3521 MBA (Master of Business Administration)

8/10/2019 3521 MBA (Master of Business Administration)

1/58

AE F BIE ADIIAI (BA)

GAE GIDE


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IDE

INTRODUCTION 3

PROGRAMME CODE 3

PROGRAMME DURATION 3

MEDIUM OF INSTRUCTION 3

SCHEME OF THE PROGRAMME 47

SLLABUS OF PROGRAMME 8 58


3/58

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CE CDE CE IE C. CA EE(.) EE(

E 1DMGT401 BUSINESS ENVIRONMENT 4 20 80 0

DECO405 MANAGERIAL ECONOMICS 4 20 80 0

DMGT402

MANAGEMENT PRACTICES & ORGANIATIONAL

BEHAVIOUR 4 20 80 0

DENG401 ADVANCED COMMUNICATION SKILLS 4 20 80 0

DMGT403 ACCOUNTING FOR MANAGERS 4 20 80 0

E 2

DMGT404 RESEARCH METHODOLOG 4 20 80 0DMGT405 FINANCIAL MANAGEMENT 4 20 80 0

DMGT406 HUMAN RESOURCE MANAGEMENT 4 20 80 0

DMGT407 CORPORATE AND BUSINESS LAWS 4 20 80 0

DMGT408 MARKETING MANAGEMENT 4 20 80 0

E 3

DMGT501 OPERATIONS MANAGEMENT 4 20 80 0

DMGT502 STRATEGIC MANAGEMENT 4 20 80 0

DMGT503 CORPORATE GOVERNANCE & ETHICS 4 20 80 0

SPECIALIATION1/M 1

SPECIALIATION2/M 2

E 4

DMGT504 OPERATIONS RESEARCH 4 20 80 0

DMGT505 MANAGEMENT INFORMATION SSTEM 4 20 80 0

SPECIALIATION3/M 3 4 20 80 0

SPECIALIATION4/M 4 M 1

SPECIALIATION5/M 5 M 2

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E 3

DMGT506 CONSUMER BEHAVIOUR 4 20 80 0

DMGT507 SALES AND PROMOTIONS MANAGEMENT 4 20 80 0

E 4

DMGT508 PRODUCT AND BRAND MANAGEMENT 4 20 80 0

DMGT509 RURAL MARKETING 4 20 80 0

DMGT510 SERVICES MARKETING 4 20 80 0

FIACE

E 3

DMGT511 SECURIT ANALSIS AND PORTFOLIO MANAGEMENT 4 20 80 0

DMGT512 FINANCIAL INSTITUTIONS AND SERVICES 4 20 80 0

E 4

DMGT513 DERIVATIVES & RISK MANAGEMENT 4 20 80 0

DMGT514 MANAGEMENT CONTROL SSTEMS 4 20 80 0

DMGT515 PERSONAL FINANCIAL PLANNING 4 20 80 0

HA ECE AAGEE

E 3

DMGT516 LABOUR LEGISLATION 4 20 80 0

DMGT517 PERFORMANCE MANAGEMENT SSTEM 4 20 80 0

E 4DMGT518 TRAINING AND DEVELOPMENT SSTEM 4 20 80 0

DMGT519 CONFLICT MANAGEMENT AND NEGOTIATION SKILLS 4 20 80 0

DMGT520 ORGANIATION CHANGE & DEVELOPMENT 4 20 80 0


6/58

IFAI ECHG

E 3

DCAP402 DATABASE MANAGEMENT SSTEMS 4 20 60 20

DCAP514 ENTERPRISE RESOURCE PLANNING 4 20 80 0

E 4

DCAP515 SOFTWARE PROJECT MANAGEMENT 4 20 80 0

DCAP404 OBJECT ORIENTED PROGRAMMING 4 20 60 20

DCAP513 INFORMATION SECURIT AND PRIVAC 4 20 80 0

EAI AAGEE

E 3

DMGT521 PROJECT MANAGEMENT 4 20 80 0

DMGT522 SERVICES MANAGEMENT 4 20 80 0

E 4

DMGT523 LOGISTICS AND SUPPL CHAIN MANAGEMENT 4 20 80 0

DMGT524 TOTAL QUALIT MANAGEMENT 4 20 80 0

DMGT525 MATERIALS MANAGEMENT 4 20 80 0

EAI AAGEE

E 3

DMGT550 RETAIL MANAGEMENT 4 20 80 0

DMGT551 RETAIL BUSINESS ENVIRONMENT 4 20 80 0

E 4

DMGT552 VISUAL MERCHANDISING 4 20 80 0

DMGT553 RETAIL STORE MANAGEMENT 4 20 80 0

DMGT554 RETAIL BUING 4 20 80 0


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IEAIA BIE

E 3

DMGT545 INTERNATIONAL BUSINESS 4 20 80 0

DMGT546 INTERNATIONAL TRADE PROCEDURE ANDDOCUMENTATION 4 20 80 0

E 4

DMGT547 INTERNATIONAL MARKETING 4 20 80 0

DMGT548 GLOBAL HRM 4 20 80 0

DMGT549 INTERNATIONAL FINANCIAL MANAGEMENT 4 20 80 0


