2nd Annual Fundraising 101 Best Practices 1-23-2016

Fundraising Best Practices for

Alaska’s Nonprofits

Ken Miller – Denali Fundraising Consultants

ChangePoint

Saturday January 23, 2016

05/03/2023 Denali Fundraising Consultants - [email protected] 2

Overview• Plan & Calendar –

• Set goals & budget with staff & Executive Director• Create plan & calendar • Online vs. offline

• Funding from Organizations –• Who, when, what for, how much• Government funding• Foundation funding

• Funding from Individuals –• Appeal & acquisition mailers• Events

• Telling the Right Story (Jeff Brooks) – used with permission• Organization as hero• Beneficiary as hero• Donor as hero


Overview• Online & Digital Marketing–

• Online basics• Social media• Promotion & marketing for nonprofits

• Pick Click Give –• Fundamentals• Marketing

• Event Promotion –• Why events?• Digital/Online• PSAs• Direct mail

Please ask questions


Overview• Major Donors –

• What is a major donor?• The first meeting• Role play• The ask meeting• Role play

• Wrap up–• Why AFP• Questions & answers• Further information• Contact information

Please ask questions


Your 2016 Annual Fundraising Campaign

Goal

s & P

lansWhat are

our GoalsWhat are our Plans

Cale

ndar

and

WhoWhen do

we it?Who does it?

Impl

emen

tatio

nFollow the planAdjust as needed

Follo

w U

p &

PCGTrack

resultsThank yousPCG


Dashboard & Goals• Set goal for number of unique donors• Set goal for number of transactions• Set goal for amount in donations

(see attached worksheet)


Sample Nonprofit Fundraising DashboardEnd of Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year Goal

Total donor database count 0Major donor count 0Major donor calls/meetings 0

Website visits 0Email contacts 0Enewsletters & eblasts 0Facebook likes 0Facebook posts 0

Online donations 0Online income 0Completed new RFF's 0Amount in new RFF's 0

Individuals 0Amount in donations 0

Organizations 0Amount in donations 0

Total # of donations 0 0 0 0 0 0 0 0 0 0 0 0 0Total Income 0 0 0 0 0 0 0 0 0 0 0 0 0

2016 income2015 income

-$ -$ -$ -$ -$ -$ -$ -$ MTD % difference #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!


Plan & Calendar• Corporate requests• Mailers• Events• PCG • Misc.

See attached worksheet


Month What Item Type ForecastJan Direct Mail 2013 Receipt Mailer Receipt Mailer 5Jan United Way Community Fund Grant Grant 5Jan Walmart Walmart State Grant Grant 40Jan State of Alaska CAPSIS request Grant unkJan RFF Wells Fargo Grant 5JanJanFeb Direct Mail Valpak PCG Coupon 2Feb RFF Misc local corporate request for funding (25) Grant 10Feb Presentation Association presentation Marketing naFebMar State of Alaska PickClick Give Application Grant 25Mar United Way United Way CFC Application Due 3-28 Grant 10Mar Direct Mail Spring Newsletter Newsletter 20Mar RFF Misc local corporate request for funding (25) Grant 10Mar Event Your spring event Event 5MarMarApr Direct Mail Spring Acquisition Acquisition 10Apr HDR HDR Engineering Grants Grant 5Apr RFF Misc local corporate request for funding (25) Grant 10AprAprMay Direct Mail Valpak Coupon 2May Direct Mail Appeal Mailer Appeal Letter 20May RFF Misc local corporate request for funding (25) Grant 10MayMayJun RFF Foundation & Association request for funding (25) Grant 10Jun RFF ConocoPhillips request for funding Grant 10JunJun

Nonprofit Fundraising Calendar


Corporate, Foundation & Organizational RFFs(Request for Funding)

• Access background documents• Attempt to do 10-20 each month• Create template• Find donors (AK Business Monthly etc.)• Find appropriate ask amount and month• Track results• Thank and acknowledge appropriately


