ACMI Social Media Strategy Introduction How can Facebook & Twitter be used for improving business? How can Facebook & Twitter be integ- rated into the

ACMISocial Media Strategy

Introduction

• How can Facebook & Twitter be used for improving business?

• How can Facebook & Twitter be integ-rated into the ACMI website?

• What time & resource commitments are involved in using social media tools?

Author: LM, Created: 13/May/2010

The Basics: What is Twitter?

Twitter is...• An ‘information networking’ & ‘micro-

blogging’ service

• Enables users to send & read short messages known as tweets (up to 140 characters)

• Tweets appear on the author’s profile page

• People who subscribe to an author’s tweets are known as followers



Let’s Go Deeper: Twitter

Twitter...• Tweets can be marked as open to the

public or restricted to followers only

• Has 100 million users worldwide

• Increasingly used as a promotional tool (to attract new customers)

• People can search for keywords in tweets


Twitter for Business

Using Twitter for business...• It’s like an information booth • Allows public conversations with

customers• Lets small business compete with big

business on equal terms• Find out what people are saying about

your business• Build relationships & brand awareness


Setting Up Twitter

What we need to do...• Create a ACMI Twitter account LM

• Brand account to be consistent with website LM

• Add Twitter logo and link to ACMI website LM

• Write a bio to go with the account JS

• Devote a few minutes a day to Twittering JS

• Use Twitter Search to locate potential clients (e.g. Keywords: ‘ACMI’, ‘Widgets’, ‘Blue Widgets’) JS


Tips for Using Twitter

How to use Twitter effectively...• Dry, boring tweets rarely attract followers

• Follow people who’ve stayed at ACMI before (repeat business, advocates)

• Get on the radar of potential customers (e.g. people looking for a widgets)

• Potential to of offer special deals (a bit garish)

The Basics: What is Facebook?

Facebook is...• A ‘social networking’ website

• A system where people create a ‘circle’ of friends by adding them to their profile

• Used to send messages to friends, tell friends what you’re up to, list interests, and show photos to friends



Let’s Go Deeper: Facebook

Facebook is...• Primarily targeted at a youth audience

• Currently has over 400 million users!

• The most used social network, followed by MySpace

• Generates revenue from advertising (banner ads)


Facebook For Business

Using Facebook for business...

• Business accounts are designed for ad campaigns

• Monitor statistics relating to pages & ads

• Market your offering by posting discounts and package deals

• Post upcoming event & news


Setting Up Facebook

Setting up Facebook...• Create an ‘Official Page’ as a local business LM• Fill out the profile page completely LM & MJ • Add content (text, photos, videos) LM & MJ• Add Facebook logo & link to Mansfield House website

LM• Add fresh content to the Wall once a week for at least 1

month (gauge ROI) MJ• Tell friends & colleagues about your Facebook page MJ • Mention Facebook on marketing collateral MJ• Consider creating a group (e.g. ‘Mansfield Recreation’)

MJ• Consider Facebook paid advertising MJ


Tips for Using Facebook

How to use Facebook effectively...• Don’t focus on selling; instead ensure customers

can find fresh useful information

• Paid advertising: target by geography (Victoria), and age group (22-64), set maximum payment budget & use P.P.C. (pay-per-click)

• Include Facebook applications: ‘Business Cards’, and ‘What I Do’ (could be others worth considering)

• Wall post should focus on business activities (e.g. ‘New Fire-place Installed’, ‘Spa Coming Soon...’)

Documents

ACMI Social Media Strategy Introduction How can Facebook & Twitter be used for improving business? How can Facebook & Twitter be integ- rated into the