5 analysisi

8/17/2019 5 analysisi

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1. Age group

Responses No. of

Respondent

s

Percentage

distribution

18-24 34 34%

25-34 28 28%

35-50 32 32%

Above %

!ota" 100 100%

!ab"e 5.1 Age #istribution

34%

28%

32%

6%

Age

18-24

25-34

35-50above

$ig.5.1 Age distribution

Interpretation

a&orit' of t(e respondents i.e. 34% be"ongs to t(e age group 18-24) 32% of t(e

respondents be"ong to t(e age group of 35-50) 28% of t(e respondents be"ong to t(e age

group of 25-34 and % be"ong to t(e age group of above 50.2. *ender

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!ab"e 5.2 *ender distribution

34%

66%

Gender

male female

$ig.5.2 *ender distribution

Interpretationa&orit' of t(e respondents are fe+a"e i.e.% and 34% of t(e respondents are +a"e,

3. $a+i"' inco+e

Responses No. of

respondent

Percentag

e

34

Response

s

No. of

respondent

s

Percentag

e

distributio

n

+a"e 34 34%

fe+a"e %

!ota" 100 100%


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s distributio

n

upto 20000 per +ont( 2 2%

20000-40000 per

+ont( 14

14%

40000-0000 per

+ont( 25

25%

0000-80000 per

+ont( 18

18%

80000 Above per

+ont( 41

41%

!ota" 100 10%

!ab"e 5.3 fa+i"' inco+e distribution

2% 14%

24%

18%

41%

Family income

upto 20000 20000-40000 40000-60000

60000-80000 80000 & abov

$ig.5.3 fa+i"' inco+e

Interpretation

2% of t(e respondents be"ong to t(e inco+e group up to 20000) 14% of t(e respondents

be"ong to t(e inco+e group of 20000-40000) 25% of t(e respondents be"ong to t(e

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inco+e group of 40000-0000) 18% of t(e respondents be"ong to t(e fa+i"' inco+e

0000-80000) and 41% of t(e respondents be"ong to inco+e group of 80000 above.

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4. Are 'ou aare about i+itation &ee""er'

Respo

nses

No. of

respond

ents

Percent

age

distribu

tion

/es 4 4%

No %

!ota" 100 100%

!ab"e 5.4 Aareness of i+itation &ee""er'

94%

6%

Awarness of imitation jewellery

yes no

$ig.5.4 Aareness of i+itation &ee""er'

Interpretation

a&orit' of t(e respondents i.e. 4% are aare about i+itation &ee""er' and % of t(e

respondents are not aare of i+itation &ee""er'.5. ource of aareness

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Responses

No. of

responde

nts

Percenta

ge

distributi

on

!e"evision 23 23%

Nespaper 14 14%

$riends

fa+i"' 2

3%

!ota" 100%

!ab"e5.5 ource distribution

23%

14%63%

source

Television Nespape! "!in#s an# family

$ig.5.5 source of aareness

Interpretation

a&orit' of t(e respondents i.e. 3% source is friends and fa+i"') 23% respondents source iste"evision and 14% of respondents source is nespaper.

. $reuenc' of purc(ase

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Responses No. of

respondents

Percentage

distribution

(enever needed 32 32%

freuent"' 30 30%occasiona""' 34 34%

never 4 4%

!ota" 100 100%

!ab"e 5. freuenc' of purc(ase

32%

30%

34%

4%

frequency of purchase

$eneve! nee#e# f!euently oasionally neve!

$ig.5. freuenc' of purc(ase

Interpretationa&orit' of t(e respondents i.e.34% purc(ase i+itation &ee""er' occasiona""', 32% of

t(e respondents purc(ase it (enever needed, 30% of t(e respondents purc(ase

freuent"' and t(ere are on"' 4% of t(e respondents (o does not bu' i+itation

&ee""er'.

. pending on i+itation &ee""er'

Responses

No. of

respondent

s

Percentag

e

distributio

n

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upto 3000 30 31%

3000-5000 34 3%

5000-10000 2 2%

10000 %

!ota" 100%

!ab"e 5. spending distribution

31%

35%

27%

6%

Spending on imitation jewellery

upto 3000 3000-5000 5000-10000 10000'

$ig.5. spending on i+itation &ee""er'

Interpretation

a&orit' of t(e respondents i.e. 3% of t(e+ prefer spending 3000-5000 on i+itation &ee""er',

31% of t(e respondents prefer to spend upto 3000, 2% of t(e respondents prefer spending 5000-

10000 and on"' % of t(e respondents prefer spending +ore t(an 10000.

