OVERVIEW of QUALIFICATIONS Develop and manage compelling marketing communication

programs targeted at consumers and channel customers Create and execute concepts that help educate, influence and

compel customers and community into action Support overall marketing plans, selling efforts and customers’

needs through managing marketing projects and programs with ideas that inspire, inform and engage customers & stakeholders

Able to simplify complex concepts, collaborate with associates and business partners and effectively present thoughts & ideas

Possesses high level of creative ability, self-motivation and drive to continuously improve programs and processes, and deliver results

Motivated self-starter with exceptional organizational skills; able to work with minimal oversight and direction

Strong problem-solver focused on practical solutions to align sales & marketing efforts with company goals

Teamplayer able to motivate others toward positive action Proven track record of greatly improving marketing ROI

CAREER SUMMARY 2012-Current: MAGEE EAST, Marketing, Communications, Web Design, SEO/SEM Marketing Professional executes effective website design, content, social media, SEO/SEM, marketing and communications strategy, branding and PR activities for Magee East and assists a diverse range of companies and healthcare organizations with marketing, promotions, web design and CRM. Now this marketing communications pro seeks to become a full time, dedicated member of your team and put her extensive experience, high level of professionalism, passion, marketing communication expertise, leadership and superb problem-solving skills to work for your organization. I seek to put my background, knowledge and skills to work for your company by improving the return on your marketing investment... and your bottom line.

2010-2012: BIOFIT ENGINEERED PRODUCTS, Marketing Director (started on project basis then hired full time. Downsized

due to The Great Recession)

Responsible for directing all marketing activities, strategy development, web-based and social media marketing initiatives, new product development, improving Voice of Customer (VOC) input across product lines; provide sales team support, improve communication throughout organization and increase reach, frequency and touch points with target markets

Directed outside agencies for maximum effectiveness, ensuring company selling points and branding were communicated effectively and consistently to improve marketing ROI while reducing out of pocket expenditures 50%

Worked closely with field sales team to develop tools to help them sell more effectively, increasing sales by $1 million

Improved external communications throughout the organization, and through channel dealers and end users; visiting customers with sales team for direct feedback resulting in 200% increase in response rates & customer satisfaction

Worked closely with management team to accelerate new product development; research and develop new, growth-oriented markets not previously exploited including healthcare and high tech; spearheading new product introductions through improved VOC

Executed communications to field, customers, leads & prospects; helping design/implement new CRM system

Researched, recommended, attended trade shows; developed literature, speeches, presentations and PR campaigns in support of sales events, meetings, conferences, and dealer shows; managed website, social media, SEO/SEM programs and PR campaigns

2005 – 2011 : KOLOROSE MARKETING, Business and Marketing Advisor Business and Marketing Advisor working with for-profit and not-for-profit organizations to improve marketing effectiveness, the return on investment and increasing membership and repeat visitors

Executed year-long marketing assignment to manage complex advertising, branding and promotions activities, effective and results-driven marketing and sales programs for a multi-billion-dollar, multinational biomedical firm; planning, selecting and implementing communications programs throughout all marketing channels worldwide, data base management, targeted email marketing campaigns, web-based and on-line marketing programs and SEO efforts which increased revenue 15% and marketing ROI 150%

Designed, wrote lead-generating content for websites; managed ongoing website maintenance, SEO and continual updates

Successful implementation of merchandising, pricing, POP signage, PR efforts, providing database management and communications for numerous non-profit organizations while effectively managing budgets to reduce costs and improve ROI

Created marketing materials, web content, PR for software developer in the pharmacy space focused on technology solutions; initiated partnerships with leading IT companies including Hewlett-Packard

Conducted business intelligence (BI) for more effective, highly-targeted marketing to improve internal/external communications, public/community relations, and accurately targeted marketing efforts for numerous organizations

567-201-7860 judy@kolorose.com www.kolorose.com

Marketing Pro

JUDY KOLO-ROSE Will Help You Grow!

Marketing Communications Professional seeks to put traditional, multi-media and digital/online marketing, strategy and branding expertise to work for your organization, help drive your growth, improve communications and

develop compelling programs to improve your business, marketing ROI… and your bottom line. Contact me to learn how my expertise will help your organization grow!

