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7/23/2019 9 Ways Supermarkets Are Going High Tech.docx http://slidepdf.com/reader/full/9-ways-supermarkets-are-going-high-techdocx 1/22 9 Ways Supermarkets Are Going High  Tech 4.2k SHARES  Share Share Ads by Google Máy gia nhiệt vòng bi - Hand tools, hydraulic cylinders. Công cụ đồ nghề, thiết b đo. !!!."i#e.$n Naukri.com -Submit Resume - Get headhunted by %&# recruiters 'o( co"(anies, )est C'C, * +ac obs nau#ri.co"egister-/o! Start Downoa! - Con$ert Any 0ile to a 120. Get the 0ree 0ro" 2oc to 1d3 A((4 !!!.3ro"docto(d3.co" BY JOSH GROSSMANJ! "#$ %&"%  Josh Grossman is director of marketing for SavingStar  , where he helps people save money on  groceries without clipping or printing coupons. Follow him @JoshGrossman28 . 'here are se$eral co"(anies, such as 0resh2irect and 'esco, that are rein$enting the grocery sho((ing e5(erience in an e33ort to "a#e (rocuring 3ood a con$enience, as o((osed to a ti"e- suc#ing errand. )ut e$en though "ost !ould agree they don6t care 3or the !ee#ly tri( to the grocery store, 789 o3 groceries are still bought that !ay. 'his "ay be !hy co"(anies are using ne! technology to "a#e the sho((ing e5(erience better at traditional su(er"ar#ets. Here:s a loo# at so"e o3 the creati$e !ays they6re doing this. 1. Locating Products Aisle;<< e"(o!ers anyone !ith a "obile (hone to 3ind (roducts !ithin retail stores. =asily 3ind the in-store aisle location o3 a single ite" or route your entire sho((ing list on a "obile "a( o3 your store. Aisle ;<< !or#s in hundreds o3 stores around the country. 'he best (art> /o "ore ai"less searching.

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Page 1: 9 Ways Supermarkets Are Going High Tech.docx

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9 Ways Supermarkets Are Going High Tech

4.2k 

SHARES Share Share

Ads by Google

Máy gia nhiệt vòng bi - Hand tools, hydraulic cylinders. Công cụ đồ nghề, thiết b đo.!!!."i#e.$n

Naukri.com -Submit Resume - Get headhunted by %&# recruiters 'o( co"(anies, )est C'C, * +acobsnau#ri.co"egister-/o!

Start Downoa! - Con$ert Any 0ile to a 120. Get the 0ree 0ro" 2oc to 1d3 A((4!!!.3ro"docto(d3.co"

BY JOSH GROSSMANJ! "#$ %&"%

 Josh Grossman is director of marketing for SavingStar  , where he helps people save money on

 groceries without clipping or printing coupons. Follow him @JoshGrossman28.

'here are se$eral co"(anies, such as 0resh2irect and 'esco, that are rein$enting the grocerysho((ing e5(erience in an e33ort to "a#e (rocuring 3ood a con$enience, as o((osed to a ti"e-suc#ing errand. )ut e$en though "ost !ould agree they don6t care 3or the !ee#ly tri( to thegrocery store, 789 o3 groceries are still bought that !ay.

'his "ay be !hy co"(anies are using ne! technology to "a#e the sho((ing e5(erience better attraditional su(er"ar#ets. Here:s a loo# at so"e o3 the creati$e !ays they6re doing this.

1. Locating Products

Aisle;<< e"(o!ers anyone !ith a "obile (hone to 3ind (roducts !ithin retail stores. =asily 3indthe in-store aisle location o3 a single ite" or route your entire sho((ing list on a "obile "a( o3your store. Aisle ;<< !or#s in hundreds o3 stores around the country. 'he best (art> /o "oreai"less searching.

