A RESEARCH REPORT ON

Project report submitted for the partial fulfillment of the degree of MASTER OF BUSINESS ADMINSTRATION Session-2010-2012

Submitted to: Mr.Ansuman Singh (Lecturer)

Submitted by: Aditya Kumar Singh Roll No-4045

Faculty of Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P)

Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P)

CERTIFICATEThis is to certify that Aditya Kumar Singh , ROLL NO. 4005 is a Bonafide student of M.B.A 4th Sem (Session 2010-12). The Research project report entitled of TOSHIBA is done by him in partial fulfillment of award of Master of Business Administration from Faculty of Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P).

Mr. Ansuman Singh(Project Guide)

Mr. Ajay Diwedi (H.O.D. MBA)

Acknowledgement

I would like to take this opportunity to thank the following people who have directly or indirectly contributed towards the completion of this dissertation and without their help this in the present form would have not been possible. I am thankful to MR Ashish SIR for giving me opportunity to work on such a nice project as my project. Last but not the least my special thanks to my parents without their support my MBA course would not have been possible.

ADITYA KUMAR SINGH MBA IV SEMESTER

DECLARATION

I ADITYA KUMAR SINGH STUDENT OF INSTITUTE OF BUSSINES MANAGEMENT IN V.B.S PURVANCHAL UNIVERSITY JAUNPUR U.P). Batch 2010-2012, Here by declares that this research project work Entitled TOSHIBA. The institute and the guide are not liable for any kind of Misrepresentation in report. I understand that if the report is Found copied & or violation of IPR. My degree may be cancelled.

ADITYA KUMAR SINGH

PREFACE

Project report on Toshiba is a detailed Comprehensive study of the company. When business is involved, an experience counts a lot. Experience are an instrument, which lead towards succeed. Making project on Toshiba has been a pleasure. We take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report The study include introduction of Toshiba industry .the Toshiba group is Tokyo, Japan largest company or cheabol and the worlds second largest conglomerate, leading several industries in the world .it is composed of numerous international businesses, all united under the Toshiba brand, including Toshiba electronics, the worlds largest electronics company

Introduction The brief history of organization Analysis of vision and mission The structure of organization Product mix The strategies and plan being implemented by the organization New initiative Other significant feature Conclusion

Introduction

Toshiba, a world leader in high technology, is an integrated manufacturer of electrical and electronic products, which include: Information & communications equipment and systems - PC and other computer systems, storage devices, telecommunications equipment, social automation systems, medical electronics equipment, space related products, etc. Electronic components & materials - semiconductors, electron tubes, optoelectronic devices, liquid crystal display, batteries, printed circuits boards, etc. Power systems & industrial equipment - industrial apparatus, power generating plants, transportationequipment, elevators & escalators, etc.

Consumer products - video and digital home products, home appliances, etc. The company has a proud tradition of achievement. In more than 130 years of operation, Toshiba has recorded numerous firsts and made many valuable contributions to technology and society. The company is today the world's 10th largest integrated manufacturer of electric and electronic equipment, has over 190,708 employees worldwide, and enjoys annual Net Sales of over US$60 billion on a consolidated basis. Industry: Electrical and electronic products 2006 Net Sales: $60 billion (As of Mar 31, 2007) No. of employees: 190,708 (As of Mar 31, 2007) Headquarters: Tokyo, Japan Website: http://www.toshiba.co.jp/worldwide/

Company name Toshiba Trading Incorporated (TTI) Seavans N Bldg.16F, Headquarters 1-2-1, Shibaura, Minato-Ku, Tokyo 105-6791 Japan TEL:03-3457-2760 310 million yen (100% Capitalized by Toshiba Corporation) Capital January 1986 Established Takashi Hirooka President Employees Business Category Export, Import and Domestic Sales March 31 Fiscal Year Head Office of Sumitomo Mitsui Bank Shimbashi Commercial Banking Office Bankers of Bank of Tokyo Mitsubishi UFJ

The Brief History of OrganizationToshiba's early history has two strands: 1875 saw the establishment of Tanaka Seizo-sho (Tanaka Engineering Works), Japan's first manufacturer of telegraphic equipment. Its founder, Hisashige Tanaka (1799 - 1881), was well known from his youth for inventions that included mechanical dolls and a perpetual clock. Under the name Shibaura Seisaku-sho (Shibaura Engineering Works), his company became one of Japan's largest manufacturers of heavy electrical apparatus. In 1890, Hakunetsu-sha & Co., Ltd. was established as Japan's first plant for electric incandescent lamps. Subsequent diversification saw the company evolve as a manufacturer of consumer products. In 1899, the company was renamed Tokyo Denki (Tokyo Electric Co.). In 1939, these two companies, leaders in their respective fields, merged to form an integrated electric equipment manufacturer, Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.). The company was soon well known as 'Toshiba,' which became its official name in 1978.

