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Senior Secondary Course

[Intermediate (APOSS) Course]

BUSINESS STUDIES(ENGLISH MEDIUM)

Study Material

S.C.E.R.T. Campus, Opp. L.B. Stadium E-gate, Basheerbagh, Hyderabad - 500 001.

Ph : 040-23299568. Website : www.apopenschool.org; E-mail : dirapsoshyd@yahoo.com

A.P. STATE OPEN SCHOOL, HYDERABAD

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Andhra Pradesh Open School SocietyAndhra Pradesh Open School SocietyAndhra Pradesh Open School SocietyAndhra Pradesh Open School SocietyAndhra Pradesh Open School Society

Government of Andhra Pradesh, HyderabadGovernment of Andhra Pradesh, HyderabadGovernment of Andhra Pradesh, HyderabadGovernment of Andhra Pradesh, HyderabadGovernment of Andhra Pradesh, Hyderabad

First Published : 2012First Published : 2012First Published : 2012First Published : 2012First Published : 2012

All Rights ReservedAll Rights ReservedAll Rights ReservedAll Rights ReservedAll Rights Reserved

No part of this publication may be reproduced, stored in a retrieval

system or transmitted, in any form or by any means without the prior

permission, in writing of the publisher, nor be otherwise circulated in any

form of binding or cover.

This Study material is prepared on the basis ofThis Study material is prepared on the basis ofThis Study material is prepared on the basis ofThis Study material is prepared on the basis ofThis Study material is prepared on the basis of

Business Studies (319) Telugu version of APOSS, HyderabadBusiness Studies (319) Telugu version of APOSS, HyderabadBusiness Studies (319) Telugu version of APOSS, HyderabadBusiness Studies (319) Telugu version of APOSS, HyderabadBusiness Studies (319) Telugu version of APOSS, Hyderabad

Type setting at :M/s Pavan GraphicsM/s Pavan GraphicsM/s Pavan GraphicsM/s Pavan GraphicsM/s Pavan Graphics,

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Vidyanagar, Hyderabad.

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ForewordForewordForewordForewordForeword

It is happy to inform you, that the Government of Andhra Pradesh issued orders

to start Intermediate course in Open Distance Learning mode from the academic year

2010-11- G.O. Ms. No. 170 Higher Education (I.E. II) Dept., dt: 04.09.2012. I

congratulate all the learners enrolled in this course. This enrolled Intermediate (APOSS)

course started by APOSS is equivalent to the Intermediate course offered by Board of

Intermediate Education, Andhra Pradesh in regular mode. It is the best opportunity for

the candidates, those who could not complete Intermediate course in regular mode.

This study material was prepared by experienced Lecturers and Professors

according to syllabus. All the questions and answers were prepared for easy

understanding of learners and used English terminology wherever necessary. Simple

and vernacular language was used in the preparation of this material. Any additions

and changes related to this study material are invited.

With best wishes

(A. Satyanarayana Reddy)(A. Satyanarayana Reddy)(A. Satyanarayana Reddy)(A. Satyanarayana Reddy)(A. Satyanarayana Reddy)

Director, APOSS

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319 Business Studies

Study Material

CONTENTS

Lesson Name Page. No.

1. Nature and scope of Business 1-9

2. Support Services to Business 10-27

3. Business Environment 28-34

4. Modern Modes of Business 35-42

5. Forms of Business Organisation 43-55

6. Company Form of Business Organisation 56-61

7. Formation of Joint Stock Company 62-67

8. Public Sector Enterprises 68-73

9. Entrepreneurship 74-78

10. Fundamentals of Management 79-87

11. Planning and Organising 88-97

12. Staffing 98-105

13. Directing 106-112

14. Co-ordination and Controlling 113-119

15. Financing of Business 120-134

16. Sources of Long term Finance 135-144

17. Financial Planning 145-159

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18. Indian Financial Market 160-169

19. Introduction to Marketing 170-176

20. Marketing-mix 177-187

21. Advertising and Salesmanship 188-197

22. Internal Trade 198-207

23. External Trade 208-220

24. Consumer Protection 221-229

25. Self-employment 230-237

26. Setting up a Small Business 238-243

27. Agency services 244-248

28. Commercial Agency services 249-256

29. Wage employment 257-261

30. Office Set Up 262-270

31. Major Office Activities 271-281

32. Getting Ready for Employment 282-291

Model Question Paper 292-294

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