students. The Department is well equipped with state of art laboratories and classrooms with facilities like LCDs, OHP and other Audio-Video equipment for better transfer of knowledge. The Department is a member of Hyderabad Management Association (HMA) and has establ ished Management Student Associat ion- Powered Administration. These associations organize many student development activities like National Level Management Symposium – ELITE, State level Business Quiz Competition–BIZQUIZ, Young Manager Award, Product Launch, Ad-Making and Business Plan competitions regularly, every academic year. The Department organizes regular Student Seminar Sessions, Group Discussions, Business Quiz, Case Studies and Role-Plays of two hours each per week to enhance Management Skills and also offers Value Added Certification Course on Business English Certification through Center for Development of Communication Skills within the College Campus.

Entrepreneurship Development Cell (EDC)The Department has established Entrepreneurship Development Cell

th(EDC) on 10 April, 2012 with an objective to guide and support the young and enthusiastic students with entrepreneurial interests. The cell organizes Entrepreneurship Awareness Camps, Entrepreneurship Development Programmes, Faculty Development Programmes and Skill Development Programmes in the college, arranges interaction with entrepreneurs and creates a mentorship scheme for student entrepreneurs and guides and assists prospective entrepreneurs on various aspects such as preparing project reports, obtaining project approvals, loans and facilities from agencies of support system and information on technologies.

rd The 3 International Conference on Emerging Strategies for

Business Advancements (ICESBA-2018) is aimed to explore ongoing research in the streams of Finance, Marketing and Human Resource Management. Research is a pivotal factor in the sphere of academics and rapid business advancements. Finance, Marketing and Human Resource Management comprise wide range of state of the art areas like Derivatives Market, Investment Avenues, Innovative financial Strategies, Mergers, Acquisitions and Corporate Restructuring, Privatization and Disinvestment – Impact, Consumer Customization, E-Tailing, Innovative Marketing, Emerging Trends in Marketing Research, Work Life Balance, Conflict Management Strategies, Service Industry - HR Challenges and Women Entrepreneurship in Global Scenario which have exhibited rapid growth and have numerous and widespread applications. Sensing the need to interact with researchers working internationally in these areas, this International Conference is being organized to host the interchange of information, knowledge and ideas by bringing together innovative academicians, researchers and industry experts to join hands for research development.

ICESBA-18

Authors are requested to submit the research paper based on their original work in IEEE format. An abstract of the paper not exceeding 150 words and full paper not exceeding 4 pages should be sent to the organizing secretary indicating the names and address of the authors. Email your full paper to icesba3@gmail.com.

Papers accepted for Conference will be published in Conference Proceedings with ISBN: 978 -93- 83038- 54 -1

Paper accepted for Conference & Scopus Indexed Journal Publication will be published in Journal of Advanced Research in Dynamical and Control Systems (JARDCS) with ISSN 1943 - 023X

Maisammaguda, Dhulapally, Secunderabad - 500100Mobile: 91- 7799639977/9985824458Email ID: icesba3@gmail.com College Website: www.mallareddyecw.comConference Website: www.icesba.com

Foreign Delegates $24 $116 $12

Faculty / Ph. D Scholars/ Industry

Delegates/ PG ScholarsRs. 1500 Rs.7500 Rs.750

Participation certificates will be given to participants.

Category Conference Fee Scopus Indexed Participant Publication Fee

thFull Paper Submission last date : December 10 , 2017 Paper Acceptance for Conference /

thConference & Scopus Indexed Journal Publication : December 25 , 2017thRegistration on or before : December 30 , 2017

nd rdConference Dates : February 2 & 3 , 2018

Smt.

2018

Dr. Raja Mannar Badur, Professor of Business Management,

St. Theresa International Business School, HongKong, Thailand.

Dr. Amiya Bhaumik, Vice-Chancellor, Lincoln University College, Malaysia

Kingston University, U.S.A.Dr. Jessica Steve, Dr. Raymond Heart, Professor, Stanley University, Pitsburg, U.S.A.

Dr. K. Ravindra, Associate Professor, School of Management & Accounting,

College of Business and Economics, Hawassa University, Hawassa, Ethiopia. Dr. Desti Kannaiah, Professor of Management School of Business,

James Cooks University, Singapore.

Dr. B. Nimalathasan, Professor of Management Studies & Commerce,

University of Jaffna, Jaffna, Sri Lanka.

Dr. Steve Jackson, Professor, Queensland University, New Zealand.

Dr. Jenny Cockes, Professor, Kingsbridge University, Denmark.

Dr. Achintya Mahapatra, ,Associate Professor, Royal University of Bhutan Bhutan.

NATIONAL ADVISORY COMMITTEEDr. V. S. K. Reddy, Director, Academics, MRECW.

Dr. D. Raghurami Reddy, Dean, Academics, MRECW.

Mr. P. Raj Shekar, General Manager, Money n Mobiles, Hyderabad, Telangana.

Dr. K. Banerjee Rao, Associate Professor, Amity Global Business School, Hyderabad.

Dr. A. Sree Ram, Professor, Hyderabad Business School.

Dr. S. Suman Babu, Professor, Hyderabad Business School.

Dr. P.Venkata Rao, Professor, Simhapuri University.

Dr. J.Suresh Reddy, Assistant Professor, Mahatma Gandhi University.

Dr. T.Narayana Reddy, Professor, JNTUA , Ananthapur.

Dr. N. Sreekanth, Director, School of Electronics and Communication Engineering, MRECW

Dr. CVPR Prasad, Director, School of Information Technology, MRECW

Dr. T. S. Ghouse Basha,Director, R&D, ECE, MRECW

Dr. V. Vijayaraja,Director, Career Guidance Cell, MRECW

Dr. S. P. Ananda Raj, Director, R&D, CSE, MRECW

Dr. P. Manikandan, Director, IIPC, MRECW

Dr. S.Raj Kumar, Professor,ECE,MRECW

Dr. R.Ravi Kumar, Professor,EEE,MRECW·

Prof. K. S. Sharma, Director, Realtime Projects, MRECW

Prof. S. Babu Rao, Director, Student Affairs, MRECW

Mr. B. Amarnath Reddy, Associate Professor, Dept of MBA, MRECW

Mr. P. Sridhar, Associate Professor, Dept of MBA, MRECW

Mr. G. Mahesh, Assistant Professor, Dept of MBA, MRECW

Ms.K. Yamini Bhargavi, Assistant Professor, Dept of MBA, MRECW

Ms. B. Radhika, Assistant Professor, Dept of MBA, MRECW

Ms. S. Durga Devi, Assistant Professor, Dept of MBA, MRECW

Ms. M. Bhavana, Assistant Professor, Dept of MBA, MRECW

Mr. T. Sridhar, Assistant Professor, Dept of MBA, MRECW