The first, Tanaka Seisakusho (Tanaka Engineering Works), was Japan's first manufacturer of telegraph equipment and was established by Tanaka Hisashige in 1875. In 1904, its name was changed to Shibaura Seisakusho (Shibaura Engineering Works). Through the first part of the 20th century Shibaura Engineering Works became a major manufacturer of heavy electrical machinery as Japan modernized during the Meiji Era and became a world industrial power. The second company, Hakunetsusha, was established in 1890 and was Japan's first producer of incandescent electric lamps. It diversified into the manufacture of other consumer products and in 1899 was renamed Tokyo Denki (Tokyo Electric). The merger in 1939 of Shibaura Seisakusho and Tokyo Denki created a new company called Tokyo Shibaura Denki (Tokyo Shibaura Electric) . It was soon nicknamed Toshiba, but it was not until 1978 that the company was officially renamed Toshiba Corporation. The group expanded strongly, both by internal growth and by acquisitions, buying heavy engineering and primary industry firms in the 1940s and 1950s and then spinning off subsidiaries in the 1970s and beyond. Groups created include Toshiba EMI (1960), Toshiba International Corporation (1970's) Toshiba Electrical Equipment (1974), Toshiba Chemical (1974), Toshiba Lighting and Technology (1989), Toshiba America Information Systems (1989) and Toshiba Carrier Corporation (1999). Toshiba is responsible for a number of Japanese firsts, including radar (1942), the TAC digital computer (1954), transistor television and microwave oven (1959), color video phone (1971), Japanese word processor (1978), MRI system (1982), laptop personal computer (1986), NAND EEPROM (1991), DVD (1995), the Libretto sub-notebook personal computer (1996) and HD DVD (2005). In 1977, Toshiba merged with the Brazilian company Semp (Sociedade Eletromercantil Paulista), forming Semp Toshiba. In 1987, Tocibai Machine, a subsidiary of Toshiba, was accused of illegally selling CNC milling machines used to produce very quiet submarine propellers to the Soviet Union in violation of the CoCom agreement, an international embargo on certain countries to COMECON countries. The Toshiba-Kongsberg scandal involved a subsidiary of Toshiba and the Norwegian company Kongsberg Vaapenfabrikk. The incident strained relations between the United States and Japan, and resulted in the arrest and prosecution of two senior executives, as well as the imposition of sanctions on the company by both countries.[5] The US had always relied on the fact that the Soviets had noisy boats, so technology that would make the USSR's submarines harder to detect created a significant threat to America's security. Senator John Heinz of Pennsylvania said "What Toshiba and Kongsberg did was ransom the security of the United States for $517 million."

21st century

Toshibas logo on one of the screens in Times Square, displaying the start of 2012.In 2001, Toshiba signed a contract with Orion Electric, one of the world's largest OEM consumer video electronic makers and suppliers, to manufacture and supply finished consumer TV and video products for Toshiba to meet the increasing demand for the North American market. The contract ended in 2008, ending 7 years of OEM production with Orion. In December 2004, Toshiba quietly announced it would discontinue manufacturing traditional in-house cathode ray tube (CRT) televisions. In 2006, Toshiba terminated production of in-house plasma TVs. To ensure its future competitiveness in the flat-panel digital television and display market, Toshiba has made a considerable investment in a new kind of display technology called SED. Before World War II, Toshiba was a member of the Mitsui Group zaibatsu (familycontrolled vertical monopoly). Today Toshiba is a member of the Mitsuikeiretsu (a set of companies with interlocking business relationships and shareholdings), and still has preferential arrangements with Mitsui Bank and the other members of the keiretsu. Membership in a keiretsu has traditionally meant loyalty, both corporate and private, to other members of the keiretsu or allied keiretsu. This loyalty can extend as far as the beer the employees consume, which in Toshiba's case is Asahi. In July 2005, BNFL confirmed it planned to sell Westinghouse Electric Company, then estimated to be worth $1.8bn (1bn). The bid attracted interest from several companies including Toshiba, General Electric and Mitsubishi Heavy Industries and when the Financial Times reported on January 23, 2006 that Toshiba had won the bid, it valued the company's offer at $5bn (2.8bn). The sale of Westinghouse by the Government of the United Kingdom surprised many industry experts, who questioned the wisdom of selling one of the world's largest producers of nuclear reactors shortly before the market for nuclear power was expected to grow substantially; China, the United States and the United Kingdom are all expected to invest heavily in nuclear power.The acquisition ofWestinghouse for $5.4bn was completed on October 17, 2006, with Toshiba obtaining a 77% share, and partners The Shaw Group a 20% share and Ishikawajima-Harima Heavy Industries Co. Ltd. a 3% share. In late 2007, Toshiba's logo replaced the former Discover Card logo on one of the screens atop One Times Square. It displays the iconic sixty second New Year's countdown on its screen, as well as messages, greetings, and advertisements for the company. In January 2009, Toshiba acquired the HDD business of Fujitsu. Toshiba also manufactures small home appliances, most notably fully automatic digital rice cookers.

