A Study on

Retailer’s Perception about

Anand Asahi Water meters

Perception

Perception may be defined as the process by which an individual organise and interpret their sensory information in order to give meaning to their environment.

It is one of the factors which influence buying decisions.

Company & Product Profile

The study was conducted for Anand Water meter Manufacturing Company Pvt.Ltd.

Water Meters-A devise used to measure water usage in a public water system.

Types- *single jet water meters

*multi jet water meters

Benefits with water meters installed

Adequate and regular supply of water due to improved pressure.

Conservation of water that helps retain underground water table due to reduced water wastage.

Elimination of illegal connections.

Substantial reduction in average monthly bill.

Increase in the number of connections for poor households due to affordable water supply.

Objectives To know the source of awareness among the retailers about

Anand Asahi water meters.

To study the satisfaction of retailers with the Anand Asahi water meters.

To study the satisfaction of retailers with services provided by Anand Asahi water meter manufacturers.

To know the satisfaction of retailers with the customer support provided by Anand Asahi water meter manufacturer.

To know the satisfaction with product performance of water meters.

Research Methodology

Type of research- Descriptive Data Collection-Secondary and primary Sample Size- 35 hardware shops dealing with

Anand Asahi water meters. Sampling technique- Judgmental sampling Data collection tool- Questionnaire with

questions using interval scale Data Analyzing tool- SPSS, MS excel

Limitation

Time constraint of three weeks for the completion of the project.

The selling of water meters needed license from the meteorological department and most of the retailers didn’t have that. So most of the retailers were reluctant to speak out.

Analysis and Interpretation

Table 1

Table showing types of water meters sold by respondents

Types Frequency Percentage

Single jet 17 48.6

Multi jet 5 14.3

Both 13 37.1

Total 35 100

Table 2

Table showing the Source of awareness about the brand

Sources Frequency Percentage

Advertisements 2 5.7

Company executives 9 25.7

Other retailers 4 11.4

Customer demands 20 57.1

Total 35 100

Table 3

Table showing high demand for the product

10 7

58.8% 38.9%

2 3

11.8% 16.7%

5 8

29.4% 44.4%

17 18

48.6% 51.4%

single jet

multi jet

both

type ofwater meters

Total

sometimes always

demand for the product

Table 4

Table showing the quality of the product

1 6 10

2.9% 17.1% 28.6%

1 4

2.9% 11.4%

5 8

14.3% 22.9%

1 12 22

2.9% 34.3% 62.8%

single jet

multi jet

both

type ofwater meters

Total

never sometimes always

satisfaction with the quality

Table 5

Table showing reasonable price of the product

4 13

11.4% 37.1%

1 3 1

2.9% 8.6% 2.9%

1 2 10

2.9% 5.7% 28.6%

2 9 24

5.7% 25.7% 68.6%

single jet

multi jet

both

type ofwater meters

Total

never sometimes always

company offers reasonable price

Table 6

Table showing availability of the product in the market

Response Frequency Percentage

Always 23 65.7

Sometimes 11 31.4

Never 1 2.9

Total 35 100

Table 7

Table showing timely delivery of the product

Response Frequency Percentage

Always 23 65.7

Sometimes 11 31.4

Never 1 2.9

Total 35 100

Table 8

Table showing complaints about the product

11 6

31.4% 17.1%

1 2 2

2.9% 5.7% 5.7%

1 7 5

2.9% 20.0% 38.5%

2 20 13

5.7% 57.1% 37.1%

single jet

multi jet

both

type ofwater meters

Total

never sometimes always

complaints reported about the product

Table 9

Table showing redressal of complaints

Response Frequency Percentage

Always 24 68.6

Sometimes 10 28.6

Never 1 2.9

Total 35 100

Table 10

Table showing satisfaction with the product performance of brands

BrandsNo. of

satisfied respondants*

3

No. of neutral

respondants*2

No. of dissatisfied

respondents*1

Score WAS Rank

Anand 27 6 2 95/35 2.71 2

Chambal 8 4 0 32/12 2.66 3

Nepson 1 0 0 3/1 3.00 1

Kranthy 0 1 1 3/2 1.50 6

Konark 0 1 0 2/1 2.00 5

Aquamet 3 2 0 13/5 2.60 4

GraphGraph showing satisfaction overall satisfaction level of respondents with Anand Asahi

water meters

Satisfaction level

02468

10121416

0-5years

6-10years

11-15years

16-20years

21yearsand

above

number of years

perc

enta

ge

dissatisfied

neutral

satisfied

highly satisfied

Findings

Customer demands -main source of awareness

high demand in the market-single jet

Available at reasonable price ,especially single jet water meters.

Slight drop in quality

good finish-single jet water meters had more finish compared to multi jet water meters.

Cont..

Widely available in the market and often delivered in time

Complaints reported about the product- (more on single jet)

Customer complaints redressal procedure good

Product performance of Anand Asahi water meters is really good.

Conclusion

From all this it is evident that company has made its mark in the market and is in its phase of maturity. They can be called as the market leaders and is dominating in almost all parts of the city.

Since the perception of the customers about the product is really good, there is more scope for the company to grow further,as perception is the most important factor in customers that influences buying decision.

Suggestions

Needs to pay more attention on advertisements and also on other promotional activities -Print media.

Quality can be improved further-strengthen the R&D department

Price should be lowered- atleast Rs 5 less than the prices of other brands.

.

Cont..

Finish of the product should also be improved.

Induce more knowledge to the retailers about the product,. Company sales force should be well trained

The company should fasten their complaints redressal measures .

Guarantee period should be extented

THANK YOU

By Nikin Babu

FM-219