5 Media Kit - Atlantic Business Magazine · We produce Atlantic Canada’s longest- publishing regional business magazine. Our flagship publication, Atlantic Business Magazine, was

2015 Media Kit

www.atlanticbusinessmagazine.com

We produce Atlantic Canada’s longest-publishing regional business magazine. Our flagship publication, Atlantic Business Magazine, was founded in 1989. It is an independently owned, bi-monthly high gloss publication that covers all areas of business within the four Atlantic provinces. Our first edition of Natural Resources Magazine was printed in 1998; today, it is well established as the region’s foremost petroleum/mining/alternative energy publication.

We have the largest circulation of any business magazine in Atlantic Canada. We publish a minimum 37,000 magazines per issue; our audited circulation is 49% larger than our closest regional competitor.

We deliver your marketing message to the most influential audience of business readers in the region. With our selective distribution, our advertising clients are guaranteed maximum exposure to Atlantic Canada’s business community, both in the office and on the road.

We are cost-effective. Each issue, we’ll deliver your marketing message to an estimated 240,000 readers in the first 30 days of publication.

Our readers are upwardly-mobile professionals with management authority and purchasing power. Almost half of our readers are under 40 years of age; 77% are 50 or younger.

We are a leader in environmentally-friendly publishing. Our printer is Forestry Stewardship Council (FSC) certified, and we use only recycled paper and vegetable-based ink.

We are the most award-winning business magazine in Atlantic Canada. Over the past 11 years, we have won 23 Atlantic Journalism Awards, nine TABBIE international business press awards and four KRW national business press awards.

Experience the unique marketing advantages of partneringwith the most respected business magazines in Atlantic Canada.

Brand power

Magazines are the number one medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study found magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.”

Source: Simmons Multi-Media Engagement Study


We deliver.With an audited circulation 49% larger than our closest regional competitor, we offer better value for your advertising dollar than any other business magazine in Atlantic Canada.*

Newfoundland & Labrador Eastern NewfoundlandCapital HotelComfort InnCourtyard by MarriottDelta St. John’sExtended Stay Hotel & SuitesFairfield Inn MarriottHampton Inn& SuitesHoliday Inn St. John’sPremiere Executive Suites Quality Hotel HarbourviewRamada St. John’sSheraton Hotel NewfoundlandSuper 8 Motel

Central NewfoundlandAlbatrossHotel GanderSinbad’s HotelMount Peyton Hotel

Western NewfoundlandGreenwood Inn & SuitesGlynmill Inn

LabradorHotel North 2 & Hotel North

2,750

Nova Scotia Halifax/DartmouthAlt Hotel, EnfieldAtlantica HotelCambridge SuitesCourtyard by MarriottDelta BarringtonDelta HalifaxFour Points SheratonHampton Inn and SuitesHoliday Inn ExpressHoliday Inn-Harbour ViewPremiere Executive SuitesPrince George HotelRamada PlazaWestin Hotel

Western ShoreAtlantica Hotel and Marina Oak Island

WhitepointWhite Point Beach Resort

SydneyCambridge SuitesDays’s InnHoliday Inn

3,135

New Brunswick FrederictonComfort InnCrowne PlazaFredericton InnRamada Fredericton

MonctonCasino New BrunswickChateau MonctonCrowne Plaza DowntownDelta BeauséjourFuture InnsHampton Inn and SuitesHoliday Inn ExpressPremiere Executive SuitesRamada Crystal PalaceV Hotel and Suites

Saint JohnChateau Saint John Hotel & SuitesColonial InnDelta BrunswickHilton Hotel Saint John Holiday Inn ExpressHoward Johnson, Fort Howe HotelSaint John Comfort Inn

3,275

Prince Edward Island CharlottetownBest WesternCanada’s Best Value Inn & SuitesThe Charlottetown Hotel

SummersideQuality Inn & Suites

275

...in the office

We reach business readers...

...and on the roadMajor hotels, inns & suites (64) 9,435

Major airline 800

Provincial Airlines

Marine Atlantic 300

MV Blue Pattees/MV Highlanders/

MV Leif Ericson/MV Atlantic Vision

Maple Leaf lounges 1,800

Single copies/by-request subscribers** 3,450**Publisher’s own data (unaudited).