8/58

CE CE:

EADIG: SELF LEARNING MATERIAL

ADDIIA EADIG:

1. SS, B E, P E, N D, 2009.

2. P J, B E: T & C, T MGH, N D, 2008.

3. PG.N E M, V P, N D, 2007.

C C: D G 4 0 1 C T: BIE EIE

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4. E T; N I E D; I, P G.

5. I M F P; F T P BOP; D I T.

6. P I; U I; H , R D, B E,

C G C S R.

7. MRTP A, FERA, FEMA, IPR, RTI.

8. F I, MNC; EIM P; SE.

9. I O.

10. W T O.


9/58

CE CE:

. .

1. I M E: S E, E P

M D, R M E D S.

2. D : D D, B D; D D

; L D, L S, M E. C B.

3. : C O , E . I

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4. : P F , P

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9. :F; C C (); K D .10. :C, M N I, P N

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ADDIIA EADIG:

1. G, GP, P R C, M , T M H, N

D, 2008.

2. D S, RS, M E: P W

A, O U P, 2009.

3. H, M, E M, S W C L, 2008.

4. S, E, M E, G P, 2006.5. T C R., M S. C, M E C

A, 8

E, T MG H, 2006.6. H.L. A, A E , S.C& C. L, N D

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4. C: C, , , T C, CT, S: H R M S

5. F B:T , OB, , OB M

6. I , L, V, , P (MBTI, B F M), E,

A , E I, P, A

7. : E T (M. G T & , A M N H

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ADDIIA EADIG:

1.

A, G. S M O , HP.(2009 ).

2. R,S.P. M C, M, P H I.3.

R S P, T A. J &SS, , P E,

N D, 2009.4.

K, H W,H, E M, T MG H.

5. L F, O B, MG H.

C C: D G 4 0 2 C T:AAGEE ACICE & GAIAIA

BEHAI

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ADDIIA EADIG:

1. M, S.N, M, S.K, A M, V P H,

N D, 2010.

2. T PC, F A, P P, N D, 2008.3. B E N, A D M, C L, N

D,2009.

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ADDIIA EADIG:

1. K, N.D, M L, S C S.

2. K.C.G,V.K.S,M S,R.C.C,M L,K P.3. T, P.C., B L, T M H.

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4. P A L L A.

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6. M A A.

7. P, S S C.

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1. O M , S , 8E TATA MG H.2. C S N, P O M, T MG H.

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2. B : C & , , M G.,P.3. C : P, , , P, B

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20 80

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; G R.

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9. I C :SEBI, T R O G D

T E.10. C G D , C G:

I , T C G S.



22/58

C C: D G 5 0 4 C T: EAI EEACH

CE CE:

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1. :M, ; H OR, OR; OR M.

2. (): , , .

3. LPP , B M , , , D.

4. : I, , (NWCM),

(LCET), VAM, , M .

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ADDIIA EADIG:

1. S, J.K., O R, M, N D, 3 E., 2007.

2. T, H.A., O R, P H I 8E., 2007.

3. K, V.K., O R, S C & S 7E., 2007.4. P, R., O R, P H, 2E., 2007.

5. G, P.K. H, D.S., O R, S. C & C, 2008.

EIGHAGE

CA EE (.)

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23/58

C C: D G 5 0 5 C T: AAGEE IFAI E

CE CE:

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I K E; C IS M .

2. I E: T I S O; TPS, DSS,MIS ESS. F P IS; E ; S U I ;

E O B I; IT M; LT ; MIS C ; S I S SIS.

