BANKING & INSURANCE

PROJECT ON HDFC BANK

INTRODUCTION HDFC Bank Ltd. is a major Indian financial services company based in

Mumbai, incorporated in August 1994, after the Reserve Bank of India allowed establishing private sector banks.

The Bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India.

HDFC Bank is headquartered in Mumbai. The Bank has an network of 1,725 branches spread in 780 cities across India.

All branches are linked on an online real-time basis. Customers in over 500 locations are also serviced through Telephone Banking. The Bank has a presence in all major industrial and commercial centres across the country.

The Bank also has 4,393 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and

international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

OVERVIEW

FounderDeepak ParekhProducts Investment Banking Commercial Banking Retail Banking Private Banking Asset Management Mortgages Credit Cards

OVERVIEW

Revenue▲Rs 20,266.99 crore (US$ 4.32 billion)(2010)Operating income▲Rs. 4,419.01 crore (US$ 941.25 million)(2010)Profit▲Rs. 3,032.92 crore (US$ 646.01 million)(2010)Total assets

▲ US$ 39.723 billion (2009)Total equity▼Rs 21,158.15 crore (US$ 4.51 billion)(2010)Employees51,888 (2010)WebsiteHDFCBank.com

HISTORY

HDFC Bank was incorporated in the year of 1994 by Housing Development Finance Corporation Limited (HDFC), India's premier housing finance company.

It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector.

The Bank commenced its operations as a Scheduled Commercial Bank in January 1995 with the help of RBI's liberalization policies.

In a milestone transaction in the Indian banking industry, Times Bank Limited (promoted by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000.

This was the first merger of two private banks in India.

Aditya PuriMD

Jagdish CapoorChairman of BOD

Ashim SamantaDirector

Renu KarnadDirector

Keki MistryDirector

Vasudev Director

Pandit PalandeDirector

Gautam DivanDirector

Arvind PandeDirector

Treasurer

Hdfc securities

Wholesale credit & market risk

Wholesale banking

Merchant Services

Operations

Retail assets & Credit cards

Trading

LEGAL

Capital Commodity & Business MarketsAudit, Compliance Vigilance & Service

QualityCredit & Market

Risk Management & HR

Equities Pvt. Banking & 3rd Party

Products Finance &

Administration

Human Resources

Information Technology

ORGANISATION STRUCTURE

THE THREE MAJOR FUNCTIONS OFHDFC BANK

HDFC Bank deals with three key business segments:- Retail Banking Services Wholesale Banking Services NRI Banking Services

It has entered the banking consortia of over 50 corporates for providing working capital finance, trade services, corporate finance and merchant banking. It is also providing sophisticated product structures in areas of foreign exchange and derivatives, money markets and debt trading and equity research.

RETAIL BANKING SERVICES

The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all their banking requirements.

The products are backed by world-class service and delivered to customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking.

HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well.

The Bank launched its credit card business in late 2001.

ACCOUNTS & DEPOSITS

Types of Savings AccountsThese accounts are primarily meant to inculcate a sense of saving for the

future, accumulating funds over a period of time. Regular Salary Savings Plus Classic No Frills Premium Senior Citizens Kisan No Frills Pension Savings Family Savings

ACCOUNTS & DEPOSITS

Types of Current AccountsYou can have the power of multi-location access to your account from any of

our 1,725 branches in 780 cities. Not only that, you can do most of your banking transactions from the comfort of your office or home without stepping out.

Plus Trade Premium Regular RFC Domestic Flexi Current Apex Max

ACCOUNTS & DEPOSITS

Types of Fixed Deposits

Fixed deposits allow you to borrow from your own funds for a limited period, thus fulfilling your needs as well as keeping your savings secure.

Regular Fixed Deposit Super Saver Sweep-In 5 Year Tax Saving Fixed Deposit

LOANS

Types Of Loans

Personal loans Smart draft Home loans Vehicle loans Gold loans Educational loans Loans against securities Loans against property Health care finance Retail agri-loans Warehouse receipt loans

CARDS

HDFC Bank has cards that help you meet your financial objectives. whether you are looking to add to your buying power, conducting cashless shopping, or budgeting your expenditure, you will find a card that suits you.