The Globe & Mail 4,200Regional Breakdown

Nova Scotia 2,548

New Brunswick 1,357

Prince Edward Island 295

Brunswick News 4,500Regional Breakdown

Moncton Times and Transcript 1,553

Fredericton Daily Gleaner 1,620

Saint John Telegraph Journal 1,327

The Chronicle Herald (Nova Scotia subscribers only) 7,000The Guardian (Prince Edward Island subscribers only) 2,000Mailbox delivery (Businesses in Newfoundland & Labrador) 1,650

Total circulation

copies†

†Based on May/June 2014 CCAB circulation statement combined with publisher’s own

data (3,450 copies unaudited).

37,000

*Based on June 2012 CCAB audits for Atlantic Business Magazine and Progress.

(based on May/June 2014 CCAB circulation statement)

Hotels, inns and suites (details)

Circulationdistribution

www.naturalresourcesmagazine.com

Added-value circulation

Hotels, inns and suites (details)Regional business audience (37,000 copies)

The Globe & Mail 4,200Regional Breakdown

Nova Scotia 2,548

New Brunswick 1,357

Prince Edward Island 295

Brunswick News 2,548Regional Breakdown

Moncton Times and Transcript 1,553

Fredericton Daily Gleaner 1,620

Saint John Telegraph Journal 1,327

The Chronicle Herald (Nova Scotia subscribers only) 7,000The Guardian (Prince Edward Island subscribers only) 1,500Mailbox delivery (Businesses in Newfoundland & Labrador) 1,625

Major hotels, inns & suites (64) 9,435

Major airline 800Provincial Airlines

Marine Atlantic 300MV Blue Pattees/MV Highlanders/

MV Leif Ericson/MV Atlantic Vision

Maple Leaf lounges 1,800

Single copies/by-request subscribers** 3,450*Based on May/June 2014 CCAB circulation statement combined

**Publisher’s own data (3,450 copies unaudited)

Minimum

39,000 copies per issue

Natural Resources Magazine offers the selective distribution of Atlantic Canada’s largest circulation regional business magazine (details below) plus select international resource-sector conferences and trade shows.

Vol. 17, No. 1 Spring: 40,500 copies37,000 copies distributed in Atlantic Business Magazine plus 3,500 copies distributed at OTC 2015, Gas & Oil Expo 2015, and Atlantic Canada Petroleum Show.

Vol. 17, No. 2 Summer: 40,000 copies37,000 copies distributed in Atlantic Business Magazine plus 3,000 copies distributed at Offshore Northern Seas 2015 and CORE 2015.

Vol. 17, No. 3 Fall: 39,000 copies37,000 copies distributed in Atlantic Business Magazine plus 2,000 copies distributed at select mining shows and conferences including Canadian Institute of Mining Show, and Prospectors and Developers Association of Canada Convention.

Circulationdistribution

Newfoundland & Labrador Eastern NewfoundlandCapital HotelComfort InnCourtyard by MarriottDelta St. John’sExtended Stay Hotel & SuitesFairfield Inn MarriottHampton Inn& SuitesHoliday Inn St. John’sPremiere Executive Suites Quality Hotel HarbourviewRamada St. John’sSheraton Hotel NewfoundlandSuper 8 Motel

Central NewfoundlandAlbatrossHotel GanderSinbad’s HotelMount Peyton Hotel

Western NewfoundlandGreenwood Inn & SuitesGlynmill Inn

LabradorHotel North 2 & Hotel North

2,750

Nova Scotia Halifax/DartmouthAlt Hotel, EnfieldAtlantica HotelCambridge SuitesCourtyard by MarriottDelta BarringtonDelta HalifaxFour Points SheratonHampton Inn and SuitesHoliday Inn ExpressHoliday Inn-Harbour ViewPremiere Executive SuitesPrince George HotelRamada PlazaWestin Hotel

Western ShoreAtlantica Hotel and Marina Oak Island

WhitepointWhite Point Beach Resort

SydneyCambridge SuitesDays’s InnHoliday Inn

3,135

New Brunswick FrederictonComfort InnCrowne PlazaFredericton InnRamada Fredericton

