7 Tips for Event Marketing

  • Published on
    14-Jul-2015

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<ul><li><p>7 Tips for Event Marketing</p></li><li><p>2Create A Marketing Plan </p><p>&amp; Stick To It</p></li><li><p>3Your event needs an effective plan of action that begins several </p><p>months before your event and goes right through the months after.</p></li><li><p>Remember the 4 Ps of </p><p>marketing</p></li><li><p>5 The 4 Ps of marketing have </p><p>fallen out of favor with many </p><p>marketing professionals, </p><p>especially those working </p><p>online</p><p> But it is still a useful </p><p>framework for event </p><p>marketing </p></li><li><p>6Ask yourself questions about each of these: </p><p> What if I drop the price by 5%? What if I used social media to </p><p>reach customers instead of print advertising? </p><p> After considering every angle of the 4 Ps define a marketing mix </p><p>that works for you and your event</p></li><li><p>7Throw the old marketing </p><p>book in the bin</p></li><li><p>8 Have past marketing efforts not been as successful as youd like? </p><p> Think about what has worked for you, and stick to that</p></li><li><p>9Throw out any ideas that havent worked in the past</p></li><li><p>10</p><p>Use Big Data</p></li><li><p>11</p><p> Big Data ( with capital letters!) means collecting as much data as </p><p>possible and analyzing for ways to improve your business. </p><p> As an event organizer you can use Big Data to sell more tickets by </p><p>collecting information about your ticket sales and attendees. </p></li><li><p>12</p><p> You should track which channels are </p><p>selling and put all of your effort into the </p><p>most successful</p><p> The more you learn about your </p><p>attendees, the better you can sell to them </p><p>in the future </p><p> Remember to keep the data secure and </p><p>private</p></li><li><p>13</p><p>Learn to love content </p><p>marketing</p></li><li><p>14</p><p> Create helpful content for your audience and release it for free</p><p> Your content will bring people to your site and will help </p><p>convince them to buy tickets </p><p> This is also great for your SEO, and keeps promoting your </p><p>event long after you stop paying for ads</p><p> Remember to keep your content helpful and easy to access </p><p>and target people who will buy a ticket to your event!</p></li><li><p>Online ads</p></li><li><p>16</p><p> Are you advertising in the local press?</p><p> Print, radio and TV ads are great but you need an online </p><p>presence</p></li><li><p>17</p><p> You can target people in specific geographic location on all of </p><p>the major advertising platforms like Google AdWords and </p><p>Facebook</p><p> If youre in San Francisco you can target keywords like fun </p><p>things to do in San Francisco or events in San Francisco </p></li><li><p>18</p><p>Make a list, guard it with </p><p>your life</p></li><li><p>19</p><p> Your list is your greatest asset as an event marketer</p><p> Collect the email addresses of everyone who attends an event and </p><p>send them invitations to future events. </p><p> Use a tool like MailChimp to easily collect attendees information </p></li><li><p>20</p><p> Remember to treat your list with respect, never send them unsolicited </p><p>emails, or sell/share their information with anyone else</p><p> And dont even think about buying an email list chances are you will </p><p>be disappointed by the results (and everyone will think youre a </p><p>spammer) </p></li><li><p>Get Started</p><p>The Social Ticketing Platform</p></li></ul>