Accelerating SVC implementations with Softek TDMF for Business Partners

Global Technology Services

© Copyright IBM Corporation 2008

Accelerating SVC implementations with Softek TDMFfor Business Partners

16 April 2009

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Agenda

Storage virtualization with SAN Volume Controller (SVC)

Value of accelerating SVC implementations

Transparent Data Migration Facility (TDMF) role

SVC and TDMF use cases

Value for SVC seller

Simplified TDMF/implementation service pricing for SVC

Call to action

Contacts and Links

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Storage virtualization is . . .

Technology that makes one set of resources look and feel like another set of resources, preferably with more desirable characteristics…

A logical representation of resources not constrained by physical limitations*

Hides some of the complexity

Adds or integrates new function with existing services

Can be nested or applied to multiple layers of a system

Some of our clients have data in environments not supported by SVC, that they want managed by SVC

Source: Evaluator Group

Virtualization

Logical Representation

Physical Resources

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Infrastructure simplification with SAN Volume Controller

Traditional Storage Area Network (SAN)

Capacity is isolated in SAN islands

Multiple management points

Sub-optimal capacity utilization

Capacity is purchased for, and owned by individual processors

SAN95% capacity

25% capacity

50% capacity

SAN Volume Controller Combines capacity into a single pool

Uses storage assets more efficiently

Single management point

Capacity purchases can be deferred until the physical capacity of the SAN reaches a trigger point

SANSAN

Volume Controller

55% capacity

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What is “data”?

Storage Capacity: In any customer environment, storage capacity can be classified into 3-broad categories:

- RAW (or Procured) Capacity: This is the total storage capacity of all the storage devices in the customer’s environment

- Usable Storage: Usable (also referred to as Allocated on the mainframe) is defined as follows: Subset of Raw Capacity that can have data written to it for productive use. Usable Storage is raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity. Examples of non-productive capacity: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives

- Written Data: The sub-set of Usable Storage that has data written to it

RAWCapacity

Usable Storage

Written Datadata

empty

system

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What is data “migration”?

Assess—What and how much data must be moved from source environment to target environment

Plan—How data is moved from source to target environment

Move—Move data from source to target environment

Validate—Verify data was successfully moved as planned from source to target environment

ASSESS

Services

PLAN

Services

MOVE

Software and Services

VALIDATE

Services

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There is significant value in accelerating SVC implementations

Client value:

- Enables clients to get the benefits of virtualization faster: reduced cost and complexity of managing storage, improved business continuity, improved storage utilization, improved personnel productivity, high availability and performance

SVC seller value:

- Moving data FROM storage with large numbers of small Logical Unit Numbers (LUNs) to storage managed by SVC enables rapid deployment of SVC

- Moving data BETWEEN isolated SVC clusters for load balancing enables expansion of the SVC infrastructure

- Moving data FROM unsupported SVC devices TO storage managed by SVC can drive need for more disk and more SVC nodes, as well as potentially more services

- Moving data from a data center with no SVC’s to a new data center that is virtualized with SVC’s, for consolidation or relocation eliminates the need for infrastructure change in the old data center

Partner Internal use only – NOT to be shared with client

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Softek TDMF accelerates IBM System Storage SAN Volume Controller implementation

TDMF focuses on enterprise data migration

The migration of data can be done at any time without disrupting applications…which will enable clients to accelerate SVC implementations

GTS provides structured low risk migration services using TDMF

TDMF can:

– Provide migration between SVC clusters

– Enable consolidation into a smaller number LUNs as data is migrated into SVC

– Significantly reduce the amount of time required to move data, compared to manual methods

TDMF can facilitate consolidation of data centers into fully virtualized and more power and space efficient environments

TDMF can transparently and non-disruptively migrate data FROM unsupported devices TO devices under SVC management, while SVC will handle the migrations of data on supported devices

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5 use cases - accelerating SVC implementation with TDMF

Case 1: Migrating data from a large number of non virtualized LUNs to an SVC managed storage environment

Case 2: Migrating data between Data Centers in a Data Center relocation or consolidation

Case 3: Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center)

Case 4: Migrating data from fully provisioned storage into thinly-provisioned storage managed by the SVC

Case 5: Migrating data FROM unsupported devices and INTO SVC environments

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Case 1: Migrating data from a large number of non virtualized LUNs to a SVC managed storage environment