1875 -

1875

Hisashige Tanaka opened a telegraph equipment factory in Shimbashi, Tokyo. Kurume board of education

1890

Ichisuke Fujioka and Shoichi Miyoshi established Hakunetsu-sha & Co., Ltd. in Kyobashi, Tokyo. Manufactured Japan's first electric incandescent light bulbs.

1894

Produced Japan's first waterwheel power generators (60 kW). Manufactured Japan's first electric fans.

1895 Produced Japan's first induction motors.

1900 1915 Manufactured Japan's first X-ray tubes. 1919 Produced Japan's first radio transmission tubes. 1921 Invented the "double coil electric bulb," one of the six great inventions in bulb technology. 1924 Started trial manufacture of cathode-ray tubes. Manufactured Japan's first radio receivers.

1925 1930 Manufactured Japan's first electric washing machines and refrigerators.

1931 Released Japan's first vacuum cleaners. 1936 Completed Japan's first 150kilowatt broadcast transmitter for NHK. 1939 Tokyo Electric Company merged with Shibaura Engineering Works Co., Ltd. and established Tokyo Shibaura Electric Co., Ltd.

1940 Manufactured Japan's first fluorescent lamps. 1942 Completed Japan's first radars. 1949 Completed Japan's first 1,500A-1,000kilowatt unipolar mercury rectifiers.

1950 1952 Completed Japan's first TV broadcast transmitters and TV microwave relay system. 1953 Manufactured Japan's first 72,500 kVA umbrella type waterwheel generators. 1955 Released Japan's first electric rice cookers. Completed aurora radars for Antarctic observation and radars to observe scattering 1957 phenomena. 1959 Developed Japan's first transistorized televisions. Developed Japan's first microwave ovens.

Completed Japan's first 12,500kW nuclear power turbine 1963 generators. Developed transmitters for satellite communications. Completed one of the world's largest centralized remote-control monitoring systems at 1964 electricity substations for Tokaido Shinkansen bullet trains. 1967 Completed the world's first automatic zip code reader. 1968 Developed a 100,000 gauss superconducting magnet, the most powerful in Japan. 1970 Developed the world's first color video phone. 1971 Released the world's first expanded IC color TV. Completed Japan's first 700,000kilowatt turbine generator. 1972 Released the world's first color TV with black stripe-type cathode-ray tubes.

1975 1975 Celebrated 100th anniversary. Completed 1-million kilowatt turbine generator, the largest in Japan. Launched medium-sized experimental broadcast satellite, Yuri. 1978

Released the first Japanese word processor.

1979 Completed world's first optical-disc based data filing systems. 1982 Developed Japan's first Magnetic Resonance Imaging systems (MRI).

1983 Commercialized the world's first OCR technology able to read Chinese characters. Completed new head office Toshiba Building. 1984 Started operation of experimental 50kilowatt fuel cell power plant, the largest in Japan. Developed Japan's first transceiver device for HDTV systems. Developed 1-megabit CMOS DRAM. Developed superconducting MRI systems. 1985 Introduced world's first laptop personal computers.

1986 Developed 4-megabit dynamic RAM. 1988 Developed 16-megabit dynamic RAM. 1989 Introduced notebook personal computer, Dynabook.

1990 1991 1992 Developed the world's first 4-megabit NAND-type Electrically Erasable and Programmable Read-only Memory (EEPROM). Developed the world's first 16-megabit NAND-type EEPROM.

Developed technology to turn chlorine-based plastics into fuel oil. Produced prototype product of the world's smallest MOS transistor, with a gate length of 1993 0.04 microns. 1994 Introduced the sub-notebook personal computer, Dynabook SS. Began commercial production of Microfilter Cathode-ray tubes, the world's first CRT with a filter incorporating the three primary colors. 1995 Developed high-density optical disc, DVD. DVD standardized. Introduced the mini-notebook personal computer, Libretto. 1996 Introduced DVD video players and DVD-ROM drives. Commercialized DVD player in Japan. 1997 Introduced pocket size mobile communicator with build-in PHS, GENIO. Manufactured flat TV, FACE. Developed the world's first MPEG 4 graphical data compression and expansion LSI. Introduced in-house company system. 1999 Launched the world's quietest MRI. 1998

Spun off Air Conditioning Equipment Division to a joint venture company with Carrier, Toshiba Carrier Corporation.