8. $actors of consideration

Note6 u"tip"e ansers can be se"ected7

Responses

No. of

respondent

s

40


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ua"it' 42

Avai"abi"it'

#urabi"it' 28

t'"e9design 4

After sa"es services 18

A"" of t(e above 42

!ab"e.5.8 $actor of :onsideration

( u a l i t

y

) v a i l a b i l i t

y

* u ! a b i l i t

y

+ t y l e o f

# e s i ,

n

) f t e ! s

a l e s

s e ! v i & e s

) l l o

t $ e a b

o v e

05

10152025303540

4550

42

6

28

46

18

42

Factors of consideration

$ig.5.8 factor of consideration

Interpretation

Respondents consider st'"e as t(e +ost i+portant factor (i"e purc(asing i+itation &e""er',

ua"it' and a"" t(e above are considered eua""' i+portant, durabi"it' is considered ne;t

i+portant factor fo""oed b' after sa"es services and t(e "east considered one is avai"abi"it'.

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. atisfaction of ua"it'

Respon

ses

No. of

respond

ents

Percent

age

distribu

tion

/es 4 %

No 24 24%

!ota" 8 100%

!ab"e 5. satisfaction "eve" distribution

76%

24%

Satisfaction of quality

es No

$ig.5. satisfaction of ua"it'

Interpretation

a&orit' of t(e respondents i.e. % are satisfied it( ua"it' at preferred price and 24%

of t(e respondents are not satisfied.

10.


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.Note/ lease !ate on s&ale of 1 to 5 1 bein, t$e loest an# 5 bein, t$e $i,$est

Rating

No. of

responden

ts

1 2

2 8

3 18

4 14

5 58

!ota" 100

!ab"e 5.10 st'"e 45factor

1 2 3 4 5

0

10

20

30

40

50

60

70

28

1814

58

Style factor

$ig.5.10 st'"e factor

Interpretation58 respondents (ave gave 5 ratings to st'"e) 18 respondents (ave gave rating of 3 to st'"e)

14 respondents (ave gave 4 as t(e rating to st'"e and 8 respondents (ave gave rating of 2to st'"e.

10b7.Price

Ratings No. of

43


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respondents

1

2 10

3 20

4 42

5 22

!ota" 100

!ab"e 5.11 price factor

1 2 3 4 50

510

15

20

25

30

35

40

45

610

20

42

22

Price factor

$ig.

5.11 Price factor

Interpretation

42 of t(e respondents (ave gave rating of 4 to price factor) 22 of t(e respondents (ave rated 5

to t(e price factor) 20 of t(e respondents (ave rated 3 to price factor) 10 respondents (ave

rated 2 to price factor and respondents (ave rated 1 to price.

10c7.*oodi"" of dea"er

Ratin No. of

44


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gs responde

nts

1 0

2 83 4

4 3

5 10

!ota" 100

!ab"e 5.12 *oodi"" of dea"er factor

1 2 3 4 505

10

15

20

25

30

35

40

45

50

0 8

46

36

10

Goodwill of dealer factor

$ig.5.12 *oodi"" of dea"er factor

Interpretation

4 of t(e respondents (ave gave rating of 3 to goodi"" factor) 3 of t(e respondents (ave rated 4

to goodi"" factor) 10 of respondents (ave rated 5 to goodi"" factor and 8 respondents (ave

rated 2 to goodi"" factor.

10d7.peed of de"iver'

Ratings No. of

45


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responde

nts

1 0

2 183 28

4 38

5 1

!ota" 100

!ab"e 5.13 peed of de"iver' factor

1 2 3 4 505

10

15

20

25

30

35

40

0

18

28

38

16

Speed of delivery factor

$ig.5.13 speed of de"iver' factor

Interpretation

a&orit' of t(e respondents= i.e.38 (ave rated 4 to speed of de"iver' factor) 28 of t(e respondents

(ave rated 3) 18 of t(e respondents (ave rated 5) 1 of t(e respondents (ave rated 2 to speed of

de"iver' factor.

