3-Theory of the Firm

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    Concepts from the Theory of the Firm

    Daniel Kirschen

    University of Manchester 

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    Production function

    •  y: output

    •  x1 , x2: factors of production

     y =   f x1, x2( )

     y

     x1

     x2 fixed

     x2

     x1 fixed y

    Law of diminishing marginal products

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    Long run and short run

    • Some factors of production can be adjusted

    faster than others

    ß Example: fertilizer vs. planting more trees

    • Long run: all factors can be changed• Short run: some factors cannot be changed

    • No general rule separates long and short run

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    Input-output function

    Example: amount of fuel required to produce a

    certain amount of power with a given plant

     y =   f x 1 , x 2( )   x 2 fixed

     x1 =  g ( y ) for  x 2 =   x 2

    The inverse of production function is the

    input-output function

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    Short run cost function

    • w1 , w2: unit cost of factors of production x1 , x2

    c SR   ( y ) =  w1 ⋅ x 1 + w 2   ⋅ x 2 =  w1 ⋅g( y ) +w 2 ⋅ x 2

    c SR   ( y )

     y

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    Short run marginal cost functionc SR   ( y )

     y

     y

    dcSR

      ( y )

    dy

    Convex due to lawof marginal returns

    Non-decreasing function

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    Optimal production

    • Production that maximizes profit:

    max y

    π  ⋅ y − c SR   ( y ){ }

    d    π  ⋅ y − cSR

      ( y ){ }

    dy= 0

    π =

    dc SR   ( y )

    dy

    Only if the price π does not depend

    on y ⇔ perfect competition

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    Costs: Accountant’s perspective

    • In the short run, some costs arevariable and others are fixed

    • Variable costs:

    ß labour 

    ß materials

    ßfuel

    ß transportation

    • Fixed costs (amortised):

    ß equipments

    ß land

    ß

    Overheads• Quasi-fixed costs

    ß Startup cost of power plant

    • Sunk costs vs. recoverable costs

    Production cost [¤]

    Quantity

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     Average cost

    Quantity

    Production cost [¤]

    Quantity

    Average cost [¤/unit]

    c( y ) =  c v   ( y ) + c f 

     AC ( y ) =c ( y )

     y=

    c v   ( y )

     y+

    c f 

     y= AVC  ( y ) + AFC  ( y )

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    Marginal vs. average cost

    MC   AC

    ¤/unit

    Production

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    When should I stop producing?

    • Marginal cost = cost of producing one more unit

    • If MC >  next unit costs more than it returns

    • If MC <  next unit returns more than it costs

    • Profitable only if Q4 > Q2 because of fixed costs

    Marginal

    cost[£/unit]

    Average cost [£/unit]

     π 

    Q1 Q3 Q4Q2

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    Costs: Economist’s perspective

    • Opportunity cost:

    ß What would be the best use of the money spent to make the

    product ?

    ß Not taking the opportunity to sell at a higher price represents a

    cost

    • Examples:

    ß Growing apples or growing kiwis?

    ß Use the money to grow apples or put it in the bank where it

    earns interests?

    • Includes a “normal profit”

    • Selling “at cost” does not mean no profit

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    Perfect competition

    • Perfect competition

    ß The volume handled by

    each market participant is

    small compared to the

    overall market volume

    ß No market participant caninfluence the market price

    by its actions

    ß  All market participants act

    like price takers

    Marginal producer 

    Price

    Quantity

    supply

    demand

    Extra-marginal

    Infra-

    marginal

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    Imperfect competition

    • One or more competitors can influence themarket price through their actions

    • Strategic players

    ß Participants with a large market share

    ß Can influence the market price

    • Competitive fringe

    ß Participants with a small market share

    ß Take the market price

    • Cournot and Bertrand models of competition

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    Cournot model in a duopoly

    max y1

    π  (  y1 +  y 2e

    ) y1  − c (  y1 )

     y1 =   f 1  ( y 2e)

    Problem for firm 1:

    Similar problem for firm 2

     y 2 =   f 2   ( y 1e)

     y1*=

      f 1( y 2

    *)

     y 2*=   f 2 ( y 1

    * )Cournot equilibrium:

    Neither firm has any incentive to deviate from the equilibrium

    Competition on quantity

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    π (Y  ) 1−   si

    ε  (Y  ) 

      

       

      

      =

    dc ( y i  )dy i

    < 1

    Cournot model in an oligopoly

    • Strategic player operates at a marginal cost less than the

    market price

    • Ability to manipulate prices is a function of:

    ß Market share

    ß Elasticity of demand ε

    si =  y i   Y 

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    Bertrand model in a duopoly

    • Competition on price

    • Firm that sets the lowest price captures theentire market

    • No firm will bid below its marginal cost of production because it would sell at a loss

    • At equilibrium, both firms sell at the same price,which is the marginal cost of production

    • Equivalent to competitive equilibrium!

    • Not a realistic model!