2000 Celebrated 125th anniversary. Manufactured BS digital TVs. 2001 Commercialized the world's first HDD & DVD video recorder. Developed the world's first networked home appliances. 2002 Developed the world's first 65-nanometer (nm) CMOS process technology for embedded DRAM system LSIs. Introduced a 2-gigabit (Gb) single-die NAND flash memory. Introduced to Japan a high-definition TV upgradable to receive terrestrial digital 2003 broadcasts. Adopted the "Company with Commitees" system. Joined United Nation's Global Compact. Introduced a 4-gigabit (Gb) single-die NAND flash memory. 2004 Developed SED (Surface-conduction Electron-emitter Display), the next-generation flat panel display, with Canon Inc. Developed 8-gigabit NAND flash memory chip, using 70nm process technology, with SanDisk. 2005 Announced details of Cell Broadband Engine, co-developed with IBM, Sony Corporation, and Sony Computer Entertainment Inc. Announced the world's first HD DVD players and recorders, and AV notebook PC with HD 2006 DVD drive. Acquired Westinghouse's nuclear power business. 2000 Developed 320-slice Dynamic Volume CT system that can capture 2007 complete images of the heart or brain in only one rotation. Achieved cumulative sales of 60 million notebook PCs. Power plant monitoring and control systems inducted into Carnegie Mellon University's 2008 Software Hall of Fame. Released the CELL REGZA 55X1, the world's first LCD TV integrating the Cell Broadband 2009 EngineTM. 2010 Commercialized the world's first 3D LCD TV not requiring dedicated glasses.

Analysis of Vision and missionToshibas VisionNowadays, global economy is very unstable. It has a lot of challenges, but it also brings many opportunities. The increase in buyer power and needs such as energy, water and food, the importance of high quality healthcare and education and last but not least, the global warming has become an urgent problem. Toshiba has to create its business strategies and new products according to those trends just as Mr. Noriko Sasaki Director, President and CEO of Toshiba said: To take maximum advantage of these trends, Toshiba Group will demonstrate our creative powers of imagination backed up by our prowess in sensitively reading the trends of the times and use them to create the technologies, products and services that will help society overcome the critical problems of today and tomorrow. That is why one of the newest products of Toshiba is the Incredible Pen, a tool for education which can help children learn English better. The Incredible Pen can pronounce a word describe the picture you show it.

Toshibas missionWith so many changes in the market, Toshiba is trying to become the leading company electric/electronics manufacturing with strong global competitive power, stable capital and business. Toshiba wants to secure more markets, gets influence in more fields, therefor attains higher profit. The mission of Toshiba Surveillance and IP Video Products Group is to provide superior technology and value in surveillance imaging solutions to its customers and to move the CCTV industry forward by consistently introducing innovative products into the marketplace. To meet this commitment, the Toshiba Corporation invests billions of dollars annually into an aggressive research and development program that is the model for the electronics industry. The newest technologies, including the cutting edge of digital video, are being incorporated into the components the CCTV market wants mosthigh-resolution color and black and white cameras, time-lapse video recorders, and dependable video monitors. The ability to consistently deliver innovative products and responsive services is the result of a steadfast commitment to total quality on the part of all employees and suppliers

The Structure of Organisition

Senior ManagementDirectorsChairman of the Board of Director: Atsutoshi Nishida

Directors ( serves concurrently as Executive Officer ): Norio Sasaki Masashi Muromachi Hidejiro Shimomitsu Hisao Tanaka Hideo Kitamura Makoto Kubo Toshiharu Watanabe Fumio Muraoka Hiroshi Horioka

Outside Directors: Hiroshi Hirabayashi Takeshi Sasaki Takeo Kosugi

Executive OfficersRepresentative Executive Officer President and Chief Executive Officer: Representative Executive Officers Corporate Senior Executive Vice Presidents: Masashi Muromachi Hidejiro Shimomitsu Hisao Tanaka Hideo Kitamura Representative Executive Officer Corporate Executive Vice President: Executive Officers Corporate Executive Vice Presidents: Yoshihide Fujii Shozo Saito Toshiharu Watanabe Yasuharu Igarashi Akira Sudo Executive Officers Corporate Senior Vice Presidents: Kazuyoshi Yamamori Kiyoshi Kobayashi Toshio Masaki Masaaki Oosumi Shoji Yoshioka Hiroshi Saito Shigenori Shiga Masayasu Toyohara Makoto Kubo Norio Sasaki

Executive Officers Corporate Vice Presidents:

Koji Iwama Masakazu Kakumu Yasuhiro Shimura Munehiko Tsuchiya Masazumi Yoshioka Hiroshi Igashira Hironobu Nishikori Makoto Hideshima Teruo Kiriyama Osamu Maekawa Yasuo Naruke Shigenori Tokumitsu Naoki Takenaka Kiyoshi Okamura Takeshi YokotaFumiaki Ushio

