23 weekly papersg.denik.cz/85/f8/vlp-cenik-13-eng.pdf · IČ: 61860981 • DIČ: CZ61860981 02 02 Contacts 03 Deník Čechy 04 Deník Morava 05 Info about VLP 06 - 07 Advertising

Advertisement Pricelist No. 13/2011 Effective from 1. 10. 2011

www.denik.cz

ADVERTISEMENT PRICELIST

7123

daily papers

weekly papers

contactsReceipt of advertisements from agencies and national clientele VLTAVA-LABE-PRESS, a.s. - INZERTMEDIA, o.z., Přátelství 986, 104 00 Prague 10 - Uhříněves. Tel.: +420 221 999 400, fax: +420 221 999 405, mobile: +420 724 072 342, +420 724 575 942, e-mail: [email protected]

Format the newspaper: 278 x 415 mm

1 column = 43 mm2 columns = 90 mm3 columns = 137 mm4 columns = 184 mm5 columns = 231 mm6 columns = 278 mm(gab between columns = 4 mm)

VLTAVA-LABE-PRESS, a. s.Přátelství 986, Praha 10 - Uhříněves, PSČ 104 00 tel.: +420 272 015 111 • fax: +420 272 015 238 • www.vlp.cz • www.mojeinzerce.czIČ: 61860981 • DIČ: CZ61860981 02

