ABC LinkedIn Deep Dive

ABC LinkedIn

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2,036 followers2,064 employees have linked to their personal page

“Greater Insights. Better Outcomes” not mentioned

anywhere

No imagesHeadquarters not mentioned

Industry category: Health, Wellness and Fitness

No mention of family-owned or personal touch niche

Competitive LinkedIn Snapshot

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67,099 followers13,979 employees have linked to theirprofilePosts at least once every other day

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Updates within companyNews relevant to company

• 50+ likes per post• Comments with replies from Quest

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19,763 followers4,462 employees have linked to theirprofile

Slogan first item in bio••

Industry category: Medical DevicesDate founded

• Careers tab next to Home tab• Expands on company culture

• Recent Updates

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VideoPresentations and events

Rep Engagement

• Educate on LinkedIn

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LinkedIn Help Center WebinarsOnline videos

Mass email with instructional PDF

Pamphlet given out• Incentive for reps who are engaging most

with company page

• ABC supports employee efforts

• Link company to personal profile

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• A view of an employee profile is a potentialimpression on ABC

• Comment on company page

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Encourages conversation with other pageviewersShows industry leadershipShows how all stakeholders showinterest/support ABC efforts

• Share posts on company page•••

With public or connectionsPost to groups or share with individualsThe more exposure, the better

• Join industry-related groups• Ex: Drug and Alcohol Testing Industry

• Frequency• Check company page and engage every day

• Use a unified hashtag such as #TeamABC

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Forget to check the ABC pageBe inactive!

DOAct as a brand ambassador

•  ABC wants high talent associated with its brand

DON’TShare/Comment/Like content that would counteranything in ABC’s mission/value statements

• Watch what groups you are joining