Digital Products & Services CompanyPresident and CEO: Executive Vice President: Executive Vice President: Masaaki Oosumi - Executive Officer, Corporate Senior Vice President Shigenori Tokumitsu - Executive Officer, Corporate Vice President Hidehito Murato

Semiconductor & Storage Products CompanyPresident and CEO: Executive Vice President: Executive Vice President: Executive Vice President: Kiyoshi Kobayashi - Executive Officer, Corporate Senior Vice President Masakazu Kakumu - Executive Officer, Corporate Vice President Hironobu Nishikori - Executive Officer, Corporate Vice President Makoto Hideshima - Executive Officer, Corporate Vice President

Power Systems CompanyPresident and CEO: Executive Vice President: Yasuharu Igarashi - Executive Officer, Corporate Executive Vice President Shigenori Shiga - Executive Officer, Corporate Senior Vice President

Social Infrastructure Systems CompanyPresident and CEO: Executive Vice President: Executive Vice President: Toshio Masaki - Executive Officer, Corporate Senior Vice President Munehiko Tsuchiya - Executive Officer, Corporate Vice President Yasunobu Eimoto

Product Mix

Toshiba Consumer Electronics Holdings CorporationThe spirit of innovation that inspired Toshiba to introduce Japans first refrigerator, washing machine and vacuum cleaner 80 years ago still drives the Company and its restless creativity. We continue to be a source of products and services that harness cutting-edge technology to transform society and lifestyles. To offer just one example, Toshiba was the first Japanese company to commercialize a home network system, achieving a new level of convenience for consumers. Between them, Toshiba Home Appliances Corporation, Toshiba Lighting & Technology Corporation, Toshiba Carrier Corporation, and other Group companies under the leadership of Toshiba Consumer Electronics Holdings Corporation, can provide virtually every appliance essential for the contemporary home, including refrigerators, washing machines, LED lighting and air-conditioning systems. Toshibas environmentally friendly products emphasize comfortable yet environmentally aware lifestyles. Toshibas global home appliances business is underpinned by a network of partnerships with companies within and outside Toshiba Group.

LED Lamp

Straight Tube LED Base Light Refrigerator & Washer Dryer

Room Air Conditioner

Digital Products & Services CompanyThe visual products business is the source of trend-setting products noted for innovative features and technologies such as glasses-free 3D and peak shift control. The PC business, creator of the worlds first notebook PC, continues to release a stream of cutting-edge solutions. Integration of these businesses to capitalize on their strengths in design, development, production and sales & marketing, allows the Digital Products & Services Company to create new value for the world value encapsulated in a captivating series of digital products, ranging from LCD TVs and Bluray Disc recorders to notebook PCs and tablets. Under the REGZA brand, Toshiba offers a broad range of products for more vivid and convenient enjoyment of 3D and other digital content, including LCD TVs with superior picture quality and recording functions and Blu-ray Disc recorders with distinctive editing functions. Toshibas technological expertise is brought into full play in the dynabook series of slim and lightweight PCs, and in glasses-free 3D notebook PCs and tablets. To make the Toshiba brand synonymous with the best and to increase market share in rapidly growing emerging economies, we emphasize product planning, marketing and sales attuned to evolving market needs.

REGZA, LCD & LED TV

REGZA Blu-ray, Blu-ray Disc recorder

REGZA Tablet

Social Infrastructure Systems CompanyThe Social Infrastructure Systems Company provides essential equipment, systems and services for the construction of core social infrastructure, including electricity, water, gas and transportation systems. The company is active in five fields: Transmission & Distribution Systems, including power transmission and distribution systems and solar photovoltaic systems; Railway & Automotive Systems, including SCiB rechargeable batteries, high-efficiency motors, inverters and other power electronics; Automation Products & Facility Solutions, including traffic control, disaster prevention and security systems, broadcasting systems, industrial measuring instruments and labor-saving equipment; Defense and Electronic Systems for airtraffic control and weather observation; and the Environmental Systems Division, including water supply and sewerage systems and waste treatment systems. With in-depth capabilities in these critical fields, the company is spurring worldwide progress in infrastructure and is at the forefront of efforts to create smart communities.

Gas Insulated Switchgear

Water Supply and Sewerage Monitoring System

SCiB

Taketoyo Mega Solar Power Plant (Artists Impression)

Toshiba TEC CorporationToshiba TEC supports businesses pursuing greater efficiency across their operations with total solutions in three core areas: retail solutions, including point-of-sales (POS) systems; office solutions, including multi-function peripherals (MFPs); and supply chain solutions, including radio-frequency ID (RFID) and barcode systems. The company also supplies inkjet heads for industrial applications that deliver outstanding print quality.