MonctonCasino New BrunswickChateau MonctonCrowne Plaza DowntownDelta BeauséjourFuture InnsHampton Inn and SuitesHoliday Inn ExpressPremiere Executive SuitesRamada Crystal PalaceV Hotel and Suites

Saint JohnChateau Saint John Hotel & SuitesColonial InnDelta BrunswickHilton Hotel Saint John Holiday Inn ExpressHoward Johnson, Fort Howe HotelSaint John Comfort Inn

3,275

Prince Edward Island CharlottetownBest WesternCanada’s Best Value Inn & SuitesThe Charlottetown Hotel

SummersideQuality Inn & Suites

275


Because we are dedicated to covering all aspects of the Atlantic Canada busi-ness scene, we appeal to readers across a broad range of industries

Accounting 3%

Aerospace/Defence 1%

Business Services 12%

Construction 4%

Communications 9%

Education 7%

Engineering 3%

Finance/Insurance 7%

Forestry 2%

Health/Biotechnology 5%

Industry Associations 1%

Legal 1%

Manufacturing 6%

Mining 1%

Oil & Gas/Energy 3%

Public Service 3%

Real Estate 3%

Transportation 3%

Travel/Tourism 3%

Technology 7%

Utilities 1%

Wholesale/Retail trade 7%

Other 8%

Readers by company size1 to 25 employees 55%

26 to 500 employees 26%

500+ employees 19%

Readers across Atlantic CanadaNova Scotia 46%

New Brunswick 29%

Newfoundland & Labrador 19%

Prince Edward Island 6%

64.4% 35.6%

Industry diversityUniversal appealWe draw a significant measure of readers from both sides of the gender spectrum

Global traders61% of our readers do business internationally

The above information was collected from an inhouse readership survey of 2,805 by-request subscribers, audited circulation data (32,040 readers) and publisher’s own data. Research updated April 2013.

Purchasing power54% of our readers control annual budgets of more than $100,000 and 31% control more than $500,000 in corporate spending annually

Industry leaders81% of our readers are in management positions

41%Owner/Executive

management

10%Marketing or purchasing

6%Communications

3%Other

0 10 20 30 40 50 60 70 80

AccountingAerospace/Defence

Business ServicesConstruction

CommunicationsEducation

EngineeringFinance/Insurance

ForestryHealth/BiotechnologyIndustry Associations

LegalManufacturing

MiningOil & Gas/Energy

Public ServiceReal Estate

TransportationTravel/Tourism

TechnologyUtilities

Wholesale/Retail tradeOther

0 2 4 6 8 10 12

22%Operations manager

18% Senior

management

Young audienceHalf our readers are under 40

1%70 plus

5%61-70

010

2030

4050

6070

80

Accountin

g

Aerosp

ace/

Defence

Busines

s Ser

vices

Constructi

on

Comm

unicatio

ns

Educatio

n

Enginee

ring

Finan

ce/In

sura

nce

Fore

stry

Health

/Biotec

hnology

Industr

y Ass

ociatio

ns

Lega

l

Man

ufactu

ring

Mining

Oil & G

as/E

nergy

Public S

ervic

e

Real E

state

Transp

ortatio

n

Trave

l/Touris

m

Tech

nology

Utiliti

es

Wholes

ale/R

etail t

rade

Other 0

2

4

6

8

10

12

28%31-40

29%41-50

17%51-60

20%under 30

Our readers are smart, upwardly-mobile young professionals with management authority and purchasing power.

61%Import/Export

39%Domestic

operations only

23%

9%

11%

11%

46%Budgets of less than $100,000

$100,001 to $500,000

$500,000 to $1,000,000

$1,000,001 to $5,000,000

$5,000,000 plus

Readership profile


Dimensions Sample ad shapes

Double Page Spread (DPS)Bordered 15.25” x 9.875”

Trim 16.25” x 10.875”

Bleed 16.50” x 11.175”

Full Page (FP)Bordered 7.125” x 9.875”

Trim 8.125” x 10.875”

Bleed 8.375” x 11.125”

2/3 Page

Vertical 4.625” x 9.875”

1/2 PageVertical 4.625” x 7.125”

