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ACSIUS or when Web Design Meets SEO Hiring an Internet Marketing company is becoming a challenge; should you choose a company with SEO only expertise or a company with multiple disciplines? Google speaks “please your visitors, whatever it takes”. Google new updates are making the guidelines clearer and clearer. There is one single take home message: care for your audience. In the general thought, web design is about esthetics and functionality, while SEO is about tweaking the pages and their surrounding in order to get ranked higher. Well, maybe the “definitions” are still correct but the frontier between SEO and web design is becoming very thin. As before, the most beautiful website will always need SEO to unravel its mysteries. However, today SEO cannot ignore the website in its integrality. On Page SEO is not anymore a matter of sticking few keywords in the tags, in headings, in picture alt-tags or in anchor text tags. On Page Optimization is finally going back to its wordily meaning. Optimizing a page is putting this page at its optimum. This requires much more than some SEO poking, a SEO polishing is needed. You may still think that a SEO polishing requires tweaks. No. By polishing, I truly mean a big spring cleaning. This is where the knowledge and the skills of web designers are needed. Mea Culpa – at first, I was thinking that the “over 200 parameters” Google was taking into account was a joke but today I am simply amazed by the numbers of parameters that are looked at only on the pages. Almost every week, Matt Cutts is twittering some advices to make websites better. Some day it is the loading speed, some day it is the page layout, some day the coding and another day, it is the content. I ended up to have 2 conclusions: the first one was “wow, the Google people are super smart”, the second one was “I get lost into all these measurements and I do not know where to start, I need help”. Most website owners are in the same situation. If they would have to twitter their thoughts, they would go toward a universal “Oh Gosh, what should I do to please Google?”. This

ACSIUS or when Web Design Meets SEO

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ACSIUS or when Web Design Meets SEO

Hiring an Internet Marketing company is becoming a challenge; should you choose a company with SEO only expertise or a company with multiple disciplines? Google speaks “please your visitors, whatever it takes”.

Google new updates are making the guidelines clearer and clearer. There is one single take home message: care for your audience.In the general thought, web design is about esthetics and functionality, while SEO is about tweaking the pages and their surrounding in order to get ranked higher. Well, maybe the “definitions” are still correct but the frontier between SEO and web design is becoming very thin.

As before, the most beautiful website will always need SEO to unravel its mysteries. However, today SEO cannot ignore the website in its integrality. On Page SEO is not anymore a matter of sticking few keywords in the tags, in headings, in picture alt-tags or in anchor text tags. On Page Optimization is finally going back to its wordily meaning. Optimizing a page is putting this page at its optimum. This requires much more than some SEO poking, a SEO polishing is needed.

You may still think that a SEO polishing requires tweaks. No. By polishing, I truly mean a big spring cleaning. This is where the knowledge and the skills of web designers are needed. Mea Culpa – at first, I was thinking that the “over 200 parameters” Google was taking into account was a joke but today I am simply amazed by the numbers of parameters that are looked at only on the pages. Almost every week, Matt Cutts is twittering some advices to make websites better. Some day it is the loading speed, some day it is the page layout, some day the coding and another day, it is the content. I ended up to have 2 conclusions: the first one was “wow, the Google people are super smart”, the second one was “I get lost into all these measurements and I do not know where to start, I need help”.

Most website owners are in the same situation. If they would have to twitter their thoughts, they would go toward a universal “Oh Gosh, what should I do to please Google?”. This is the time to talk to SEO experts. Some will say with broad and meaningless words: “Not a problem. We have the solutions to meet your requirements…” and you will never be able to know what are precisely your requirements they have to meet. Tut, tut – this is a big issue. If they cannot tell you where your door is squeaking, where are they going to put the oil? Maybe they will put it everywhere, just in case… Luckily, sometimes you meet some SEO Company India, which can have a closer look at your website and tell you “Here, it is rusty”. What is the benefit? Firstly, you are not wasting money on services you do not need. Secondly, your website is not overloaded with stuff that could lead to Google’s anger. Think ahead, think ACSIUS for SEO India