ACCOR VS NOWNESSOR

SIMPLICITY VS COMPLEXITY

ACCOR

Everything appears directly on the main page e.g carrer, hotels implentation, different brands…

It is very clear and easy to navigate

There is a search navigator

NOWNESS

The main page showed the different subjects treated by the website

The main page can look clear but when you choose a subject and narrow down, it is very confusing beacuse articles are mixed up

NAVIGATION

ACCOR NOWNESS

ACCOR

All the targets can find their informations easily:

-customers-stockholders candidatesFutur franchiseeAny person who want

info about the group(e.g students)

NOWNESS

No specific public we don’t

understang what is the meaning of the subject « Travel » for instance, it is going in all directions

No real apparent aim

WEBSITE TARGETS

ACCOR

This website is very easy to navigate and find the informations And even discovers news about the group

Customer can educate himself quickly

NOWNESS

This website is more confusing if you search for informations and is more the type of website that you take time to look around.

CONCLUSION ABOUT SEARCH SIMPLICITY