POS System

Barcode System

Multi-Function Peripherals "e-STUDIO"

Toshiba Elevator and Building Systems CorporationWith advanced technologies and reliable services for high-quality elevators and escalators, we have built a framework to offer all aspect from system development, production, sales, installation, maintenance, modernization and total building management system. Toshiba installed the worlds fastest operating elevators* in TAIPEI 101, their maximum speed of 1,010m per minute recognized by Guinness World Records, and has won a major contract to supply Japans fastest large capacity elevators to Tokyo Sky Tree, a 634m-high digital broadcasting tower scheduled to open in May 22, 2012.

Taipei 101

Elevators

Escalators

Toshiba Solutions CorporationDeploying cutting-edge technology rooted in a wealth of experience allows Toshiba Solutions to supports companies and organizations as a trusted solutions provider, helping them to organize grow and prosper. The diverse services we offer encompass everything from consultation and design and development to implementation, outsourcing and maintenance. As Toshiba Groups IT solutions expert, Toshiba solutions has earned a reputation for trustworthiness, quality, reliability and technological prowess that reflects the ability to continually enhance customer satisfaction as the No.1 IT solutions partner. Expertise honed in systems integration also enriches cloud services, including delivery of applications developed in house as SaaS.

S10000 High-speed OCR Scanner

Customer Information Bureau Support System

New Lighting Systems DivisionIn the 120 years since developing and producing Japans first incandescent lamp, Toshiba has cultivated an international lighting business and become one of the worlds leading manufacturers and suppliers. In March 2010, determined to build a more environmentally conscious business, Toshiba ended production of general-use incandescent lamps. The New Lighting Systems Division takes the initiative in building a global presence in new lighting systems, including promotion of energy efficient, environmentally friendly LED lighting products, integrating the strength of Toshiba Groups technologies in phosphor and semiconductors.

A Convenience Store Light Up the Louvre

LED Down Light

Toshiba LEDs to Adopting LED Lights

Materials & Devices DivisionCapitalizing on Toshibas expertise in electronic devices, the Materials and Devices Division offers DNA chips for both medical and non-medical fields. Toshibas electrochemical DNA chips achieve simple, rapid and accurate DNA testing suitable for practical applications. The division supervises Toshiba Group companies that produce high-performance materials and components and thermal print heads.

Electron Devices

Materials & Components

DNA Chip Cassette

Toshiba Medical Systems CorporationToshiba Medical Systems Corporation comprehensive line-up of diagnostic imaging systems includes CT, X-ray, ultrasound and MRI systems. The company also proposes IT solutions to meet the needs of individual hospitals and clinics. Providing comprehensive, high-added-value solutions that meet the diverse needs of medical institutions, ranging from screening for early detection of disease to diagnosis and treatment and post-treatment follow-up, allows Toshiba Medical Systems to contribute to society through medical equipment embodying the Made for Life slogan.

320-row Area Detector CT

MRI

Diagnostic Ultrasound System

Hybrid Catheter System

Semiconductor & Storage Products CompanyFrom industry leading memories to advanced enterprise solutions, the Semiconductor & Storage Products Company seeks global leadership across its product areas: discrete products, logic LSIs, analog and imaging ICs, memories and storage products. In semiconductors the emphasis is on four key business fields: memories, logic LSIs, analog and imaging ICs, and discrete products. Toshiba invented NAND Flash memory and leads the industry with its cutting-edge technology, supporting advances in digital products. The company is expanding production capacity for power devices, foreseeing demand for energy-saving digital products. In July 2011, the company integrated Toshibas storage products businesses in hard disk drives (HDD) and solid state drives (SSD). As the only company supplying HDD, SSD and NAND Flash memory solutions, and by combining high capacity SSD and high performance HDD, Toshiba is ready to respond to global needs in data storage and cloud-computing.

2.5-inch 1TB HDD

NAND Flash Memories Products

Power Devices

SSD for enterprise applicati

Power Systems CompanyThe Power Systems Company's capabilities cover the full spectrum of power generation systems, including high-efficiency thermal and hydro power generation, renewable such as geothermal and wind power, and nuclear power, all essential for realizing the stable electricity supply essential for powering our modern world. Drawing on its cumulative expertise, Toshiba continues to advance the performance of thermal and hydro power generation systems. We are also channeling resources into R&D of promising technologies, including carbon capture and storage (CCS) and home-use fuel cells with the potential to slash CO2 emissions. In the nuclear field, while proactively responding to reviews of safety standards by various countries, we are applying maintenance technologies that ensure the safe, stable operation of existing plants and developing next-generation nuclear reactors characterized by extremely robust safety systems. Cost competitiveness and industry-leading technology reinforced through strategic alliances with leading international partners support Toshiba in responding to emerging trends while contributing to the progress of power infrastructure worldwide.