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B2C M. R I.4. B H I I:E IT I; M ,

M D S; IT ; C H P.;E S; G.

5. B : C B,

V, W P; B M; N T; P.

I S.; F N T; B , VOIP, RFID

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6. D D :T . D ; D M,

M, O O M. R O SQL; D M; D W;

D W.

7. : I. B V. WM EVDO; M C;

A CRM , S C H.8. E D :D D ;

B ;

;GDSS, GIS.

9. D F: M , E

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I : , F , N , G A,

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10. I :BPR P I;SA, S D; A B A; M O

C .


ADDIIA EADIG:

1. K C L J P L,

, 9 E. P E A, N D, 2007.

EIGHAGE

CA EE (.)

20 80


24/58

SPECIALIATION: AEIG

CE CE:

ADDIIA EADIG:

1. S, L.G. &K,L. L., , P H, N D,09

E,2010.2. H, D. L & B R , ,

MH, I , N D,9,2008.3. L, D.L & D B, A.J., , T MH, N

D,2009.4. K&B, , E B, 2008.

C C: D G 5 0 6 C T: CE BEHAI

EIGHAGECA EE (.)

20 80

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2. C :P ( ),C R P,

E

3. C : D, T S N, M M, E

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5. C :E, D, C I, P R

6. C :E, B L T, C L, M

7. C A F C: S M T, A F,

S A C

8. G F I: S C R R G, C R G A, F D M C R R

9. C, C C C B: N, T, M C C C C A

10. C D : R R, L E P S

B, O L D I



25/58

C C: D G 5 0 7 C T: AE AD I AAGEE

CE CE:

. .

1. S , B , D , AIDAS

, S .

2. R S , E .

3. M

4. S , T

5. T Q , S , R P

, A

.

6. I M C, A S: F , F B I, C

7. S : T , , .

8. D , P , P C A.

9. T P M, T B M, O , S

10. DAGMAR .

ADDIIA EADIG:

1. S, C G, S M, P E.

2. S, K. DS, A., A P IMC , T MG

H, ND, 2010.

3. P S, S D M, O P, 2008.

4. D J, C A, C L, N D 2009.

EIGHAGE

CA EE (.)20 80



26/58


27/58

C C: D G 5 0 9 C T: A AEIG

CE CE:

. .

1. R M : A C F, N & C R M.

C & O, A O I R M.

2. R M M, R M E.

3. R C B, C R

C B R, F P P R M.

4. R M R, P R R M, S M D

C, D C A R M.

5. S, P, C E M S, A

S R M, R M S T.6. P & P S R M.

7. P & D S R M.

8. P I R M, N I R M, R G &

NGO R M.

9. R U M: A C A, P D U & R M,S D C R & U M.

10. M , , & , C S AB : C, P & R, R

M FMCG, D & F S

ADDIIA EADIG:

1. K, P. &R, S, , B, 2009.2. K, C S G &R, L., & , P

E, 2008.3. D, B. &G, K., & , T M.GH, 2009.

EIGHAGE

CA EE (.)

20 80



28/58

Course Code D M G T 5 1 0 Course Title Services Marketing

Sr.

No.

1. Introduction to Services Marketing, Understanding Service Characteristics, Product

versus Services, Classification of Services, Services Marketing Environment

2. 7Ps of Services Marketing Mix, Purchase Process for services3. Customer Expectations and Perceptions of Services through Marketing Research,

CRM in services

4. Service Quality issues and Models on Service Quality

5. The Service Segmentation, Targeting, Positioning a Service in the marketplace,

Understanding Positioning Maps, Developing Service Blueprint

6. Service Product & Operation, Understanding Employees and Customers Role in

Service Delivery

7. Pricing of Services

8. Delivering Service through Intermediaries, distribution growth options,

Internationalization in distribution

9. Developing Integrated Communication Program, Designing Services capes

10. Competitive Marketing Strategy, Developing Service Recovery Strategies, Managing

Demand, Supply and Productivity, Managing waiting Lines

Additional Readings:

1. Keneneth E. Clow, David L. Kurtz, Services Marketing, 2e, biztantra,2008.

2. Zeithmal, Valarie, A, Services Marketing, Tata McGraw Hill, New Delhi, 2007.

3. ICFAI centre for Management Research, Services Marketing, New Delhi,2007.

Weightages

CA ETE (Th.)