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2. Grabbing a Cup of Coee

Coinstar  ? "a#ers o3 the ubi@uitous green $ending "achines that con$ert your change into cashor gi3tcards ? ust announced a ne! (artnershi( !ith Seattle6s )est Co33ee, to roll out ne! ubico33ee #ios#s. 0i$e hundred "achines !ill be introduced this year !ith thousands "ore co"ing.According to Coinstar, B'he ne! ubi #ios# (ro$ides a uni@ue o33ering by grinding and bre!ing3resh !hole beans in a single cu( (rocess on de"and and around the cloc#. 'he ubi #ios#ser$es bre!ed co33ee and s(ecialty drin#s including "ochas and $anilla lattes !ith (rice (ointsstarting at <.&&.D

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3. Self-Serve Scanning

=arlier this year, Catalina Ear#eting bought )oston-based startu( Eodi$ Eedia. Eodi$:s hand-held in-store scanners as !ell as its "obile a(( enable sho((ers to scan bar codes and letcusto"ers ring u( (urchases as they stroll through su(er"ar#et aisles. 'hat "eans there6s no !ait

3or a cashier to chec# a custo"er out at the end. 'he co"(any:s Scan Ft4 Eobile a(( is 3ree oni1hone and Android and can be used at Sto( Sho( stores.

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4. Manageent !lerts "#en More $egisters!re %eeded

Su(er"ar#et chain roger has introduced a syste" called IueJision !hich counts the nu"bero3 (eo(le entering and lea$ing the store using heat-sensiti$e in3rared sensors. According

toSu(er"ar#et /e!s, B'he syste" also 3eatures in3rared sensors abo$e the chec#out lanes thatcan detect the nu"ber o3 units o3 sho((ers ? a unit could include a "o" and t!o #ids ? inline, and their a$erage !ait ti"e.D Eanagers are then alerted to ho! "any registers should beo(en in 3i3teen "inutes and thirty "inutes in order to reduce custo"er !ait ti"e.

&. Superar'et Mobile !pps

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Eany chains ha$e introduced their o!n "obile a((s !ith se$eral use3ul sho((ing 3eatures.'heKeg"ans "obile a((, 3or e5a"(le, lets you scan a barcode on a (roduct and auto"aticallyadd it to your sho((ing list. Ft also 3eatures reci(es and the ability to add the ingredients directlyto your list. Keis Ear#ets "obile a(( lets you $ie! the !ee#ly circular, and create and e"ail alist to so"eone else. 'he Android $ersion lets sho((ers use their $oice to add ite"s to the list.

Kith the ne! Harris 'eeter  "obile a((, an enhanced store locator adds G1S technology anddri$ing directions. Sho((ers can also $ie! their sho((ing lists o33line and integrate the" !iththeir des#to( sho((ing list. 'he a((lication e$en (ro$ides te5t "essage noti3ication and theability to (re-order subs and sliced "eats and cheeses in select stores.

(. )id-*riendl+ Carts

=$er get e5as(erated trying to entertain the #ids !hile grocery sho((ingL +ast year 2en$er areasu(er"ar#et chain ing Soo(ers introduced $ideo-e@ui((ed car-sha(ed carts. 'here:s a screeninside each #id car that (lays $ideos li#e ickey ouse !lu"house and another screen that (laysM&-second co""ercials about the store:s (roducts 3or the (arents.

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,. *uel $eards

Eany su(er"ar#ets across the country no! re!ard sho((ers !ith discounts on gas based on ho!"uch they s(end at the grocery store. 0or e5a"(le, Sto( Sho( re!ards &.<& (er gallonsa$ings at Shell 3or e$ery <&& s(ent. So"e chains ha$e introduced s(ecials to lo!er gas (rices

e$en 3urther. Fn A(ril, 3or e5a"(le, S(artan Stores ran a t!o-day deal o33ering .%& cents o33 agallon, u( to *& gallons, 3or e$ery <&& s(ent in its stores. Nsually a sho((er !ould ha$e tos(end %&& to earn these sa$ings.

'he ne! 0uel e!ards /et!or#  3ro" =5centus re!ards users !ith 3uel sa$ings at (artici(atingShell stations across the country !hen they buy groceries at "ore than a thousand stores,including Kinn-2i5ie, e!el-Osco, and )F-+O. Additional 3uel sa$ings are a$ailable on 0uele!ards /et!or# !hen you buy s(eci3ic ite"s at the grocery store.

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. Scanning "it#out /arcodes

'oshiba has created a ne! scanner that recogniPes any ite" in the store, "eaning barcodes arenot necessary. 'he obect recognition syste" uses (attern and color recognition to identity the (roduct, including 3ruits and $egetables, and $ariations o3 3ruit li#e red delicious a((les.

