3 Steps to Peer Editing There are three important steps to remember

when you are peer editing another student’s writing.

Step 1 – Compliments

Step 2 – Suggestions

Step 3 - Corrections

STEP 2 Suggestions

Areas for suggestions:Word choice – Did the author

choose interesting words?

Using detailsOrganization – Can you understand

what the author is trying to say? Is it in the correct sequence? Do they have bold section headings ?

Grammar/spellingTopic – Does the author stick to the

topic or talk about other things that don’t really fit?

STEP 2

SuggestionsAreas for suggestions:Avoid personal pronouns; this is a fact-

filled report so instead of “I” or “My” refer anything you did as “the researcher…”

Bold section headings; aligned with the guidelines

Label all charts and tablesUnity (font, writing styles need to project unity)

Word – processed; same size and font throughout

STEP 3

CorrectionsCorrections means checking your peer’s paper for:Spelling mistakesGrammar mistakesMissing section contentIncomplete or run-on sentences

Things to Remember…Stay positive – Try to make

suggestions and corrections in a positive way.

Be specific – Give the author specific ideas on how to improve his or her writing.

Complete all 3 steps – compliments, suggestions, and corrections.

Now let’s try it!Now, we’ll look at the marketing plan. You should have a draft (that is not your own).Please be sure to mark who the work was peer edited by.

This section should include:detailed information on each of the 4 P’s (Product, Price, Place & Promotion)

ProductHow does the product meet the marketplace

needs?What are the primary features/benefits of my

product?What are the elements that make my product

special? Describe your USP (unique selling proposition). How are my products different than my competitors?

How will I position my product? Discuss specific strategy (ie, By price? In relation to competition? etc.)

PlaceWhere will the product (or service) be

sold?Will it be sold directly to the customer

or will an intermediary be utilized? Is the location appropriate for the

target market?Will the product have a Web presence

(use the Internet to sell goods)?

PriceAre the pricing considerations appropriate for the

target market? What motivates customers who may buy the product? (Are they price-sensitive? Are they status conscious?)

Can the product (or service) compete on the basis of price? If not, what non-price factors have you drawn attention to?

How will outside factors affect the price strategy? What will the primary strategy be? Be specific (Cost based, demand based, psychological pricing? Etc.)

Is the product priced to be profitable?

PromotionWhat is the brand name, personality/characteristics,

USP & positioning strategy? What is the communication objective for your

brand?Discuss strategies to create brand identity?Is there a central promotional theme/message

(slogan) that is integrated throughout all of the marketing efforts (tied to the communication objective).

Discuss execution of your promotional goal(s)? What media forms are being used and why are they the best for reaching the target market?