1)Credit CardsBesides arming the customer with unmatched spending power, our Credit Cards are designed to meet your unique needs. even the online credit cards service Net safe. The types of Credit cards available are Premium Credit Cards, Commercial Cards, Titanium Card, Other Cards, Gold Credit Cards.

2) Debit CardsHDFC Bank Debit Cards give you complete and instant access to the money in your accounts without the risk or hassle of carrying cash. The types of Debit Cards are Classic Cards, Premium Cards, Specialised Cards.

CARDS

3) Prepaid CardsBesides offering convenience, our Prepaid Cards have been tailored to

answer your travel and gifting needs. The types available are:- Forex Plus Card Food Plus Card Money Plus Card Prepaid Travel Card Prepaid Gift Card

INVESTMENTS & INSURANCE

Life insurance is designed to offer financial protection for you and your family during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.Wealth Advisory ServicesThis exclusive service comes to you with an array of unmatched benefits.Mutual FundsInvest through the Mutual Fund route to meet your varied investment objectives.Tax PlanningAt HDFC Bank we offer a number of advantageous tax saving investment options.

INVESTMENTS & INSURANCE

InsuranceLife insurance is designed to offer financial protection for you and your family

during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.

Traditional Plans HDFC CHILDREN'S PLAN HDFC MONEY BACK PLAN HDFC SAVINGS ASSURANCE PLAN

Unit Linked Plans HDFC Pension Supreme HDFC Young Star Supreme Suvidha HDFC Wealth Builder

INVESTMENTS & INSURANCE

Types Of Insurance General Insurance Health Insurance Bonds Knowledge Centre

FOREX & TRADE SERVICES

If you need to deal in foreign currency and keep tabs on exchange rates every now and then, transfer monies to India, make payments etc., HDFC Bank has a range of products and services that you can choose from to transact smoothly, efficiently and in a timely manner.Foreign Exchange and Trade ServicesTravellers ChequesForeign Currency CashForex Plus cardCheque DepositsTrade Services Important guidelines and schedulesAll Foreign Exchange transactions are conducted by strictly adhering to RBI guidelines. Depending on the nature of your transaction or point of travel, you will need to understand your Foreign Exchange limits.

PRIVATE BANKING(ADVISORY SERVICES) Portfolio analysis and financial planning The bank analyses your existing

portfolio allocation and recommend changes in line with current opportunities, your profile and cash flows, risk appetite and financial requirements. A comprehensive investment plan is drawn out to meet your long and short- term financial goals across multiple asset categories.

Portfolio review and tracking Your portfolio is tracked on an ongoing basis to monitor the portfolio returns, cash flows and asset allocation. We continually advice you on appropriate rebalancing of your portfolio on the basis of performance of each asset category and analysis of future expectations. All portfolios are approved by our research desk on an ongoing basis.

Advice across asset categories We offer research-based advice across asset categories like mutual funds, equity and its derivatives, insurance and more. Also, a holistic view of your portfolio across all asset categories helps us advice you better and offer you a consolidated wealth statement.

PRIVATE BANKING(ADVISORY SERVICES)

Dedicated investment advisor a trained personal advisor is assigned to you as a one-point contact, guiding you and attending to all your investment related needs. The advisor on an ongoing basis helps you restructure and monitor your portfolio based on research desk's recommendations as well as provides procedural assistance, both through online and offline modes.

Value added services the bank offers value added services that help your portfolio like transaction audit for transactions done through HDFC Bank, tax guidance and opinions in related areas.

PRIVATE BANKING(RESEARCH RESOURCES)

1) Research ReportsIn this world of communication clutter, it is becoming increasingly

difficult to sift out information that is relevant to your portfolio. Multiple reports running into multiple pages with points and sub-points leave you with complex data you don’t have time to go through. Our research reports are designed to provide you relevant information in the simplest formats.