Nonprofit information needed for organization requests (RFFs)Item Status Notes

LetterheadLogo501c3 Letter of DeterminationArticles of IncorporationBoard List w 100% givingIRS Form 990Audited FinancialsAnnual ReportOrganizational BudgetProgram Budgets (if needed)Mission StatementOrganizational HistoryOrganizational Narrative

FlyerPress Release template

Request for Funding template (RFF)List of Corporate/Foundation funders

Nonprofit Mailer ID (MID)Nonprofit mail authorization #List of Indviduals donors

Denali Fundraising - 250-8488


Organizational RFF template example


Organizational RFF template example


Government & Foundation Grants• Online

• Rasmuson Tier 1 & 2• Block, Carr & Gottstein Foundations etc

• Reporting can be difficult• Using professional grant writers • Available grant sites


Direct Mail Best Practices• List, list, list!

• Clean up donor list• Purchase or create best acquisition list possible

• Denali FSP, PIP, Motznik

• #10’s and remits• Make sure you have nonprofit status & mailer ID• Start horizontal string with $50 • Buy envelopes in bulk and spray –

• www.envelopes.com

• Donor centric letter• Always ask yourself “who is my donor?”• Make the donor the hero (Jeff Brooks and Tom Ahern)

• More in Telling the Right Story Module• A picture tells a thousand stories…• Always have a match!• The power of the PS (always offer online or website giving)


Direct Mail Best Practices – Cont.

• Postal Design Regulations• Sizes – Postcard, Letter, Flat• Mailing panel• Automation

• Mailer ID and NPO status• Non-Profit Rate

• 12c vs. 25c vs 49c

• List Management• National Change of Address (NCOA)• Always run NCOA before mailing w mail house

...that motivate donors to give

How to tell stories

If people in your organization are saying this, your fundraising will fail...

We’ve got to tell our story!

Your story is the wrong

story

The real story is the donor’s story

Show me how I can change the world through

your organization!

Donors give for a lot of reasons that have nothing to do with how awesome you are.




... that’s why bragging is irrelevant in fundraising.

Your job is to connect their values and money with your cause.

... by making it clear they are the hero in the fundraising situation.

3 ways to tell a story in fundraising(one right, one wrong, one half-right)

Organization as hero

Heavy on facts & numbers Light on “you” Jargon Boring bullets

Organization as hero

Heavy on facts & numbers Light on “you” Jargon Boring bullets

JUST DON’T!

Beneficiary as hero

Tends to be over-written Light on “you” Questionable relevance

Beneficiary as hero

Tends to be over-written Light on “you” Questionable relevance

PROCEED WITH CAUTION

Donor as hero

Colloquial Lots of “you”Reveals “why I’m writing” Leads to CTA

5 hints for donor-focused

fundraising stories

Say “you” a lot#1

“I’m writing to you because...”“You can help.”“The difference you can make will amaze you.”“Your donation will go to work immediately.”

Put the donor in the story

#2

“I wish you could see it.”“You’d understand right away.”“I’m so thankful to have friends like you.”

Write like your Aunt Ruth

#3

(Not like the incredible Hemingway that you are.)

Keep your heart on your sleeve

#4

“It broke my heart.”“I’ve never seen anything so inspiring.”“I thank God for people like you.”

Avoid statistics#5

(Facts and numbers undermine even the best stories.)

Be Yoda.(Your donor is Luke Skywalker.)

There is no try!Only donate!

Interested? Let’s talk:Jeff Brooks, Creative Director, TrueSense Marketing

Email: [email protected]: futurefundraisingnow.comTwitter: @jeffbrooksLinkedIn

mailto:[email protected]?subject=Slideshare:

http://www.futurefundraisingnow.com/

https://twitter.com/jeffbrooks

http://www.linkedin.com/pub/jeff-brooks/3/141/67b/

http://www.truesense.com/


5 Minute Break


Digital & Social Media forEffective Fundraising


Digital & Social Media Overview

Goal

s & P

lansWhat are

our goals?What are our plans? Ca

lend

ar a

nd W

hoWhen do we do it?Who does it? Im

plem

enta

tionFollow

the planAdjust as needed

Follo

w U

pTrack resultsThank yous


Goals & Dashboard


Why Online?

