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From Headphones to Microphones
Nancy Proctor, Smithsonian Institution8 November 2011
Mobile as Radical Social MediaIn the Museum of the 21st Century
What is mobile?
Mobile includes both:
In the Museum as Distributed Network…
4
…at least half of the Museum’s platforms are already mobile.
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So if we want to meet our audiences where they are
And take them some place new…
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
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Mobile Metrics
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29
CreatingCreating
WorkingWorking
LearningLearning
New Categories:
Mobile is a unique mix:
and the social
of the personal
Mobile is DisruptiveBoth
A new set of tools and platforms for communications, learning and developing and distributing contentPhoto CC licensed: http://www.flickr.com/photos/jdlasica/138927384/
Mobile is Disruptive
http://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
And also:
A fundamentally new way of connecting, collaborating and learning
The Multiplatform Museum
The Multiplatform Museum
More than multiplatform…
Edward Hoover, 2010, from Flickr.
The Museum is a Distributed NetworkThe Museum is a Distributed Network
from Disruptive to Transformative
= Strategic
““You don’t need You don’t need aa mobile strategy;mobile strategy;you need mobile to be you need mobile to be part of part of thethe strategy.” strategy.”
SI Mobile’s Strategy1. Integrate mobile into everything we do to
create a whole greater than the sum of its parts;
2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.
Metrics of success: Accessibility, Quality, Relevance, Sustainability and Accountability
SI Mobile’s Vision
by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution.
Recruit the world to increase and diffuse knowledge
Put the Smithsonian not just in the people’s
pockets, but in their hands.
The People’s Institution
The Megatherium Club, a The Megatherium Club, a group of young naturalists group of young naturalists who collected for the who collected for the Smithsonian in the 19Smithsonian in the 19thth C. C. http://en.wikipedia.org/wiki/Megatherium_Club
Louise Rochon Hoover,Louise Rochon Hoover,"Secretary Henry Posts Daily"Secretary Henry Posts DailyWeather Map in Smithsonian Weather Map in Smithsonian Building, 1858.”Building, 1858.”
James Smithson:James Smithson:““for the increasefor the increaseand diffusion of and diffusion of knowledge”knowledge”
Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
It’s NOT about the TechnologyIt’s NOT about the Technology
Nancy Proctor, [email protected] Handheld Conference 3 June 2009
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Falling on deaf ears?
http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
Thinking outside the audiotour box
04/12/23 Nancy Proctor, [email protected] 23
From Headphones to Microphones“From we do the talking to
we help you do the talking.”– Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http://smithsonian20.si.edu/schedule_webcast2.html
“6 years old & they already see the opportunities here. Thank you for opening the door to the future!”
Mobile Social Media as Art
Halsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14
http://wiki.museummobile.info/archives/16082
Stories from Main Street
04/12/23 Nancy Proctor, [email protected] 29
http://storiesfrommainstreet.org/
Stories from Main Street
04/12/23 Nancy Proctor, [email protected] 30
http://storiesfrommainstreet.org/
A new approach to scholarly publishing?
More about Mobile
• http://si.edu/mobile• http://smithsonian-
webstrategy.wikispaces.com/Mobile• http://wiki.museummobile.info/• http://tatehandheldconference.pbworks.com #mtogo#SImobile• @NancyProctor, [email protected]
