PowerPoint Presentation

A survey on communications students usage habits
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WHY LINKEDIN?
We all use it differently, and wanted to get a feel for how our peers use it themselves.

LITERATURE REVIEW
LinkedIn is a professional face to the business and something that every college student must have.
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RESEARCH QUESTIONS
1. How do students currently utilize LinkedIn?
2. How has LinkedIn affected job or internship opportunities for students?
3. How do students perceived benefits of LinkedIn compare to actual utilization?

GENERAL RESULTS
1. Current utilization?A: Popular, primarily for research
2. Impact on job/internship opportunities?A: Negligible
3. Perceived benefits?A: Professional networking vs. mostly connected with friends, little evidence exists either way

SAMPLING FRAME

SURVEY

DISTRIBUTION
email

SAMPLE
114 total responses

HAVE LINKEDIN?

PROFILE UPDATES & CONTENT

PROFESSIONAL NETWORKING & RESEARCH TOOL

CONNECTION MAKEUP
Friends / Peers - Several
Student Leaders - Few
Employers - Few
Professors / Admins - Few

NOT UTILIZING APPLICATION FEATURES

LITTLE NETWORKING ACTIVITY
Have you ever reached out to for professional reasons via LinkedIn?
Have someone ever reached out to you for professional reasons via LinkedIn?

GENERAL RESULTS
1. Current utilization?A: Popular, primarily for research
2. Impact on job/internship opportunities?A: Negligible
3. Perceived benefits?A: Professional networking vs. mostly connected with friends, little evidence exists either way

RECOMMENDATIONS
Connect with more professionals!

RECOMMENDATIONS
2. Collect recommendations from colleagues and superiors.

RECOMMENDATIONS
3. Include more information on your profile and update it more frequently.

THANKS!