• Younger donors very comfortable with online communication and donating –

• 2014 it was 9% of all giving, • 2015 67% of donors aged 40-59 gave a donation online (2010 47%)


When


“The Big Four” Digital & Social Media

Website, Google, Facebook & EmailWebsite is the key to all online donations

Audit websiteCheck all links and look at on mobile platformCreate best practices landing page and donation page

GoogleAdWords Display NetworkGoogle Grants for nonprofits

FacebookPower EditorCustom audiencesLook alike audiences

EmailListSubject lineLinks and buttons that work on mobile


Website – Home Page

https://www.beanscafe.org/


Website – Home Page cont.

https://www.beanscafe.org/


Website – Donation Page

• Trust marks are very important

https://beanscafe.org/beans-donate/


Website – Donation Page cont.



Website – Donation Page cont.



Social Media Checklist



Google

• Google for Nonprofits• Google Grants• Google+ Nonprofits• Google One Today• Google My Business• Google Display Network• Google AdWords Express• YouTube (Google) Nonprofit Program


Google for Nonprofits

http://www.google.com/nonprofits/


Google Grants

http://www.google.com/grants/


Video

Budget and create for website and YouTube or Vimeo


YouTube Nonprofit Program

https://www.youtube.com/nonprofits?hl=en-gb&gl=gb

05/03/2023 Denali Fundraising Consultants - [email protected]

• Facebook nonprofit page

• Facebook boosted post

• Facebook event

60

Facebook


Facebook Page

• Fill out everything in the “About” tab• Create call to action button – either Contact Us or Donate Now

https://www.facebook.com/pages/rotary-district-5010/249147581775163?ref=hl


Facebook Boosted Post

https://www.facebook.com/pages/alaska-boxing-academy/160514027404515?fref=ts


How to Create a FacebookBoosted Post w/Link

Open Facebook

Write post “Please support us with a donation this year…”

Keep it short

Add link (URL) to your donation page

Schedule post

Boost post (click “Boost” button)

o Choose “People you choose through targeting”

o Choose location – local cities and area

o Choose age – 21+ unless youth nonprofit

o Choose interests that are like your nonprofit

o Choose $20-$150 depending on budget

o Boost post for 7 days

Reschedule post each week for duration of campaign


Email Signature for allStaff/Volunteers


E-newsletter


eBlasts


• Twitter and Twitter Ads

• LinkedIn and LinkedIn Company Page Ads

• PayPal Here

• PayPal Giving Fund – eBay Giving Works

• Fundly

67

Social Media - Other


• Go to your followers

• Create first tweet “Thanx for following. Your support

helps us _____ in our community. Please visit (or

Donate) at www.xxxx.org. Plz retweet.

• Insert photo (optional)

• Copy first tweet

• Paste into 2nd tweet, repeat as necessary

68

Twitter


• Fill out everything in personal profile

• See my profile for example

• Create company page (nonprofit page)

• Becoming increasingly popular

• Affluence of users

• Inexpensive for ads to select individuals

69

LinkedIn


• Sign up for PayPal Nonprofit

• When approved only 2.2%, add to website

• Order PayPal Here for mobile credit card

reader

• Signup for PayPal Giving Fund individuals

can donate a portion of all eBay sales (10-

100%)70

PayPal


Fundly - Crowdfunding


Promotion & Exposure


Amazon Wish List

Make sure to have “Add to Wish List” tab on browser


Rating & Online Portals

Top 3 are very important!