2) AAG – At A GlanceAn exclusive monthly magazine is available only to our investment

advisory clients. It is a widely acknowledged monthly publication produced by the bank’s research team that analyses specific mutual funds, stocks, sectors and the equity / debt / forex markets, providing a sharp view of the equities and debt markets.

IMPERIA/PREFFERED/CLASSIC HDFC Bank Imperia Premium Banking programme is designed for the

royalty of today . It seeks to enhance the exclusivity that you are accustomed to and pampers you with services that others can only dream about. Like Client Relationship Manager, customised investment advisory or exclusive privileges. Imperia takes care of every little detail to ensure a banking experience like no other.

HDFC Bank Preferred Banking is for the customers with more expectations from the bank. It is the world of exclusive banking. Where the customers comfort comes first and the customer will always be first in line for service. This programme is Ideal for seasoned professionals or businessmen. It provides the customer with a banker dedicated to take care of all their banking and investment needs. It also means getting preferential rates on various banking products and other exclusive benefits.

HDFC Bank Classic Banking is to experience banking beyond the ordinary. It entitles the customer to a host of benefits, including a bouquet of preferentially priced products and specialised Investment solutions.

WHOLESALE BANKING SERVICES

The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian corporation to small & mid-sized corporate and agri-based businesses.

For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc.

The bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers.

It is recognized as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks.

CORPORATES

Corporate Banking reflects HDFC Bank's strengths in providing our corporate clients in India, a wide array of commercial, transactional and electronic banking products. They achieve this through innovative product development and a well-integrated approach to relationship management.

Large Corporates-HDFC offers blue chip companies in the India, a full range of client-focused corporate banking services, including working capital finance, trade and transactional services, foreign exchange and cash management, to name a few. The product offerings are suitably structured taking into account a client's risk profile and specific needs. Based on our superior product delivery, industry benchmark service levels and strong customer orientation, we have made significant inroads into the formal banking consortia of a number of Indian companies including multinationals, domestic business houses and prime public sector companies.

CORPORATES

1) Supply Chain PartnersAt HDFC Bank we create Supply Chain Finance solutions that enable our

clients to automate supply chain management resulting in operational efficiency and supply chain gains. Our vast array of services and supply chain solutions help in seamless transfer of funds, faster delivery of goods and reduction of processing costs.

2) Agricultural LendingEveryone who is involved in agricultural industry knows that the business is

not usual. Each agribusiness faces different challenges and has unique needs. From the fluctuating cash flows to the unpredictability of the weather, managing a successful agribusiness requires a distinctive approach.

FINANCIAL INSTITUTIONS & TRUSTS

HDFC caters to the following institutions:-BanksFinancial InstitutionsMutual FundsStock BrokersInsurance CompaniesCommodity BusinessesTrusts

GOVERNMENT SECTOR

HDFC Bank acts as an active medium between the government and the customers by means of various services. These services include:-Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes and Sales Tax collections at their local HDFC Bank.E-Ticketing - Helps the customer by providing him a direct access to book a Railway Ticket online and get it home delivered. Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses, thus facilitating imports for the Government.Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli Municipal Corporation, is undertaken by the Bank. Collection of stamp duty is done via franking mode in the state's of Maharashtra & Gujarat.

NRI BANKING

With a view to attract the savings and other remittance into India through banking channels from the person of Indian Nationality / Origin who are residing abroad and bolster the balance of payment position, the Government of India introduced in 1970 Non-Resident(External) Account Rules which are governed by the Exchange Control Regulations.

The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain benefits like exemptions from taxes in India, free reatriation facilities, etc.

HDFC Bank facilitates NRI customer with accounts such as (NRE) Non Resident External Accounts, (NRO) Non Resident Ordinary Accounts & (FCNR) Foreign Currency Non Resident Accounts

ACCOUNTS & DEPOSITS

TYPES OF SAVING ACCOUNT NRE SAVINGS A/CNRE Savings Account lets you transfer your earnings to India conveniently

with complete security. You can repatriate the funds held in the account along with the interest earned at any point of time and you don't even have to pay tax on the interest amount. With a host of direct banking channels available at your fingertips, you can stay in complete control of your hard-earned income abroad.