2003 – 2005: AKRO-MILS/MYERS INDUSTRIES, Marketing Manager (downsized due to corporate restructure)

Responsible for leading all marketing activities, strategy development and implementation, branding, and communications across diverse product lines including Industrial, Consumer and Horticultural products

Worked closely with Top Management, Sales, New Product Development and Customer Service to research and develop successful new products and line extensions; demonstrated leadership in branding, pricing and continuous improvement policies for 135% ROI

Planned, directed, produced datasheets, sales literature, POP and tools to help sales increase 10% during economic downturn

Worked closely with communications department to ensure projects met company needs and objectives, delivered within budgets and on time; improved ROI 150% on all marketing communications efforts

Directed, wrote, coordinated website content, customer web interaction and electronic communications with internal/external customers, partners and stakeholders for 10-fold improvement

Responsible for the research, selection, set-up of trade shows and accompanying collateral materials, booth items and premiums, as well as planning and implementation of VIP events which improved tradeshow ROI by 200%

Charged with oversight of new product research and development, including successful sourcing of materials and complementary products from overseas sources to help increase sales 115%

Created and wrote quarterly E-Newsletters and programs for improved communications to field sales and internal teams

Spearheaded the creation of a CRM system to track and measure leads, measure ROI on all communications efforts in order to pinpoint best expenditures while divesting of lackluster performers

Organized/developed Plan-o-gram room for big box customers; worked closely with multiple teams to provide superb sales tools

1995 -- 2003: ESCHOOLZ.COM, Vice President of Marketing Developed effective marketing strategies to create and manage successful e-auction product resource company

Championed effective marketing campaign and business plans to position the company for growth, helped secure venture capital funding; implemented successful trade and investor relations, public relations and relationships with educators and purchasers

Spearheaded marketing, branding, advertising plans and activities; wrote executive summaries

Conducted extensive research/competitive analysis; developed look, feel and content of website

Created and implemented effective public & community relations, PR and publicity events; researched, planned and implemented trade shows and event and created on-site demonstrations, demonstrated school district personnel and top decision-makers.

ADDITIONAL EXPERIENCE

AUGUSTA STATE UNIVERSITY, Marketing & Public Relations

Created and executed results-driven marketing, advertising and public relations campaigns greatly increasing enrollment and profitability of courses, directed marketing efforts augmenting course attendance without increasing budget

Conceived, developed, created and produced all marketing materials, print and radio ads, course catalogs, flyers, mailers, postcards, targeted mailings and radio campaigns, prepared print materials for commercial printers

Originated the creation, writing, distribution and placement of press releases and special events announcements

Spearheaded the procurement of outside resources including printers, mailhouses, photographers

Achieved greatly increased enrollment without incurring increases in ad spending

AUGUSTA RED CARPET TOUR, Economic Development

Directed the successful marketing and public relations efforts for Augusta GA. Secured millions of dollars of private and public investment from U.S and internationally-based companies to the region in the service, manufacturing and education sectors

PALKO ADVERTISING, INCORPORATED, Positions of Ever-increasing Responsibility

Directed the successful growth of a full-service, boutique-style ad agency in Los Angeles managing a staff of 11; overseeing all functional areas to create a highly profitable ad agency; spearheaded successful marketing programs for:

Builders, Architectural firms, Construction and Real Estate. High Tech and Healthcare companies/organizations

Retail companies in Jewelry, Women’s Fashion, Menswear, Hardware and Big Box DIY stores

Manufacturing, Machine Tool companies and Automotive (Toyota USA)

Professional Service companies and organizations including medical, legal, accounting, financial and consulting

EDUCATION California State University, Long Beach: Bachelor of Science, Business Administration/Marketing California Polytechnic State University, San Luis Obispo: Graphic Art & Design Leadership Augusta: Challenge/improve leadership skills, communication and team-building; volunteer participation in civic activities Ohio State University Extension: Ohio Certified Volunteer Naturalist Program Toledo Community Foundation: Grant writing workshops Owner of US PATENT #5,868,430 for Snappi-Tags©, a unique point-of-purchase device Ongoing: Expanding knowledge and skills through Continuing Education, Webinars, Symposia, Courses and Conferences to stay ahead of trends, techniques and technology

Judy Kolo-Rose will provide marketing muscle to help your organization grow! judy@kolorose.com 567-201-7860