Holiday Campaign Calendar• October –

• Set goals & budget with staff & Executive Director• Create plan & calendar • Meet w staff, volunteers and vendors

• November –• Misc. corporate requests for funding (11/5)• 1st holiday mailers appeal & acquisition (11/10)• Begin online marketing campaigns (11/15)

• December –• 2nd holiday mailer appeal & acquisition (11/26)• Misc. corporate requests for funding (12/1)• PCG marketing campaign (12/26)• End of Year online marketing campaign & eblast (12/30 & 12/31)


Pick.Click.Give.• Start planning in October with holiday campaign

• Goals, calendar & plan (see attached)• Online

• Dec 26 is kickoff of online• Social Media• Eblasts

• Offline • Holiday mailers• All remits• Postcards


• Set goal• Set calendar & budget• Thank all past year donors to PCG• Press release for PCG results

Pick.Click.Give. Calendar November


Pick.Click.Give. sample campaign• Postcard mailer to 10,000 names – Lesley Dec 28• PSA radio – Ken/Fine Point Jan 2• PSA TV – Ken/Fine Point Dec 31• Email eblast thru Constant Contact – Lesley Dec 31 for Jan 1 to 5,500 names• Press Release – “Bean’s Café foresees an increase…” Ken (60 names in media)• Winter eNewsletter mention – Lesley• Facebook w link – Lesley Dec 31• Facebook event page – Fine Point/Lesley Dec 31• Google AdWords – Ken/Alaska Search Marketing Dec 31• Email signature for all employees – Ken/Terra/Lesley Dec 31• Incoming phone message – Lesley Jan 3• PCG Card in all thank yous – Lesley Jan 3• Sticky labels of Bean’s Café & Pick Click Give for envelopes – Lesley Jan 4• Pick Click Give on website move to top location or splash page – Chris Jan 2• Pick.Click.Give own landing page on website – Chris Jan 2• Have clients do Permanent Fund and PCG – Kathy • Facebook sponsored ads – Fine Point Dec 31• Spenard Builder Supply reader board – Lesley Feb 25• Info with year-end receipt 3,500 names – Lesley Jan 25• GCI channel 1 – Fine Point/Lesley Jan 2• Tweet – Lesley Dec 31• Need to ask churches to put in church bulletin• Picture upload upon donation on Facebook – Fine Point/Ken (2014)• Year-end mailers with PCG card – 3,350 names Jan 23• Twitter hash tag


Alaska BOXING A ca d em y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g - e m a il : in fo @ a k b o x in g .o rg

11/3/2014 Joe Donor 5555 Any Street Anchorage, AK 99508

Dear Joe:

Alaska Boxing Academy would like to thank you for your support of our mission

to train and develop at-risk youth through the 2014 state of Alaska Permanent

Fund Pick.Click.Give. program. Your support has allowed us to work with over 120

at-risk youths this year and we truly appreciate your help in making this program

a success.

Visit us anytime at our website or Facebook page to see the latest news about

Alaska Boxing Academy and the youths we serve. Next year we hope to raise

$10,000 through the Pick.Click.Give. program and we hope that your continued

support will help us reach our goal.

Again thank you for all of your support and help and please feel free to contact us

anytime with any questions or concerns.

Sincerely, David Carey Program Director Alaska Boxing Academy 907 555-1212 [email protected]

Please support us next year with a 2015 Pick.Click.Give. contribution. Thank you.

Thank You Letter to PCG Donor


1. PCG card in all mailers and thank yous2. PCG mention in all holiday mailers3. Winter newsletter mention (if applicable)4. Sticky labels for all mailers from

nonprofit5. Local reader boards

Pick.Click.Give.Calendar December


6. Radio PSA to be read or recorded7. TV PSA to be read or recorded8. Postcard mailer for PCG9. PCG email signature10.GCI PSA11.Google for nonprofits

Pick.Click.Give. Calendar December cont.


Alaska BOXING A ca d em y Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A T I M E !