AP1000 Advanced Pressurized Water Reactor

Hydroelectric Power Station

A Power Turbine

Thermal Power Station

Toshiba Mobile Display Co., Ltd.With its major product lines focused on small- and medium-sized high-definition displays, the company is a leader in low temperature polysilicon TFT technology and in the global market, with products that are light and thin, consume little power and offer excellent image quality. The company is also developing state-of-the-art 3D technologies and products, including autostereoscopic high-definition displays.

Low-Temperature Polysilicon TFT LCD

LTPS TFT LCD for vehicle-mounted

21-inch Autostereoscopic High-definition Display

Toshiba Regza GL1 wants you to put down the glasses, enjoy the 3D

Toshiba might have abandoned OLED, but that doesn't mean the company is lacking ambition in the display-making field. Today it's using CEATEC 2010, Japan's biggest electronics expo, to make official that 21-inch glasses-free 3D prototype we've been hearing about. It's lost an inch in becoming a retail product, with the 20GL1 offering a 20-inch diagonal, but the important multiparallax picture transmission (employing a lenticular lens setup as used in Philips' Dimenco) remains the same. The new set, accompanied by a smaller 12GL1 model, will be shipping in Japan this December, and if it really does what it promises, the rest of the world should not be far behind. .

The Management Policies Mid-to Long-term vision and Basic Strategic PoliciesBasic Management Policies / mid-to Long-term vision and Basic Strategic Policies An introduction to Toshibas business strategies, based on the May 2011 announcement. Numerical Targets

Strategies for Transforming Toshiba into a Global Leader - May 24, 2011 On May 24, 2011, we announced our management policy and business strategies for the period to FY2013. We will accelerate business structure transformation by prioritizing investment to new and growing business areas, and accelerate globalization, aiming to be a global leader.

Basic Management Policies

Mid- to Long Term Vision and Basic Strategic Policies

NEW INITIATIIVES

Toshiba Announces Major Initiatives in Internet Businessesi-Value Creation Company and e-Net Division to Spearhead Toshiba's B2C and B2B Solutions Tokyo Toshiba Corporation is promoting a series of initiatives designed to reinforce its overall capabilities in Internet businesses covering both business-to-business (B2B) and business to consumer (B2C) operations. Chief among the moves announced today is the establishment of the i-Value Creation Company, which will start operations as Toshiba's ninth in-house company on April 1st, 2000. The new company will lead the way in developing consumer-oriented Mobile Internet services, increasingly seen as the key drivers to widening use of Internet in coming years, and also promote a synergy with the content businesses with which Toshiba has been laying foundations for its activities in the digital age.

The company also announced that it will add weight to its thrust into Internet-based B2B business by establishing the e-Net Division in its Information & Industrial Systems and Services Company. This new division will promote further advances into the high growth areas of outsourcing services and promote Toshiba's role as an application service provider (ASP). Underpinning these strategies is a 20 billion yen investment in upgrading the company's Server Center to provide all the facilities necessary for comprehensive outsourcing and ASP services. The i-Value Creation Company The i-Value Creation Company will initially have two divisions, the Webtop Service Division and Media & Content Division. Webtop Service Division will support a diverse range of information provision and portal services, with its main focus on mobile applications. The Media & Content Division will oversee planning and development of content businesses, and promote new services designed for the Internet, digital broadcasting, and other platforms. The i-Value Creation Company sees the forthcoming launch of IMT2000, the next generation of cellular phone standard, as a major opportunity and will focus its resources

on developing new businesses to take full advantage of its potential. IMT2000's support for transmission of high grade graphic and audio sources over cellular devices will provide users with the convenience of seamless access to information and services, whether at home, in the office or on the move. Not only is this expected to stimulate expanded Internet use, but its promotion of mobile terminals plays to one of Toshiba's greatest strengths. Toshiba is responding by enhancing its current Internet services and developing new ones. The i-Value Creation Company will further Toshiba's current Internet services in Japan, including the popular Eki-mae Tanken Club and the Fresheye Search Engine, both launched in 1998, and News Watch Inc., the electronic news clipping service. As Japan's most popular source for information on railway services and on entertainment in and around stations, Eki-mae Tanken Club currently enjoys over 1 million page views a day. It has already been selected for NTT DoCoMo's i-mode services and is now available to mobile users. i-Value Creation Company will develop its potential further by expanding its links and menus to embrace finance, travel information, entertainment and music. The i-Value Creation Company will also develop a wide range of new Internet businesses in such areas as leisure, finance, travel, ticketing, music and video distribution and auctions, and offer them to mobile users. In its operations, the i-Value Creation Company will seek to incubate promising new businesses and then spin them off to operate as independent entities. Each will be free to adopt its own business style and approaches to decision-making, financial, recruitment and remuneration systems. One area where Toshiba will soon launch next-generation services is in provision of stock prices and investment trust information to mobile users. In this endeavor, the company will partner with Nihon Short-Wave Broadcasting Co., Ltd. in setting up an information provision center and infrastructure that will support expected emergence of on-line trading of stock over mobile terminals. In the first of an expected series of such agreements, Toshiba today entered into an agreement with Matsui Securities Co., Ltd., the pioneer of on-line, Internet-based stock trading in Japan, to provide Mobile Internet stock information services to Matsui's customers. The system will use Toshiba's proprietary format conversion technology and will support access from various types of cellular phones, portable PCs and other personal portable devices. Toshiba will extend this type of mobile solution service to various content providers. Toshiba has also decided to invest in HON-YA-SAN, one of Japan's leading Internet bookstores. Expanding Content Services to Mobile Users In the area of media content, Toshiba will fully take advantage of its existing alliances with global leaders in the entertainment and content industry. In particular, it will seek to further its partnership with AOL-Time Warner and to reinforce music services in cooperation with Warner-EMI. It will promote content services through such ventures as TOWANI Corporation, a joint venture with