0. !utoatic C#ec'out

Australian grocery chain Coles is !or#ing !ith F)E to install radio tags on grocery ite"s thatcould be read as you lea$e the sho(, !ith the bill (aid $ia s"art(hone 3ro" your credit card. /o! that !ould really cut do!n on chec#out ti"e4

#hat other innovations would you like to see at the supermarket$

'O1FCS> A11S A/2 SO0'KA=, CO/'F)N'O , =-COEE=C=, GA2G='S, HOE=, +F0=S'Q+=, EA='F/G, SEA++)NSF/=SS, S'A'N1S

esco's self-service checkouts are

getting friendlier 

•  ST ROBARTS

•  J!Y '&$ %&"(

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) supermarket Tesco is making its se*+,ser-ice checkout -oice

an. phrases /+rien.*ier$ more he*p+u* an. *ess ta*kati-e/ 01re.it2

 Tesco3

) supermarket Tesco says it 4i** up.ate the -oice an. phrases o+ its

se*+,ser-ice checkouts5 This$ in itse*+$ is nothing nota6*e$ 6ut the

reasoning 6ehin. it ti*ts at a 6roa.er issue2 ho4 4e e7pect

computers an. ro6ots to a..ress us5 Tesco8s opinion We .on8t 4ant

them 6ossing us aroun.5

Se*+,ser-ice checkouts 4ere intro.uce. in Tesco8s ) stores in %&&'

an. there are o-er "%$&&& insta**e. across the country5 A*though the

retai*er says customers :n. them ;uick an. con-enient to use$

+ee.6ack has a*so suggeste. that customers ha-e +e*t pressuri<e.

6y the computeri<e. -oice instructions5 They ha-e 6een .escri6e.

-arious*y as /shouty/ an. /irritating5/

 There8s no .ou6t Tesco 4i** ha-e spent a great .ea* o+ time cra+ting

the -oice an. phrases in *ine 4ith the checkout process 4hen the

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customer 0+or e7amp*e$ asking 4hether something has 6een

remo-e. +rom a 6ag rather than assuming something has35

A*though a microcosm o+ a 4i.er tren.$ this is an interesting g*impse

into ho4 4e may u*timate*y e7pect he*per computers an. ro6ots to

a..ress us as such interactions 6ecome more pre-a*ent5 >+ Tesco8s

changes are anything to go 6y$ a*though 4e may kno4 that these

he*pers are simp*y programme. to speak in the 4ay they .o$ 4e sti**

4ant them to .o so 4ith grace$ eti;uette an. the un.er*ying

recognition that the sentient user pro6a6*y has a 6etter grasp on the

situation that the non,sentient computer5

 The ne4 -oice an. phrases ha-e a*rea.y 6een insta**e. in some )

stores an. 4i** 6e ro**e. out to a** ) stores 6y the en. o+ Octo6er5

 The -i.eo 6e*o4 compares the ne4$ ma*e,spoken phrases 4ith the

o*.$ +ema*e,spoken phrases5

Source2 Tesco

"re se#-service machines inour su$ermarkets reay the

way #orwar!%Auto"atic chec#outs don6t ust annoy (eo(le R they alienate the" as !ell, !rites )rendan Shar(,**, in a (iece that has !on hi" this year6s Kyn Harness 1riPe 3or young ournalists

• )rendan Shar( • 'uesday <8 Earch *&<;• 9 comments

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'here are no! hal3 a "illion sel3-ser$ice chec#outs in o(eration across )ritain6s leadingsu(er"ar#ets %e&

ditors %ote #is aard as set up in #onour of one of

t#is nespapers 5nest 6ournalists7 #ose deat# in 288,

as a terrible s#oc'. "+n ebodied values e #olddear7 and e anted to recognise #is legac+ b+

nurturing +oung talent. /rendan S#arps article as

notable for to reasons clarit+ of arguent and

aptness of sub6ect. #e t#reat to anual or'ers fro

autoation is a c#allenge facing all advanced societies.