Horizontal 7.125” x 4.875”

Bleed 8.375” x 5.25”


Square 4.625” x 4.875”



DPS Bleed 16.50” x 11.175”Bleed (grey)

FP Bleed 8.375” x 11.125

FP Bordered 7.125” x 9.875”

1/2 Vertical 4.625” x 7.125”

1/3 Vertical 2.25” x 9.875”

2/3 Vertical 4.625” x 9.875”

1/2 Horizontal 7.125” x 4.875”

1/3 Square 4.625” x 4.875”

1/6 Vertical 2.25” x 4.8751/6 Horizontal 4.625” x 2.25”

Magazines rank No. 1 at influencing consumers to start a

search online –higher than newer

media options.

Measurements are width by height. Please allow .25” inset from trim for all text.

Trim (white)

Bordered(dotted line)

Source: BIGresearch Simultaneous Media

Usage Study

From brief announcements to splashy spreads, we offer a variety of advertising options to suit your specific marketing needs.

Ad shapes and sizes



Trim 16.250” x 10.875”

Bleed 16.500” x 11.175”


Trim 8.125” x 10.875”

Bleed 8.375” x 11.125”




Horizontal Bleed 8.375” x 5.250”


Vertical Bleed 2.750” x 11.125”




Issue/volume ad material due publication January/February (v26 n1) November 25/14 January 7/15March/April (v26 n2) January 27/15 March 4/15May/June (v26 n3) April 7/15 May 14/15July/August (v26 n4) June 9/15 July 8/15September/October (v26 n5) July 28/15 September 2/15November/December (v26 n6) September 29/15 November 4/15

Net Advertising Rates

How to submit

2015 Dates

colour (CMYK) 1 issue 3 issues 6 issuesFull Page $5250.00 $4750.00 $4500.00

2/3 Page 3950.00 3610.00 3375.00

1/2 Page 3140.00 2900.00 2650.00

1/3 Page 2325.00 2210.00 1975.00

1/6 Page 1150.00 1150.00 1150.00

IFC/IBC Page 5350.00 5125.00 4895.00

OBC Page 5595.00 5350.00 5150.00

Double Page Spread 8895.00 8500.00 7995.00

1/2 Double Page Spread 5950.00 5495.00 4895.00

black & white 1 issue 3 issues 6 issuesFull Page $4500.00 $4350.00 $4125.00

2/3 Page 3495.00 3250.00 3025.00

1/2 Page 2450.00 2175.00 1975.00

1/3 Page 1625.00 1475.00 1375.00

1/6 Page 950.00 950.00 950.00



Ad dimensions

Ads must be sent as high-resolution PDFs (PDF X-1a:2001) or as high-resolution tiffs converted to CMYK or grayscale format. In order to achieve the highest quality possible, it’s critical that ad material be delivered on time. This allows sufficient time to proof material and ensure that printing specifications are met.

Email ([email protected])For files less than 5 megs you can email us at the above address. Please note the advertisement name in the subject line.

Wetransfer.comFor files larger than 5 megs please use wetransfer.com. Insert your file, destination email ([email protected]) and your email where indicated. You can also include a simple message as well. Once the file is received by destination you will receive an email confirmation from wetransfer.com.

Bleed (grey area)

Trim (white area)


Measurements are width by height. Please allow .25” inset from trim with all text. Magazine trim size 8.125”w x 10.875”h

Print rate card


Net Advertising Rates

How to submit

colour (CMYK) 1 issue 2 issues 3 issuesFull Page $5250.00 $4750.00 $4500.00

2/3 Page 3950.00 3610.00 3375.00

1/2 Page 3140.00 2900.00 2650.00

1/3 Page 2325.00 2210.00 1975.00

1/6 Page 1150.00 1150.00 1150.00

IFC/IBC Page 5350.00 5125.00 4895.00

OBC Page 5595.00 5350.00 5150.00



black & white 1 issue 2 issues 3 issuesFull Page $4500.00 $4350.00 $4125.00

2/3 Page 3495.00 3250.00 3025.00

1/2 Page 2450.00 2175.00 1975.00

1/3 Page 1625.00 1475.00 1375.00

1/6 Page 950.00 950.00 950.00



Ads must be sent as high-resolution PDFs (PDF X-1a:2001) or as high-resolution tiffs converted to CMYK or grayscale format. In order to achieve the highest quality possible, it’s critical that ad material be delivered on time. This allows sufficient time to proof material and ensure that printing specifications are met.

