Express Writers expresswriters.com Your email subject lines are one of the most important aspects of your markeng efforts. According to MailChimp, the average markeng and adversing email campaign has an open rate of 18.5%, but how do you increase that for your business? The answer is wring outstanding email subject lines. Here are our top 25. 1) Self-serving. “Are you doing _ wrong?” 2) Provoking curiosity. “You’ve always wondered about _ . We have the answers.” 3) Providing an offer. “$ _ for you to spend in our store.” 4) Deadlines. “Hurry. You only have _ day(s) to see this.” 5) Emoonal/sincere. “We appreciate you, (name).” 6) News updates. “Why the hell is freelancer’s union adversing?” This subject line from Contently combines a news update/current event with a curiosity-provoking queson. Effecve and to the point. 7) Social stascs/proof. “ _ % of people are doing _ wrong. Are you?” 8) Telling a story. “There once was a _ who did _ ….” 9) Offering a “hack.” “Steal these _ ps…” 10) Quanfying me. “Everything you need to know about _ in _ minutes or less.” 11) Offering VIP ps. “ _ number of ideas to take your _ to the next level.” 12) Sparking interest. “Check out our new _ .” 13) How-to. “How and Why to Measure _ .” 14) Transaconal informaon. “Your _ order is on its way!” 15) Insider Peek. “How _ produced _ in _ amount of me.” 16) Absurdity. “My robot is street legal.” This example comes from The Daily Digg and it’s going to get opens purely because it’s so off-beat. 17) Simplicity. President Barack Obama basically broke the Internet with his campaign email that boasted the subject line “Hey.” Somemes, it’s not about fancy email subject lines, it’s about the sender and just enough informaon to make people curious. 18) Use Numbers. “ _ number of email markeng ps so good they’ll make you jealous.” 19) Personalized. “Hey (name), we have _ for you.” Personalizaon can be done easily with merge tags and can increase open rates. 20) Sympathy. One of the most important aspects of markeng is helping your customers feel like you idenfy with them. CopyBlogger did this brilliantly with their “You are not alone” subject line. 21) Leave informaon out. “These mistakes can kill your business.” “Which mistakes?” the reader wonders. “How can I avoid them? I’d beer open this to find out.” 22) Trending informaon. “The 5 VMA looks that stole the red carpet.” 23) Embracing conflict. “ _ vs _ : Which is beer for your business?” 24) Localized informaon. “ _ event in your city.” 25) Quesons. “Did you see this?” 25 Proven Email Subject Lines for Your Email Markeng

25 Proven Email Subject Lines for Your Email Marketing … · 2018-08-02 · mistakes can kill your business. ... 25 Proven Email Subject Lines for Your Email Marketing. Title: 25

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Page 1: 25 Proven Email Subject Lines for Your Email Marketing … · 2018-08-02 · mistakes can kill your business. ... 25 Proven Email Subject Lines for Your Email Marketing. Title: 25

ExpressWritersexpresswriters.com

Your email subject lines are one of the most important aspects of your marketing efforts. According to MailChimp, the average marketing and advertising email campaign has an open rate of 18.5%, but how do you increase that for your business? The answer is writing outstanding email subject lines. Here are our top 25.

1) Self-serving. “Are you doing _wrong?”

2) Provoking curiosity. “You’ve always wondered about _. We have the answers.”

3) Providing an offer. “$ _for you to spend in our store.”

4) Deadlines. “Hurry. You only have _day(s) to see this.”

5) Emotional/sincere. “We appreciate you, (name).”

6) News updates. “Why the hell is freelancer’s union advertising?” This subject line from Contently combines a news update/current event with a curiosity-provoking question. Effective and to the point.

7) Social statistics/proof. “ _% of people are doing _wrong. Are you?”

8) Telling a story. “There once was a _who did _….”

9) Offering a “hack.” “Steal these _tips…”

10) Quantifying time. “Everything you need to know about _in _minutes or less.”

11) Offering VIP tips. “ _number of ideas to take your _to the next level.”

12) Sparking interest.“Check out our new _.”

13) How-to. “How and Why to Measure _.”

14) Transactional information. “Your _order is on its way!”

15) Insider Peek. “How _produced _in _amount of time.”

16) Absurdity. “My robot is street legal.” This example comes from The Daily Digg and it’s going to get opens purely because it’s so off-beat.

17) Simplicity. President Barack Obama basically broke the Internet with his campaign email that boasted the subject line “Hey.” Sometimes, it’s not about fancy email subject lines, it’s about the sender and just enough information to make people curious.

18) Use Numbers. “ _number of email marketing tips so good they’ll make you jealous.”

19) Personalized. “Hey (name), we have _for you.” Personalization can be done easily with merge tags and can increase open rates.

20) Sympathy. One of the most important aspects of marketing is helping your customers feel like you identify with them. CopyBlogger did this brilliantly with their “You are not alone” subject line.

21) Leave information out. “These mistakes can kill your business.” “Which mistakes?” the reader wonders. “How can I avoid them? I’d better open this to find out.”

22) Trending information.“The 5 VMA looks that stole the red carpet.”

23) Embracing conflict. “ _vs _: Which is better for your business?”

24) Localized information. “ _event in your city.”

25) Questions. “Did you see this?”

25 Proven Email Subject Lines for Your Email Marketing