Be a King in your own Kingdom

Prof.G.PurandaranM.Tech (IIT-M), PGDM (IIM-B)

Meditation and Yoga

• .

Healthy Body with Healthy Mind

Walking and Jogging

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Tomorrow Never Comes

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SEE THE WORLD MORE

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7 Wonders of the world

• .

Give Back Good Deeds To Society

• DOB

• DOD

Quality of Life Vs Quantity Of Life

• Jesus Christ

• Shankara Charya

• Alexander the Great

King of the Jungle

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The Lion and the Mouse

Created by Prof.G.Purandaran

The little mouse was nearby and came when he heard the mighty Lion’s roar for help. The mouse gnawed the rope with his sharp teeth and set the Lion free.

Good old lessons in teamwork from an age-old fable

The TortoiseAnd

The Hare

Once upon a time a tortoise and a hare had an argument about who was faster.

I’m the fastestrunner.

That’s not true.The fastest runner isme!

Ok, let’s havea race.

Fine!

They decided to settle the argument with a race. They agreed on a route and started off the race.

The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race.

Poor guy! Even if I take a nap, he could not catch up with me.

He sat under the tree and soon fell asleep.

The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.

The hare woke up and realized that he'd lost the race.

The moral of the story is that slow and steady wins the race.

This is the version of the story that we've all grown up with.

The story continues …

The hare was disappointed at losing the race and he did some soul-searching. He realized that he'd lost the race only because he had been overconfident, careless and lax. If he had not taken things for granted, there's no way the tortoise could have beaten him.

Why did I lose the

race?

Can we have another race?

Ok.

So he challenged the tortoise to another race. The tortoise agreed.

This time, the hare went all out and ran without stopping from start to finish. He won by several miles.

The moral of the story?

Fast and consistent will always beat the slow and steady. If you have two people in your organization, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organizational ladder faster than the slow, methodical chap. It's good to be slow and steady; but it's better to be fast and reliable.

But the story doesn't end here …

The tortoise did some thinking this time, and realized that there's no way he can beat the hare in a race the way it was currently formatted.

How can I can win the

hare?

He thought for a while, and then challenged the hare to another race, but on a slightly different route. The hare agreed.

Sure!

Can we have another race? This time we’ll go through a different route.

They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. The finishing line was a couple of kilometers on the other side of the river.

Goal

The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank,

continued walking and finished the race.

What should I

do?

The moral of the story?

First identify your core competency and then change the playing field to suit your core competency. In an organization, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you. If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs.

Working to your strengths will not only get you noticed, but will also create opportunities for growth and advancement.

The story still hasn't ended …

The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realized that the last race could have been run much better.

So they decided to do the last race again, but to run as a team this time.

Hi, buddy. Howabout doing our lastrace again?

Great! I think we could do it much better, if we two help each other.

Hi, buddy. Howabout doing our lastrace again?

They started off, and this time the hare carried the tortoise till the riverbank.

There, the tortoise took over and swam across with the hare on his back.

On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they'd felt earlier.

The moral of the story?

It's good to be individually brilliant and to have strong core competencies; but unless you're able to work in a team and harness each other's core competencies, you'll always perform below par because there will always be situations at which you'll do poorly and someone else does well. Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.

There are more lessons to be learnt from this story. Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure. The tortoise changed his strategy because he was already working as hard as he could.

In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both. The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far

better.

When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Coke's growth. His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. Roberto decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.

He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Roberto said Coke needed a larger share of that market. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.

To sum up, the story of the hare and tortoise teaches us many things:

Never give up when faced with failure Fast and consistent will always beat slow and

steady Work to your competenciesCompete against the situation, not against a

rival. Pooling resources and working as a team will

always beat individual performers

Let’s go and build stronger teams!

The seeds of long and hard labour always bear fruit.

Don't let circumstances get the better of you -- work towards your dreams

Strive to break not only others' records, but your own too.

If you pursue your talent, the sky's the limit. Don’t afraid to think BIG.

You'll reach the top if you have what it takes -- and make sure to keep climbing.