Email ([email protected])For files less than 5 megs you can email us at the above address. Please note the advertisement name in the subject line.

Wetransfer.comFor files larger than 5 megs please use wetransfer.com. Insert your file, destination email ([email protected]) and your email where indicated. You can also include a simple message as well. Once the file is received by destination you will receive an email confirmation from wetransfer.com.

Print rate card


Trim 16.250” x 10.875”

Bleed 16.500” x 11.175”


Trim 8.125” x 10.875”

Bleed 8.375” x 11.125”




Horizontal Bleed 8.375” x 5.250”


Vertical Bleed 2.750” x 11.125”




Ad dimensions

Bleed (grey area)

Trim (white area)



2015 DatesIssue/volume ad material due publication Winter-Spring (v17 n1) January 27/15 March 4/15Summer (v17 n2) June 9/15 July 8/15Fall (v17 n3) September 29/15 November 4/15


Monthly Rates (30 Days)

Rectangle 300 x 250 pixels

$300.00

Skyscraper 300 x 600 pixels

$400.00

Leaderboard728 x 90 pixels

$400.00

Formats Accepted:

GIF, JPG, BMP or SWF.

Where multiple ads are booked

for the same position, they will

appear in rotation.

Maximum file size: 40K • Maximum animation length: 15 seconds.

Ad submisson: [email protected]

SAMPLE

HOMEPAGE

Advertising on atlanticbusinessmagazine.com can be a valuable add-on to your print campaign or a cost effective stand-alone promotional tool.

Website rate card

Specialpackage rateLeaderboard + Rectangle

$650.00Leaderboard (728 x 90 pixels)

$400.00

Rectangle

(300 x 250 pixels)

$300.00

Rectangle

(300 x 250 pixels)

$300.00

Skyscraper

(300 x 600 pixels)

$400.00


Monthly Rates (30 Days)

Rectangle 300 x 250 pixels

$300.00

Skyscraper 300 x 600 pixels

$400.00

Leaderboard728 x 90 pixels

$400.00

Formats Accepted:

GIF, JPG, BMP or SWF.

Where multiple ads are booked

for the same position, they will

appear in rotation.

Maximum file size: 40K • Maximum animation length: 15 seconds.

Ad submisson: [email protected]

SAMPLE

HOMEPAGE

Leaderboard (728 x 90 pixels)

$400.00

Rectangle

(300 x 250 pixels)

$300.00

Rectangle

(300 x 250 pixels)

$300.00

Skyscraper

(300 x 600 pixels)

$400.00

Advertising on naturalresourcesmagazine.com can be a valuable add-on to your print campaign or a cost effective stand-alone promotional tool.

Website rate card

Specialpackage rateLeaderboard + Rectangle

$650.00


Optimize the impact of your marketing message for tablet readers with custom advertising in our digital edition.

Digital edition rate card

Location Dimensions Format Cost (width x height) (300 dpi)

Left of cover (bordered) 7.125” x 9.875” PDF $600.00Left of cover (bleed) 8.125” x 10.875” PDF $600.00Split cover 3.5“ x 10.875” PDF $600.00Bellyband (double-sided) 8.125” x 4” PDF $600.00Blow-in card 350px x 500px PDF, JPG $600.00

Description Dimensions Specs Format Cost (width x height)

Video 640px x 480px 3 mins or less wmv, avi $800.00(video player or link) or higher 24 FPS or higher – YouTube embed code – – YouTube link $200.00 Audio clip – – WMA, MP3 $600.00 Slideshow 500px x 350px 100kb or less JPG $800.00(up to 20 images) per image Ad query – – – $400.00

Premium ad locations

Ad enhancements

Left of cover(bordered)

Video or YouTube linkin video player

Slideshow

Ad queryAn ad query icon will be

placed in your ad. Once clicked, an email form will appear

Audio clipAn audio icon will be placed in your ad

Video linkA video icon will be placed in your ad

Left of cover(bleed)

Split cover Bellyband Blow-in Card

Because we’re a bi-monthly magazine, your ad is guaranteed two months of exposure as part of the current issue. When our next edition is published, your ad will still be accessible for viewing audiences as they search through our digital archives. YouTube links will exist as long as the video is available on YouTube. This is the responsibility of the client.

