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Adidas and Nike's Dueling World Cup Marketing NO warning flags: While many soccer fans might consider Germany to be the big winners in this year's World-Cup, both Adidas and Nike are claiming success. Sights in the arena fields, locker areas and tunnel are on tap . Additionally, there are exemplified recreations of crucial complement moments, in addition to a live talk-show called "The Dugout" managed by KickTV from Adidas World Cup headquarters in Rio where players like Brazil's Cafu have stopped by. Even Adidas World Cup soccer ball has its own twitterfeed -- @bracuza -- and almost 3.4 million followers to boot. Competitions for the MVP of the World-Cup were announced there. That is where scores of fans can relive the controversial goal that France Kareem Benzema obtained to defeat Honduras. Another mustsee that is extremely popular has been Colombia's Pablo Armero presents the on- dance he and several team mates did after defeating Greece. Adidas also created a three- online movie with performance artist Marina Abramovic to celebrate the FIFA World Cup relationship of the brand. And on Saturday Adidas sponsored its sixth annual AdiCup in Brooklyn, a trend -friendly soccer match featuring such teams symbolizing Momofuku, Starting Ceremony, Acne Galleries , The Smile and other New York design -setters. Nike suited 10 of the 32 groups of the championship up. The Nike Football Twitter account has reeled in more than 2.3 thousand fans. In its current year-end earnings record, Nike posted a 2 1 percent increase to $2.3 million. Its #RiskEverything campaign, containing of three movies -- The Last Game, Winner keeps and Guys in the Stadium, has racked up 388.6 thousand sights. 400 million online viewpoints have been collected over by the three movies introduced for #RiskEverything. The animated Last Game five- Nike developed minute spot from Wieden & Kennedy and Toxin with help, a London-based agency led by Tank Girl creator Jamie Hewlett. Over at @adidasFootball Germany's Jones Mueller's hat trick versus Spain is a stand out clip with many of the almost 1.5 million fans. Adidas also has an U.S. specific Twitter account @adidasSoccer, which has 82,800 fanatics. In general, Danger every thing has had 6 billion-plus campaign impressions in 35 states via Video, cinema, electronic/ outdoor and mobile, gambling, printing. And one third of those impressions have already been via mobile phones. That has cause Nike's report digital viewership of 372 million perspectives, thanks to the Beaverton, Ore.-centered brabd's all-time top two electronic movies, and two of the top 20 electronic movie brand campaigns. The Risk every thing efforts of Nike seem to have been everything but speculative, considering there were 22-million campaign betrothals as in opinions enjoys and shares shares. A Nike spokesman mentioned there have been 650,000 uses of #riskeverything in social media, 250,000 person-created hazard every thing "memes" to date, a typical 100-2nd keep at the cellular website and more than 5 thousand trips to product pages at Nike's site. Nike's key marketing officer Davide Grasso stated, "This summer Nike is connecting with customers through football like no other brand. Our purpose would be to function consumers and players with initiation and motivation, so the reception we are seeing to the campaign that is #riskeverything shows that we are reaching that with unparalleled achievement.

Adidas and Nike's Dueling World Cup Marketing

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Adidas and Nike's Dueling World Cup Marketing

NO warning flags: While many soccer fans might consider Germany to be the big winners in thisyear's World-Cup, both Adidas and Nike are claiming success.

Sights in the arena fields, locker areas and tunnel are on tap . Additionally, there are exemplifiedrecreations of crucial complement moments, in addition to a live talk-show called "The Dugout"managed by KickTV from Adidas World Cup headquarters in Rio where players like Brazil's Cafuhave stopped by.

Even Adidas World Cup soccer ball has its own twitterfeed -- @bracuza -- and almost 3.4 millionfollowers to boot. Competitions for the MVP of the World-Cup were announced there. That is wherescores of fans can relive the controversial goal that France Kareem Benzema obtained to defeatHonduras. Another mustsee that is extremely popular has been Colombia's Pablo Armero presentsthe on- dance he and several team mates did after defeating Greece.

Adidas also created a three- online movie with performance artist Marina Abramovic to celebrate theFIFA World Cup relationship of the brand. And on Saturday Adidas sponsored its sixth annualAdiCup in Brooklyn, a trend -friendly soccer match featuring such teams symbolizing Momofuku,Starting Ceremony, Acne Galleries , The Smile and other New York design -setters.

Nike suited 10 of the 32 groups of the championship up. The Nike Football Twitter account hasreeled in more than 2.3 thousand fans. In its current year-end earnings record, Nike posted a 2 1percent increase to $2.3 million. Its #RiskEverything campaign, containing of three movies -- TheLast Game, Winner keeps and Guys in the Stadium, has racked up 388.6 thousand sights. 400 milliononline viewpoints have been collected over by the three movies introduced for #RiskEverything. Theanimated Last Game five- Nike developed minute spot from Wieden & Kennedy and Toxin with help,a London-based agency led by Tank Girl creator Jamie Hewlett.

Over at @adidasFootball Germany's Jones Mueller's hat trick versus Spain is a stand out clip withmany of the almost 1.5 million fans. Adidas also has an U.S. specific Twitter account @adidasSoccer,which has 82,800 fanatics.

In general, Danger every thing has had 6 billion-plus campaign impressions in 35 states via Video,cinema, electronic/ outdoor and mobile, gambling, printing. And one third of those impressions havealready been via mobile phones. That has cause Nike's report digital viewership of 372 millionperspectives, thanks to the Beaverton, Ore.-centered brabd's all-time top two electronic movies, andtwo of the top 20 electronic movie brand campaigns.

The Risk every thing efforts of Nike seem to have been everything but speculative, considering therewere 22-million campaign betrothals as in opinions enjoys and shares shares. A Nike spokesmanmentioned there have been 650,000 uses of #riskeverything in social media, 250,000 person-createdhazard every thing "memes" to date, a typical 100-2nd keep at the cellular website and more than 5thousand trips to product pages at Nike's site.

Nike's key marketing officer Davide Grasso stated, "This summer Nike is connecting with customersthrough football like no other brand. Our purpose would be to function consumers and players withinitiation and motivation, so the reception we are seeing to the campaign that is #riskeverythingshows that we are reaching that with unparalleled achievement.