Large number of small LUNs

Logical Volume

Physical Volume

Logical Volume

Physical Volume

TDMF will consolidate smaller LUNs into a

SVC virtualized environment with fewer

large LUNs

Facilitates migration from unsupported

configurations into SVC managed storage

environment

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Case 2: Migrating data between Data Centers in a Data Center relocation or consolidation

TDMF allows for distance migrations through the networkUsing TDMF to migrate data off of devices located in remote sites into target SVC enabled

environments:–Accelerates movement of data to target SVC site–Data can be relocated from both SVC supported and unsupported devices without requiring any

interim steps–Minimizes outage requirements for implementation

Target Data Center:SVC Implemented

Target Data Center:SVC Implemented

TDMFTDMF

10101010101010

10101111010111

10101011010100

01010100001101

10111010001010

Source Data CentersSource Data Centers

10101010101010

10101111010111

10101011010100

01010100001101

10111010001010

10101010101010

10101111010111

10101011010100

01010100001101

10111010001010

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Case 3: Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center)

TDMF allows for distance migrations through the network, thus allowing for migrations between remote and local SVC environments

Using TDMF to migrate data FROM the SVC enabled source environment TO the target SVC enabled environments :

–Facilitates data movement between SVC environments–Accelerates movement of data to target SVC site–Minimizes outage requirements for implementation

Within aData Center

ORbetween Data Centers

Within aData Center

ORbetween Data Centers

SVC Environment ASVC Environment A SVC Environment BSVC Environment B

TDMFTDMF

1010101010101010101

1010111101011111010

1010101101010000110

0101010000110101111

1011101000101001110

1010101010101010101

1010111101011111010

1010101101010000110

0101010000110101111

1011101000101001110

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Case 4: Migrating data from fully provisioned storage into thinly-provisioned storage managed by the SVC (1 of 2)

‘Thick’ or Traditional

Allocated Space

Free Space

Allocated Space

Free Space

Physical Disk Logical Volumes

Volume A

Volume B

Free space must be allocated to each volume, and therefore to each application/business function to allow for future growth. Some volumes may be under-utilized, yet the space allocated to them is unavailable for use by other applications.

Allocated Space

Allocated Space

Free Space

Volume B

Volume A

Savings $$$

Physical Disk Logical Volumes

Thin Provisioning

Free space is pooled and available to any volume/application that requires it, this yields higher disk utilization and drives cost savings as less physical disk is needed to satisfy business demands.

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Case 4: Migrating data from fully provisioned storage into thinly-provisioned storage managed by the SVC (2 of 2)

• TDMF for Windows will support migrating data from fully provisioned storage into thinly-provisioned storage provisioned by the SVC

• This will allow clients to not only move rapidly to a virtualized environment, but also reclaim unallocated storage at the same time.

SVC

Fully Utilized Thin provisioned Storage

Windows Server

Partially used fully provisioned storage

TDMF Windows Migration

TDMFTDMF

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Case 5: Migrating data FROM unsupported devices and INTO SVC environments

Devices that are not supported by SVC cannot be attached to the SVC node. The data on these devices cannot be migrated into the SVC environment using SVC’s migration tools

Using TDMF to migrate data to the target SVC enabled environment : –Accelerates SVC implementation–Minimizes outage requirements for implementation–Reduces labor required by up to 75%

Within a Customer’sData Center

Within a Customer’sData Center

TDMFTDMF

1010101010101010101

1010111101011111010

1010101101010000110

0101010000110101111

1011101000101001110

Unsupported frames to be retired or

Re-provisioned elsewhere

Unsupported frames to be retired or

Re-provisioned elsewhere

NEW: DS8100s(SVC Managed)

NEW: DS8100s(SVC Managed)

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Value to Business Partner seller of using TDMF to accelerate SVC Implementation Clients have to address bringing data from unsupported environments under management of SVC

Manual migration of this data into SVC is slow. Using TDMF can greatly accelerate migration of this data into SVC environment

The more data migrated under SVC, the greater the need for additional storage arrays and additional SVC control units.

