A division of Witherspoon Media Group Some thoughts about ... 02.10.2013آ  Some thoughts about our paper

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  • Town Topics | 1

    Some thoughts about our paper... Town Topics is a sophisticated community newspaper based in Princeton, NJ. Each issue of Town Topics explores the region’s rich history, culture, local news, arts, sports, personalities, dining and entertainment. With over 65 years of media and public relations experience across a wide spectrum of industries, our philosophy toward advertising is relationship- driven. We view ourselves as business partners with your media strategy as our guidepost—continually striving to exceed your expectations. Town Topics offers an established, attentive audience. We are considered THE Princeton paper by most long-term residents, and we have an ex- tremely loyal following. The quality of Town Topics is unsurpassed by our competitors, and this quality is something the Princeton area knows and expects.

    “Town Topics readers care a great deal about the community and consider our paper a Princeton tradition.”SpecificationS:Weekly Circulation: 15,500 Weekly Readership: 34,000 Readership: Women 51% Men 49% Average Age Bracket: 35-50 Average Household Income: $125,000 Average Home Price in Princeton: $823,069

    Town Topics may be purchased on Wednesday mornings at the follow- ing locations: Princeton — Mc- Caffrey’s, Cox’s, Kiosk (Palmer Square), Krauszer’s (State Road), Olives, Speedy Mart (State Road), Wawa (University Place); Hopewell — Village Express; Rocky Hill — Wawa (Route 518); Pennington — Pennington Market.

    circulation: Delivery is achieved through a periodical bulk-rate mailing permit at the Princeton Post Office, and through independent news carriers. In addition to the free circulation, Town Topics is available by paid mail subscription to homes in neighboring towns, and is sold on newsstands in Princeton and surrounding communities. More than 60 percent of the circulation is paid or requested. Town Topics is hand-delivered to Princeton, parts of Belle Mead, Hopewell, Kingston, Lawrenceville, Pennington, Princeton Junction, Rocky Hill, Skillman, and West Windsor.

    A division of Witherspoon Media Group

    Photography by Emily Reeves and Charles Plohn

  • Town Topics | 2

    4 Mercer Street, Princeton, NJ 08540 tel: 609.924.2200 fax: 609.924.8818 Artwork submission to art@towntopics.com High resolution PDF preferred format. Inquiries to robin.broomer@towntopics.com or reilly.lamarche@towntopics.com.

    Publisher: Lynn Smith Office Manager: Melissa Bilyeu Advertising Director: Robin Broomer Advertising Manager: Lindsey Melenick Advertising Coordinator: Jennifer Covill

    Friday, 5pm

    Monday, 12 noon

    Open: 4'' minimum pre-paid $14.95/column inch Introductory: 4 consecutive weeks, 4" minimum, pre-paid $12.72/column inch

    5 consecutive weeks, 12" minimum, pre-paid $11.95/column inch

    13 weeks: consecutive weeks, 6" minimum $11.65/column inch 26 weeks: alt/consecutive, 6" minimum $11.35/column inch 52 weeks: consecutive weeks, 4" minimum $10.20/column inch Monthly: 12x per year, 12" minimum $12.70/column inch

    Contracts that have ful lled term may be cancelled in writing only.

    Color: 1 color: $265.00; 2 color: $425.00; 4 color: $635.00. All net. Position Guarantee: Subject to availability, + 20% for full page; + 30% less than

    full page. Minimum charge $50.00. Position guarantee rst 11 pages.

    Cover Boxes: Inside ad is required. $115.00 with 26/52 week contract; $130.00 open rate.

    Inserts: 11k minimum print; $0.13 per insert. Inserts > 10 pages require price quotation. Reservation required. Please call for speci cations and delivery information.

    Velox: $25.00 per print.

    Contact:

    Space Reservations:

    Art Deadline:

    2008 Media Rates:

    Contract Rates:

    Options:

    , American Express, and Discover

    305 Witherspoon Street, Princeton, NJ 08542 • tel: 609.924.2200 fax: 609.924.8818 • Artwork sumission to art@towntopics.com High resolution PDF preferred format. Inquiries to robin.broomer@towntopics.com or lindsey.melenick@towntopics.com

    2011 Media Rates: $15.85/column inch $13.45/column inch $12.65/column inch

    $12.10/column inch $11.75/column inch $10.75/column inch $13.45/column inch

    Media Rates 2011

    Contracts that have not fulfilled terms will be retroactively re-rated at the open rate. Contracts that have fulfilled term may be cancelled in writing only.