NRO SAVINGS A/CRight from repatriating funds after applicable tax payments to operating the

account through the various direct banking channels, experience hassle-free banking from any corner of the world. You are eligible if you are a Non-Resident individual of Indian nationality or of Indian origin.

ACCOUNTS & DEPOSITS

TYPES OF CURRENT ACCOUNTS1) NRE CURRENT A/CTransfer and repatriate funds easily with your NRE Rupee Current Account.

Convenient banking options make your account accessible to you from anywhere in the world.

2) NRO CURRENT A/CPark your Indian earnings or remit funds through various channels; NRO

Rupee Current Account is an ideal account for foreign corporate bodies and foreign nationals on visits to India.

ACCOUNTS & DEPOSITS

FIXED DEPOSIT ACCOUNTS1) NRE FIXED DEPOSITNRE Fixed Deposits are maintained in Indian Rupees. Repatriate the principal

and interest amount fully and also get higher interest rates. The deposit rates for NRE deposits will change from the first of every month. Since the cap on NRE rates has been enforced by the Reserve Bank of India

2) NRO FIXED DEPOSITInvest in NRO Fixed Deposits for high growth returns on your savings.

Maintained in Indian Rupees, the Deposits are an ideal long-term investment option for you.

ACCOUNTS & DEPOSITS

SUPER SAVER A/CSuper Saver Account gives you the dual advantage - liquidity of a Savings

Account + high interest rates of Fixed Deposit. You can avail of an overdraft up to 75% *of the value of your Fixed Deposit. All NRIs holding an NRI account with HDFC Bank are eligible to open a Super Saver Account.

SWEEP IN A/CLink your Fixed Deposit to your NRI Savings or Current Account and it’ll take

care of deficits, if any, in your NRI Savings or Current Account without losing out on the interest. All NRI account holders are eligible to open the Sweep-In Account. The facility is available against the NRO/NRE Term Deposits and is not available against FCNR Term Deposits.

ACCOUNTS & DEPOSITS

FOREIGN CURRENCY DEPOSITS FCNR DEPOSITWith this account not only will you grow your foreign currency securely by

protecting it against exchange rate fluctuation but also earn interest at Indian rates. Book fixed deposit in 6 foreign currencies and protect your deposit from exchange rate risks.

RUPEEMAXMake your Rupee earn more with RupeeMax

RupeeMax is a forward cover product, designed to get you maximum returns in INR. RupeeMax locks into an exchange rate to convert foreign currency investments into Indian Rupees.

ACCESSIBILITYWherever you are, HDFC Bank is always accessible. Customers can experience total control and convenience with the range of innovative services.

Net Banking lets you manage your account from the comfort of your mouse - anytime, anywhere. Credit Cards Online Access your Credit Cards account anytime, anywhere. Phone Banking Your phone is now your BankInsta Alerts Get regular updates on your bank account on your mobile phone or email ID. Mobile Banking Access your bank account and conduct a host of banking transactions and inquiries through your mobile.

ACCESSIBILITY

ATM 24-hour access to cash, view mini-statement, order cheque books, recharge your prepaid card... all from our wide network of over 4,393 ATMs.

One View is a revolutionary service from HDFC Bank that allows you to manage multiple accounts in different banks through one single online interface.

Email Statements HDFC Bank introduces Email Statements for all its Savings & Current account holders.

Branch Network Our sophisticated computerized network gives you the flexibility of accessing your Savings or Current Account from any of our over 1,725 branches and over 4,393 ATMs across India.

PRESENTED BY

NAME ROLL NO.

MICHELLE D’SA 17SHWETA KANOJIA 35 RISHI MOOLCHANDANI 50SIDHARTH NANDWANI 52PRIYANKA RAIPANCHOLIA 55JAY RAMCHANDANI 56