PO Box 201231, Anchorage AK 99520 - w w w .a k b o x in g .o r g - e m a i l: in fo @ a k b o x in g .o rg

Alaska Boxing Academy Public Service Announcement

PSA, Thirty (30) SECONDS Run: December 15th 2014 - March 30th, 2015 FOR MORE INFORMATION: David Carey Program Director Alaska Boxing Academy 555-1212 | [email protected]

SUBJECT: Pick.Click.Give. & the Alaska Boxing Academy

Many Alaskan's are busy these upcoming months filing for the 2015 Permanent

Fund Dividend. This year you have the opportunity to support the Alaska Boxing

Academy by contributing part or all of your permanent fund dividend through the

Pick.Click.Give. program.

Pick.Click.Give. provides a safe, secure and easy way to make a donation to the

Alaska Boxing Academy and you can join many others in supporting a nonprofit

program that helps at-risk youth in Anchorage. Visit www.akboxing.org for more

information on the Alaska Boxing Academy and thank you for supporting us in our

mission to help at-risk youth.

Radio PSA To Be Read or Recorded


TV PSA(if 30 sec video available)


Sample 5 x 8 in. PCGPostcard Mailer


Email Signature for allStaff/Volunteers


12. eBlasts13. Facebook promoted post14. Facebook event15. Google AdWords16. Incoming phone message17. Website landing or splash page18. Twitter

Pick.Click.Give. CalendarDecember cont.


• Have clients do PCG onsite• Provide laptops or desktops to use• Provide staff to assist• Cannot make PCG donation obligatory

• Do local radio talk shows (set appt. in Dec.)• Talk about mission• Talk about how PCG donations have supported mission• Talk about goals for this year’s campaign

• Press release for this years PCG goals• Auto calls or volunteer/staff calls for PCG• PCG message or card in year end receipts (if applicable)

Pick.Click.Give.Calendar - January


5 Minute Break


Events• Problems with events

• Usually poor (ROI) return for time invested• Too many local events• Can be costly

• Positives from events• Acquire new supporters

• Get names!• Get addresses• Get emails

• Involves volunteers• Involves board• Promotion and branding of nonprofit• Can be profitable


Your 2016 Annual Event Fundraising CampaignGo

als &

Pla

nsWhat are our GoalsWhat are our Plans

Cale

ndar

and

WhoWhen do

we it?Who does it? Im

plem

enta

tionFollow

the planAdjust as needed Fo

llow

Up

& P

CGTrack resultsThank yous


Event Promotion• Offline promotion

• Direct mail – postcards• Posters on community bulletin boards

• Online promotion• Evite• Email promotion to community calendars – 53 sites• Facebook event & pages• Online sites (11)

• Media promotion• Radio PSA or Ad• TV PSA or Ad


Event Promotion• Event Poster

• 8.5 x 11 and or 11x17• Name, location, time, cost• Picture (very important)• Post on community bulletin boards –

• Carrs-Safeway, Fred Meyer• Starbucks, Kaladis• The Alaska Club• Downtown - Snow City, Urban Greens, Side Street Espresso• Midtown – REI, Middle Way, Sear Mall Food Court• South Anchorage – Taproot, Gold Rush Liquors

• Attach to emails and digital/online


Poster


Event PromotionPostcard Mailer


Event Promotion

•Online promotion• Evite• Email promotion to community

calendars• Facebook event & pages• Online sites (11)


Evite

•Create event• Photo• Title, date, time, location• Phone number!!!• Message (what is in it for them)• Show who is coming (optional)• Send to website to register or more info


Evite


Community Calendars

•Email as BCC to list• Ask and thank them for sharing• Attach event poster/flyer• For more information send them to

website or Evite/Facebook•See handout list


Community Calendars – see attachmentAlaska Dispatch News [email protected]

Alaska Dispatch News [email protected]

Alaska Integrated Media [email protected]

Alaska Journal of Commerce [email protected]

Anchorage Press [email protected]

Catholic Anchor [email protected]

Chugiak-Eagle River Star [email protected]

Coastal Television [email protected]

Community xtra [email protected]

