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www.primeserviceevents.com
Prime Service Events
#153, Wheeler Road, Ranka De ParadiseA Block, D.no: 402, 4th
FloorBangalore - 560005, India
Mobile: +91 98450 37729, Phone: +91 80 41252342 Email:
[email protected]
www.primeserviceevents.com
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www.primeserviceevents.com
7 Practical Tips for Event Planning
What makes a company event a success? The combination of a
personal, interactive experience and a
strong brand reference. This makes an event for the guest
experience worth and success of a
company.
So the theory - but how is an event in practice to success? Here
it is, think, design and structure. The
preliminary work and planning is essential to lead such a
complex project, such as an event a success.
I have at my visit one of the Master Class Event Marketing
Seminars learned. But of course that was not
all. Among other things, the following seven tips for planning
and implementation of events.
1. The briefing - time, energy & save money
Briefings are one of the most underrated components of an event
planning. They not only save you time
and hassle, and money. Because if everyone knows what is the
goal of what you want out, the event is
targeted, more effective and cheaper in the end. The briefing is
an important guide for all those
involved, and ensures effective use of your budget.
What belongs in every Briefing: Audience: For whom? | Occasion:
What? | Objectives: Why? |
Date: When? | Destinantion & Location: Where? | Budget: How
much? | Environment: What
else? = Event Concept: How?
2. Service Partner - Business Directories less, more
recommendations
Finding the right service partners is not easy. Finally, the
technician, the caterer and / or the event
agency the success of the event shape with crucial.
But a business directory listing or website does not say much
and always something about the
reality. So also asks for recommendations and experiences of
colleagues, look around at
rankings and awards under completed projects. Also look in the
press or on the internet who
falls (positive) on? And do not leave alone on references
cited.
Another tip: Tight budget? Sponsors & Partners are looking
for!
If the budget is limited or the quality to be ratcheted up as
inexpensively as possible, you can
sometimes work with partners and sponsors. The classics are
drinks sponsors, giveaways or
shuttle services. Just beware, looks that it fits your occasion
and event concept, otherwise you
destroy, the idea emerged from within.
3. Sustainability - what you can & save the environment?
An event is a waste of resources - can not tell you differently.
What we can but every respect and
should, the damage is so good it's limit. Use or rental
furniture store furniture, rather than discard it. Do
not serve water from Bolivia and use local produce and
recyclable materials. Just think for themselves
and reduce to a minimum!
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4. Location less Ordinary
An extraordinary and not to find expensive location, requires
exhaustive search and sometimes a little
creativity.
It does not always have to be something big and familiar.
Sometimes the own premises or
warehouses, which are normally used for something completely
different, not only cheaper, but
also sensational.
Remember: do not watch alone on the normal price - what are the
additional costs, there are in-
house personnel or a catering binding? Is it possible to use the
equipment so or you have to
deliver something to rent? If everything is available in time?
If the location is a good
infrastructure, it is easy to reach? Is the concept where
feasible?
After the event concept is - do not forget to take a tour of the
selected location with all
trades! An absolute must!
5. Artist, Presenter & Hostess - an overrated & the
other is underestimated
Artists are common and comfortable - but they really do always
make sense? It's not about your
guests simply to keep the fun, but to communicate with them.
Sometimes an interactive
highlight is better than an artist or Show act - optionally
tomorrow occurs in the competition. In
addition, metaphors are quite overused as dynamism, flexibility
and co.
Good and cheap moderators are really hard to find. Is there
alternatives? For example, a
talented employee or a professional journalist who is familiar
with the topic without long
briefing?
Hostesses are often completely underestimated. This is a fatal
error! They are the direct contact
for your guests and your first flagship. Take care of prior to
her practicing with them and
prepares them very, very well before.
6. Dry run - practice, practice, practice
The better all concerned about the procedures, the less will go
wrong. Regular dry runs with as many
stakeholders help. Put yourself doing in different roles: "guest
arrives and has a trolley case", "hostess
stands at the entrance and the first guest arrives," etc. Does
responsibilities and To Dos one is planning a
second man / woman for each item whose knowledge overlaps.
7. After the event - check & extend
An event is over quickly - in the worst case quickly forgotten.
Therefore, you should then not only settle,
but also documented and prolong the effect.
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Collect anything you have and you can find: videos, press
reports, e-mails, quotes. Reminds with
small gestures at the event, writes a personal thank-you letter,
while selected images or
giveaways.
Have you previously set specific goals can and should also
measure their success! The simplest method
is a questionnaire. Is of course also a scientifically sound,
but then usually a bit more expensive?
End...