11. :(anne" of purc(ase

46

Ratings

No. of

responde

nts

Percenta

ge

distributi

on

>oca"

dea"er 2

2%

?n"ine 28 28%

!ota" 100 100%


15/28

!ab"e 5.14 c(anne" of purc(asing

72%

28%

Channel of purchase

oal #eale! nline

$ig.5.14 c(anne" of purc(asing

Interpretation

a&orit' of t(e respondents i.e. 2% prefer purc(asing fro+ "oca" dea"er and 28% of t(e

respondents prefer to purc(ase fro+ on"ine.

12. $actor considered (en purc(asing fro+ "oca" dea"er


Responses No. of respondents

*oodi"" 22#iscounts 52

t'"e9#esign 2

Price 4

Avai"abi"it' 20

!ab"e.5.15 $actor considered (i"e purc(asing fro+ >oca" dea"er distribution

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oo#ill *is&ounts +tyle*esi,n !i&e )vailability0

10

20

30

40

50

60

70

80

22

52

72

64

20

nsidered while purcahsing from loc

$ig 5.15 $actors considered (i"e purc(asing fro+ >oca" dea"er

Interpretation

2 of t(e respondents (ave se"ected st'"e9design as +ost i+portant factor (en purc(asing fro+

"oca" dea"er) 22 of t(e respondents (ave se"ected goodi"" as factor (en purc(asing) 52 of t(e

respondents (ave se"ected discounts as factor (en purc(asing) 4 of t(e respondents (ave

se"ected price as factor (en purc(asing and 20 of t(e respondents (ave se"ected avai"abi"it' as a

factor (en purc(asing fro+ "oca" dea"er.

13. $actors considered (en purc(asing on"ine


Responses

No. of

responde

nts

Re"iabi"it' 40

uic@ de"iver' 0

#iscounts 50

Price 5

t'"e9#esign 2

After sa"es 58

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services

!ab"e.5.1 $actor to be considered (i"e purc(asing fro+ on"ine

7 e l i a b i l i t

y

( u i & 8

# e l i v e ! y

*

i s & o

u n t s

0 ! i & e

+ t y l e 6 * e s i ,

n

) f t e ! s

a l e s s e ! v i & e

s0

1020304050607080

40

70

5056

62 58

Factor considered while purchasing online

$ig. 5.1 $actor to be considered (i"e purc(asing fro+ on"ine

Interpretation:

40 of t(e respondents (ave se"ected re"iabi"it' as t(e factor of consideration (i"e purc(asing

on"ine) 0 of t(e respondents (ave se"ected uic@ de"iver' as t(e factor of consideration (i"e

purc(asing on"ine) 50 of t(e respondents (ave se"ected discounts as t(e factor of consideration

(i"e purc(asing on"ine) 5 of t(e respondents (ave se"ected price as t(e factor of consideration

(i"e purc(asing on"ine)2 of t(e respondents (ave se"ected st'"e9design (i"e purc(asing

on"ine)58 of t(e respondents (ave se"ected after sa"es services as t(e factor of consideration

(i"e purc(asing on"ine.

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14. cope of i+itation &ee""er'

Respo

nses

No. of

respond

ents

Percenta

ge

#istribution

/es 82 85%

N? 14 15%

!ota" 100%

!ab"e 5.1 cope of i+itation &ee""er'

85%

15%

es N

$ig.5.1 cope of i+itation &ee""er'

Interpretation

a&orit' i.e.85% of t(e respondents (ave considered i+itation &ee""er' +ar@et a (ot ca@e of

&ee""er' industr' and 15% of t(e respondents do not consider i+itation &ee""er' +ar@et a (ot

ca@e of &ee""er' industr'.

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15. ore diversified

Responses

No. of

responde

nts

Percenta

ge

distributi

on


20/28

Responses

No. of

responde

nts

Percenta

ge

distributi

on

/es 82 82%

No 18 18%

!ota" 100 100%

!ab"e 5.1


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1. ?n sca"e of 1-5 (o do 'ou rate t(e fo""oing attributes of t(e i+itation &ee""er'

Note6 1 being t(e "oest and 5 being t(e (ig(est7

Rating

No. of

responden

ts

1 2

2 4

3 42

4 30

5 22

!ota" 100

!ab"e.5.20 Price factor

1 2 3 4 50

5

10

1520

25

30

35

40

45

24

42

30

22

Price factor

$ig.5.20 Price factor

Interpretation:

2 respondent (ave rated 1 to price factor)4 respondent (ave rated 2 to price factor)42 of

t(e respondent (ave rated 3 to price factor)30 of t(e respondent (ave rated 4 to price

factor and 22 respondent (ave rated 5 to price factor.