9e addresses it in a copassionate and cogent a+7 and

loo's destined for a long and glorious career in 6ournalis. /est of luc'7 /rendan : and ell done. Amol

Rajan

>n %&&#$ +e4er than "&&$&&& se*+,ser-ice checkouts 4ere in

operation 4or*.4i.e5 Tesco 4as the :rst ma?or supermarket to

intro.uce them in the )$ aiming to make the customer

checkout e7perience more ecient5 Staggering*y$ more than

ha*+ a mi**ion no4 .ominate our *ea.ing supermarkets5 Are se*+,

ser-ice machines in supermarkets rea**y the 4ay +or4ar. To

the *ea.ing chains = Marks C Spencer$ Sains6ury8s an. Tesco = it

seems enough that se*+,ser-ice machines represent the concept

o+ /progress/5 But .o they Dor many customers$ se*+,ser-ice is

*ike*y to 6e +rustrating$ irritating an. a*ienating5 Ha-ing 4orke.

as a se*+,ser-ice assistant in the centre o+ 1am6ri.ge$ this

shou*. not 6e the case5

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Winning words: Amol Rajan (left), editor of The Independent, presents Brendan Sharp with a cheque

for £1,000 (Susannah Ireland)

 The -ery +act that > 4as a se*+,ser-ice /assistant/ 0> sti** carry

the scars3 sho4s their +un.amenta* Ea45 The machines meanthat sta@ ha-e constant*y to come to the assistance o+

customers 4ho stan. gesturing an. cursing at +ai*e.

techno*ogy5 Dor 4hoe-er .ra4s the short stra4 to man these

6easts .uring peak hours$ it8s simp*y /the F>TTS/ or /Fost

>rrationa* Techno Torture/ = a go-ernment hea*th 4arning shou*.

6e c*ear*y .isp*aye. at each station5

Many pro.ucts such as meat an. pou*try are supp*ie. 6y *oca*

+armers5 Because a** the +oo. comes +rom .i@erent supp*iers$

the packaging is printe. 4ith a uni;ue i.enti+ying co.e5 So the

co.e has to 6e entere. 4hen any customer tries to scan it5

Natura**y$ customers are con+use. 4hen prompte. 4ith the sign

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/Assistance Re;uire.5 Fro.uct Restriction/$ 4ith not a g*immer

o+ e7p*anation as to the pro6*em5 Ho4 shou*. they suspect that

they ha-e themse*-es to pro-i.e such an o6scure co.e +or their

particu*ar *eg o+ *am6 Not many peop*e possess psychica6i*ities 6esi.es$ 4hy shou*. customers ha-e to go to these

*engths 4hen they are not 6eing pai. to .o so

O*.,age pensioners can o+ten 6e seen approaching these

machines 4ith as *itt*e con:.ence as they 4ou*. i+ 4a*king up

to a hoo.ie on a .ark night5 Their stark sense o+ in+eriority =

especia**y as compare. 4ith the young$ 4ho are assume. to 6e

techno 4i<ar.s = is ;uite upsetting$ 6ecause they are 6eing

su6t*y humi*iate.5 The 4orst thing a6out the attempt to

pressure peop*e into se*+,ser-ice is that some pensioners can 6e

so *one*y that a cheer+u* chat 4ith the checkout assistant is

-a*ue. in a 4ay that is pain+u**y o6-ious5 A smi*e$ 6eing aske.

ho4 they are 6y a po*ite$ amia6*e an. per+ect*y capa6*e human

6eing$ an. not ha-ing to strugg*e a4k4ar.*y 4ith packing their

6ags$ a** make +or ci-i*ise. shopping$ 4hich can 6e conso*ing ina 4ay that an encounter 4ith a +ai*ing machine c*ear*y is not5

We 4ou*. .o 4e** to remem6er 4hat Mar7 4rote a6out

a*ienation = 4here 4e are .ehumanise. an. essentia**y no

6etter than machines or commo.ities5 The se*+,ser-ice

o6session o+ the supermarket manipu*ates customers an. sta@

a*ike into 6eing mere parts o+ the pro:t mechanism5 The o*. are

con+use. an. -u*nera6*e5 The young$ 4ith their hea.phones$

 ?ust sigh an. tut resigne.*y as they .rone incessant*y *ike

.emente. c*ock4ork toys5

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With such a high unemp*oyment rate$ com6ine. 4ith the

