Acquist Credentials

2Acquist Marketing & Information Solutions

About Acquist

• Mumbai (India) headquartered Marketing Consultancy Provider

• Senior professionals with over four decades of combined experience in direct marketing and mainly data focused targeting.

• 60+ member in house team with experience in running integrated marketing programs for clients across verticals

• Presence in Delhi, Bengaluru and Kolkata


Business Verticals Overview

Lead Generation

Delegate Acquisition

Inbound Response Desk

Email /SMS /Whatsapp Mktg

Direct Mailing

Data Cleaning & Maintenance

DB Buyout & Rental

Nomination Process for Awards

Data Collection & Profiling

Award Evaluation Process

Creatives & Design

Digital Campaign

Events & Activations

4

Pre Sales Process Information Mgmt Marketing Process Outsourcing

Acquist Marketing & Information Solutions

Acquist Database

Acquist B2B Database divided as below:

• Large Companies typically above 500 cr or equivalent surrogates along with decision

makers with respect to Management, IT, Finance, Marketing and Operations mapped

• Over 8 lakhs + SMEs in India's top 10 cities. Lakhs more mapped in smaller cities

and SME hubs

• Specially database being built of categories like emerging businesses, start ups etc

Some other features

– Track on number and locations of offices in India for companies

– Line of Business specification (as detailed as possible)

– Importer/Exporter tagging

– Government Organisation Database

– MNC database. Tracking on newly entered MNCs in India

– Education/Universities Database

Note: Any database with specific criteria can also be created depending on client

requirements

Acquist Marketing & Information Solutions 5

Acquist Database: Large Enterprise Counts


Location CompaniesCEO/CEO Level &above

CFO level &above

CIO/CTO level &above

Mgr IT up to CIO/CTO level

Mumbai 4181 11760 3901 3732 9402

Delhi 4068 10912 3768 3283 9153

Bangalore 1793 5027 1626 1592 4482

Chennai 1435 3740 1296 1170 3007

Hyderabad 871 2528 718 706 1972

Kolkata 395 1027 356 292 586

Pune 285 709 240 218 640

Ahmedabad 122 380 118 87 183

Total 13150 36083 12023 11080 29425

Acquist Database: HNI segment


CityUltra HNIs Mass Affluent

Retail Investors(C)

Total

Dollar Millionaire (A)

Profile(B)

HNI Counts

Mumbai 31762 74051 100435 206248

Delhi NCR 22902 65627 98625 187154

Bangalore 14018 28960 47828 90806

Kolkata 8488 18820 26582 53890

Chennai 8429 21653 31290 61372

Hyderabad 5108 18506 26724 50338

Ahmedabad 3883 12710 19836 36429

Pune 3681 10840 16932 31453

Coimbatore 1600 4002 6474 12076

Ludhiana 1492 3970 6402 11864

Pan India 16918 135753 239784 256141

Class Individuals with Investible Surplus of

A Investible surplus = INR 6 Crs & above

B Investible surplus = INR 3-6 Crs

C & D Investible surplus = INR 1 Cr – 3 Cr

Acquist Database

SME/Emerging Companies

Distribution city wise of emerging segment in top 8 cities.

Over 1.8 lakh companies between 50 cr – 500 cr which are profiled.

Raw Data of over 2.5 lakh companies in these cities.


Mumbai

Delhi NCR

Chennai

Ahmedabad

Bangalore

Kolkata

Hyderabad

Pune

NRI Database


Country Emails

UAE 1,28,979

US 3,10,066

Egypt 39,723

Philippines 27,383

UK 1,67,180

Singapore 34,485

Nigeria 22,357

Sri Lanka 12,282

Australia 1,02,270

Canada 1,21,564

Malaysia 31,144

Lebanon 1,141

Total 392,349

Pre Sales Vertical

The challenge today's marketers face range from the huge pressure on everyday

generation of fresh leads to capturing the attention span of the end customer in a

matter of 15 to 30 seconds to finally delivering a marketing campaign within a well

defined ROI matrix.

Acquist team helps in generating qualified, measurable, ROI focused leads. Services

include:

• Lead Generation through Outbound Calling

• Delegate Acquisition (for all sort of events/conferences)

• Inbound Response Desk

• SMS/ Email/Whatsapp Marketing

• Targeted Direct Mailing


Information Management

Who my prospect is & how do I reach him

How do I get detailed Information about my prospect – in depth profiling e.g: current

solution used, future requirements etc

Once I have information how do I keep it updated?