1b7.Quality

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Rating

No. of

responde

nts

1 0

2 20

3 3

4 38

5

!ota" 100

!ab"e 5.21 ua"it' $actor

1 2 3 4 50

5

10

15

20

25

30

35

40

0

20

3638

6

"uality factor

$ig.5.21 ua"it' factor

Interpretation:

20 of t(e respondent (ave rated 2 to ua"it' factor) 3 respondent (ave rated 3 to ua"it'

factor) 38 of t(e respondent (ave rated 4 to ua"it' factor and of t(e respondent (ave

rated 5 to ua"it' factor.

1c7.Design

Ratin No. of

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g responde

nts

1 2

2 3 1

4 34

5 42

!ota" 100

!ab"e 5.22 #esign factor

1 2 3 4 50

5

10

15

20

25

30

35

40

45

2

6

16

34

42

#esign factor

$ig.5.22 #esign $actor

Interpretation

2 of t(e respondent (ave rated 1 to design factor) of t(e respondent (ave rated 2 to

design factor)1 of t(e respondent (ave rated 3 to design factor) 34 of t(e respondent

(ave rated 4 to design factor and 42 of t(e respondent (ave rated 5 to design factor.

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1d7 variety

Rating

No. of

responde

nts

1 0

2 4

3 22

4 30

5 44

!ota" 100

!ab"e 5.23 Bariet' $actor

1 2 3 4 50

10

20

30

40

50

04

22

30

44

$ariety factor

$ig.5.23 Bariet' $actor

Interpretation:

4 of t(e respondents (ave rated 2 to variet' factor) 22 of t(e respondent (ave rated to 3 to

variet' factor) 30 of t(e respondents (ave rated 4 to t(e variet' and 44 of t(e respondents

(ave rated 5 to variet' factor.1e7 After sales services

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Rating Responses

1 12

2 14

3 30

4 24

5 20

!ota" 100

!ab"e 5.24 after sa"es services factor

1 2 3 4 50

5

10

15

20

25

30

35

1214

30

24

20

After sales services

$ig.5.24 After sa"es services factor

Interpretation

12 of t(e respondents (ave rated 1 to after sa"es services) 14 of t(e respondents (ave rated

2) 30 of t(e respondent (ave rated 3)24 of t(e respondent (ave rated 4 and 20 of t(e

respondent (ave rated 5 to after sa"es services.

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18. Advertise+ent of i+itation &ee""er'

Response

s

No. of

respondent

s

Percentage

distributio

n

/es %

No 34 34%

!ota" 100 100%

!ab"e 5.25 Advertise+ents

66%

34%

Advertisments

es No

$ig.5.25 Advertise+ents

Interpretation:

a&orit' i.e.% of t(e respondents t(in@ i+itation &ee""er' reuires +ore advertise+ents and

34% of t(e respondents t(in@ vice-versa.

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1. Reasons for grot( of i+itation &ee""er'

Note6 u"tip"e options can be se"ected7.

Responses No. of

respondents

*o"d being

e;pensive 8

!(eft 0

Cas' avai"abi"it' 42

!ab"e 5.2 Reasons for grot( of i+itation &ee""er'

ol# bein, e


28/28

20. uggestion for purc(ase of i+itation &ee""er'

Respon

ses

No. of

respond

ents

Percent

age

distribu

tion

/es 84 84%

No 1 1%

!ota" 100 100%

!ab"e 5.2 uggestion for purc(ase of i+itation &ee""er'

84%

16%

estion for purchse of imitation jew

es No

$ig.5.2 uggestion for purc(ase of i+itation &ee""er'

Interpretation6

a&orit' i.e.84 % of t(e respondents is i""ing to suggest i+itation &ee""er' to ot(ers (i"e

1% of t(e respondents are not i""ing to suggest it to ot(ers.

Documents

5 analysisi