02 Contacts

03 Deník Čechy

04 Deník Morava

05 Info about VLP

06 - 07 Advertising at a special price

08 - 09 Favored regional advertising

10 - 11 Capital City of Prague, Central Bohemia region

12 - 13 South Bohemia region

14 - 15 Pilsen region

16 - 17 Karlovy Vary region

18 - 19 Ústí nad Labem region

20 - 21 Liberec region

22 - 23 Hradec Králové region

24 - 25 Pardubice region

26 - 27 Vysočina region

28 - 29 South Moravia region

30 - 31 Olomouc region

32 - 33 Zlín region

34 - 35 Moravskoslezský region

36 - 37 Discounts / additional and cancellation charges

38 - 39 Prices of discounted formats / Advertising on the front page

40 - 41 Closing Date for Advertising / Thematic annex

42 - 43 Technical Conditions

44 - 45 Printed Edition / Enclosures

46 - 47 Calculation of the Advertisement Price / General Conditions

48 - 49 General Conditions

50 Region contacts

Content of the price list www.vlp.cz • www.mojeinzerce.cz

1/1

VLTAVA-LABE-PRESS 03

BOHEMIA

+ Týdeník Domažlicko

+ Týdeník Klatovska

+ Týdeník Sokolovska

+ Týdeník Nymbursko

SOKOLOVSKÝ

CHEBSKÝ

KARLOVARSKÝ

ÚSTECKÝ

TEPLICKÝ

MOSTECKÝ

CHOMUTOVSKÝ

ŽATECKÝ A LOUNSKÝ

DĚČÍNSKÝ

LITOMĚŘICKÝ

LIBERECKÝ

ČESKOLIPSKÝ

JABLONECKÝ HRADECKÝ

KRKONOŠSKÝ

JIČÍNSKÝ

NÁCHODSKÝ

RYCHNOVSKÝ

DOMAŽLICKÝ

ROKYCANSKÝ

PLZEŇSKÝ

KLATOVSKÝ

TACHOVSKÝ

ČESKOBUDĚJOVICKÝ

STRAKONICKÝ

PRACHATICKÝ

PÍSECKÝ

TÁBORSKÝ

JINDŘICHOHRADECKÝ

ČESKOKRUMLOVSKÝPŘÍBRAMSKÝ

BEROUNSKÝ

RAKOVNICKÝ

KLADENSKÝ

MĚLNICKÝ

PRAŽSKÝ

BOLESLAVSKÝ

KOLÍNSKÝ

KUTNOHORSKÝ

BENEŠOVSKÝ

NYMBURSKÝ

PARDUBICKÝ

CHRUDIMSKÝ

ORLICKÝ

SVITAVSKÝ

04

MORAVIA

+ Naše Valašsko+ Slovácké noviny

+ Týdeník okresu Nový Jičín Region

+ týdeník Frýdecko-Místecko

+ týdeník Karvinsko

+ týdeník Opavský a hlučínský Region

+ týdeník Havířovsko

+ týdeník Bruntálský Region+ týdeník Krnovský Region

+ Moravský sever

+ Hranický týden+ Prostějovský týden + Nové Přerovsko

+ týdeník Vysočina

+ Nový život

+ Znojemské noviny

+ Týden u nás

+ Slovácko+ Vyškovské noviny

OLOMOUCKÝ

ŠUMPERSKÝ A JESENICKÝ

PROSTĚJOVSKÝ

MORAVSKOSLEZSKÝ

BRUNTÁLSKÝ A KRNOVSKÝ

NOVOJIČÍNSKÝ

OPAVSKÝ A HLUČÍNSKÝ

KARVINSKÝ

HAVÍŘOVSKÝ

FRÝDECKO-MÍSTECKÝ A TŘINECKÝ

KROMĚŘÍŽSKÝ

SLOVÁCKÝ

ZLÍNSKÝ

VALAŠSKÝ

PŘEROVSKÝ A HRANICKÝ

........ DAILY PAPERS

........ WEEKLY PAPERS

05

Newspapers are the most important regional newspapers in the Czech Republic.

The publishing house VLTAVA-LABE-PRESS, a.s. (hereinafter referred to as VLP) issues 71 regional dai-ly papers, united under the uniform title of DENÍK since September 2006 and a further 23 weekly papers which became an integral part of the newspaper. DENÍK also uses a unified internet domain www.denik.cz. The regional issues of DENÍK are a natural and reliable carrier for an advertisement. Our business clients can

take advantage of unique advertisement segmentation in the DENÍK issues and VLP advertising network and advertise at a national or regional

level in any individual title. The regional daily papers represent a unified system in terms of editorial

and advertising, which is overall able to compete with the national daily papers.

Advertising at a special price 06

Deník ČECHY Deník MORAVA

07

deník Price for 1 mm column with colorBasic price

Discount offer of colored full-pageBasic price

Mon-Thu, Sat Fri Mon-Thu, Sat Fri

Deník Česká republika* 298 420 630 000 890 000Deník Čechy* 207 308 438 000 652 000Deník Morava* 119 152 252 000 322 000Deník Česká republika71 mutations 350 505 740 000 1 070 000

Pric

e in

CZK

with

out V

AT

At these bargain prices can not be applied combination discount.*Within a modular advertisement the basis can be mutated only up to the regional level.

Basic price - applied to advertisement sold by mediator.

1200

1000

800

600

400

200

0Deník MF Dnes Právo Lidové

novinyHospodářské

noviny

Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

Number of readers (in thousands)

250 000

200 000

150 000

100 000

50 000



noviny

Source: ABC ČR 4. Quarter 2010 - 1. Quarter 2011

Average daily sold copies (subscribers + counter sale)

3000

2500

2000

1500

1000

500



noviny

Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

CPT - price for addressing thousands of readers, 4C whole page of normal edition

Favored regional advertising 08

CAPITAL CITY OF PRAGUE and CENTRAL BOHEMIA REGION

(Pražský deník a Deník střední Čechy)

PILSEN REGION and KARLOVY VARY REGION (Deník západní Čechy)

ÚSTÍ NAD LABEM REGION and LIBEREC REGION

(Deník severní Čechy)

OLOMOUC REGION and ZLÍN REGION

(Deník střední a východní Morava)

HRADEC KRÁLOVÉ REGION and PARDUBICE REGION

(Deník východní Čechy)

09

deník Price for 1 mm column with color Price for a whole page with color

Basic price Locally price Basic price Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri

Pražský deník a Deník střední Čechy 48 63 40 53 119 520 156 870 Deník západní Čechy 66 (Wed 69) 94,5 56 (Wed 59) 80 164 340 (Wed 171 810) 235 305Deník severní Čechy 55 70 48 62 136 950 174 300Deník východní Čechy 63 86 55 75 156 870 214 140Deník střednía východní Morava 48 62 40 53 119 520 154 380

Pric

e in

CZK

with

out V

AT

At these bargain prices can not be applied combination discount.

Basic price = applied to advertisement sold by mediator.Local price = applied to direct customers.

