6
PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose from. Paper printed with gold (Pantone 873), national Coat of Arms reversed out in white. Branded gifts and promotional items create an impression. Because of this, it is important that the item chosen reflect the Government brand characteristics. The following pages provide a guide to the correct application of the national Coat of Arms as well as the selection of appropriate items. Paper printed with one colour only (Pantone 466). White wrapping paper with a repetition of a full- colour emblem. 17 Republic of South Africa’s national Coat of Arms Corporate Identity and Branding Guidelines 5.6 Promotional Items 5.6.1 Wrapping paper Paper stock: Dukuza Plus Gloss Grammage: 80gsm

5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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Page 1: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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Therefore, the presentation of items and gifts is important. Items should be wrapped inbranded paper. Below are three options to choose from.

Paper printed with gold(Pantone 873), nationalCoat of Arms reversed outin white.

Branded gifts and promotional items create an impression. Because of this, it is importantthat the item chosen reflect the Government brand characteristics. The following pagesprovide a guide to the correct application of the national Coat of Arms as well as the selectionof appropriate items.

Paper printed with onecolour only (Pantone 466).

White wrapping paperwith a repetition of a full-colour emblem.

17Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.1 Wrapping paper

Paper stock:Dukuza Plus Gloss

Grammage:80gsm

Page 2: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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Two-colour bag(Pantone 466)

Full-colour bag

There are three kinds of paper bags: the basic bag in a single colour, a full-colour bag anda thematic project bag.

Thematic project bag

Foreign AffairsDepartment:

REPUBLIC OF SOUTH AFRICA

the dfa

18Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.2 Paper bag

Page 3: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

January

1 January, Sat - New Year’s Day

2005Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat

9

23

10

24

11

25

12

26

13

27

14

28

1

15

29

2

16

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3

17

31

4

18

5

19

6

20

7

21

8

22

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This is how an emblemcan be applied to a deskcalendar and wall calendar.

Desk calendarTent calendar

Public Service and AdministrationDepartment:

REPUBLIC OF SOUTH AFRICA

the dpsa

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Public Service and AdministrationDepartment:

REPUBLIC OF SOUTH AFRICA

the dpsa

19Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.3 Calendars

1 January, Sat - New Year’s Day

21 March, Mon - Human Rights’ Day

25 March, Fri - Good Friday

27 March, Sun - Easter Sunday

28 March, Mon - Family Day

27 April, Wed - Freedom Day

1 May, Sun - Workers’ Day

2 May, Mon - Public Holiday

16 June, Thu - Youth Day

9 August, Tue - National Women’s

Day

24 September, Sat - Heritage Day

16 December, Fri - Day of

Reconciliation

Public Holidays

2006

JanuarySun Mon Tue Wed Thu Fri Sat

2

91623

30

3

101724

31

4

111825

5

121926

6

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7

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18

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2

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3

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6

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7

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18

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2

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3

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31

4

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5

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6

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7

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18

152229

JanuarySun Mon Tue Wed Thu Fri Sat

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2330

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2431

41118

25

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26

61320

27

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28

1

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JanuarySun Mon Tue Wed Thu Fri Sat

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25

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26

61320

27

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1

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JanuarySun Mon Tue Wed Thu Fri Sat

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2431

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25

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26

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1

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JanuarySun Mon Tue Wed Thu Fri Sat

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JanuarySun Mon Tue Wed Thu Fri Sat

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JanuarySun Mon Tue Wed Thu Fri Sat

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Sun Mon Tue Wed Thu Fri Sat

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19

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20

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21

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1

8

15

22

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30

Wall calendar and desk calendar

1/8thof H

H

Department:

REPUBLIC OF SOUTH AFRICA

educationEducation

2006

January

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Page 4: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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Mouse padExample of use on mousepad. May be printed in fullcolour or one colour.

EducationnDepartment:

REPUBLIC OF SOUTH AFRICA

education 1/4thof H

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PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

Communication to beplaced here in Arial bold,aligned leftmolestaie son consequat, vel dolor repellend. Tempoemautem quinsud et aur office debit aut tum rerum necessitnisiut aliquip ex ea commodo consequat.

EducationnDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

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educ

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

EducationDepartment:

REPUBLIC OF SOUTH AFRICA

education

20Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.4 Mouse pads

Page 5: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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The illustration shows how the emblem should placed.

A5 Organiser

Pens and pencils maybe printed in full colour andone color.

A4 Organiser

Foiled Full colour Gold

Foiled

1. 2. 3.

1.Gold-foiled2.Single colour silkscreened gold3.Full colour silkscreen

21Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.5 Business organiser / filofax / diary

Page 6: 5.6 Promotional Items · PROMOTIONAL ITEMS Therefore, the presentation of items and gifts is important. Items should be wrapped in branded paper. Below are three options to choose

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The national Coat of Armsprinted in full colour onumbrella.

Choice of four colours tobe used on colour palette(Pantone 466).

The national Coat of Armsprinted in full colour onhandbag.

The national Coat of Armsprinted in full colour orengraved on metals.

22Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.6 Promotional Items

5.6.6 Umbrellas, bags and keyrings