*ia6i*ity o+ se*+,ser-ice machines$ perhaps there shou*. 6e a

man.atory num6er o+ manne. customer ti**s to cater +or the

-arying .eman.s o+ our retai* cu*ture5 >n a .i-erse cu*tura*society$ supermarkets nee. to ha-e a team to integrate

customers o+ -arying nationa*ities5 Speaking +rom e7perience$

the sa. truth is that monotonous$ ma*+unctioning machines

outnum6er o-er,;ua*i:e. an. un.er-a*ue. sa*es assistants5 At

the cru7 o+ it a**$ customers cra-e eciency$ yet$ ironica**y$ they

are the ones putting in the o-ertime5 Many ha-e *e+t$ mi@e.$

manipu*ate. an. ma*nourishe.5 The ma?ority ha-e enough on

their p*ate as it is5 The sooner supermarket chains start

scanning that through their system$ the 6etter5

'he (ressure on su(er"ar#ets in the N has been dri$en by the leading grocery retailers o(enings"all con$enience stores across the country, ne! data suggests.

'esco, Asda, Sainsbury and K" Eorrisons ha$e e33ecti$ely cannibalised their o!n sales ande5acerbated changes in sho((ing habits by o(ening s"aller, high street stores, 3igures 3ro" (ro(erty agent C)= sho!s.

Store o(ening 3igures 3ro" C)= states that !hile Aldi and +idl ha$e trebled in siPe since <778,this gro!th is not su33icient to e5(lain the sudden contraction in the big 3our:s share o3 grocerysales 3ollo!ing *&<<.

Fn its re(ort, C)= (oints to the startling increase in con$enience store nu"bers o$er the lastdecade. Since <77T, the nu"ber o3 con$enience stores run by the big 3our has trebled. 'hesestores store include 'esco =5(ress, Sainsbury6s +ocal and E +ocal.

C)= said> 0ollo!ing the introduction o3 Uto!n-centre-3irst: (lanning guidance in <77T, theattention o3 'esco and Sainsbury:s turned increasingly to con$enience store e5(ansion.

elated Articles

'esco crisis> e$erything you need to #no! *M Oct *&<;

Su(er"ar#ets are *& years out o3 date says Kaitrose boss ** Oct *&<;

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Graha" uddic#> 'he ans!er to 'esco6s (roble"s lies in the (ast and !ith Sir 'erry +eahy *MOct *&<;

Struggling su(er"ar#ets 3ace huge increase in business rates bill &; /o$ *&<;

ustin ing de3ends his <&-year Sainsbury6s legacy &T /o$ *&<;

'he 3un and easy !ay to learn a ne! language S(onsored by )abbel

'he (roli3eration o3 con$enience store o(enings, in tande" !ith both online grocery salesgro!th and the aggressi$e e5(ansion acti$ity o3 discounters generally, has "ean!hile (rogressi$ely altered consu"er sho((ing beha$iour, encouraging re(etiti$e to(-u(-sho((ing thatcannibalises so"e "ain grocery sales (re$iously ca(tured in the course o3 !ee#ly Uone-sto(sho(s: at su(erstores.

'he C)= re(ort said the sho((ers !ere ta#ing ad$antage o3 the s"aller ranges on sho! incon$enience stores.

Ho!e$er, it can ta#e <& to <% con$enience stores to generate the sa"e sales as a su(er"ar#et,"eaning that the big 3our are losing sales as consu"ers are encouraged to sho( in s"allerstores.

C)= said> 'he (roble" !ith little stores - and that includes Aldi and +idl as !ell ascon$enience stores, e33ecti$ely all sub-<%,&&& s@ 3t - is that the grocery range they o33er is sonarro!, barely <&(c o3 the range (resent in a 3ull-line 'esco su(erstore.

Consu"ers ha$e not reected range as such, they are si"(ly ta#ing ad$antage o3 discountedgoods !here they are a$ailable, e$en i3 that "eans e5tending the grocery sho((ing tri( to $isit anu"ber o3 di33erent grocery outlets.

Source> C)=, 1EA, etail +ocations

Con$enience sho((ing has "or(hed into co"(arison sho((ing, so"ething (retty !ell unheardo3 (rior to the *&&8 do!nturn. All o3 !hich is a headache 3or grocery "aors used to bothcusto"er loyalty and u(!ards only "ar#et shares.