    305 Witherspoon Street | Princeton, NJ 08542 tel: 609.924.2200 | fax: 609.924.8818 | www.towntopics.com

    Editor in Chief: Lynn Adams Smith editor@witherspoonmediagroup.com Advertising Director: Robin Broomer robin.broomer@witherspoonmediagroup.com Account Manager: Erin Toto erin.toto@witherspoonmediagroup.com Account Manager: Jennifer Covill jennifer.covill@witherspoonmediagroup.com Account Manager: Jennifer McLaughlin jennifer.mclaughlin@witherspoonmediagroup.com Real Estate Advertising Manager: Sophia Kokkinos sophia.kokkinos@witherspoonmediagroup.com Billing: Melissa Bilyeu melissa.bilyeu@witherspoonmediagroup.com

    Space Reservations: Friday, 5pm Art Deadline: Monday, 12 noon

    Open: $16.35/column inch 4x: $14.60/column inch 5x: $13.55/column inch

    13 weeks: $13.10/column inch 26 weeks: $12.60/column inch 52 weeks: $11.25/column inch Full Month: $11.10/per column inch Must run consecutive weeks for one month * Ask about financial incentives for running 1/2 page ad or larger.

    Contracts that have not fulfilled terms will be retroactively re-rated at the open rate. Contracts that have fulfilled term may be cancelled in writing only.

    Full Color: Additional $175 Position Guarantee: Subject to availability, + 20% for full page; + 30% less than full page.

    Minimum charge $50.00. Position guarantee first 11 pages. Cover Boxes: $225.00 flat rate. Inserts: 11k minimum print; $0.13 per insert. Inserts > 10 pages require price quotation. Reservation required. Please call for specifications and delivery information. Velox: $25.00 per print.

    Artwork submission to art@towntopics.com High resolution PDF preferred format.

    Contact:

    2014 Media Rates:

    Contract Rates:

    Options:

    media rateS 2014

  • Town Topics | 3

    Some thoughts about towntopics.com Towntopics.com offers users access to information about what is happening in and around Princeton with news, art, theater, announcements and access to our archives. We’ve recently redesigned our website to bring you all these articles in a clean, easy-to- read online format.

    Website Advertising...

    Banner Ad Size: 468 x 60 pixels $300/Month

    Ad Size: 120 x 60 pixels $75/Month

    Ad Size: 120 x 600 pixels $300/Month

    Ad Size: 300 x 250 pixels $200/Month

    Ad Size: 300 x 250 pixels $200/Month

    Secondary Page

    Home Page

  • Town Topics | 4

    Town Topics e-Newsletter provides an additional channel of communication each week between Town Topics and its dynamic demographic. Participation in the weekly e-Newsletter offers an exclusive promotional opportunity. Feel free to create a special offer or promotion as it will be accompanied with an image or logo if preferred and a link di- rectly to your website.

    File Size: 120k maximum

    URL: Please provide web address for linking banner ads.

    Formats: GIF, JPEG, PNG

    All creative elements are due no less than one week before launch date.

    Custom units are available. Please contact us for more information. 609.924.2200

    e-Mail Advertising...

    Ad Size: 120 x 600

    pixels $100/Week

  • Town Topics | 5

    Town Topics offers many targeted advertising specials:

    • Full color holiday pages

    • 6”x10” glossy booklets

    • Home Improvement Directory

    Advertising Specials

    ADMISSIONS 101

    TOWN TOPICS

    october 2, 2013

    “I think it is really imperative to point out what an embarrassment of riches we have in this area. We are so lucky to have the really amaz-ing variety of independent schools we do. This also ensures that a family can certainly determine a best fit for their student.”Ted de Villafranca, former admissions director and college counselor, is managing partner of Edvice Ltd., an educational consultancy in Princeton. He points out both the number of outstanding private schools in the Princeton area and the importance of finding the right one for the student.Each school has its own character, personality, and focus. Some enroll all boys or all girls; more are co-ed; some have a religious orientation; some offer boarding, others are day schools; some are pre-K through 12th grade; others have limited grades, for example, fourth through eighth, sixth through 12th, etc. What they have in common is high academic standards and strong records of achievement.It is also important to know that nearly all private schools have financial

    assistance programs. As Thomas von Oehsen, director of admissions of Prin-

    ceton Academy of the Sacred Heart, an all-boys school, notes, “We want

    parents to know that private school is an option. They don’t need to be put off

    by sticker shock. All private schools want to have the conversation on afford-

    ability. With the changes in public schools, including reduction of programs

    due to budget cuts, parents may want other choices today.”Best OptionIf parents determine that private school is the best option for their child, a

    comprehensive research of the schools is the first order of business. Checking