http://www.bestautorespondertips.com Jane Sheeba

- Jane Sheeba

http://www.bestautorespondertips.com Jane Sheeba

If you’re a regular reader of my writing (either at Best Auto Responder Tips

or at Problogging Success or any of my guest posts), then you’d have

probably heard me saying this term: . Email marketing is golden

Yup it is!

http://www.bestautorespondertips.com Jane Sheeba

You may have heard about various new and shiny marketing strategies and

tools to help promote your blog or business. But email marketing still works

and it indeed works much better than any other marketing strategy.

Why? Because….

Now, the purpose of this blog post is to share a few simple email marketing

mistakes that most internet marketers are doing.

While the mistakes themselves are so simple the effects can be bigger. So

these mistakes should not be taken so lightly.

Ok without wasting any more time, let me get straight to the point.

Email marketing is more personal, more targeted and more effective

than any other marketing strategy [Click to tweet this if you agree!]

http://www.bestautorespondertips.com Jane Sheeba

MISTAKE #1: USING A VERY FORMAL NAME

Don’t get me wrong here. Yes you need to use a professional sender’s name

for your emails. However the name should sound as if the email is from a

real person and not from a bot or a company.

Using a company name is fine, but you should make sure that your email

sounds as if it is sent from a human being and not from a bot.

Your email should also sound as if sent from you and not from a bunch of

staff who work at your company.

So while you try hard so much to maintain your professionalism in your

emails, also do make sure that your emails are realistic, personal and

human.

http://www.bestautorespondertips.com Jane Sheeba

MISTAKE #2: SEND ONLY HTML MAIL

This is a no-brainer, yet so many internet marketers fail to include a text

version of their email in their campaigns.

In almost all the autoresponder services, this option is included for the click

of a button. For instance in Aweber, you just have to turn on the plain text

auto generation feature as shown below.

Your email list will consist of a list of people who can receive HTML

messages and also people who cannot receive HTML messages.

If you do not include a text version of the email you will miss out those

people in the list.

Further, when it is so easy to include a text version, what’s stopping you?

http://www.bestautorespondertips.com Jane Sheeba

MISTAKE #3: SEND BULKY EMAILS

Bulky emails are a pain. They could easily annoy your subscribers. Some

might not even be delivered properly.

So avoid attaching big files/images or including heavy images within your

email or as attachments.

Also it is important that you use a light email template that is not bulky.

Bulky emails have a higher chance of getting bounced. They

may also load very slowly thus testing the patience of your

subscribers.

http://www.bestautorespondertips.com Jane Sheeba

Mistake #4: Unethical

Well this one is neither a simple nor a small mistake. This one is BIG.

I’m talking about those who buy email lists from others and keep sending

those people in the list, their own marketing emails.

First, you don’t have their permission. They signed up for a different list

with a different expectation in mind. So if your start sending them your

emails, even if they are relevant to their expectation, it is still not ethical.

So if you are one of those who buy lists and then start sending emails to

those people, you need to stop it now.

This will put it in trouble quite soon.

http://www.bestautorespondertips.com Jane Sheeba

MISTAKE #5: UN-TARGETED EMAILS

If your email autoresponder service provides you an option to set up

multiple email lists (like Aweber which allows you to have unlimited lists),

then USE IT.

If you build just one email list but have different marketing purposes, it just

won’t cut it.

Or if you do not need multiple lists, you can still have one list but segment it

effectively in order to better target your emails.

For instance, you may separate and save a small group of people who

actively open a particular type of email and start sending more emails of the

same type to that list.

This way you are able to segment out people with particular interest and

send emails that match with their interests.

You can greatly boost your email conversion rates using this technique.

http://www.bestautorespondertips.com Jane Sheeba

TAKEAWAY

Email marketing works great even today; even if it is thought of as old

school stuff by most marketers.

You may not get desired results with your email marketing campaigns if

you do not do it effectively. You might be making any of these mistakes

given above.

So buckle up and double check to see if you are making any of these

mistakes.

http://www.bestautorespondertips.com Jane Sheeba

DID YOU FIND THIS USEFUL?

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http://www.bestautorespondertips.com Jane Sheeba

DON ’T FORGET TO CHECK OUT MY E-BOOKS!

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