Material dueJan/Feb (v26n1) Dec 19, 2014Mar/Apr (v26n2) Feb 20, 2015May/Jun (v26n3) May 01, 2015Jul/Aug (v26n4) Jun 26, 2015Sep/Oct (v26n5) Aug 21, 2015Nov/Dec (v26n6) Oct 23, 2015

Submit files to [email protected]


Cover Products (based on 37,000 copies)

“ Inside The Covers” Products (based on 37,000 copies)

Belly Band Band wraps and seals at back. Printing on one side only.19” w x 4” h (suggested size)Belly Band 100lb text stock Includes wrapping around publication

Tab Insert Sheet**Perfect bound magazine onlyClient has use of both sides37,000 copiesTabbed Insert sheet assumes 8.125”w x 10.875”h + .5” tabprinting on 65lb cover

Reverse Gate Cover Double page spreadReverse gate cover secured with fugitive glue8.125”w x 10.875”h finished size Printing 100lb text stock

French Door Cover Full Page & two half PagesOpens up to full page spreadFrench door cover assumes 8.125”w x 10.875”h finished size Printing 100lb text stock

Blow-insstarting at

$185.00 per 1,000

Stitch-ins(saddle-stitchedmagazine only)

starting at

$215.00 per 1,000

Tip-ons(glued to strip of

paper then inserted in magazine)

starting at

$225.00 per 1,000

$14,875includes

production costs

$8,875(perfect-boundmagazine only)

$14,875includes

production costs

$11,895includes

production costs

Cover

Belly band

Cover

Cov

er

Cover

Belly band

Cover

Cov

er

Cover

Belly band

Cover

Cov

er

Cover

Belly band

Cover

Cov

er

* Price applies to insertion of existing print materials.* Cost per thousand depends on weight of insertion.* All insert specifications and/or samples must be supplied to Atlantic Business Magazine at time of booking.* Additional prices, including production of insertion, can be provided on request.* When altering distribution, additional charges may apply.

Increase your promotional presence with high impact real estate between the pages or even on the front cover!

Specialty print products

Cover

Belly band

Cover

Magazine

Cov

er

Insert

Insidemagazine

Staple

Staple

Insidemagazine

Strip of paper

glued on

Cover

Belly band

Cover

Magazine

Cov

er

Insert

Insidemagazine

Staple

Staple

Insidemagazine

Strip of paper

glued on

Cover

Belly band

Cover

Magazine

Cov

er

Insert

Insidemagazine

Staple

Staple

Insidemagazine

Strip of paper

glued on

Other specialty products available.• Lenticular inserts• Unique die cut inserts• 4, 8 and 16 page fold outsContact your sales executive for additional information!


Inside FP adYour ad here

Columnist

Outside FP ad

Your ad here

FOLD

MagazineContent

MagazineContent

Fold out closed

Fold out open

One–of-a-kind marketing opportunity: partner your brand with one of Atlantic Canada’s most-read columnists.

Columnistfoldout

Inside Fold Full PageBordered 7.125” x 9.875”

Trim 8.125” x 10.875”

Bleed 8.375” x 11.125”

Outside Fold Full PageBordered 6.875” x 9.875”

Trim 7.875” x 10.875”

Bleed 8.125” x 11.125”

Ad dimensions


John RisleyEach issue, this Devil’s Advocate engages readers in stirring debates about important public policy.

Eleanor BeatonThe XX Factor is the only business/career column in Atlantic Canada that’s specifically for women.

Alec BruceWinner Takes All focuses on global competition. Does Atlantic Canada have what it takes?

Stephen KimberAlways lively and provocative, Just Sayin’ weighs in on the social impact of economic trends.

Guarantee attention by packaging your marketing content with one of our must-read columnists. Readers literally won’t be able to access the column without seeing and paying attention to your ad.

