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ADRIENNE’S CATERING

Adrienne's Catering

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  • ADRIENNES CATERING

  • Designed by Chelsea Jordan

  • CONTENTSMission StatementBranding StrategyLogo UsageLogo SpecificationsTypefacesColorTagline, Icon, and MotifsPhotographyPrint DesignStationaryEnvelopePoster and FlyerMenuPrint ApplicationUniformsVehicleMedia ApplicationWebsiteMobile AppCommercial StoryboardBuilding Design3D ModelInterior Design

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    3-45-67-8

    9-1011-1213-1415-2417-1819-2021-2223-2425-3027-2829-3031-4233-3637-4041-4243-4845-4647-48

  • 1MISSION STATEMENT

    Adriennes Caterings main goal is to guarantee client satisfaction with our exceptional food and hospitality services. Our customers needs are of the utmost importance. Our objective is to meet and exceed your expectations and help you enjoy an unforgettable event.

  • 2BRANDING STRATEGY

    Adriennes Catering is known for its style, class, and exceptional food. So our brandings main goal is to bring these aspects over into our design. Our design will have an overall modern and elegant aesthetic to it. All the branding elements will have a unified design to create a clear message to our viewers. We will use specific motifs, colors, and typography to evoke a clean and stylish nature. All of these aspects are intendend to insure that users think and feel an elegance when viewer or using our brand.

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    LOGO USAGE

    A. This is the main format of the logo.

    B. This displays the correct variations of the logo that may be used. -The icon can be used on its own -The name of the company can either be stacked or in a single line.

    C. All of these are examples of how the logo should not be used. -The typeface can not be changed. -The logo is not to be outlined, colored, or warped in any way.

  • 4ADRIENNES CATERING

    ADRIENNES CATERING

    Adriennes Catering

    ADRIENNES CATERING

    B.

    A.

    C.

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    LOGO SPECIFICATIONS

    These specifications illustrate the logos spacing, the black & white format, as well as the grayscale format.

  • 6ADRIENNES CATERING

    Spacing

    ADRIENNES CATERING

    ADRIENNES CATERING

    Black & White Grayscale

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    TYPEFACES

    Each typface was chosen carefully to resemble the characteristics of our brand. The typfaces are thin and light. This helps proved an elegant aesthetic to our design. Each typeface should be used appropriately with its specific purpose and category.

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    Champagne & Limousines-Used for header/titles in logo, website, app, ads, etc.

    1234567890 [email protected]#$%^&*ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

    Roboto-Used for tagline and captions, may be used for some body text.

    1234567890 [email protected]#$%^&*ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

    Helvetica Light-Used for descriptions and bodies of text.

    1234567890 [email protected]#$%^&*ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

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    COLOR

    Our brand will primarily work in black & white and grayscale. This gives our brand a clean and classical look and feel. It also allows the viewers to focus primarily on the rich photographs and information displayed in our design.

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    Black

    Dark Grey

    White

    RGB: 0, 0, 0 CMYK: 75, 68, 67, 90#000000

    RGB: 57, 56, 57 CMYK: 0, 0, 0, 93#393839

    RGB: 255, 255, 255 CMYK: 0, 0, 0, 0#FFFFFF

    RGB: 95, 96, 98CMYK: 0, 0, 0, 77

    #5F6062

    RGB: 128, 127, 131CMYK: 0, 2, 0, 60

    #807F83

    RGB: 161, 161, 161CMYK: 0, 1, 0, 43

    #A1A1A4

    RGB: 186, 188, 190CMYK: 0, 0, 0, 31

    #BABCBE

    RGB: 230, 231, 232CMYK: 0, 0, 0, 10

    #E6E7E8

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    TAGLINE, ICONS, & MOTIFS

    The tagline is exactly as stated. We serve to impress. Our food and services impress our clients and we want to bring that presence over into our branding.

    The icons have a very simplistic nature, but also have a universal meaning for viewers to easily navigate through our design, website, app, etc.

    Our brands motifs help create a unity to the modern and classy feel that we want to achieve. The swirl motif is used to bring elegance and class to our brand. The Black-Spot texture paired with the use of geometric shapes helps give the brand an overall modern aesthetic.

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    We serve to impress.

    A. Tagline

    B. Icons

    C. Motifs

    Home Plan Gallery Events More Settings Arrows

    Swirls Black-Spot Texture Geometric Shapes

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    PHOTOGRAPHY

    Photography is an important aspect to our brands identity. Since we are a catering company, we want our viewers to see our photographs and be immedietly interested in our food and service. We achieve this goal by using high contrast and saturated pictures of elegantly arranged meals.

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    PRINT DESIGN

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    STATIONERY

    The stationary are designed to be eye-catching, while also including our brands important elements such as the deep grays, swirl motif, and logo.

