Active Video

makes any video

Interactive

Vassili Akimov 2006

Hyperlinks for video

Interactive Business Card

Commercial ApplicationsCommercial Applications

• Interactive Advertisement

• Video Manuals & Instructions

• Educational Projects

• Virtual Video Tours

• Cultural Projects

The Problem We AddressThe Problem We Address

Delivery of video content is linear and inefficient• Too much information, too small a window• Cumbersome process to find desired information

As a result, People:• Get distracted along the way• Do not get access to what they need

The OpportunityThe Opportunity

Active Video’s technology enables a Business to

Provide more information about its products and services

Reach a larger audience Attract more customers Reduce advertising and personnel training

costs

Business ModelBusiness Model

ActiveActive VideoVideo

Scenario & designScenario & design

Initial video footageInitial video footage

Hyper video programmingHyper video programming

Tech supportTech support

Interactive multimedia Interactive multimedia projectproject

Business ClientBusiness Client

End UserEnd User

Strategic PartnerStrategic Partner

The Proposed MarketsThe Proposed Markets

Interactiveadvertisement

e-learning

Computer games

Cultural andheritage tourism77%

$135B

7%$12.5B

12%$21.5B

4% $7.5B

Revenue GenerationRevenue GenerationCollegesSchools Training

Institutions

Advertising Agencies

Video Game Creators

Government Cities

Museums

Educational Multimedia

Products

Interactive Advertising

Video Games

Cultural Multimedia

Products

End user

Develop StrategicPartner

Build clientnetwork

IP Development

Anticipated CompetitionAnticipated Competition

MacromediaStudio 8

Active Video

Web Sites

LAN projects Disk

ProjectsInteractive Television

Proposed Business StrategyProposed Business StrategyInitial Target Markets

• Medium-sized advertising agencies, training institutions

Active Video’s Market Advantage• Reduced cost of advertising – customer outreach• Reduced cost for preparation of e-learning

materials

Reaching Targeted Markets• Direct Promotion • Strategic partnerships

Intellectual Property & Tech ValidationIntellectual Property & Tech Validation

Intellectual Property Protection

• One patent protecting the basic technology issued in Russia

• 2 patents pending in Russia

• 3 current patents pending in US and Europe

• Several more patentable concepts in progress

Published Articles & Conference Presentations

• Presentation at CeBIT, Hanover, Germany, March 2004

• Presentation at SVOD, Palo Alto, California, US, Nov. 2005

• Presentation at Russian Economy Days, Helsinki, April 2006

Success StrategySuccess Strategy• Sales of Active Video Packages• Further development of the technology • Attracting Investment and Strategic Partners• Studios for individual users• Go IPO

Exit strategyExit strategy• Selling Company assets, including existing

products and patents, to one of the leaders in Interactive Software Production such as Adobe.

Key MilestonesKey Milestones2006

1 2 3 4 1 2 3 4

2007

Completion of US market studyPreparation of first line of software tools

Initiation of product sales in the US

Develop at least 3 business clientsAchieve $350,000 revenue per client

Transform standard business solutions & production patterns into market realities

Generate $1 million revenue in US market

Deal TermsDeal TermsProposed Business Structure: Joint Venture Partners

• Staff • Angel Investors• Venture Capitalists

Capital Allocation• Share holding, based on investment level• Profit sharing, based on participation in further

development of technology and marketing

Use of FundsUse of Funds

• Establish US operational office

• Advertise and promote

• Create and maintain small US studio

• Maintain and further develop software packages

Required Capital $5M

Management TeamManagement TeamBusiness ManagementRuslan Kaftanatii• CEO, Founder and main investor • Professional investor/manager Since 1995• Manages “Mashservice”, which has generated >$25

million revenue since he founded it in 2001

Technology Development TeamAlexander Belenov• Chief Technology Officer• More than 10 years experience in designing and

managing IT projects • Active Video has 14 developers with scientific

backgrounds and extensive experience in software development and support

Active Video is Poised for SuccessActive Video is Poised for Success

• Strong IP protection • Large/lucrative market segments

• Low product development costs

• Proposed business solutions/production patterns appropriate for various markets

• Native interface, ease of use

Thank you!Thank you!

Akimov VassiliAkimov Vassili

Active VideoActive Video

http://www.active-video.ruhttp://www.active-video.ru

vasia@active-video.ruvasia@active-video.ru