Nippon TV and Warner Brothers that produces movies and TV programs, and TOSKADOMAIN Co., Ltd, a joint venture in electronic publishing with Kadokawa Shoten Publishing Co., Ltd. Toshiba will seek business opportunities by extending the scope of its content services to include new types of platforms through developing Internet-based systems for BS digital data broadcasting and mobile broadcasting services.

e-Net Division Toshiba's Information and Industrial Systems & Services Company is dedicated to providing corporate customers with the infrastructure and platforms required to meet the demands of the digital age and B2B operations. Drawing on its experience as a supplier of integrated systems solutions to a wide range of industries, the e-Net Division will direct its resources to procurement and transactions systems; knowledge integration services that call for electronic documentation and management; outsourcing services; ASP services that provide small- to medium-sized companies with modular, integrated platforms that support different aspects of business operations, such as personnel management and accounting; new types of e-commerce utilizing digital broadcasting services; and positioning information services using the Internet and mobile terminals. Driving the Promotion of In-house Services Toshiba is realigning its operations to take full advantage of the Internet and digitization, both in its own activities and in supporting its customers. It already promotes use of electronic data interchanges (EDI) and the Internet in its procurement systems, and expects 100% of its procurement to be on-line by 2001. By 2003, this transition is expected to produce procurement costs 200 billion yen lower than in 1999. Individual businesses are following a similar approach. The Semiconductor Company, for example, is developing a new Internet-based IT system with the goal of enhancing operational efficiency, by cutting costs and achieving a higher degree of customer satisfaction through on-line tracking of product availability, production and delivery information. A comprehensive, Internet-based procurement system will be introduced at the Fuchu Operations, Toshiba's largest manufacturing facility, on April 1st, 2000. It will cover design, development, materials sourcing and ordering. The plant will provide a model facility from which Internet services will be extended throughout the company. Toshiba expects its Internet-related business sales to reach 500 billion yen in 2003, and plans to invest 250 billion by 2003 in developing the business.

OTHER SIGNIFICENT AND FEATURECompany Remains Focused on Championing Consumer Access to High Definition ContentTOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products. HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress. "We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality." Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies. Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand. This decision will not impact on Toshiba's commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD.

Toshiba joins Blu-ray disc campToshiba is to start making products that can play Bluray discs. The decision marks a big change for the electronics firm which was the prime mover of the rival HD-DVD format. Blu-ray and HD-DVD went head-to-head to see who could dominate the burgeoning market for movies produced in the high definition format. The format war over high-def discs The format war was effectively won in early 2008 when the effectively ended in early 2008 Blu-ray camp won the backing of all four of the biggest movie studios. Blu-ray was largely developed by Sony. Its efforts to dominate the HD market were also helped by sales of the PlayStation 3 which has a Blu-ray player built-in. Toshiba said it would begin production of stand alone Blu-ray players as well as drives for PCs and laptops. Its first products are likely to be ready for the end of 2009. The Japanese firm also said it would join the Blu-ray Disc Association (BDA) - the industry body which oversees development of the high-definition format. "In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA," the Japanese firm said in a statement.

Conclusion With respect to the above study and the finding thereby, the company has definitely entrenched into the urban market. With few more concerted efforts, the said organization need to enter the rural market in order to completely establish itself all over. At last we can conclude most of the people in the market prefer TOSHIBA products. After study of marketing strategies and plans of TOSHIBA we can say that TOSHIBA would be the toughest competitor in the market.

BIBLIOGRAPHY

Marketing management Kotler Philip Statistical method-Gupta S.P Research methodology-Kothari-C.R www.toshiba.com www.google.com

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