TDMF enables Business Partner seller to: Sell more SVC nodes to manage the disk arrays, sell more disk to hold the data that was in unsupported environments sooner, and sell more disk to hold the data that was in remote SVC environments

Example: Accelerating SVC implementation in a 150 TB environment can drive $197K incremental Business Partner disk and SVC revenue, as well as $135k in TDMF license fees and support services, plus any additional services revenue

139,700

57,000

135,100

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

TDMF Accelerates SVC Implementation in 150 TB Environment:Incremental Revenue from Increased SVC Footprint

Incremental Disk sales Incremental SVC License Fees TDMF OSE License Fees

I

-1 source: SVC Product Marketing -2 source: 38 Terabytes * $3.59/GB * 1000 GB/1TB

Disk sales: $139,700 2 (38 additional TBs)

SVC license fees: $57,000 1 (38 additional TBs)

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Simplified and aggressive discounted pricing: TDMF with SVC (1 of 2) Program pricing approach for SVC opportunities

- Prices apply only for existing SVC clients and/or new transactions which include significant SVC content

- Only one data point is needed to obtain price quotation – total open systems usable storage capacity in the client’s environment (NOT unsupported capacity)

- Solution List Price tables located on PartnerWorld.

- Solution price from IBM includes:

• Software license to cover use of TDMF

• Year 1 support services (maintenance) are mandatory

- Business Partners should include their own implementation services and/or migration services

Licensing is based on one simple # - total open systems usable storage capacity - Usable storage:* (or writeable)

• The subset of raw capacity that can have data written to it for productive use.

• Raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity.

- Examples (of the delta between usable and raw capacity) would be: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives.

Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.

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Simplified and aggressive discounted pricing: TDMF with SVC (2 of 2)NOTE – These prices are only applicable for existing SVC clients and/or new transactions which include significant SVC content

Indicative Pricing Process (please refer to List Price table in PartnerWorld)i. Determine client’s total open systems usable capacity (total usable capacity, NOT unsupported

capacity);

ii. Find appropriate band level that corresponds with the current total open systems usable capacity in the client’s environment

iii. Determine solution price

i. Determine license list price and apply the appropriate license discount and apply to list price

ii. Determine support services list price and apply the appropriate support services discount to support services list price

iv. Contact BPSST for support and final price quotation before presenting to the client

List Price Examplesi. 18 Terabytes Usable Open Systems Storage Capacity

i. License List Price = $ 29,918

ii. Annual Support Services List Price = $6,582

ii. 147 Terabytes Usable Open Systems Storage Capacity

i. License List Price = $103,525

ii. Annual Support Services List Price = $22,775


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Call to action for Business Partner sellers

Review every SVC opportunity or existing SVC client

Determine if the client has:

– Unsupported SVC environments

– Requirement to migrate data across Data Centers into an SVC environment

– Requirement to migrate data between separate SVC clusters within a Data Center or across Data Centers

– Requirement to implement thinly provisioned storage

Identify the client’s total open systems usable storage capacity

Assess the client’s need for migration services

– Can the client achieve a predictable outcome for data migrations?

– Does the client have resources in-house to execute a complex data migration?

Refer to Price Tables on PartnerWorld for Indicative Pricing

Engage the BPSST for support and final price quotation Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.

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Accelerating SVC implementations is good for everybody

The Client realizes the benefits of SVC on more of their data, sooner

The Business Partner Seller has an opportunity to sell more value to their clients and drive revenue and margin

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More information and sources

IBM Data Mobility Solutions Internal Portal

IBM Data Mobility Solutions – Softek Asset License EP

Note: This slide contains links to content outside this presentation, which might not be accessible.

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Contacts and links Contact your local IBM Data Mobility Channel Manager

Location Data Mobility/Softek Channel Manager

US John Campbell, Phone: 1-818 539-3263 Email: [email protected] Copas, Phone1-614-456-3195 Email: [email protected] James, Phone: 1-404-379-9466 Email: [email protected]

Canada Tony Aziz, Phone: 1-416-478-5412 Email: [email protected]

Latin America Carlos Eduardo Atti, Phone: 55-11-2132-5171 Email: [email protected]

NE, SW, CEEMA Timo Nopanen, Phone: 33-1-4188-5469 Email: [email protected]

Japan, AP Sean Cavanaugh, Phone: 1-705-523-7221 Email: [email protected]

Global Programs Jennifer Stone, Phone: 1-603-203-9020 Email: [email protected]

PartnerWorld


Documents

Accelerating SVC implementations with Softek TDMF for Business Partners