A Project on Talent Retention

8/6/2019 A Project on Talent Retention

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A Study on Talent Retention in BPO Industry

A Project proposal

1. NEED FOR THE STUDY :

The quality of the supervision an employee receives is critical to employeeretention. The purpose of this project is to identify the factors contributing to very highattrition in BPO industry. The study also helps to identify the needs and requirements oftalented workforce & causes for their dissatisfaction.

2. OBJECTIVES OF THE STUDY :

2.1. Primary Objective :

To evaluate the effectiveness of the supervisory skills with respect to motivation,direction, leading and controlling.

To measure the level of satisfaction with respect to the organizational cultureprevailing in the organization.

2.2 Secondary Objective :

To identify superior leadership skills imperative for the success of an organization.

To identify causes of dissatisfaction with respect to the leadership skills adopted bysuperiors & evaluate level of employee satisfaction with respect to the supportprovided by the superiors in the organization.

To identify the organizational culture necessary to strengthen the interpersonalrelationship between employees and superiors.

To analyze how they are induced to work efficiently and effectively leading tomaintaining productivity at steady levels.

3. RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem.

3.1 RESEARCH DESIGN

A research design is the arrangement of the conditions for the collection and analysis ofdata in a manner that aims to combine relevance to the research purpose with economy inprocedure. The researcher used both descriptive and analytical type of research design for hisresearch study. The main objective of using descriptive research is to describe the state of affairsas it exits at present. It mainly involves surveys and fact finding enquiries of different kinds. Theresearcher used descriptive research to discover the characteristics of customers. Descriptiveresearch also includes demography characteristic of consumer who use the product.


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Descriptive research:

The study is based on descriptive research descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description ofstate of affairs, as it exists as present. The main characteristics of this method are that theresearcher has no control over the variables; he can only report what has happened or what ishappening. The methods of research utilized in descriptive research are survey methods of allkinds, including comparative and correlation methods.

3.2 Methods of data collection:

The study is carried out with the help of the following methods of collection.1. Primary data2. Secondary data

Primary data:

I have collected the primary data through the structured questionnaire.

Research instrument: The Structured questionnaire is used as the research instrument for thestudy.

Questionnaire Design: The questionnaire framed for the research study is a structuredquestionnaire in which all the questions are predetermined before conducting the survey. The formof question is of both closed and open type.

The scales used to evaluate questions are:Dichotomous scale (Yes or No)Likert 5 point scale (Highly satisfied, satisfied, Neither Satisfied nor dissatisfied, Dissatisfied,Highly dissatisfied)Category scale (Multiple items) Ranking type (R1, R2, R3)

The questionnaire for the research was framed in a clear manner such that itenables the respondents to understand and answer the question easily. Thequestionnaire was designed in such a way that the questions are short and simple and is arrangedin a logical manner.

Secondary data:

The secondary data are gathered from various sources such as websites, books, newspapers,journals, magazines etc.

4. SAMPLING DESIGN

A Sample design is a definite plan for obtaining a sample from a given population. It

is the procedure used by the researcher in selecting items for the sample.


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Sample size=125 samples, variance and confidence methods are used fordetermining sample size.

4.1 Sampling Technique:

Convenience sampling (sometimes known as grab or opportunity sampling) is a type ofnonprobability sampling which involves the sample being drawn from that part of the populationwhich is close to hand. That is, a sample population selected because it is readily available andconvenient.

It may be through meeting the person or including a person in the sample when one meets themor chosen by finding them through technological means such as the internet or through phone.The researcher using such a sample cannot scientifically make generalizations about the totalpopulation from this sample because it would not be representative enough.

5. STATISTICAL TOOLS AND TECHNIQUES

5.1 PERCENTAGE ANALYSIS:

Percentage refers to a special kind of ratio. Percentages are used in making comparison betweentwo or more series of data. Percentages are used to describe relationships. Percentages can alsobe used to compare the relative terms, the distribution of to be more series of data with a giventable, it was difficult to interpret the table with absolute figures but when percentages are used, it isvery easy to find the relative differences in distributions.