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    125 Oxford AvenueBuffalo, NY 14209716.259.7259www.aucatering.com

    ADRIENNES CATERING

    ADRIENNES CATERING

    We serve to impress.

    125 Oxford Avenue Buffalo, NY 14209

    716.259.7259www.aucatering.com

    Letterhead

    Business Card

    ADRIENNES CATERING

    Pen

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    ENVELOPE

    Similar to the stationary design, the design of the envelopes will portray our brands modern and elegant characteristics.

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    John Smith4917 Main AvenueBuffalo, NY 15925 ADRIENNES CATERING

    PLACE STAMP HERE

    Adriennes Catering125 Oxford AvenueBuffalo, NY 14209

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    EMAIL/WEB ADVERTISEMENTS

    Email advertisements will be used to send to previous customers as well as future customers. The web advertisements will be advertsed on food, catering, and service related sites. The design of these advertisements are intended to grab the viewers attention through its bright use of colors and photography. The information displayed will be short and concise in order to get our message across quick and clearly.

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    Email Advertisement

    ADRIENNES CATERING

    www.aucatering.com

    LET US CATER YOUR NEXT EVENT

    716.259.7259 www.aucatering.com [email protected]

    We serve to impress.

    Adriennes Catering will cook, deliver, set-up, and serve for any of your events.

    Web Advertisements

    ADRIENNES CATERING

    We serve to impress.

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    MENU

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    ADRIENNES CATERING

    Menu Cover

    LUNCHEON MENU

    TRAY PASSED HORS DOEUVRESYuba-Wrapped Sweet Pea Cannoli with Pickled Ramp Relish

    SPRING LAMB CALLETTEPommes Maxim, Remoulade, Pea Tendril and Pickled Shallot

    SPRING PEA SALADShaved Baby Carrots, Spring Squash, Pea Tendrils, and Hoop House Lettuces

    RISOTTO OF CARNAROLI RICEFava Beans, Roasted Mushrooms, Parmesan, Fried Parsley and Crispy Chicken

    NAVARIN OF SPRING LAMBPearl Onions, Peas, Marble Potatoes, and Baby Carrots

    STRAWBERRY VANILLA PARFAITStrawberry Rhubarb Gelee, Vanilla Panna Cotta and Strawberry Pearls

    SEARED CHICKENRoasted colorful New Potatoes, Pea Puree, Seared Chicken

    Sample Page

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    PRINT APPLICATION

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    UNIFORMS

    All of our staff will be provided with uniforms that will represent our brand by its use of color, logo, company name, and style. The chefs uniform will be available in mens and womens. The uniforms will be in all black. Our logo will wrap around the upper arm and our company name will be located on the front left chest. The chef hat will also have our logo wrapping around the side of it.

    Our set up crew will wear a black polo shirt. The logo will also wrap around the upper arm and our company name will be located on the front left chest.

    Our servers will be dressed in black vest and white dress shirt accompanied with a bowtie to embody our brands elegance. Servers will wear a small black pin with our logo on it.

    Each employee will be provided with an employee I.D. card with their photo, job title, employee number, and name.

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    ADRIENNES CATERING

    BRAD PARKERWAITEREMPLOYEE # 52621

    FULL-TIME

    Mens Chef Coat

    ADRIENNESCATERING

    ADRIENNESCATERING

    ADRIENNESCATERING

    Womens Chef Coat

    Server Vest Set Up Crews Polo

    Chef Hat

    Employee I.D. Card

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    VEHICLE

    The company vehicles will be used to deliver food/product to clients and venues. The catering vans will be all white with black accents. Our logo and company name will be written on the sides of the van, along with a black swirl motif along the edge of the driver and passenger doors. On the back of the van, our companies name will be listed on the bottom left door and a white transparent swirl motif will be on the back windows.

  • Company Vans

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    MEDIAAPPLICATION

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    WEBSITE

    The website will be a main way for users to learn more about our company and services. The home page displays our vibrant photographs for the user to scroll through. The about page will provide information about our services, as well as the history of our company. The menu page will allow users to scroll through our catering menus and will provide information about each one. The plan page is one of the most essential aspects of our website. This will let the user plan and arrange the exact details of their next event, including menu selection, occasion, number of guest, venue, etc. The reviews page will provide feedback from some of our clients and their experience. Lastly, the contact page will list our companies contact information.

    The design of the website will relate to our overall branding design by using geometric shapes, our signature fonts, vibrant photography, our black spot texture motif as the background, and modern design characteristics.

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    Home Page

    Contact: 716.259.7259 [email protected] 2009 Adriennes Catering. All rights reserved. Site Map | Privacy | Website by Chelsea Jordan

    We serve to impress.

