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A Year of Health Literacy: One Organization Makes Awareness, Education, and Application a Priority Sydney Webb, Ph.D. and Erin R. King, Member Communications & Engagement Team, Nurtur Health, Inc.
Starting in 2012, the Member Communications
and Engagement Team at Nurtur made a
concerted effort to make health literacy
a priority. To do this, the team conducted
extensive research on the topic by reviewing
academic, trade, and government publications.
This research led to the development of
a best practices guide, perspective paper,
and checklist to test all Nurtur-produced
member materials.
Additionally, we recognized a need to train
our colleagues across the organization on the
subject, which was done via webinar. As a result
of the webinar, health literacy has become a
necessity at Nurtur. As an organization we
work with our members to ensure they not
only understand difficult health information,
but can act on the information by making
small behavior changes that lead to big results.
We have gained momentum over the years in
creating awareness and educating colleagues
about health literacy, as well as applying health
literacy concepts. Our progress in the field is
evidenced by the increased number of projects
planned in 2014. Likewise, the culmination
of efforts has not only ignited interest, but
has contributed to a number of employees
championing health literacy as a means of
better supporting Nurtur’s members.
Best Practices for Addressing Health Literacy Needs guide
Wellness Communications Writer Continuing Education
Member Communications Health Literacy Checklist
Why Does Health Literacy Matter? A Look at Nurtur’s Member Communications Health Literacy Checklist perspective paper
Health Literacy Policy & Procedure
Leadership Endorsement
Health Literacy Repository
Conference Attendance
Educate Internal and External Stakeholders
Verbal Health Literacy Research and Education
Annual Webinar: Why Does Health Literacy Matter?
2012
2013
2014
Who is Nurtur?Nurtur is the behavior change company dedicated to helping individuals improve their health and wellbeing. The company offers wellness programs and health coaching to educate, enable, and motivate people at all life stages to address the life issues that get in the way of health and the health issues that complicate living. Health management programs include wellness, disease management, episodic/catastrophic care management, work-life resource and referral, employee assistance, and professional training.
For more information contact:Sydney Webb, Ph.D.Director, Member Communications & [email protected]
Nurtur Health, Inc.20 Batterson Park RoadFarmington, CT 06032724.856.5546
AcknowledgementsA special thank you to those employees who have participated and aided in the advancement of Nurtur’s health literacy efforts.
SUMMARY
Readability
Call to Action
Images
Annual Webinar: Health Literacy Month Lunch & Learn
Focus Group Discussion and User Testing
Poverty Competency TrainingAward-winning: Healthy Solutions for Life flyer series
Call for Health Literacy Hero Nominations
Communications at Work e-mail with Health Literacy FAQs
?
Health Lit Minute e-mail series
Icons in gray represent work efforts on our health literacy road map.
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