Percentage = (No. of respondents/ total no. of respondents)*100

5.2 WEIGHTED AVERAGE METHOD:

Formula:

Mean score = total score/no of respondents.

Where total score = no of respondents*weighted average

5.3 CHI SQUARE TEST:

Chi-square test is a non parametric test used most frequently by marketing researchers to test thehypothesis. This test is employed for testing hypothesis when distribution of population is notknown and when nominal data is to be analyzed.

Chi-square test aims at determining whether a significant difference exists among the graphs orwhether the differences are due to sampling. Chi-square test is similar to T test in which thedegrees of freedom increase, where the distribution becomes more symmetrical and resemblesthe normal curve. The following is the formula for calculating chi-square test.

X= (Oij-Eij) ^2

Eij


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Where OijObserved Frequency

Eij Expected Frequency

6. DATA COLLECTED

TABLE 1OPINION SHOWING WHETHER THE EMPLOYEES ARE RECOGNIZED AS VALUABLE

ASSETS IN THE ORGANIZATION

Opinion Factor No of respondents % Percentage

Strongly Agree 13 87%

Agree 2 13%

Neither Agree Nor Disagree Nil Nil

Disagree Nil Nil

Strongly Disagree Nil Nil

Total 15 100%

AnalysisIt shows that 87% of the employees strongly agree that they are recognized as valuable

assets in the organization and 13% of the employees agree the same.

CHART 1

0

10

20

30

40

50

60

70

80

90

100

strongly

agree

agree neither agree

nor disagree

disagree strongly

disagree

no of responde

percentage

InterpretationMajority of employees strongly agree that they are recognized as valuable assets in

the organization.


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TABLE 2

OPINION SHOWING THAT EMPLOYEES ARE HIGHLY MOTIVATED TO SEE THE SUCCESSOF THE ORGANIZATION

Opinion Factor No of respondents % PercentageStrongly Agree 12 80%

Agree Nil Nil


Disagree 3 20%


Total 15 100%

AnalysisIt shows that 80% of the employees strongly agree that they are highly motivated to see

the success of the organization and 20% of the employees disagree the same.

CHART 2

0

10

20

30

40

50

60

70

80

90

strongly

a ree

agree neither agree

nor disa ree

disagree strongly

disa ree

no of responden

percentage

InterpretationMajority of the employees strongly agree that they are highly motivated to see the

success of the organization.


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Table 3

OPINION SHOWING THAT TOP MANAGEMENT CLEARLY COMMUNICATE ITS GOALS ANDSTRATEGIES TO THE EMPLOYEES



Agree 2 13%


Disagree Nil Nil


Total 15 100%

AnalysisIt shows that 87% of the employees strongly agree that top management clearly

communicate its goal and strategies to the employees and 13% of the employees agree the same.

CHART 3

0

10

20

30

40

5060

70

80

90

100

strongly

agree

agree neither agree

nor disagree

disagree strongly

disagree

no of responden

percentage

InterpretationMajority of employees strongly agree that top management clearly communicate its

goal and strategies to the employees.


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TABLE 4OPINION SHOWING THAT THE ORGANIZATION OFFERS CLEAR OPPURTUNITIES FOR

CAREER DEVELOPMENT



Agree 11 73%


Disagree Nil Nil


Total 100 100%

AnalysisIt shows that 73% of the employees agree that the organization offers clear

opportunities for career development and 27% strongly agree the same.

CHART 4

0

10

20

30

40

50

60

70

80

strongly

a ree

agree neither agree

nor disa ree

disagree strongly

disa ree

no of responde

percentage

InterpretationMajority of the employees agree that the organization offers clear opportunities for

career development.


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TABLE 5

OPINION REGARDING THE WELL AWARENESS OF JOB RESPONSIBILITY OF EACHINDIVIDUAL



Agree 11 73%


Disagree Nil Nil


Total 100 100%

AnalysisIt shows that 73% of the employees agree that they are well aware of their job

responsibility and 27% of employees strongly agree the same.

