Accelerate performance and maximize productivity gains. D E L L B U S I N E S S P C S A N D I N T E L ® O P TA N E ™ M E M O R Y

Amplify business results and transform inefficiencies into productivity gains by combining Dell PCs and Intel® Optane™ memory. Intel® Optane™ memory creates a bridge between the DRAM and storage to deliver an intelligent and amazingly responsive computing experience. The result is revolutionary – the first all-new class of memory in 25 years. Use this battlecard to share powerful details and help clients boost productivity and recapture lost time.

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Copyright © 2018 Intel Corporation. All rights reserved. Intel, the Intel logo, Core, and Optane are trademarks of Intel Corporation in the U.S. and other countries. Copyright © 2018 Dell Inc. All rights reserved. Dell, the Dell logo, and OptiPlex are trademarks of Dell Inc.* Other names and brands may be claimed as the property of others.

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The OptiPlex 7060 is designed to provide desktops that continuously adapt to the way that you work, including

versatile, space-saving form factors and micro form factors to unleash your full potential. Combining these PCs with

Intel® Optane™ memory offers powerful and robust memory enhancements that are carefully designed to accelerate and

optimize memory performance.

Highly versatile and flexible PCs with impressive memory supplement.

PR O D U CT FU N CTI O NAL IT Y CUSTO M ER C HAL L EN G ES AN D PA I N P O I NTS

S O LUTI O N S TO CUSTO M ER PA I N P O I NTS

Flexible and performance-enhancing design delivers a seamless experience that performs well in any environment

Require an out-of-the-box experience that doesn’t involve compromising performance for storage capacity

Adapts to user needs by preloading and accelerating frequently used applications and files

Delivers amazing responsiveness so you can start up quickly, search and find files in a snap, and save large files with virtually no lag

Want to experience a more responsive system to meet evolving demands

Intel® Optane™ memory delivers better overall system responsiveness across everyday tasks than adding additional RAM would1

High-capacity storage device coupled with Intel® Optane™ memory offers the best of both worlds: high-speed acceleration and affordable storage capacity

Required storage performance must be faster and more dependable

Tap into stronger responsiveness without compromising storage capacity with an additional 16 GB of Intel® Optane™ memory

1SySmark* 2014 SE Responsiveness Subscore comparing a system based on Intel® Core™ i5-8400 processor; 8 GB (2x4 GB) RAM; 1 TB HDD vs. Intel® Core™ i5-8400 processor; HDD with 8 GB (2x4 GB) RAM and 16 GB (2x8 GB) RAM.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information about bench-marks and performance test results, go to www.intel.com/benchmarks. Intel Optane memory requires specific hardware and software configuration. Visit www.intel.com/OptaneMemory for configuration requirements.

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Setup is quick and easy—once installed, Intel® Optane™ memory operates seamlessly without the need for ongoing maintenance

Users require a solution that is simple to set up and user-friendly

Intel® Optane™ memory offers better end-user value with 20 GB of memory (16 GB of Intel® Optane™ memory + 4 GB DRAM)

The OptiPlex 5060 SFF and MFF are equipped with 8th generation Intel® Core™ processors to achieve optimal power and performance when combined with Intel® Optane™ memory

Slow transfer rates can negatively affect speed and productivity

Files needed for important tasks are immediately recognized and accelerated

No end-user file management is required PC and memory limitations can hinder workflow Open everything faster; everyday tasks are up to 2.1 times faster1

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OptiPlex 5060 SFF and MFF include enhanced manageability and memory capabilities for seamless results. When combined

with the power of Intel® Optane™ memory, high-speed storage is accelerated without missing on beat on performance.

Expanded efficiency, infused with a powerful memory enhancement.

1SySmark* 2014 SE Responsiveness Subscore comparing a system based on Intel® Core™ i5-8400 processor; 8 GB (2x4 GB) RAM; 1 TB HDD vs. Intel® Core™ i5-8400 processor; HDD with 8 GB (2x4 GB) RAM and 16 GB (2x8 GB) RAM.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information about bench-marks and performance test results, go to www.intel.com/benchmarks. Intel Optane memory requires specific hardware and software configuration. Visit www.intel.com/OptaneMemory for configuration requirements.

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Provide greater responsiveness without compromising storage capacity

Majority of PC buyers purchase more RAM than is utilized by their system daily; more efficient storage and performance needed

Create a performance breakthrough with greater scalability

Over time, frequently used files and applications are accelerated

Need to open everything faster and easier; need more memory

16 GB of Intel® Optane™ memory and load levels up to 3.9 times faster1

Get faster performance that accelerates routine tasks into productivity gains

Opening large media is time consuming and negatively affects productivity

Open large media files up to 3 times faster2

1As measured by Game Level Load Workload comparing 8th Gen Intel Core i7+ 8700 processor (32GB Intel Optane memory module) vs. 8th Gen Intel Core i7-8700 Processor (HDD Only)2As measured by Media Project Load Workload comparing 8th Gen Intel Core i7+ 8700 processor (32GB Intel Optane memory module) vs. 8th Gen Intel Core i7-8700 Processor (HDD Only)The benchmark results reported above may need to be revised as additional testing is conducted. The results depend on the specific platform configurations and workloads utilized in the testing, and may not be applicable to any particular user’s components, computer system or workloads. The results are not necessarily representative of other benchmarks and other benchmark results may show greater or lesser impact from mitigations.

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The OptiPlex 3060 MFF is designed for serious productivity with a space-saving design. This ultra-compact business desktop provides versatility with mounting options for a

customized workspace. When used with Intel® Optane™ memory, every task is faster, smoother, and easier to improve daily

workflow and productivity.

Compact design, excellent memory performance.

