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9. Media IO- Publisher IO. Shelley Hen | Solution Specialist January 2011. Publisher IO. David and Jennifer are now ready to sign an IO and complete the booking process David needs to send a Request for IO to Jennifer so she can send it to him - PowerPoint PPT Presentation
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© 2010 MediaMind Technologies Inc. | All rights reserved
Shelley Hen | Solution Specialist
January 2011
9. Media IO- Publisher IO
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ David and Jennifer are now ready to sign an IO and complete the booking process
▸ David needs to send a Request for IO to Jennifer so she can send it to him
▸ The publisher generates the IO in its own format
▸ They both need to sign it electronically
Brief
Planning
Buying
Booking
Trafficking
Monitoring
Analysis
Publisher IO
© 2010 MediaMind Technologies Inc. | All rights reserved
Request for IO Process
Planner
• Send Request for IO
Publisher
• Uploads the IO
Electronic Signature
© 2010 MediaMind Technologies Inc. | All rights reserved
Let’s see the process ….
© 2010 MediaMind Technologies Inc. | All rights reserved
Generate Request for IO (by Planner)
From Proposals tab:Option to generate Request IO from Publisher
© 2010 MediaMind Technologies Inc. | All rights reserved
Select site’s contact from list or add new.
The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind
Add site’s recipients for this IO
Option to send a copy to your email
© 2010 MediaMind Technologies Inc. | All rights reserved
Once Sent…
An email is sent to the publisher.• The sender is the
planner
Includes:
• Link to upload the IO and e-signature
• Demo and help files
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher IO
The publisher can upload the IO as an attachment and/or add notes
The publisher can sign the IO electronically
© 2010 MediaMind Technologies Inc. | All rights reserved
Alerts
▸ Planner will receive when publisher signs
▸ Publisher will receive when planner approves
© 2010 MediaMind Technologies Inc. | All rights reserved
Agency Signature
Option to sign in Preview & Sign
The attachment can be viewed from the Preview as well
© 2010 MediaMind Technologies Inc. | All rights reserved
Move To Trafficking Planners can seamlessly move proposed placements to trafficking in MediaMind Placements will be added to the Media Plan tab in the campaign flow
Note: In case of a Publisher IO, it should be done from the Proposal tab
In some cases, one or more of the sites or sections will not be recognized by MediaMind.
In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one
The Resolve mismatch process is done through a wizard process where the user is asked to select Sites, then Sections etc.
*Note- The mismatch process is the same as the process of importing a Media Plan
© 2010 MediaMind Technologies Inc. | All rights reserved
IO Statuses
Status Description
IO Created IO uploaded by Publisher
IO Sent Sent to publisher
IO Signed Signed by one party
IO Approved Signed by both parties
IO Canceled Canceled by agency
In addition, there can be also be a:
Change Order (CH) – when changes were made after the IO was sent (revised IO) by the planner or in case the publisher uploaded a new IO
In order for the publisher to upload a new IO, the planner needs to send a new Request for IO
Cancellation Order (CO)- when the IO was canceled
© 2010 MediaMind Technologies Inc. | All rights reserved
Revised IO – Change Order (CH) Process
© 2010 MediaMind Technologies Inc. | All rights reserved
Cancellation Order (CO) Process
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Summary
▸ Upload by publisher
▸ Seamlessly move to trafficking
▸ Support Change Order and Cancellation Order
▸ E-signature