Take criticism in your stride and meet harsh words with silence -- let your accomplishments speak for

you.

Turn your perceived weaknesses into strengths; the lower down you start, the higher you'll climb.

It's better to forge your own path rather than tread one laid down by others.

You'll see success very early in life if you have what it takes to make it.

Suhas Gopinath,world youngest CEO

Defy convention, because nothing is impossible -- and be the best you can be.

Take risks for what you believe in

If what you think suits you actually doesn't, be sensible enough to make the switch.

Strive to break not only others' records, but your own too.

“TO ENSURE TRUE SUCCESS PLEASE THINK, YOU CAN DO IT”

NEVER GIVE UP

Be a WEALTH CREATOR

• Be an ENTREPRENEUR

• Be a KING in Your Own Kingdom• When a Man is Educated the FAMILY Changes,

but when a Women is educated the entire Society Changes. When a Women becomes entrepreneur the Entire WORLD Changes….

WOMEN ENTREPRENEURSHIP

Prepared byProf.G.Purandaran

M.Tech(IIT-M), PGDM (IIM-B)

INTRODUCTION• Entrepreneur

An entrepreneur is someone who is a risk taker and is ready to face challenges.

• Women Entrepreneur It may be defined as a woman or group of women who

initiate, organise and run a business enterprise. Government of India has defined women entrepreneurs

as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.

CHARACTERISTICS OF WOMEN AS ENTREPRENEURS

ImaginativeAttribute to work hardPersistenceAbility and desire to take riskProfit earning capacity

LEADERSHIP QUALITIES

• Accept challenges• Ambitious• Drive• Enthusiastic• Hard work• Patience• Industrious• Motivator• Skillful• Unquenchable optimism

• Adventurous• Conscious• Educated• Determination to excel• Experienced• Intelligent• Perseverance• Studious• Keenness to learn and

imbibe new ideas

IMPORTANCE OF WOMEN ENTREPRENEURS

A good share of the population.

Traditionally outside the domain of economic activities.

They must be made part of the economic development, because it will ensure the economic & social development of the women along with providing more human resources to strengthen the economy of the country.

The economic status of women is now accepted as an indicator of a society’s stage of development.

WHY WOMEN BECOME ENTREPRENEURS?PULL FACTORS

An urge to do something newLiking for businessNeed and perception of Women’s Liberation, Equity, etc.To gain recognition, importance and social status.To get economic independenceTo build confidenceTo developing risk-taking abilityTo gain greater freedom and mobility

PUSH FACTORS

Death of bread winner

Sudden fall in family income

Permanent inadequacy in income of the family

The category of push factors forms a negligible percentage of women entrepreneurs.

THE NEW THRUST

• Harvard Experts feel that the basic quality of efficient management is futuristic and outlook and a capacity to nurture and plan for the future or unknown. This comes naturally to women.

• But this inherent talent of woman and her entrepreneurial skill go unrecognised and unaccounted.

• Earlier there were 3 Ks– Kitchen– Kids– Knitting

• Then came 3 Ps– Powder– Papad– Pickles

• At present there are 3 Es– Electronics– Energy– Engineering

When women move forward, the family moves, the village moves and the nation moves.....

-Pandit Jawaharlal Nehru

THE INDIAN APPROACH

OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS IN INDIA

29%

7%

12%15%

20%

13% 4%

GeneralElectronicsEngineeringPlasticsChemicalsTextilesLeather

NEW AWARENESS• NIP highlighted the need for special

entrepreneurship programmes for women entrepreneurs.

• Industrial and business opportunities are many.

• Majority of want-to-be women entrepreneurs are from middle class families. Their potential should be identified and trained.

• Adequate infrastructure support may be helpful.

• Mobile training centres should be opened.

• Post-training follow-up is vital.

SOME FAMOUS WOMEN ENTREPRENEURS• Started her own company, Biocon, in

her garage with an investment of `10000 in the year 1978.

