A Whole New Mind By Daniel Pink

It is economically advantageous for designers to create a product that is unique, “beautiful, whimsical, or

emotionally engaging.” (p. 65)

We must all be designers.

Because of competition, everyone must have an artistic sense

regardless of their profession. The wealth of nations and our individual

success depends on it.

Good and bad design can change the world.

Beauty can change people’s thinking and way of living.

Design is whole-minded: utility (its usefulness) and significance (how good it looks)1.Technology accesses design 3. Can change the world

2. Creation of new markets & differentiation

CHAD: Charter High School for Architecture and Design

• Design is interdisciplinary

• Production of a holistic-thinking person

Designing is the activity of creating solutions.

Design has become democratized: there is a little something everyone

can appreciate in design; it has become more diverse.

Attractive things work better.

Design means business and business means design.

The democratization of design has altered the way in which

businesses compete based less on function and prices

• Emphasis on whimsiness, beauty and meaning

• Cannot compete with prices and labor cost of Asia.

If correctly manipulated, design can enhance life, create jobs and

produce happiness.

Successful designs often have personalities implanted in them.

Most people are concerned with significance (how good it looks)

than with utility (how well it works).

Design has brought luxury items into the laps of the public and has

altered functions to those associated with emotions.

Design can help patients feel better, improve student performances, produce

environmental benefits and help to determine the next President of the U.S.

SUGGESTIONS:

• Keep a design notebook

• Channel your annoyance

• Read design magazines

• Become a design detectiv

• Visit design museums• Create your own

invention• Analyze existing

designs• Be choosy