Adamson Jones Overseas Associate

Patents | Trade Marks | Designs

IP protection in the UK and Europe—— a complete service for overseas associates

04 Welcome to AdamsonJones05 Collaborating and communicating06 Expertise and understanding07 Insight and advice08 Costs and reciprocity09 Managing the relationship10 Maintaining the relationship 11 Getting in touch

Contents—— AdamsonJones offers you a refreshing difference

AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk 02

03AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk

Welcome to AdamsonJones—— When you’re looking for an IP associate in Europe or the UK, choosing the right attorney involves important considerations. Which offers the right level of technical expertise? Which provides proactive advice and good value for money? Which is looking to provide reciprocal work for your firm in your own territory?

To this end, AdamsonJones offers you a refreshing difference. Our approach is based on a spirit of openness. Efficient communication, a proactive approach and the highest level of technical expertise combine to make the journey to protection in Europe or the UK simpler, smoother and more satisfying for all. AdamsonJones can demonstrate the attributes that make us an ideal associate for your firm:

Collaborative – we work closely with you and involve you in the process to generate the best outcome for you and your client.

Affordable – we offer the high quality advice and expertise expected of the UK profession but at costs significantly lower than the UK norm.

Reciprocal – we actively look for opportunities to provide reciprocal work for the benefit of our overseas associates.

The AdamsonJones Difference AdamsonJones offers a complete IP protection service encompassing patents, trade marks and design protection in the UK and Europe. Our service is driven by your clients’ needs, and your’s. We do not provide off-the-shelf solutions or quick fixes. The AdamsonJones difference can be found in the detail of everything we do.


Collaborating and communicating—— Effective collaboration is at the heart of the relationships we have established with our overseas associates. When dealing with the UK and European Patent and Trade Mark Offices on your behalf, we provide clear advice and ensure you are kept informed of progress at all times. Close collaboration is key to the successful outcomes we achieve.

A smoother process We work closely with your firm and involve you in the protection process to achieve the best outcome for your client. By sharing the workload, AdamsonJones creates a smoother process, providing all the guidance you need but maintaining your full involvement at all stages.

Providing clear feedback AdamsonJones is an effective intermediary between your firm and the UK and European Patent and Trade Mark Offices. Because feedback and news on progress are critical, we take great care to share information in a clear, simple and direct way.

The AdamsonJones Difference We do not believe in blindly following your instructions. Nor do we chart a course of our own design. Instead, AdamsonJones works with you to understand your – and your client’s – ultimate objectives. We then use this knowledge to plot a strategy that is best suited to achieving a successful outcome.


Expertise and understanding—— When you’re seeking protection for your client’s innovation in Europe or the UK, it’s good to know you’re talking with a firm that understands the issues you’re describing.

High level of technical expertise AdamsonJones’ IP attorneys demonstrate an unprecedented level of technical expertise. Many hold 1st class degrees or a PhD in a specialist science or engineering discipline, and all have their academic expertise augmented by several years of rigorous training as UK and European IP attorneys.

Understanding your client’s objectives Understanding the value of your client’s innovation requires not only technical expertise and knowledge of intellectual property law, but also an appreciation of the commercial factors involved. Again, these are areas where the AdamsonJones team is well versed, and where the true value of AdamsonJones’ advice is based.

The AdamsonJones Difference We offer an engaging and vibrant blend of youth and experience, with technical expertise in a variety of different disciplines. AdamsonJones is ambitious, dynamic and progressive. We always remember that our success depends on delivering successful outcomes to you and your client.


Insight and advice—— Having gained a thorough understanding of your client’s innovation, AdamsonJones’ IP attorneys are ready to implement your instructions. It is here that our expertise and experience truly bear fruit.

Local knowledge AdamsonJones will consider your instructions and adapt them to the specific requirements of UK and European law and practice, consulting with you wherever necessary. We will work with you to plot the best route forward, always aiming to get things right, first time and every time.

Negotiating on your behalf Filing an application is just the start of a tough process of negotiation. Throughout this process, we strongly represent your client’s interests to produce the most satisfactory outcome possible. We believe in collaboration – we will act on your instructions efficiently, but provide our own input wherever we believe it appropriate to do so.