CHART 7

0

10

20

30

40

50

60

70

80

strongly

agree

agree neither agree

nor disagree

disagree strongly

disagree

no of responden

percentage

InterpretationMajority of the employees agree that they are well aware of their job responsibility.


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QUESTIONNAIRE

TOPIC TALENT RETENTION

Dear Respondent,

I am carrying out a study on talent retention. I shall be grateful if you answer

the following questionnaire. The view conveyed by you will be used for academic

purpose only.

I thank you for sparing your valuable time & cooperation in the endeavour.

Thanking you

Yours sincerely


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PERSONAL DETAILS

Name -

Gender - Male Female

Designation

Department -

QUESTIONNAIRE

1. Employees are recognized as valuable assets in the organization.

Strongly Agree Agree

Neither Agree nor Disagree Disagree

Strongly disagree

2. Employees are highly motivated to see the success of the organization.


Neither Agree Nor Disagree Disagree

Strongly disagree

3. The top management clearly communicates its goals and strategies to the employees.



Strongly disagree

4. The company offers clear opportunities for career development.



Strongly disagree

5. Each individual is well aware of their job responsibility.



Strongly disagree

6. Do you agree that management is sensitive to employee problems.

. Strongly Agree Agree

Neither Agree Nor Disagree DisagreeStrongly disagree

7. The team spirit and level of cooperation among workers are good.


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Strongly agree Agree


Strongly disagree

8. Employees like to work with little supervision



Strongly disagree

9. Opinion regarding the work environment in the organization

Highly satisfied Satisfied

Neutral Dissatisfied

Highly dissatisfied

10. Are you satisfied with your present job?

Highly Satisfied Satisfied


Highly Dissatisfied

11. You believe that a cordial communication exist between superior and subordinates?



Strongly disagree

12. The management & supervisor accepts suggestions from your side for the improvement of

organization(Views and participation are valued).



Strongly disagree

13. Are you satisfied with the quality of supervision in the organization?



Highly Dissatisfied

14. Your opinion of getting recognition for the work you are doing?



Highly Dissatisfied15. Are you satisfied with the present training system of the company?



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Highly Dissatisfied

16. How would you rate the disciplinary measures adopted by the management



Highly dissatisfied

17. Manager/supervisor shares important information in a timely manner.



Strongly disagree

18. I receive on-going feedback that helps me improve my performance.



Strongly disagree

19. Manager/supervisor recognizes team members for their accomplishments.



Strongly disagree

20. Manager/supervisor creates challenging assignments and growth opportunities.



Strongly disagree

21. I receive valuable input on my career development from my manager/supervisor



Strongly disagree

22. Within my team, people are rewarded (e.g., opportunities, promotions, pay etc.) according to

their job performance


Neither Agree Nor Disagree DisagreeStrongly disagree

23. Free to get help from manager/supervisor & they provide guidance whenever required


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Strongly disagree


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4.1. Chi square Feedback/Recognitions VS Rewards :/

Aim:

To determine whether there is an association between the feedback given by

managers/supervisors to improve employees performance and whether employees are rewarded

according to their job performance

Ho There is no significant relationship between Feedback/Recognitions and Rewards

H1 - There is a relationship between Feedback/Recognitions and Rewards.

Decision rate:

If calculated value > tabulated value accept Hl - alternate hypothesis.

If calculated value < tabulated value accept Ho - null hypothesis.