20 80

28

CE CE:



29/58


30/58

CE CE:


ADDIIA EADIG:

1.PB V, I F S, P E, 2006.

2.V M, I S, S C S, N D, 2007.3.S, R.M., .

4.B, VK, , A P, N D, 2007.5.B, L M, , T MG H, N D, 2007.

C C: D G 5 1 2 C T: FIACIA III AD EICE

EIGHAGE

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, T N, R & L.

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.

7. F:I UTI, , , & MF

I, B P ( ).

8. :, , , , H : C,

, F , B .

9. A B: I, T NPA.

10. C : I, G I, C R A I.


31/58


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CE CE:

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F P.


ADDIIA EADIG:

1. W CPFA NSE I O :

://.///..2. J R K, L R D, R J H, , MGH/I; E

2005.3. J M, P F F P S A W; E

2006.4. J, G, P F A U P, C L, E 2009.

EIGHAGE

CA EE (.)

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35/58

C C: D G 5 1 7 C T: EFACE AAGEE E

CE CE:

. .

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P M.

2. : O, F, C PMS,C PMS, E P M.

3. : C, O, I & M, P &

B P P, C M, M C M.

4. A:P, A, M & C R E

5. : C, O, I P P

M. O M P D.

6. C:P P C, P C S &

P C .

7. I: B, S & F PM

, O C P M, B & L

, O C P M.

8. : C, .

9. E : P, E I & D, D C

E, P M MNC

10. H : A HR , F

HR P P M K M


ADDIIA EADIG:

1. K A.S. & D T., P M, O U P.2. R T. V. P M A S, S P, 17/.

3. CP, P M, MM, 2008.

EIGHAGE

CA EE (.)

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ADDIIA EADIG:

1. N A R, T D. T MG H, 4. 2008.2. J B, T D, B, I T . 2008.

3. G L. I, F J. K, T O, T, 4. 2007.

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7. I B: , ,

.

8. G : BATNA (B A T

N A), , ,

.

9. E, , : E , F

, , T , , .

10. C D E: , ,

.


DDIIA EADIG:

1. N A R, T D. T MG H, 4. 2008.2. J B, T D, B, I T . 2008.

3. G L. I, F J. K, T O, T, 4. 2007.

EIGHAGE

CA EE (.)

20 80


38/58

CE CE:

. .

1. :T, , K

, BL M, R P .

2. C :M , , R .

3. G D:C E OD P.

4. D:E C, D O,

D & , F D

, D I.

5. D I: I, I, G

6. A:O , I

I, L .

7. I:R O, E , WD, S

8. :C , O

9. D G :O

, W , G .

10. F D O D.


ADDIIA EADIG:

1. C & W, O D & C, C L, N D

20092. S, B &S, M , P H

I, N D2006.3. F & B, O D, P H I, N D2007.

4. B & H, A E O D, P

E, N D2010.

C C: D G 5 2 0 C T: GAIAI CHAGE & DEEE

EIGHAGE

CA EE (.)

20 80


39/58

PECIALIATION: IFAI ECHG

C C: D C A 4 0 2 C T: DAABAE AAGEE E

CE CE:

. .

1. D F: D , D A , S R , ,

2. : D D, , , B SQL Q, C ,

DML , DDL , S O, A F, NULL

3. A :S, N , C , V, J , I

, A, DCL C, E SQL, D SQL4. : T R , D , Q E

D E : O D , E , ,

ER D, ER D , W , ER

5. D D: F, A D , F

, M, . :1NF, 2NF, 3NF, BCNF, 4NF, 5NF.

6. :C T, T S, I

, , S, R, I I,

S

C C: L , T , V ,

D , I D , W

7. : F , , , , , ,

8. :O, , , , ,

:T ,

, C

9. D: I/O , I , I , I, I

10. A : ,


ADDIIA EADIG:

1. A: SKS: D S C, F E, T:

D S C, P: T MG H.2. E&N, F D , A &W, N D.

3. C. J. D, D S, P H I, N D.4. M G, U SQL, BPB P, N D.5. V O, R D: T & P, BPB P, N D.

6. I B, SQL, PL/SQL T P L O, BPB P.

EIGHAGE

CA EE (.) EE (.)

20 20 60


40/58

CE CE:


ADDIIA EADIG:

1. A: A L T: E R P ,S E, T MG H

:2008

2. A: J T: E R P P: H P

H.