Contactsales team

for rate


Transform readers into instant consumers with a QR code!

Appearing in every edition of Atlantic Business Magazine, Off the Shelf is our insightful and entertaining book review column. Numerous readers have reported that the column has enticed them to purchase the reviewed book for themselves – but they don’t always follow through. Help them move from thought to immediate action with a QR code that links to your online sales portal! Then, double your value by booking ad space as well (full page and half page options available). The ad extends your marketing message and promotes other products you have for purchase, while the QR code enables immediate response. Contact your account representative for rate information.

How does a QR code (Quick Response code) work? Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website). Instead of having to type in a website address, consumers scan the code and click on the displayed URL.

QR CodeBook Review

QR Code positions circled in red

Your ad here

Your ad here

1/2 page sample FP page sample

1“

1“

Actual size


Be seen!Value pricing

Looking for a value-priced advertising option that delivers the full circulation benefits of Atlantic Canada’s longest-publishing and most award-winning regional business magazine? Consider a stacked ad placement (full page of assorted ads) in the back of the magazine. Advertising pages will have right hand placement opposite an unspecified editorial page.

AD SPACE

AD SPACE

AD SPACE

AD SPACE

AD SPACE

AD SPACE

AD SPACE

AD SPACE

Rate: $500.00 per slotWidth = 3.5” Height = 2.375”

Actual size!


Net ratessupport advertising

Sample

Guarantee your business voice is heard, in your own words, in Atlantic Canada’s leading business magazine.

The Showcase cost of $6,400.00 provides you (the Showcase client) with a minimum two pages of exposure: this can be either a full-page four-colour advertisement ($5,250.00 value) and a full-page promotional feature OR you may choose to use the two pages as a double-page advertorial spread. This is a tremendous value: by comparison, a double-page spread costs $8,895.00.

Though you get two pages automatically when you sign the Showcase contract, the minimum size of a Showcase feature is four pages (i.e. there must be enough advertising support to increase your Showcase feature by at least two more pages). However, the size of your personal feature has the potential for unlimited expansion at no extra cost to you. The more support advertising there is for your Showcase promotional feature, the larger your story will be. Support advertising typically comes from suppliers and business associates who wish to congratulate you on your success and show their support for your endeavours.

Issue/Volume Booking DateJan./Feb. (v25n1) October 17/14Mar./Apr (v25n2) December 12/14May/June (v25n3) February 27/15July/Aug. (v25n4) April 24/15Sept./Oct. (v25n5) June 19/15Nov./Dec. (v25n6) August 21/15

PLEASE NOTE: Dates are firm in order to allow sufficient time to prepare and proof your Showcase feature.

Showcase booking datescolour(CMYK)Full Page $4500.002/3 Page 3375.001/2 Page 2650.001/3 Page 1975.001/6 Page 1150.00DPS 7995.001/2 DPS 4895.00

black & whiteFull Page $4125.002/3 Page 3025.001/2 Page 1975.001/3 Page 1375.001/6 Page 950.00DPS 6650.001/2 DPS 3700.00

Atlantic Showcase for the city of Saint John, printed in Vol. 24, No. 3, 2013

Atlantic showcase

16www.atlanticbusinessmagazine.com

Volume 26, No. 1 [January/February]

Special report*New Brunswick

Advertising supplementAtlantic Canada’s Top EmployersProviding best-in-class tips and techniques for high performance HR, showing why Top Employers are synonymous with Top Results.

Business strategyCase Study: Maxxim Vacations

Volume 26, No. 2 [March/April]

Special report*Nova Scotia

Community profileBattle Harbour

Bonus insertNatural Resources Magazine

Volume 26, No. 3 [May/June]

Top 50 CEO AwardsEditorial package includes winner profiles, statistical analysis and related stories.

Please note that due to the layout/design of this editorial package, ads in the Top 50 profile section must be full page and ads in the stats section must be half-page horizontal.

Volume 26, No. 4 [July/August]

Cover storyAtlantic Canada’s CEO of the Year

Information supplementAtlantic Canada’s Fastest-growing Companies

Editorial packageConstruction/Real Estate


Volume 26, No. 5[September/October]

Special Report*Newfoundland and Labrador

Editorial packageSmall Business

Information supplementMeetings/Conventions/Tourism

Advertising supplement:Marine TransportationCovering all marine transport-related sectors, including the shipping, insurance, service and supply, brokerage and offshore safety sectors.