The AdamsonJones Difference AdamsonJones fights your client’s corner in the application process. In seeking the optimum degree of protection, AdamsonJones has a rare tenacity in all negotiations and a determination not to take the easy way out.


Costs and reciprocity—— Though we will not compromise on the quality of our work, our fees are lower than the average charged by UK IP attorneys, offering you and your clients exceptional value for money.

Competitive fees By making our services affordable, we increase the likelihood of your clients filing in Europe or the UK, creating more business for your firm and less pressure on you to compromise and discount your fees in order to meet your clients’ overall fee expectations.

Reciprocity AdamsonJones actively looks for opportunities to provide reciprocal work for our overseas associates. We have worked with IP attorneys in virtually every country in the world, and regularly receive instructions from many countries, including the USA, Japan, Germany, Canada, Australia, India and Brazil, to name just a few.

The AdamsonJones Difference AdamsonJones is flexible on fee structure and will work with you to accommodate your needs, and your clients’. We are always happy to enter a dialogue on fees and to provide quotes which provide the detail and the certainty your clients require.


Managing the relationship—— Such are the timescales, procedures and processes involved in applying for intellectual property protection, the need for robust administration systems is paramount. The AdamsonJones office systems enable us to manage your cases efficiently and effectively.

Highly efficient AdamsonJones operates a completely electronic system of file maintenance and job tracking. This encompasses all correspondence, scheduling and document filing. Not only does this enable us to call up information on your application at a moment’s notice, it also means we are able easily to update you on the key stages and to notify you each time your input is required.

Keeping you informed To make life easier for you and to ensure that all documentation is supplied when required, AdamsonJones takes a proactive approach to managing the application process. This means

we communicate with you in the clearest and most direct manner whenever you need to take action, and we provide clear progress updates whenever a key stage has been reached.

The AdamsonJones Difference AdamsonJones has a completely open approach to processes, communication and charging. This builds trust and approachability in our relationship.


Maintaining the relationship—— At AdamsonJones, we are in it for the long haul. We aim to build mutually beneficial long term relationships with our overseas associates. We appreciate that these can only be achieved by doing what is best for your firm’s clients and, as a consequence, for you.

Advice on new rules You can have total confidence in AdamsonJones’ expertise in every aspect of intellectual property protection in the UK and Europe. We provide proactive advice to help your firm understand the impact of new rules whenever they arise. We also offer recommendations for the most beneficial course of action when new rules dictate changes.

Renewals service Should it be required by you or your client, AdamsonJones also takes care of all necessary patent, trade mark and design renewals as part of our complete service.

The AdamsonJones Difference Good communication is built into our processes, from the outset and throughout our relationship. Critically, we are strong advocates of the need to be clear about the process and to explain issues with total transparency – so building trust and avoiding complications or misunderstandings.


Talk to us Whatever your UK or European intellectual property needs, AdamsonJones is ready to help. Whether you are considering filing in the UK or Europe for the first time, or you wish to consider new options for future filings, we would like to explore the ways that we can work with you. Please call or email to arrange an initial discussion, with no obligation and at no charge.

Find us AdamsonJones is based at BioCity, Nottingham’s bioscience and healthcare innovation centre.The UK Intellectual Property Office is within easy reach, and the nearby Nottingham East Midlands and Birmingham International airports provide access to the European Patent Offices in Munich and The Hague.

Visit us Go to our website www.adamson-jones.co.uk for up-to-date information and contact details, to download a location map and to subscribe to our email newsletters.

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Getting in touch—— For more information about how AdamsonJones can help you and your clients contact Steve Jones or Simon Cooper.

AdamsonJones: IP protection in the UK and Europe www.adamson-jones.co.uk

Steve Jones

Simon Cooper

AdamsonJones BioCity Nottingham Pennyfoot Street Nottingham NG1 1GF United Kingdom

Telephone +44 115 947 7977

Fax +44 115 947 7978

Email [email protected]

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Adamson Jones Overseas Associate