Ear# 1rice, the "anaging director o3 Kaitrose, said last "onth that su(er"ar#ets are *& yearsout o3 date

Er 1rice said that out o3 to!n su(er"ar#ets and the !ee#ly sho( !ere no! a Bthing o3 the (astD

and that the changes in sho((ing habits are "ore 3unda"ental than the gro!th o3 the discounters.'he Kaitrose boss said> B1eo(le are buying 3ood 3or no!. 'he notion that you are going to goand (ush a trolley around 3or the !ee# is a thing o3 the (ast. Ft is 3unda"entally changing the"ar#et.

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 T1HNO!OGY

Smart phone to a-oi.;ueues insupermarkets

 

/; P9<L =!C>/

 

9 ?!<L; LG$!P9

 

 =@% 27 2812 1288!M

S9!$

 

 

 

 

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8

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 The +uture o+ shopping

•  The +uture o+ shopping

• i.eo

<$? of aiting in line at t#e superar'et c#ec'outA Soon

+ou ig#t sipl+ be able to al' straig#t out t#e door it#

a trolle+-full of groceries.

Supermarkets 4ithout checkout ;ueues 4ere yester.ay hera*.e. 6y the hea.

o+ 1o*es in a mo-e that 4ou*. ra.ica**y change the shopping *an.scape in

Austra*ia5

Ra.io tags on grocery items 4ou*. 6e rea. as you *ea-e the shop an. the 6i**

pai. -ia smartphone +rom your cre.it car.5

/The smart phone is going to 6e so much more important to peop*e going+or4ar.$/ 1o*es managing .irector >an Mc!eo. sai. at a retai* +orum in

Sy.ney5

/> can en-isage stores 4here peop*e ha-e a** their cre.it .etai*s in their

phone an. are a6*e to pay 4ithout physica**y ha-ing to go to checkout

counters5/

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Whi*e such an i.ea 4ou*. 6e unprece.ente. .omestica**y$ it comes 4ith a

g*o6a* prece.ent5

German shopping out*et Metro recent*y a.opte. a system 4here a ra.io

+re;uency i.enti:cation tag 4as printe. on to items an. 4as a6*e to transmitin+ormation a6out a tro**ey8s contents5

sing cre.it car.s synche. to mo6i*e .e-ices$ the transaction 4ou*. then

imme.iate*y 6e charge. to the *inke. account5

/A** the in+ormation 4e nee. 4ou*. 6e on the phone .ata 6ase an. 4e cou*.

recognise you as you 4a*k in$/ Mr Mc!eo. sai.5

RD>I tags are a*rea.y use. 4i.e*y in passports$ *i6rary 6ooks an. ga.getsthat *et cars .ri-e through to**6ooths 4ithout cash5

Dat Frophets senior ana*yst Greg Draser sai. i+ 1o*es .eci.e. to go .o4n this

path$ it 4ou*. 6e /huge*y signi:cant/5

/>t 4ou*. 6e signi:cant 6ecause 6oth Woo*4orths an. 1o*es ha-e

success+u**y tria**e. se*+,check out an. the acceptance o+ that techno*ogy is

gro4ing$/ Mr Draser sai.5 /Anything that he*ps customer ser-ice is a 4inner

an. i+ it makes the time spent in a grocery store *ess$ it 4ou*. 6e a ;uantumstep +or4ar.5/

 The p*an comes as a *ea.ing retai* sur-ey +oun. Austra*ians are increasing*y

using techno*ogy to he*p them shop$ 4ith near*y & per cent ha-ing use. a

smart phone or an iFa. to shop5

 The Austra*ian Nationa* Retai*ers Association sur-ey o+ "&&& peop*e sho4e.

'# per cent use. a phone or iFa. to compare prices in the past si7 months$

compare. 4ith %K per cent *ate *ast year5

Big W .irector Ju*ie 1oates sai. yester.ay the .epartment store ha. re*ease.

an app *ast 4eek +or its toy .epartment so customers cou*. *ay6y as 4e** as

purchase items5

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/No other retai*er in the 4or*. has an app 4here you can purchase an.

*ay6y$/ she to*. a Sy.ney 6usiness *unch yester.ay5

/>n our 6usinesses 4e are .oing inno-ati-e things 6ut 4e .on8t ta*k a6out it

enough5/

She sai. it 4as *ike*y that in the +uture .epartment stores cou*. 6e more *ike

sho4rooms$ 4here customers cou*. inspect pro.ucts 6e+ore 6uying on*ine5

C>MM%S