7 Tips for Event Marketing
2Create A Marketing Plan
& Stick To It
3Your event needs an effective plan of action that begins several
months before your event and goes right through the months after.
Remember the 4 Ps of
5 The 4 Ps of marketing have
fallen out of favor with many
especially those working
But it is still a useful
framework for event
6Ask yourself questions about each of these:
What if I drop the price by 5%? What if I used social media to
reach customers instead of print advertising?
After considering every angle of the 4 Ps define a marketing mix
that works for you and your event
7Throw the old marketing
book in the bin
8 Have past marketing efforts not been as successful as youd like?
Think about what has worked for you, and stick to that
9Throw out any ideas that havent worked in the past
Use Big Data
Big Data ( with capital letters!) means collecting as much data as
possible and analyzing for ways to improve your business.
As an event organizer you can use Big Data to sell more tickets by
collecting information about your ticket sales and attendees.
You should track which channels are
selling and put all of your effort into the
The more you learn about your
attendees, the better you can sell to them
in the future
Remember to keep the data secure and
Learn to love content
Create helpful content for your audience and release it for free
Your content will bring people to your site and will help
convince them to buy tickets
This is also great for your SEO, and keeps promoting your
event long after you stop paying for ads
Remember to keep your content helpful and easy to access
and target people who will buy a ticket to your event!
Are you advertising in the local press?
Print, radio and TV ads are great but you need an online
You can target people in specific geographic location on all of
the major advertising platforms like Google AdWords and
If youre in San Francisco you can target keywords like fun
things to do in San Francisco or events in San Francisco
Make a list, guard it with
Your list is your greatest asset as an event marketer
Collect the email addresses of everyone who attends an event and
send them invitations to future events.
Use a tool like MailChimp to easily collect attendees information
Remember to treat your list with respect, never send them unsolicited
emails, or sell/share their information with anyone else
And dont even think about buying an email list chances are you will
be disappointed by the results (and everyone will think youre a
The Social Ticketing Platform