3. A: GD'E T: ERP O R P: W.4. A:J, G T: C M P: T MG H

C C: D C A 5 1 4 C T: EEIE ECE AIG

EIGHAGE

CA EE (.)20 80

. .

1. : A ERP SAP / CRM.

E : I, B F B P, I M

I, B ,I D M, C ERP M, H, A, TF ERP .

2. B E: R F ERP , T I,I I, B ERP.

3. E :B P R, M I ,D S S, E I S.

D:D W, D M, OL A P, S M,

C R M.

4. E F : T ERP , F M ERP, I ERP, SCM CRM, C C.

5. E I:B, T, O, B R ERP

ERP I L C, O, P.

6. E : T S, B B S, P, P I

P L T , H T .

7. E : O I

E , C & :P & C I I, , ,

E E R, R , C ,

.

8. E F D:N M, N C, F I M,

A P, N B S, W E & S.

9. E B: BSCM, P M, ERP, I WWWERP II

10. EA : ERP,CAD/CAM,MRP,BOM,MTO,MTS,ATO,ETO,CTO

C :SAP TATA S, J D E A HP


41/58


42/58

CE CE:

ABA :

C C: D C A 4 0 4 C T: BJEC IEED GAIG

EIGHAGE

CA EE (.) EE (.)

20 20 60

. .

1. :R & I OOP L,C

2. B : R T, E, O& C S.

S R , , R V

R F, F O, I F, D A

3. C & : , D , ,

. A , , C, ,

4. S , , . F F & E, ,

5. C & D:N , ,

, D,

6. & C: D ,

, O

T , , .

7. I: I, , , A

, , O ,

& : , , ,

8. & D : , A

, & , P , ,

, 9. C I/: , , U I/O O,

M .

10. F: O, R, W, A, P & C

, C A

. .

1. I C OOP C++

SELF LEARNING MATERIAL

1. E. B, "O O P C++", T MG H.2. A: H S,T: T C++,P: T MGH,

P: 20053. J M A. E BS ,T A C++ , A W

N .

4. W G LR.,O C++, W G LR.5. L F. B.C++ P, A W

EADIG:ADDIIA EADIG:


43/58

C C: D C A 5 1 3 C T: IFAI ECI AD IAC

CE CE:

. .

1. I : M, I. G I S: R I W

S. I S S & T.

2. : N T O D T. L T: I, N L.

T A. C V. C T A D.

3. B B I : P, T, T P I S.

I C. A: R M & R A. A C.

4. : N, M, N D, C P A, I D

S.. C V. F S, S .5. B C : A C, U I & A. M,

B T. K S .

6. : I, N T, B C: C S, N S,

T UT N. U A.

7. C & E: M, A C, D S,

C A.F: M, D . P S. P F, S R.

A L F, H L F.

8. D : I, N, M D S, E D S.

D S P. & F: I, T. I ISO 27001. COBIT, SSECMM.

I : IAM, IEM, SIPES.9. : I, B, S M, C.

: M, B I, P V. S, R T.

I P P.

10. I: I RFID. U BM. S C

A.

: P I, W S, P A SOA.


ADDIIA EADIG:

1.

I S S B: N G: W P.2. I S, 1/: P P B: M M: P E.3. N S: T C R B: B, R: TM H.

4.C & N S B: A K : TM H.

EIGHAGE

CA EE (.)

20 80


44/58

SPECIALIATION:EAI AAGEE

C C: D G 5 2 1 C T: JEC AAGEE

. .

1. D , ,

2. S , , , A ,

3. F, , D , B P

, P . , ,

4. G S P P ,

, , I

5. M , , ,

, T , S , R SBCA, UNIDO ,

, L M

6. F & P , M , E

, W , ,P , , F , E ,,

7. M P P P, A , NPV, I R & BCR ,

8. P , , , , WACC, O

9. N W B D S , P P (PEP),N , CPM,PERT, T

10. C , , P

, P , A .


ADDIIA EADIG:

1. P C, P, T MG H, N D, F E

2. S J. M, J., P M, F ,2006, WI

3. S C, P M, T MG H, N D, 2007

4. H M, P M, P E, , 2008.

EIGHAGECA EE (.)

20 80CE CE:


45/58

C C: D G 5 2 2 C T: EICE AAGEE

. .