Acquist with its team of experts helps in ensuring you have the latest and most indepth

information about your prospect

Services offered include:

• Data Cleaning & Maintenance (Includes Email id cleaning)

• Database Buyout & Rental

• Nomination Process for Awards

• Data Collection & deep Profiling

• Award Evaluation Process


Marketing Process Outsourcing

Acquist works to deliver a complete marketing experience integrated with data

services:

1. Creatives & Design: Mailers, Emailers, Event Collateral etc

2. Digital Campaign: Website, SMM, SEO, Digital Banners etc

3. Events & Activations: Event Management

4. Customised Properties to associate with for client.



Digital India SummitClient: BCCL Group (ET Now & Times Now)

Digital India Summit:

This was India’s First Information communication Technology Forum that aims to

transform India into a digitally empowered economy

Acquist Deliverables :

Diverse audience of over 250+ per track for each of the 9+ tracks spread across

2 days

Acquist delivered in a period of 3 weeks an audience of over 750 relevant unique

audience points spread across the 2 days

Contacts who were built, contacted & who attended the program include:

Top Ranking Government Officials

Senior profile individual from Corporate India

SMEs in the space

Entrepreneurs & Startups


Tata capital :-

Event on Investment opportunity in Manhattan

Tata Capital has organized this event where the evening was flagged off with a talk by

Mr. Eric Malley, CEO of MG Capital Management L.P., a private equity real estate firm

based in Manhattan New York.


Data building & selection of target group

Contacting all prospect in order to invite and confirm them for the event

2 Events already delivered in two big cities of India – Bangalore & Pune

Generated an audience of 100+ top CEOs & CXO level contacts from the

industry

Clients


Clients

ONGC Videsh Limited

– Urja Sangam 2015: Shaping India's Energy Security: An energy conclave graced by the Hon’ble Prime Minister Mr Narendra Modi

– Acquist was responsible for:

• Database Collation & Management

• Database Build

• Foreign party & Panelist Collation & Coordination

• Universities & Educational Institutes Information Build, Reach Out program & Coordination

• Contacting all prospects in order to invite and confirm them for the event

– Contacts who were built, contacted & who attended the program include:

• Top Ranking Government Officials

• Top Universities (Faculty & Top Mgmt)

• Top Corporates (Energy & related sectors)

• Top PSUs

• Media, Economists, Think Tanks etc


Clients

Philip Kotler Center for Advanced Marketing

Acquist performed an end to end job when it came to the Philip Kotler Marketing Forum, Bengaluru 2014.

This included:

• Digital, Onground Marketing & PR

• Event Creatives & Production

• Event Set Up

• Travel Coordination & Management

• Audience Generation: Generating an audience of 350+ paid corporates (paying an average of INR 20k per corporate) and 300+ students (paying an average of 2.5k per student)

• Onground Coordination


Clients

ET Now – ICICI NRI of the Year

This event was organized to felicitate Non resident Indians for their contribution

towards the growth of India & its economy.


Acquist was responsible for selection of target audience and data building

processes.

200 audience generated comprising of CXOs, international operations heads and

senior level individuals from Large and medium sized companies.

Audience generation period of less than 9 days


Clients

Vodafone CxO Knowledge Session :

This event was organized by Vodafone to invite Top Corporate professional wherein the chief guest\speaker was Chetan Bhagat


Mumbai: Approx 200 audience generated comprising of CxO and senior level individuals from Medium to Large companies in 2 weeks.


Clients

ET NOW Financial Inclusion Dialogue in association with Amdocs:

This event was organized to bring together leaders from banking and financial

institutions, regulatory bodies, government, IT and Telecom sector in a bid to ideate and

pave the way forward for India’s financial inclusion agenda


Approx 100 audience generated comprising of CxO and senior level individuals

from Medium to Large companies

Contacts who were built, contacted & who attended the program include:

Top Ranking Government Officials

Top CXO level people from across the industries


Clients

ET NOW

An interactive knowledge session exclusively organized for doctors, teachers, SMEs,

HNI’s wherein top financial planners will be speaking about right investment options. It

is 23 show series.



Contacting all prospect in order to invite and confirm them for the event.

(20 shoots) Acquist had delivered 20 audience in each session .

6 ground event in Bangalore, Kolkata, Bhopal, Chandigarh, Chennai and Patna

organized for SME. An audience of approx. 150 was generated.

.


Clients

Tata Teleservices- Digital Marketing workshop

The objective of the workshop is to catch the time & attention of the SME segment by

engaging them in a full day digital marketing workshop wherein methods taught which

businesses can use to grow their business in an economical & ROI centric way also it will

help them to learn the basic digital marketing techniques. At the same time Tata

Teleservices can engage, interact and show them the value preposition they have for

SME segment.