Observed frequency:

Feedback/Rewards Agree Neither Agree norDisagree

Disagree Total

I receive valuable inputon my careerdevelopment from mymanager/supervisor

40 30 10 80

I receive on-goingfeedback that helps meimprove myperformance

42 36 14 92

Within the team, peopleare rewarded accordingto their job performance

51 22 18 91

Total 133 88 42 263

Feedback/Rewards Agree Neither Agree nor

Disagree

Disagree Total

I receive valuable inputon my careerdevelopment from mymanager/supervisor

40.46 26.77 12.78 80

I receive on-goingfeedback that helps meimprove myperformance

46.52 30.78 14.69 92

Within the team, peopleare rewarded accordingto their jobperformance

46.02 30.45 14.53 91

Total 133 88 42 263


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= 0.005 + 0.389 + 0.604 + 0.439 + 0.885 + 0.032 + 0.538 + 2.344 + 0.828= 6.0642

Degrees of freedom = (no. of rows -1) X (no. of column-1)

= (r-1) X (c-1)

= (3-1) X (3-1)

= 2X2 = 4

Calculated value of = 6.064

P( >=6.064) = 0.1944 on 4 degrees of freedom

This indicates that there is no associate between Feedback/Recognitions and Rewards.

Interpretation:

Since calculated value is greater than tabulated value, so we accept H1 and reject

Ho . Hence there is a significant relationship between the cost of Online Office application and

interest to use Online Office applications.

4.2 Chi Square-2: Awareness Vs Acceptance:

Aim:

To determine whether there is any association between the awareness about Online Officeapplication and acceptance level of Online Office application as an alternative for Offline officeapplications.

Ho- There is no significant relationship between awareness and acceptance.

H1-There is a relationship between the awareness and acceptance.

Decision rate:-

If calculated value > tabulated value accept Hl- alternate hypothesis.

If calculated value < tabulated value accept Ho null hypothesis.

Awareness/

Acceptance

Not

Verylikely

Very

likely

Not at

all

Total

No idea 60 5 9 74

Little 4 14 2 20


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A great deal 3 1 2 6

Total 67 20 13 100

Table 4.2.1- Chi square analysis 2 Observed frequencies

Companied proposition

60+5+9 74= ----------- = -------- = 0.74 100 100

4+4+2 10= ---------- = ------------ = 0.1 100 100

3+1+2 6= ------------- = ------- = 0.6

100 100

Expected frequency

Total no. of samples 67 20 13X X X

Estimated proportion 0.74 0.74 0.74----------- ---------- ----------

Expected frequency 48.03 14.2 9.63----------- ---------- ----------

Total no. of samples 67 20 13X X X

Estimated proportion 0.1 0.1 0.1-------- -------- ---------

Expected frequency 6.7 2 1.3--------- -------- ---------

Total no. of samples 67 20 13

X X XEstimated proportion 0.06 0.06 0.06----------- ---------- ----------

Expected frequency 4.02 1.2 0.78--------- -------- ---------

Observed frequency 60 5 9

Expected frequency 48.03 14.2 9.3

Observed frequency 4 4 2

Expected frequency 6.7 2 1.3

Observed frequency 3 1 2Expected frequency 4.02 1.2 0.78

Table 4.2.2-Chi square analysis 2-Observed and expected frequencies


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The value of chi- square

Table 4.2.3-Chi square analysis 2-Calculated value

Degrees of freedom = (no. of rows -1) X (no. of column-1)

= (r-1) X (c-1)

= (3-1) X (3-1)

= 2X2 = 4

Calculated value of = 14.586

Tabulated value of = 9.488 at 5% level of significance

Interpretation:-

Since calculated value is greater than tabulated value, so we accept H1 and reject Ho.

Hence there is a significant relationship between the awareness about Online Office applications

and acceptance of Online Office applications as an alternative for Offline Office applications.

O E (O-E) (O-E)2 (O-E)2/E

60 48.03 12 144 3

5 14.02 -9.2 87.64 5.969 9.3 -0.3 0.09 0.0096

4 6.7 2.7 7.29 1.075

4 2 2 4 2

2 1.3 0.7 0.49 0.376

3 4.02 1.02 1.0404 0.258

1 1.2 -.02 0.0004 0.00033

2 0.78 1.22 1.4884 1.908

Total 14.586

Documents

A Project on Talent Retention