1. S O M, S C , I S E .

N / C S

2. S S M P , S P

3. D S W , R I S , C D, I S

D

4. N S D P D , I, D T

5. T S E , S E , C E

6. S Q C L

7. C S C

8. P M S

9. S A

10. M S


ADDIIAEADIG:

1. S O M D. . 2E. P CI. I: S W.

2. S O M: I S D R J & G

C. P E S E

EIGHAGE

CA EE (.)

20 80

CE CE:


46/58


47/58

C C: D G 5 2 4 C T: A AI AAGEE

CE CE:


ADDIIAEADIG:

1. B ,T Q M, 3E, , P I

2. B K, Q M, O U P

3. S DD, T Q M, P , P C , S C S , N D,I

EIGHAGE

CA EE (.)

20 80

. .

1. TQM F , H R , G O TQM , O A B O TQM

2. L F TQM, 7 H, T D P, Q C, C V.

3. C S , P O Q , S Q , C R

4. E I, S, E , S S , P A

5. C P I, I S, PDSA C ,K, RE,

S S

6. B (B M R, P, C P A S O I)

7. Q M S, B O ISO R,ISO9000 S O

R,ISO9001 R, D, R, M S, ISO

14000 S S

8. Q F D, T QFD F, QFD T, H O Q

9. F M A E A ,T P M

10. S P C ,E D


48/58

C C: D G 5 2 5 C T: AEIA AAGEE

CE CE:

. .

1. I: M S, O S M M;

M M A M F

2. ABC A: M, A, O, P L. S N

ABC A .

3. C S: B C, C G C S,T C, S B.

4. P MO F P D; P P

P; N; P C E F. S

C M. I S C P C5. S S, V R V R T, V D

V R.

6. I M D C I, O O Q, EOQ, I

M P D, B S, F O P M, S S,

O S S, I C, E E I C,

A, P E I C S; V.E.D. A,

S.D.E. C; F.S.N. A; ... A, L M

I C A

7. V A, P R, P F, F B, M B D

8. S M: P S M, L L , C A

P . P D .N D S.

9. E M M: O, D, P C , R

P .

10. C M M :E C ,I C S

M M , M P,


ADDIIA EADIG:

1. P.G ,M.S

2. J R T A,S,RV R, 2007, I M M, 5

E, P3. S B. K, P M M, H P H

4. C S.N., P O M, T MG H

EIGHAGE

CA EE (.)

20 80


49/58

SPECIALIATION: EAI AAGEE

C C: D G 5 5 0 C T: EAI AAGEE

. .

1. I : W , S ,

S , O

2. : R , F , G ,

S , T , R , B ,

C

3. : T , T , S

4. : R , T , G, G , T

5. F : F , S ,A , S , T , O

, L , L , E

, E , T ,

E , N

6. H : O H R M, I

, D , M ,

L H R

7. : M , F ,D , S , E

, A , A

, D ,N

8. : P , C

, P , L ,

C , M

, P

9. : S , R ,M , E

, C , S , S

, V , C , S

, C , S

10. I : C , T


EIGHAGE

CA EE (.)

20 80

ADDIIAEADIG:1.

R M L B W A P, M. G.H, 8E (2012)

2. R S P, M. G.H, 4 E (2012)

3. I J R. O D T. O, B, 2 E

4. M P K S D P U, O U P,

I, 2 E (2012)

CE CE:


50/58

C C: D G 5 5 1 C T: EAI BIE EIE

. .

1. I E: T , R , S

R.

2. :V , S ,

T , , I .

3. I I G: S W S,

I G, G I, T I P,

C, B I M.

4. : E & , C E RS, G. P R S, R D C.

5. : C , I R , M , G.

, M F R I, D

6. : S , SWOT ,I R , R

7. C B: C:F ,M : P, P C, L A, M

P, M C B.

8. D: G : T D P, T , T , P D I

M, W M.

9. : : R E, P W,

M O C, P M A, H

S.

10. A : E : R C: A R, C

T R, N A R, E T N,B : L .


ADDIIAEADIG:

1. R: E O, N, A. & C, P. 9I R 2011, CL.

2. I R M, O, J.R. O, D.T, 1E 2008, B.

3. R M, P, S, 2 E 2007, T MG H.

EIGHAGE

CA EE (.)

20 80

CE CE:


51/58

C C: D G 5 5 2 C T: IA ECHADIIG

. .

1. I

R: Dfi, E F, R R C Pfi, T I

R I

2.

