7/30/2019 Ad Inspiration

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twhatthisadisdor.Butinthecontextofmysexandcomsbriefilookatitquitedifferentlytheideaofinnocence/sexualityis

atisee,whataparentmayperceivecomparedtotheirtween

sisjustnice,simple,hardhitting,idlovetobeabletoproducesomethinglikethis,formytopic.

7/30/2019 Ad Inspiration

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ideaof,ifyournotgivingurkidsinfo,wherearetheygettingitfrom?

Ifimtargetingparentsatwork,theideabeen,iftheyreatworktheydo

lyknowwhattheirkidsareupto,thiscouldbeaneatmediatoplaywith,andmyaudiencewillbeengagedwithitforaresem

eamountoftimetoo!

7/30/2019 Ad Inspiration

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dealikethiswouldbegreatformysexcommsbrieftoo..notbecauseoftheimage,buttheideaofthereveal..theideathatit

dstoberevealedtotheparentthatthisisanissueandtheyshouldntignoreit,becauseifyoulookclosertheressomething

erentgoingon.ORlikefromthefirstimg"ideaofinnocence/sexualityiswhatisee,whataparentmayperceivecomparedto

rtween"

7/30/2019 Ad Inspiration

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in"anidealikethiswouldbegreatformysexcommsbrieftoo..notbecauseoftheimage,buttheideaofthereveal..theidea

titneedstoberevealedtotheparentthatthisisanissueandtheyshouldntignoreit,becauseifyoulookclosertheres

ethingdifferentgoingon."

hasagreattwist,thinkingofsomethingsimplebutgreatlikethis,wouldbeamazing.

7/30/2019 Ad Inspiration

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humourousfamilyinsight

7/30/2019 Ad Inspiration

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lddothis,butbelikeyouneverknowwhatpeoplearethinking-talktourkids

7/30/2019 Ad Inspiration

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hildssizet-shirtwithananatomicalstudyofafeotus/pregnantbelly.whatisurkidhidingbutcarryingwiththem?etcetc..

ilikethis.

LOL.notdonelikethis.atall.butillputithereincasesomethingelseisinspiredbyit

7/30/2019 Ad Inspiration

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esomethingcuteandmakeitsinister-shouldbearevealnotimmediate

7/30/2019 Ad Inspiration

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ustbecozitssemiontopic

7/30/2019 Ad Inspiration

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ntingoutthestupidityofthemedia.Butasadsweneedtorememberthatkidsmaynotknowthedifference,andmaytake

geslikethetoponeasnormal,appropriateandok.

7/30/2019 Ad Inspiration

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lddosomethinglikethistopointouttoparentsthattheirkidscantmakewisedecisionswithoutalittleguidence(apartfrom

,thiswouldbeawisedecsion.)

topic.Butivseenthisdonewaytoomuch.

becauseIlovethiscampaign

7/30/2019 Ad Inspiration

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buticoulddosomethinghere..likemaybewithadolly..something..somethingisinthisforthisproject..

attoNOTdotoyourkids.Beanaskableparent.notanarsehole

7/30/2019 Ad Inspiration

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dontknowwhatsgoingonbehindcloseddoors?lol?

uldtwisttraditionalchildhoodstories../memories/events/traditions/toys

7/30/2019 Ad Inspiration

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inreadingdeeper,notjustlookingatthesurface.Letyourchildrenfeelcomfortabletalkingtoyoaboutthesethingssoyoukno

REALSTORY(thislinkstothefairytalesearlier)

ensteens,naievety,helpthemthroughsoboyslikethisdonthavepoweroverthemandbreaktheirheart

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fect.Listentowhatyourkidsthink/andhavetosay/beanaskableparent

essuchasrapeandsexualoffendingetc.codbetwistedjusttopointouttheagediffernece

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topic

lddosomethinglikethisforwhenthekidsnotspeakinguporbeenlistenedto.Sinkingintoabighole.Fadingaway.Ignoredd,

asable.bigproblempullingweighingdown

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tletyourkidsgettrappedinsidetheirownhead.Talkwiththem.with,notto.

twist

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stlikeit.codbsomethinginthere2bfound.

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pthecycleofteenagerisktakinganddangeroussexualbehaviourbeforeitbecomesacycle?

couldturnanitemphysicallysexualonceinteractedwi

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ocenttoonotinnocent

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yyoushouldbeanaskableparent

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rustus,yourbetteroffknowingthannotknowingwhatsgoingon

drenfollowingbadadvice.tomakethisstrongidneedastrongstatistictoo.

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swiththeideaofwhileyoureatworkwheresyourchild

willneverunderstandeverythingourkidsdo.butweneedtotry

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diaperceptionofitself

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resakidinsideyourkidthatsfightingtogetout,thatneedstotalk.Speakwithit

lol

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m..blimenheck.

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hyearmillionsofkidsaretakingrisksbcozwedonttalkwiththem-thatsnotright,butgetmydrift