Supercars: A Feasability Study

McClaren P1Price: $1,350,000.00

Total Horsepower: 903 HPEngine:3.8L Twin Turbo V8-727 HPElectric Hybrid Engine-176 HP

Top Speed: 217 Mph

Mile Time: 9.9 Seconds

Fuel Economy: 28 MPG

Supercars: Click a Car

Porsche 918 SpyderPrice: $845,000.00

Total Horsepower: 887 HPEngine:4.6L V8 (608 HP)2 Electric Hybrid Motors (279 HP)

Top Speed: 214 Mph

Mile Time: 9.9 Seconds

Fuel Economy: 78 MPG

Data Rankings: Top SpeedTop Speed1st: Bugatti Veyron: 252 Mph2nd: McClaren P1: 217 Mph3rd: Porsche 918 Spyder: 214 Mph4th: Audi R8: 198 Mph

Bugatti VeyronPrice: $2,500,000.00

Total Horsepower: 987 HPEngine: 8.0L Quad Turbo W16 Top Speed: 252 Mph

Mile Time: 9.9 Seconds

Fuel Economy: 14 MPG

Audi R8Price: $114,000

Total Horsepower: 550 HPEngine: 5.2L V10 (550 HP)

Top Speed: 198 Mph

Mile Time: 11.5 Seconds

Fuel Economy: 20 MPG

Data Rankings: Power to Weight RatioPower to Weight Ratio1st: McClaren P1: 0.29 Hp/lb2nd: Porsche 918 Spyder: 0.25 Hp/lb3rd: Bugatti Veyron: 0.24 Hp/lb4th: Audi R8: 0.15 Hp/lb

Data Rankings: Fuel EfficiencyFuel Efficiency1st: Porsche 918 Spyder: 78 Mpg2nd: McClaren P1: 28 Mpg3rd: Audi R8: 20 Mpg4th: Bugatti Veyron: 14 Mpg

Data Rankings: PricePrice (Cheapest) 1st: Audi R8: $114,000.002nd: Porsche 918 Spyder: $845,000.003rd: McClaren P1: $1,350,000.004th: Bugatti Veyron: $2,500,000.00

The Mile.An interesting statistic we found:A three-way tie in the mile time: 9.9 Seconds Why?The McClaren P1Rear Wheel DrivePower to Weight RatioThe Bugatti VeyronAll Wheel DriveNo Electric MotorMost HorsepowerThe Porsche 918 SpyderAll Wheel DriveMore Power from Electric MotorsThe Distance

Participant SurveysWe asked 33 participants to take a surveyWhat did the Survey Consist of?Demographic InformationCar specification Importance ScaleMultiple ChoiceBrand ReputationMost Important Specification in buying decisionQuestionnaire with pictures (added information in this order):Aesthetics (just the picture)Brand: Make and ModelEngineHorsepowerSpeedFuel EfficiencyCost

Group ExpectationWe expected that consumers would be driven by the following factors:Brand Loyalty AestheticsTop SpeedCost

The Importance Scale

What We Measured:CostFuel EfficiencyEngine Size (HP)Top Speed Aesthetic Value

Highest Rated Specification:Aesthetic Value: 42% Voted as Most Important (5)Multiple Choice

Data Used for: Scale Consistency

Reputable Brand:Bugatti: 33%

Specification:Design (Aesthetics)42%

Progressive QuestionnaireParticipants were asked to:Choose A CarConsider All information Information was added one Specification at a time

Biggest shift in choice:Fuel Efficiency:61% Porsche78 MpgThe Scenario effect

Survey Data AnalysisMost important Specification Rank:1st Fuel Efficiency2nd Cost3rd Aesthetic Value4th Top SpeedFuel Efficiency and CostConsumers more interested in value Consistent with Importance scale Aesthetic ValueNot most important as indicated

Best Driver Seat in Our Opinion? The Porsche 918 Spyder Why? Its the most well rounded:Best Fuel Efficiency: 78 Mpg2nd best in:Power to Weight: .25 Hp/lbCost: $845,000.00Tied Mile TimeTop Speed only 3 Mph less than the McClarenSurvey results:Chosen when FreeChosen if being purchased Winning is Winning butIf your 9.9 Second Mile SuperCarHas a Fuel Efficiency of 78 Miles Per GallonIs $500,000.00 cheaper than cars with the same Mile timeEven in a Tie You win by a Mile.

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