V : D , H, U I

3. I E I: E D, A I D C

(AIDC)

R SS D, I M: T T S E, S E, S I

4. B

D B, D B, P D, C BP B C,

S, U M

5. F

T P P F, T F

6. C

C P T C P, M P P, Bfi

P, I M P

7.

M M P, P M P, C

M P, D F M P, C

M8. D

W DM S, V M, T S, P

D V. I D, W DC

9. H

S, D C, S T, H M, P, L, O

I E, VM T K, Q P V M, S

O P (SOP)

10. E

B EB C, E DB V

M, G CT C C, T M A M

R , E RT N R S


ADDIIAEADIG:

1. S B A S, , T M G H, 20102. L, M & B. A. W, R M, T M G H.

3. B B & J R E, R M, A A, P.4. P S, R M, T M H.

EIGHAGE

CA EE (.)

20 80

CE CE:


52/58

C C: D G 5 5 3 C T: EAI E AAGEE

CE CE:

. .

1. I: A O , S , S

L, D &

2. PS : R , F ,C D ,

3. S : S , M ,

R , , P

4. R A: Q .

5. S : R , V

, T

6. T : S , , , , HR

7. S : , , A , , , D D

8. L : I , M &

, , S

9. T , E , L P .D

10. C


ADDIIAEADIG:

1. I, B.S., , T M G H, 2011

2. L, M & B. A. W, R M, T M G H.33. M, K. S., , M I, 2 E., 2006

EIGHAGECA EE (.)

20 80


53/58

C C: D G 5 5 4 C T: EAI BIG

CE CE:

. .

1. T , B , B

2. B , B

3. T

4. C , M

5. D

6. P

7. W , N

8. M

9. T

10. D


ADDIIAEADIG:

1.D, J. P, G., , E , P .

2.B, B. E, J. R M, 11 , P E.

3.S, A. F, K., , F , H PH.

EIGHAGE

CA EE (.)

20 80


54/58


55/58

C C: D G 5 4 6 C T: IEAIA ADE CEDE AD

DCEAI

. .

1. E D:T S , P E O,

N D, R B EI T.

2. IC :M P, F E I,

I P.

3. EI E : EIM B P S, E S

F, E F, I S (S S), I M, EM G G, D F I T.

4. F E B : PS F, P

S E A, F I, T R, Q P S

I.

5. C C I E C: C I C, C E

, C V, T H S, C, N D C C

P.

6. C :P P D, B E L S, C M L S, C E L

S, I T S.

7. C I: H S I, C SI, R I S I, L T L O, O

F S.

8. C : C C O, H

C, T C, B C, G T ,

C L P I C D.

9. E I : D E S, D R S, E P

C G S, S E .

10. I I B: E P, E M,

E L.


ADDIIAEADIG:1. E I M P J, A R, O U P, 1

E (2009)2. I M J R M, O U P, 9E (2008).

3. M F T P D N K J, N P,

1 E (2008)

EIGHAGE

CA EE (.)

20 80CE CE:


56/58

C C: D G 5 4 7 C T: IEAIA AEIG

CE CE:

. .

1.T ,

I , WTO

2. D : ,

, .

3. T , , I

4. P : . , .

5. T , IPLC,

6. P : , ,

, , , : , , ,

7. I L : ,

,

8. C

9. E

10. N I C, P, R, G E


ADDIIAEADIG:1. J, R M. I M, O U P, N D, 2010

2. P R. C, J L. G, I M. N D, TMH, 12.2008

3. O, S S, J, I M: A S. N D,

P H I, 2007

4. W J K, G M, PHI

EIGHAGE

CA EE (.)

20 80


57/58

C : D G 5 4 8 C : GBA H

. .

1. I HRM. , HRM GHRM. HRM :

, IHRM

2. T : T .

, G , , .

3. R : ,

M , , , :

, , .

4. T : , ,

.

5. I : ,

I , .

6. G HR : ,

, , , HR

7. I : , ,

I.8. M : ,

, HCN .

9. HRM : , HR

10. U ,

, ,

, . I HRM UK, USA, J

C.


ADDIIAEADIG:1. D, P.J. W, D. E. I H R M.4 .

CENGAGE L. (1999)

2. A, K. D, S. I HRM. T M.G H. P CL (2008)

EIGHAGE

CA EE (.)

20 80CE CE:


58/58

Documents

3521 MBA (Master of Business Administration)