1 Email Launch Workload. 2 Presentation Launch Workload. 3 File Search Workload. 4 SySmark* 2014 SE Responsiveness Subscore comparing a system based on Intel® Core™ i5-8400 processor; 8 GB (2x4 GB) RAM; 1 TB

HDD vs. Intel® Core™ i5-8400 processor; HDD with 8 GB (2x4 GB) RAM and 16 GB (2x8 GB) RAM. 5 As measured by SYSmark* 2014 SE Responsiveness Subscore comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel®

Optane™ memory module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only). 6 As measured by Game Level Load Workload comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel® Optane™ memory

module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only). 7 As measured by Media Project Load Workload comparing 8th Gen Intel® Core™ i7+ 8700 processor (32 GB Intel® Optane™ memory

module) vs. 8th Gen Intel® Core™ i7-8700 processor (HDD Only).

10 Reasons to Sell

Empower Customers with Maximized Responsiveness without Compromising Storage CapacityDell OptiPlex™ desktops deliver customer-led innovation for desktops by continuously adapting to the way people work. Combining this technology with Intel® Optane™ memory transforms the smallest and most routine tasks into huge productivity gains, launching browsers and opening files faster and more smoothly than ever.

Here are 10 important reasons to recommend these powerful new Dell business solutions with Intel® Optane™ memory to customers, strengthening your role as their reliable,

trusted technology advisor.

1 . D E L I V E R I M M E D I AT E B E N E FI T S T H AT O U T P E R F O R M T H E A LT E R N AT I V ES .

Productivity hinges on the ability to multitask without the risk of losing memory performance. Satisfy customer demands for quick results by producing productivity gains fast. Deliver email launches that are 5.8 times faster,1 presentation launches that are 3.8 times faster2 and Windows* file launches that are 4 times faster.3

2 . O FFE R S O LU T I O N S T H AT K E E P U P W I T H A M O D E R N IZE D WO R K P L AC E .

Today’s work environment won’t tolerate technology that slows productivity. Customers require a responsive solution, one that evolves fast and responds to changing user needs in real time. Intel® Optane™ memory delivers better overall system responsiveness across everyday tasks than adding additional RAM,4 which allows customers to start up fast, find files quickly and save even the largest of files – with virtually no lag.

3 . FA S T P E R F O R M A N C E S H O U L D N’ T A LWAY S EQ UA L H I G H C O S T S .

A refresh may be in the budget, but not all budgets are created equal. An efficient and cost-effective solution allows you to help strike the right balance between cost and value. Intel® Optane™ memory offers the best of both worlds, including high-speed acceleration and affordable storage capacity. Achieve SSD-like performance with HDD systems.

4 . D E L I V E R A M O R E P OW E R FU L O P T I O N T H A N M O R E R A M .

Providing more RAM might be the obvious solution for customers wanting to increase performance, but when you provide an alternative – one with greater flexibility and performance – customers quickly realize the benefits. 20 GB of memory (16 GB Intel® Optane™ memory + 4 GB DRAM) delivers better performance and cost versus 8 GB or even 16 GB DRAM.

5. A R E FR ES H I S T H E P E R FEC T T I M E TO O P T I M IZE P E R F O R M A N C E .

Refreshes are the perfect time to help customers optimize performance and stay ahead of competitors. Intel® Optane™ memory helps open virtually everything faster, smoother and easier. Everyday tasks are up to 2.1 times faster.5 Additionally, load levels are up to 3.9 times faster6 and large media files can be opened up to 3 times faster.7

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10 Reasons to Sell

6 . H I G H - C A PAC I T Y WO R K LOA D S S H O U L D N’ T B E T H E R O OT O F P R O D U C T I V I T Y H A LT S .

High-capacity workloads can bring customer workflow to a frustrating crawl. Adding Intel® Optane™ memory to a computer with at least a 7th Gen Intel® Core™ processor delivers an adaptable and amazingly responsive computing experience. Intel® Optane™ memory fast-tracks these slowdowns with high-speed acceleration and affordable storage capacity.

7. G IVE CUSTOMERS SMART SOLUTIONS, DESIGNED TO KEEP UP WITH SECURIT Y THREATS.

Security breaches are costly, and it’s important to assist customers with minimizing any potential vulnerabilities. Dell OptiPlex desktops are built with strong security, including best-in-class hardware and comprehensive threat protection from end to end. Intel® Optane™ memory enhances this security with encryption support and data sanitation with industry-standard “security ease.”

8 . I N T E L L I G E N T S O F T WA R E I N S TA N T LY R ES P O N D S TO C U S TO M E R D E M A N D S .

Responsiveness is key to delivering a solution that keeps customers returning for that next refresh. Intelligent software continually evolves alongside computing habits. Intel Rapid Storage Technology works by pairing two physical devices into a single volume. Files needed for important tasks are immediately recognized and accelerated. Over time, frequently used files and applications are monitored and accelerated as well.

9. P R O D U C T L I N E I N S TA L L AT I O N S H O U L D B E S I M P L I F I E D.

Refreshes don’t have to be difficult. Dell OptiPlex desktops with Intel® Optane™ memory deliver a user-friendly experience that not only enhances performance but makes setup and implementation easy as well. Dell OptiPlex desktops and Intel® Optane™ memory work in synergy, creating a simple deployment from start to finish.

1 0 . M A X I M IZE B U S I N ES S P OT E N T I A L . Customers depend on you to provide technology solutions that help their companies thrive. Dell OptiPlex desktops with Intel® Optane™ memory allow you to provide a solution that maximizes customer value. Tangible, quick and actionable results create satisfied customers, helping to further grow business and solidify your role as a trusted business advisor.

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(10 Reasons to Sell, continued)