The social networks of social media

What the past minute looked like

• 277,000 logins on Facebook• 1.3 million views

on YouTube• 320 new Twitter

accounts• 204 million emails

sent

Social media is about social

networks

Everyone has a network

ACNC1,325 followerson Twitter

Peter Combe8,957 likeson Facebook

Lawrence465 friendson Facebook

Yoshi33 friendson Facebook

Death Star PR244,348 followerson Twitter

Laina Morris(aka Overly Attached Girlfriend)

• 159,863 followers• 487,188

subscribers• 68,370,349 video

views•  Dare to Share

episode 1: 932,295

New influencers

• Bloggers• Vloggers• Twitter accounts• Niche news sites• Online

communities

• Example: World Vision Vloggers project by @richendag

Give your message away

Encourage others to tell the story

“Shareables”

Content that inspires

others to create

Content you curate

Content you create

User generated content (UGC)

connects you to a community of

networks

UGC is not new, but the medium has

evolved“Social media is like word of mouth turned up to 11”

Sharable images

“Marriage is the easiest equation on the planet to me. 

Two Humans + Love + Life Long

Commitment = Marriage”

-CC Chapman

User generated content

• News articles• Blog posts• Photos• Reviews• Petitions• Personal

fundraisers

What does it take?

1. Be clear about your message2. Make it easy to participate3. Make it easy to share4. Set an example5. Give incentives6. Say thanks

Resources

• http://smartservicescrc.com.au/files/files/Social-Media-Volume2-User-Engagement-Strategies.pdf

• http://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy-v1.pdf

• http://www.connectingup.org/learn