Fairbanks Daily News-Miner [email protected]

GCI Cable [email protected]

Hilcorp [email protected]

I Heart Media [email protected]

KAKQ [email protected]

KAYO [email protected]

KBRW [email protected]

KBRW [email protected]

KCAM [email protected]

KCBF [email protected]

KCDV [email protected]


Facebook Event

Facebook event on nonprofit page Create event on page and boost

Can’t group message event registrants or interested

Facebook event on personal page Invite friends of your page

Facebook “Like” pages Post to other organization’s page that “like” your page


How to create Facebook Event

Click on “Event” tab

Name: Name the event

Details: Add details about what is in it for the participant

Location

Tickets: Important! Link to website or Evite to register or purchase tickets

When: Date and time

Category: Causes – Fundraising

Add event photo

Invite tab – All friends


Facebook Event


Facebook Boosted Post for Event Open Facebook

Write post “Only one more month to… get your tickets today” (Urgency)

Keep it short

Add link (URL) to your ticket or registration page

Schedule post

Boost post (click “Boost” button)

o Choose “People you choose through targeting”

o Choose location – local cities and area

o Choose age – 21+ unless youth nonprofit

o Choose interests that are like your nonprofit

o Choose $20-$150 depending on budget

o Boost post for 7 days

Reschedule post each week for duration of campaign (look at # of responses)


Other Digital & Online SitesTwitter Tweet and make sure to ask for retweet

Craigslist Set up event

104104104 Event http://www.whofish.org/

GCI Channel 12 & 1 http://apps.gci.com/forms/psa/requests/new

Coastal TV http://www.youralaskalink.com/community/local-events/submit

KTUU TV http://www.ktuu.com/features/eventscalendar

Anchorage Press https://www.spingo.com/submit/?partnerId=386&partnerId=386

Alaska Dispatch News http://www.adn.com/node/add/calendar-event

Alaska Public Media http://www.alaskapublic.org/calendar/

KAKL http://klove.com/events/submit.aspx

KATB http://www.katb.org/Calendar/index.html

Eventful http://eventful.com/events/new

Visit Anchorage http://www.anchorage.net/submit-event

• Click on each URL and add event to their site

http://www.whofish.org/

http://apps.gci.com/forms/psa/requests/new

http://www.youralaskalink.com/community/local-events/submit

http://www.ktuu.com/features/eventscalendar

https://www.spingo.com/submit/?partnerId=386&partnerId=386

http://www.adn.com/node/add/calendar-event

http://www.alaskapublic.org/calendar/

http://www.klove.com/events/submit.aspx

http://www.katb.org/Calendar/page15/page15.php

http://eventful.com/events/new

http://www.anchorage.net/events/submit-an-event/


PSAs and Ads• Radio PSA - free

• 15 sec or 30 sec• Date, time, location• Why this event• The ask – where to purchase tickets or register• Make sure you have written version of PSA for DJs to read• Contact Denali FSP for list of 81 radio stations• Radio shows

• TV PSA - free• Very effective• Make sure there is an intro and outro• 15 or 30 sec video• Make sure there is a URL or phone # to purchase tickets• Contact Denali FSP for list of 23 TV stations

• Radio & TV Ads• Same as above except not free!


Major Donors• Identify

• $500 and above• Monthly or regulars donors

• 20/80 rule (Pareto principle)• Pareto squared

• Top 4% = 60%

• Approach and ask• 1st meeting

• Thank you, why and future plans• Ask meeting

• Board member or ED (best is board of directors chairperson)• Role play

1. Thank you for meeting with us and we would like to thank you for…. (past support)2. Remember the why3. Future plan4. Ask for specific amount (your support this year will allow us to do…)5. Be quiet, listen and wait (always yes or not now because of…, rarely no)6. Thank again for time or support

• Role play – 10 minutes • Group of 4 w 2 observers and then switch


Major Donors• First meeting

• 1st meeting• Phone call to set up meeting• Development director or NPO staff member• Coffee shop, donors home, nonprofit’s office• Thank you, why and future plans (people donate for the

future…)• No ask for support but if donor wants to donate…• Ask for tour or more information