    ADRIENNES CATERING HOME ABOUT MENUS PLAN REVIEWS CONTACT

    FOLLOW US SEARCH

    BreakfastLunchDinnerDessertCocktailWeddingSpecial Occasion

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    About Page

    ABOUT US

    Adriennes Catering Companies main goal is client satisfaction guaranteed; exceptional food and hospitality services. Our company is based on the belief that catering is personal. Our entire team is committed to meeting your needs. Adriennes Catering Company was founded in 2006 by Benay Legree-Robinson. Adriennes Catering Company embraces class, style and elegance for entertaining and exceptional food. Our Executive Chef Johnny Robinson has over 30 years

    experience as a chef in many of the nations exclusive restaurants and banquet facility. Let Adriennes Catering Company assist you with planning your next event. We work with many of the finest regional and national vendors and services and will assist you to make your event memorable. A selection of Venues, Event and Wedding Planners, Bakeries, Rental Companies, Stationary, Music, Flower/Floral Arrangements, Travel, and Accommodations are at your service.

    ADRIENNES CATERING HOME ABOUT MENUS PLAN REVIEWS CONTACT

    FOLLOW US SEARCH

    We serve to impress.

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    Wed love to hear from you! Please fill out this form with as much information as you can share and well get back to you. Thank you!

    [email protected]

    CONTACT US

    ADRIENNES CATERING HOME ABOUT MENUS PLAN REVIEWS CONTACT

    FOLLOW US SEARCH

    Adriennes Catering125 Oxford AvenueBuffalo, New York 14209

    Name

    Email

    Phone Number

    Questions/Comments:

    Contact Page

    We serve to impress.

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    MOBILE APP

    Our company will provide a mobile app to allow our customers to easily view our services and plan their next event. The apps features will include a home screen, picture gallery, events calendar, event planner, and more.

    *Available for iphone and android

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    App Icon

    The app icon will display our logo in white with a black background. This will allow the icon to stand out amongst the rest of the apps.

    Adriennes

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    Home Plan Gallery Events More

    HOME

    Welcome to ADRIENNES CATERING

    FEATURED DEAL

    CHOOSE COUNTRY CLUB OF BUFFALOAND GET 20% OFF CATERING SERVICES

    POPULAR

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    Home Screen

    The home screen will be the main page. It will show current deals, popular items, coupons, etc. Users will be able to click on each of these to get further information.

    Login

    ADRIENNESCATERING

    Register

    Loading Screen

    The loading screen will be the first screen viewers will see. It will include our name and

    logo, along with an option to register for an

    account or login to an existing account.

  • Home Plan Gallery More

    PLAN

    Events

    PICK A VENUE

    CHOOSE YOUR MENU

    SELECT A DATE

    NUMBER OF GUESTS

    PRICE RANGE

    BREAKFAST

    LUNCH

    DINNER

    DESSERT

    COCKTAIL

    WEDDING

    SPECIAL OCCASION

    BUILD YOUR OWN

    OCCASION

    MISCELLANEOUS

    Home Plan Gallery Events More

    GALLERY

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    Event Planner

    The event planner will allow users to plan

    every aspect of their next event. Users will

    be able to choose from a variety of options, including the date,

    venue, occasion, viewing/selecting

    different menus

    Gallery

    The photo gallery will include a wide range of photography displaying our events, famous dishes, food arrangements, venues, etc.

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    COMMERCIAL STORYBOARD

    Adriennes Catering commercial will focus solely on the food. The commercial will explore the process of our services, which includes the preparation, our chefs culinary skills, the beautiful presentation of the food, and ultimately the finished arrangement of all the dishes.

    The commercial will consist of short videos of each process. Each frame will fade in to the next. We will include our swirl motif by animating it to flow in around the pictures and into the next frame. Short captions of the processes will also be including on specific frames. Each caption will have a voice over. Towards the end of our commercial, our slogan will appear, then followed by the last frame with our company name, logo, and website.

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    ADRIENNES CATERING

    www.aucatering.com

    We serve to impress.

    PREPARED TO PERFECTION

    FINEST OF FOODS

    FIRST-RATE CHEFS1 2 3

    4 5 6

    7 8

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    BUILDING DESIGN

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    3D MODEL

    This is a 3D model portraying our companies exterior building. The appearance will consist of an off-white exterior. In addition, the front/top part of the building will be black with our companies name and logo in white. The overall building will have a very modern look to it, supported by a geometric structure. The use of black and white will also add to its modern features. The use of multiple large windows will allow the space to have plenty of natural light, as well as adding an openness to the space.

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    INTERIOR BUILDING

    The interior will compliment the exterior by mimicking its modern features. We will use sleek furniture and also use black and white accents. The reception desk will be the first thing customers view as they walk into our building, so the use of a clean and innovative design is a key element in portraying our brands identity. The meeting room will be one of the most frequently used room to meet with clients. This room will resemble our brand in its elegance and first class design. The kitchen is most important to our business, so it will be fully loaded with top of the line stainless steel appliances.

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    Receptionist Desk

    Stainless Steel Kitchen

    Meeting Room