• Loan application was turned due the reasons:1. Biotechnology was nascent at the

time in India.2. She was a woman.3. Her organisation had almost nil

assets• With hard work and commitment,

Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.Dr. Kiran Mazumdar Shaw

• Woman who single-handedly founded and made Balaji Telefilms

• Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today.

• Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen. Ekta Kapoor

• One of the most prominent personalities of the corporate world.

• The products launched by her Company head their way to leading global stores.

• Her company Shahnaz Husain Herbals has witnessed tremendous growth.

• She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.

Shahnaz Husain

• A native of Amritsar.• Kumar has been

designing the wardrobes com of the three winning Miss Indias, for their participation in International Beauty Pageants.

• Ritu’s outfits have been patronized by style icons such as late Princess Diana and Jemima Khan. Ritu Kumar

• Cherish Life creates apparel and accessories for pregnant women, young mothers and infants.

• Cherish Life aims to accomplish precisely what the name suggests: to applaud every pregnant lady for the life she creates.Arathi Kuppu

BASIC PROBLEMS FACED WOMEN ENTREPRENEURS

• Her being a woman• Responsibility towards family, society and work• Male dominated society• Tough Competition with large scale units• Lack of business training• Lack of education• Low risk bearing ability• Obtaining credit• Non-awareness of facilities provided by government• Questions by licensing authorities• Marketing

PSYCHO-SOCIAL BARRIERS

Poor self-image of womenInadequate motivationDiscriminating treatmentFaulty socialisationRole conflictCultural valuesLack of courage and self-confidence

Inadequate encouragementLack of social acceptanceUnjust socio-economic and cultural systemLack of freedom of expressionAfraid of failures and criticismSusceptible to negative attitudesNon-persistent attitudeLow dignity of labourLacking in leadership qualities

SUGGESTIONS

Procedure of getting finance should be simple

Effective propagation of programmes and yojnas.

Linkages between product, services and market

centers.

Encouragement to technical and professional

education.

• Direct & indirect financial support

Nationalized banks, State finance corporation, Small Industries Development Bank of India (SIDBI)

• Yojna schemes and programmes

Nehru Rozgar Yojna, Jawahar Rozgar Yojna

• Technological training and awards

Stree Shakti Package by SBI, Entrepreneurship Development Institute of India, Trade Related Entrepreneurship Assistance and Development (TREAD)

• Federations and associations

Federation of Indian Women Entrepreneurs (FIWE), Self Employed Women’s Association (SEWA)

SUPPORTIVE MEASURES

OTHER SUPPORT AGENCIES

Domestic Agencies: • Small Industries Development Bank of India, SIDBI• Industrial Development Bank of India (IDBI)• Ministry of Small Scale Industries (SSI), Government

of India.• National Bank for Agriculture Rural Development

(NABARD)• Department of Women and Child Development

(WCD), Ministry of HRD, GOI• Self Help Groups (SHG)• Mahila Mandali

International Agencies:

• United Nations Development Fund for Women (UNIFEM)

• Asian Development Bank (ADB)• International Labour Organization (ILO)• United Nations Conference on Trade and

Development (UNCTAD)• Center for International Private Enterprises (CIPE),

USA• Swedish International Development Cooperation

Agency (SIDA), Sweden• World Trade Organization (WTO)

WOMEN ORGANISATIONS SUPPORTING WOMEN

ENTREPRENEURS• Shri Mahila Griha Udhyog Lijjat Papad;

www.lijjat.com• Mahila Bunkar Sahakari Samiti, UP• SABAL: Crafting Exports of Indian

Handicrafts; www.sabalaindia.com• www.indiatogether.org

Federation of Indian Women Entrepreneurs (FIWE) organised a seminar on the occasion of Women’s Day.Delhi CM Mrs. Shiela Dikshit inaugurated the seminar and talked about important role played by enterprising women in economic development and in creation of jobs.She also honoured Shahnaz Husain with FIWE UNLEASHING WOMEN POWER AWARD.

The role of business Women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. An integrated approach is necessary for making the movement of women entrepreneurship a success.

BY WAY OF CONCLUSION!!

THANK YOU!!!

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