Major Donors• Approach and ask

• 2nd Ask for support meeting• Board member or ED (best is board of directors chairperson)• Staff member can set appointment• Role play

1. Thank you for meeting with us and we would like to thank you for…. (past support)2. Remember the why and speak about that3. Future plan (in 2016 we hope to expand (add, enhance, grow) our…4. Ask for specific amount (Would you be open to supporting us this year with a

pledge/donation of $5,000 which will allow us to do…)5. Be quiet, listen and wait (usually YES or not now because of…, rarely no)6. Thank again for time or support7. Follow up with letter/card no matter the answer

• Role play – 10 minutes • Group of 4 w 2 participants and 2 observers and then switch


SMALL NONPROFIT ORGANIZATIONAL MEMBERSHIP - $150 ($100 + $50 chapter dues)

Nonprofit Organizational Membership – Small: Open to nonprofit organizations who can answer yes to all the following criteria:

1. An operating budget of less than $1,000,000 2. A fundraising department with less than two (2) Full time equivalent (FTE) staff 3. Individually incorporated or otherwise organized as a separate entity in the laws of the

specific country; and 4. Not affiliated with a larger institution supporting their operations.

The organization will designate one fundraising professional to receive the benefits offered in this membership category. The membership may be transferred to another individual if the original member leaves the organization. Limit one membership per organization.

YOUNG PROFESSIONAL - $75 ($50 + $25 chapter dues)

Young Professional: Open to persons who hold some degree of responsibility directly for fundraising, work within the U.S. and Canada and are compensated for their services, and are 30 years old or younger.

Association of Fundraising Professionals - Alaska Chapter


Denali FSP Fundraising Consultants - Services

• Fundraising Audits• Design, Implement and Support NPO Best Practices Fundraising

• Dashboard & calendar• Organization requests for funding• Best practice direct mail• Marketing, branding and communication

• Acquisition mail lists• Database clean up and append• Seminars, group classes and training• Pick.Click.Give. Best practices implementation and training• Nonprofit web design


Alaska Community FoundationStrengthening Organizations Grant

Next Review Deadline: Feb 15, 2015 by 9 p.m.

Eligible nonprofit organizations apply for grants to build the capacity of their organizations. Eligibility is limited to 501(c)3 nonprofit, or equivalent, organizations located in the state of Alaska. Equivalent organizations may include tribes, schools, churches, local government agencies and programs.

Grant awards will support professional staff and board of directors in their efforts to access tools, develop practical skills, and cultivate support systems needed to effectively achieve the organization’s mission in the areas of organizational development, program development.

For additional information, please review the following documents. If you have any questions, please contact ACF at 907-274-6700http://alaskacf.org/blog/grants/strengthening-orgs

http://alaskacf.org/blog/grants/strengthening-orgs

http://alaskacf.org/blog/grants/strengthening-orgs


Final Thoughts & Questions• Join AFP• Get instruction from Denali FSP, Foraker, online• Thank promptly• Facilitate the relationship between the donor and mission• Try something new!• Enjoy the process and the journey• Encourage others in the field

Final Questions?


• Ken Miller – Denali FSP Fundraising Consultants – www.denalifsp.com• 907 250-8488 – [email protected]

Blogs and websites to favoriteAFP Alaska Chapter – Scholarships, monthly training, annual conference & more!

The Foraker Group – ongoing NPO trainings

Jeff Brooks – “Future Fundraising Now”

Roger Craver – “The Agitator”

Sean Triner – “Pareto Fundraising”

Jon Loomer – “Jon Loomer Digital”

Tom Ahern – “Donor Communications”

Thank you!113

Presenter’sContact Information

http://www.denalifsp.com/

mailto:[email protected]

Documents

2nd Annual Fundraising 101 Best Practices 1-23-2016