Acquist Deliverables:-

• Data building & selection of target profile from industries like IT/ITES, Manufacturing,

Start-ups etc. The companies should be below the turnover of 500 Cr.

• Contacting all top level decision makers/Owner/Proprietors level of prospect in order

to invite and confirm them for the workshop.

• Generated an audience of 45-50 owner/decision maker at the event.

The workshop was conducted in Hyderabad

Clients

Tata Teleservices- Do big Forum

The objective of the event is to catch the time & attention of the SME segment by

engaging them through product conclave on smart solution & smart technologies. At the

same time Tata Teleservices can engage, interact and show them the value preposition

they have for SME segment.

Acquist Deliverables:-

• Data building & selection of target profile from industries like IT/ITES, Manufacturing,

Start-ups etc. The companies should be below the turnover of 500 Cr & above

minimum 10 PC seat.

• Contacting all top level decision makers/Owner/Proprietors level of prospect in order

to invite and confirm them for the workshop.

• Generated an audience of 40-45 owner/decision maker at the event

The event was conducted in Delhi

Tata Capital - Wealth Management ( Ongoing ) :-

Tata capital wealth management team wants to target HNI for generating new business.

The profile of contacts who were targeted are – Prospects having investment surplus

60 Lakh and above.

Acquist is helping Tata capital sales team by giving them qualified quality leads.


Clients


Acquist was responsible for giving ultra HNI leads with a investible surplus

of minimum 60 lacs

Acquist has already delivered 200+ leads in the project

ClientsDigitizing India Awards For Consecutive 3 Years

Cisco & CNBC TV 18 wanted to recognize the first movers that have begun the journey

towards the Smart India of Tomorrow.


– Gather nominations from across industries & organizations.

• Over 400 nominations received from organisations across categories including government sector.

• Major Categories for the Awards- Smart Manufacturing, Smart City Solutions, Smart Campus, Digital Enterprise, Digital Innovation in the Financial Industry, New Age Service provider of the year, Disruptive Digital Innovator, Smart E Governance Initiative.

• Nominations vetted for completeness

• Nomination Seeking Period: Apx 1 month

– Generate an audience of top CEOs/CIOs for the Awards night on 15th July’16.

• Generated an audience of 150 + top CEOs/CIOs for the award night


ClientsBCCL Group (ET Now & Times Now) for consecutive 2 years

Maruti Road Safety Awards:

Times now want to felicitate & reward all those people who have worked toward road

safety and its importance in the past.

Acquist had helped them to accomplish this task of reaching out to top companies

CEO\CMO.


Nomination process: Identifying companies to nominate themselves & follow up

till nominations complete

Across categories 150+ nominations were generated

Jury Identification & Formation

Generate an audience of 150+ top CEOs & senior execs for Awards night


Client

Indian Oil Awards – For Excellence in Road Logistics - To recognize the contribution of the Transport fraternity IndianOil, in association with Times Now and ET Now, Organized Indian Oil Awards for Excellence in Road Logistics.


Nomination process: Identifying companies to nominate themselves & follow up

till nominations complete

Across categories 3000 nominations were generated.

Nominations vetted for completeness.

Nomination Seeking Period: Apx 2.5 months

ClientsVodafone India (Enterprise Business)

Vodafone Ready for the Big League: 20000+ data point identification & Deep Profiling program targeting SMEs between 50 cr-500 cr across country

This project was about identifying & recognizing SMEs which have grown as well as show promise as being path breakers in their fields in the years to come.

Acquist Deliverables

o To identify persuade & select forms from SME’s between the size 50 cr – 500 cr in a challenging deadline

o Over 20k+ forms collected from SMEs pan India

o Forms collected from December 2014 – February 2015.

o Forms were collected using Acquist database,

o tele agents, Feet on Street personnel and market

o information

o Acquist was also responsible for shortlisting the

o top 200 companies from the collected forms and

o then further shortlisting of the top 50.


Clients

Mahindra Smart Shift-

Smart Shift - is a technology enabled platform that connects cargo owners and transporters.

Acquist Deliverables –

• Activated the market in Mumbai and Hyderabad.

• Acquired Customers that is Load Givers using different methodology – Feet on street, Telecalling

• FOS use to visit every business and convinced them to download the app and post which visiting them to convince to use it.

• Customers acquired in Mumbai – 3 K, Hyderabad – 1.89K

•

• The Activity has been done in Mumbai & Hyderabad

Clients

Uber – Uber Hackathon 2016 at Bangalore

Uber has organized Hackathon 2016 in Bangalore on 12th Jan’16.



Contacting all prospects in order to invite and confirm them for the event

1 Event already delivered in Bangalore & next to be held in Delhi

Event Set up



Clients

Documents

Acquist Credentials