Volume 26, No. 6 [November/December]

Special Report*Prince Edward Island

Information supplementPost-secondary Education


Columns/departments appearing every issue

SeaAndBeScene(special event photo feature)

In the spotlight(celebrity Q&A)

dePictions(visual commentary)

The water cooler(regional news briefs)

Off the shelf (book reviews)

XX factor(Eleanor Beaton on

women and careers)

Winner Takes All(Alec Bruce on issues of competitiveness)

Just Sayin’(Socio-economic commentary by Stephen Kimber)

The Devil’s Advocate

(John Risley’s take on public policy)

Editorial highlights2015

* Special reports include two to three stories on subjects related to the province’s commercial environment, business community and/or economy.


Winter-Spring Vol. 17 No. 1

The Next Big Things issue: The Energy East Pipeline, Hebron, LNG – we profile the key people (and companies) behind some of the big-ticket resource projects being proposed in Atlantic Canada.

Plus: Nova Scotia is not a mining hotbed, but it has a long history as a gold producer. And now a handful of small companies are scouring the province looking to cash in on the resources that haven’t been exploited. Natural Resources Magazine takes you inside Nova Scotia’s gold mining renaissance.

Also … The offshore oil and gas industry has brought prosperity to Newfoundland and Labrador. It also presents risks to the environment. Regulators have been working on offshore strategic environmental assessments to ensure development can be done responsibly. But do these assessments really bring value to resource development anad management?

40,500 magazines Includes 3,500 copies distributed at OTC 2015 (Houston, TX); Gas & Oil Expo 2015 (Calgary, AB); and, Atlantic Canada Petroleum Show (St. John’s, NL) Ad material January 27 • Publication March 4

Summer Vol. 17 No. 2 The Offshore Issue: Newfoundland and Labrador’s producing offshore oilfields are getting long in the tooth. But the companies operating these fields keep exploring for ways of extending the lives of these prolific fields. Natural Resources Magazine dives into what is being done to breathe new life into the province’s old oilfields. Plus: New Brunswick is consistently recognized as a top mining destination by organizations like the Fraser Institute. We look at the factors that have resulted in the province garnering such good reviews and why there isn’t more mining activity occurring here.

And … Provinces like P.E.I. and Nova Scotia have set ambitious goals to have a significant portion of their energy mix coming from renewable sources in the not-too-distant future. But are these provinces coming close to realizing their green dream?

40,000 magazines Includes 3,000 copies distributed at Offshore Northern Seas 2015 (Aberdeen, Scotland); and CORE 2015 (Halifax, NS)Ad material June 9 • Publication July 8

Fall Vol. 17 No. 3

The Mining Issue: Our annual roundup of all things mining in Atlantic Canada. Profiles of the movers and shakers in the region’s mining sector, a look at the projects bringing growth to the region and the policies that are encouraging or holding back investment in the region.

Plus: An active offshore oil and gas industry provides opportunity for more than just the producers — the services sector benefits as well. Natural Resources Magazine introduces you to some Atlantic Canadian companies making waves both at home and abroad in the services industry.

39,000 magazines Includes 2,000 copies distributed at at select mining shows and conferences including Canadian Institute of Mining Show, and Prospectors and Developers Association of Canada Convention.Ad material September 29Publication November 4

Editorial highlights2015

publisherhubert hutton

[email protected]

tel: 709.726.9300 ext. 226

vp national salestonia sheridan

[email protected]

tel: 709.726.9300 ext. 223 | cell: 709.728.1215

director of sales (n.s.)sharon resky

[email protected]

tel: 902.421.3037 | cell: 902.229.0798

director of sales (n.l.)linda bidgood

[email protected]

tel: 709.726.9300 ext. 222 | cell: 709.685.8748

Sales team

Documents

5 Media Kit - Atlantic Business Magazine · We produce Atlantic Canada’s longest- publishing regional business magazine. Our flagship publication, Atlantic Business Magazine, was