5 Day Workshop Day 35 DAY ONLINE WORKSHOP YOUR “BIG IDEA” The general opinion and stance you have on ﬁtness and nutrition. This is usually what separates niches / coaches. E.g

DAY 3: BUILDING YOUR UNIQUE BRAND & MESSAGE

5 DAY ONLINE WORKSHOP


WHAT WE KNOW SO FAR…

▸ Your goals and how long it will take to transition into full time online coaching.

▸ Your target customer + some deeper understanding about their state of mind.

▸ What you do for that target customer & your elevator pitch.


WHAT WE’LL COVER TODAY

▸ The 3U Formula

▸ Your “Unifying Big Idea”

▸ Your U.S.P (Unique Selling Proposition)

▸ Your “Unique Mechanism”


AGAIN…WHY BOTHER?

▸ The stuff no one teaches you - this is quite advanced marketing.

▸ We need to give a clear, obvious reason for your ideal customer to pay attention to you and care about what you say.

▸ The simplest way to build a unique brand.


FIRST…BE YOURSELF & DON’T BE AFRAID TO OFFEND.

▸ No one can be you…better than you.

▸ Personality is also the easiest way to attract people to your brand.


YOUR “BIG IDEA”

▸ The general opinion and stance you have on fitness and nutrition.

▸ This is usually what separates niches / coaches.

▸ E.g.

▸ Insulin is the cause of fat gain

▸ Plant based diets are superior

▸ Food quality doesn’t matter…quantity is what matters

▸ For us: Most training plans fail because you’re doing too MANY things. We’ll help you by teaching you to make progress by doing “fewer things, better”. Occams Razor, Pareto Law.


EXAMPLES…


YOUR “UNIQUE SELLING PROPOSITION”

▸ In short - why you’re better than others like you.

▸ Why should the market listen to you more than other coaches?

▸ NOT qualifications or client numbers etc - could even by that you’ll work closely with them / listen more / more customisation etc etc.

▸ For us: we are the ONLY UK fitness company run by an accountant and banker (+ doctor) we’re uniquely positioned to understand their situation + advise based on the latest info.


YOUR “UNIQUE MECHANISM”

▸ Your formula, system, method, blueprint.

▸ “12 week coaching plan” doesn’t sound very appealing.

▸ RFL Formula (for example) does.

▸ Examples:

▸ Us: Propane Protocol, V Taper Method, FFL

▸ Leangains method, carb backloading, warrior diet

▸ Gilette Fusion, Dyson Cyclone

TODAY’S TASKS1. WHAT IS YOUR BIG IDEA? 2. WHAT IS YOUR USP? 3. WHAT IS YOUR UNIQUE MECHANISM?

+ CATCH UP!!!

Documents

5 Day Workshop Day 35 DAY ONLINE WORKSHOP YOUR “BIG IDEA” The general opinion and stance you have on ﬁtness and nutrition. This is usually what separates niches / coaches. E.g