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Purdue University is an Equal Opportunity/Equal Access institution. 7 Steps to Perfect Program Planning Janet Bechman Purdue University 2008

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Purdue University is an Equal Opportunity/Equal Access institution.

7 Steps to Perfect Program

Planning

Janet Bechman

Purdue University2008

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 1: Assess Needs

• What are the needs

of people?

 – Listen

 – Observe

 – Examine data

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Purdue University is an Equal Opportunity/Equal Access institution.

Work with Advisory Group

• Represent diverse

community

• Feel free to discuss

community

• Input taken seriously

• Inform of accomplishments

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Purdue University is an Equal Opportunity/Equal Access institution.

Set Priorities

• Every need won‟t be

addressed

• What are the needs

of greatest concern?

• What needs can

education address?

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 2: Plan

• Outcomes

 – Ultimate Result?

• Objectives

 – SMART- ABCD

• Outcome Indicators

 – How will you know?

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Purdue University is an Equal Opportunity/Equal Access institution.

H

E

A

D

A

C

HE

Feel better  Get  pills  Take  pills 

Everyday Logic Model 

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Purdue University is an Equal Opportunity/Equal Access institution.

Logic Model: What Is It? 

• Picture of a program• Graphic representation of the program  –

what is invested, what is done, what

results

• Core of program planning and evaluation

Common framework for your work

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Purdue University is an Equal Opportunity/Equal Access institution.

Why Create a Logic Model? • Brings detail to broad

goals

• Shows the „chain of events‟

• Builds consensus

• Identifies gaps in logic &uncertain assumptions

• Clarifies difference betweenactivities & outcomes

• Signals what to evaluate

• Summarizes key elements

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Purdue University is an Equal Opportunity/Equal Access institution.

LOGIC MODEL 

INPUTS  OUTPUTS  Activities Participation 

What we invest  

Staff  Volunteers Time Money Materials Equipment Technology Partners 

What we do 

Workshops Meetings Counseling Facilitation 

 Assessments Product dev. Media work Recruitment Training 

Who we reach 

Participants Customers Citizens 

Reactions 

ASSUMPTIONS 1) 2) 3) 4) 

ENVIRONMENT Influential factors 

S I T 

U A T I O N 

What the

short term

results are

Learning 

 Awareness Knowledge 

 Attitudes Skills Opinions 

 Aspirations Motivations 

 Action 

Behavior  Practice Decisions Policies Social action 

What the

ultimate

impact(s) is

Conditions

Social 

Economic 

Civic 

Environmental 

OUTCOMES-IMPACT Short Medium Long-term

What the

medium term

results are 

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Purdue University is an Equal Opportunity/Equal Access institution.

Situation

Implementation

Inputs and Outputs

Outcomes - Impact

Trends /

Desired

Situations 

Social

Economic

Civic

Environment

Contributing 

Factors

Needed

Action 

Behavior 

Practice

Decisions

Policies

Social action

Learning 

Needs 

(Objectives) 

 Awareness

Knowledge

 Attitudes

Opinions

 Aspirations

Motivations

Skills

Inputs 

(Resources) 

Staff 

Volunteers

Time

Money

Materials

Equipment

Technology

Partners

Activities

Workshops

Meetings

Counseling

Facilitation

 Assessment

Product dev

Media work

Recruitment

Training

Participation 

(Audience) 

Participants

Customers /

Consumers

Citizens

Short term

Learning

Outcomes 

 Awareness

Knowledge

 Attitudes

Opinions

 Aspirations

Motivations

Skills

Medium term

Action

Outcomes 

Behavior 

Practice

Decisions

Policies

Social action

Long Term

Impact 

Economic

Viability

Strong Ind.

Fam. & Com

Healthy

Environment

Indicators 

Logic Model

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Purdue University is an Equal Opportunity/Equal Access institution.

Learning Objectives• SMART

 – Specific

 – Measurable

 –  Attainable

 – Realistic

 – Timely

•  ABCD

 –  Audience

 – Behavior 

 – Condition

 – Degree

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Purdue University is an Equal Opportunity/Equal Access institution.

Determine Evaluation Method

• Decide on

Indicators• Determine Data

Collection

Methods• Develop

Instruments

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Purdue University is an Equal Opportunity/Equal Access institution.

Evaluation: For Whom?• Focus on:

 – Effectiveness

 – Efficiency

• From Two Perspectives

 – Funders/Decision Makers

• Results - Impacts

 – Extension Professional

• For Program Improvement

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Purdue University is an Equal Opportunity/Equal Access institution.

Methods of Data Collection

• Tests

• Questionnaires• Interviews

• Focus Groups

• Observation

• Secondary Data

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Purdue University is an Equal Opportunity/Equal Access institution.

Keys to Survey Design• Keep language simple

• Space out questions

• Don‟t double up questions • Keep privacy high

• No “leading” or “loaded” questions 

• For multiple choice questions, use vertical line

for answers

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 3: Develop Program

• Select Format

• Devise ProgramSchedule

• Determine who will

Deliver Program• Secure Location

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Purdue University is an Equal Opportunity/Equal Access institution.

Develop Teaching Materials• Select and Organize

Content

• Develop Educational

Resources that

enhance learning

• Vary TeachingTechniques

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 4: Promote• Estimate Expenses

• ObtainResources/Sponsors

• Create Marketing Tools

 – Define Target Audience

• Plan MarketingSchedule

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 5: Deliver • Create Positive

Learning Experience

• Practice

• Include Small group

 Activities

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Purdue University is an Equal Opportunity/Equal Access institution.

Organize your Presentation• “Tell them what you

are going to tell

them” 

• “Tell Them” 

• “Tell them what you

told them” 

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Purdue University is an Equal Opportunity/Equal Access institution.

Group Activity• What are the 5 best

techniques for 

program delivery?

 

• What are the 5

worst techniquesused for program

delivery?

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 6: Evaluate• Collect Indicator 

Data

• Concentrate on

Outcomes

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Purdue University is an Equal Opportunity/Equal Access institution.

STEP 7: Communicate Results• Report Impacts

 – Write impact

statement

 – Report locally

 – Tell Your Story

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Purdue University is an Equal Opportunity/Equal Access institution.

What is an Impact Statement? A brief summary, in lay terms, of the

economic, environmental, social and/or 

civic impact of your effort.

Shows the value of your program to key

decision makers or those who influencethem

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Purdue University is an Equal Opportunity/Equal Access institution.

Impact Statement Sections• Impact Title

• Issue• What you have

done

• Impact

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Purdue University is an Equal Opportunity/Equal Access institution.

Writing Tips•  Always identify the

subject matter 

•  Avoid vague words

• Include number reached

• Check spelling andgrammar 

• Proofread

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Purdue University is an Equal Opportunity/Equal Access institution.

Keys to Great Impact Statements

• Descriptive problem

statement

•  Actual Impact

 – Measurable

 – Anecdotal

• Issues people care

about

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Purdue University is an Equal Opportunity/Equal Access institution.

Program Planning Keys• Look

 – needs, advisory

group, prioritize• Plan

 – Inputs, outputs,outcomes, promote,

deliver • Evaluate

 – Collect data, report