10

Capital City of Prague and Central Bohemia regionNumber of readers: 117 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

Capital City of Prague, Central Bohemia region

+ Týdeník Nymbursko

ADVERTISEMENT ACCEPTANCE

Pric

e in

CZK

with

out V

AT

Přátelství 986, 104 00 Prague 10 - Uhříněves, tel.: +420 221 999 612, fax: +420 221 999 612. Capital City of Prague: mobile: +420 602 374 868, e-mail: [email protected] • Central Bohemia region: mobile: +420 602 374 868, e-mail: [email protected] 11


Basic prices Locally prices Basic priceMon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri

Pražský deník 25 33 22 29 62 250 82 170Benešovský deník 12 22 9 18 29 880 54 780Berounský deník 12 22 9 18 29 880 54 780Boleslavský deník 22 30 18 25 54 780 74 700Kladenský deník 12 22 9 18 29 880 54 780Kolínský deník 12 22 9 18 29 880 54 780Kutnohorský deník 12 22 9 18 29 880 54 780Mělnický deník 10 22 8 18 24 900 54 780Nymburský deník 16 (Wed 22) 22 13 (Wed 18) 18 39 840 (Wed 54 780) 54 780Příbramský deník 12 22 9 18 29 880 54 780Rakovnický deník 10 20 8 16 24 900 49 800Central Bohemia region 32 40 26 33 79 680 99 600


WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with color

Basic prices Locally prices Basic price

Týdeník Nymbursko Wed 22 Wed 18 Wed 54 780

South Bohemia region (Deník jižní Čechy) 12

South Bohemia region Number of readers: 111 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011 Ask about advertising in Bavarian newspapers.


Pric

e in

CZK

with

out V

AT

13Nám. Přemysla Otakara II. 8/5, 370 01 České Budějovice, tel.: +420 386 100 761, fax: +420 386 100 768, e-mail: [email protected]



Českobudějovický deník 35 48 30 42 87 150 119 520

Českokrumlovský deník 18 26 15 22 44 820 64 740

Jindřichohradecký deník 18 26 15 22 44 820 64 740

Písecký deník 18 26 15 22 44 820 64 740

Prachatický deník 16 25 15 22 39 840 62 250

Strakonický deník 18 26 15 22 44 820 64 740

Táborský deník 18 29 16 26 44 820 72 210

South Bohemia region 50 72 42 62 124 500 179 280


Pilsen region 14

Pilsen region Number of readers: 80 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011 Ask about advertising in Bavarian newspapers.

+ Týdeník Domažlicko

+ Týdeník Klatovska


Pric

e in

CZK

with

out V

AT

Kovářská 4, 301 00 Pilsen, tel.: +420 377 222 000, fax: +420 377 168 211, e-mail: [email protected], www.plzensky.denik.cz 15



Týdeník Domažlicko (tabloid)* Wed 20 Wed 17 Wed 21 200

Týdeník Klatovska (tabloid)* Wed 20 Wed 17 Wed 21 200



Domažlický deník 19 (Wed 20) 34,5 16 (Wed 17) 29 47 310 (Wed 49 800) 85 905

Klatovský deník 19 (Wed 20) 34,5 16 (Wed 17) 29 47 310 (Wed 49 800) 85 905

Plzeňský deník 43 (Wed 46) 69 37 (Wed 39) 59 107 070 (Wed 114 540) 171 810

Rokycanský deník 17,5 (Wed 19) 31,5 15 (Wed 16) 27 43 575 (Wed 47 310) 78 435

Tachovský deník 19 (Wed 20) 34,5 16 (Wed 17) 29 47 310 (Wed 49 800) 85 905

Pilsen region 59 (Wed 61,5) 79 50 (Wed 53) 67 146 910 (Wed 153 135) 196 710

Basic price = applied to advertisement sold by mediator.Local price = applied to direct customers.* format 4 columns (200 mm) x 265 mm

Karlovy Vary region 16

Karlovy Vary regionNumber of readers: 19 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011 Ask about advertising in Bavarian newspapers.

+ Týdeník Sokolovska


Pric

e in

CZK

with

out V

AT

17Kovářská 4, 301 00 Pilsen, tel.: +420 377 222 000, fax: +420 377 168 211, e-mail: [email protected], www.karlovarsky.denik.cz



Týdeník Sokolovska (tabloid)* Wed 19 Wed 16 Wed 20 140



Chebský deník 17,5 (Wed 19) 34,5 15 (Wed 16) 29 43 575 (Wed 47 310) 85 905

Karlovarský deník 21,5 (Wed 23) 43 19 (Wed 20) 37 53 535 (Wed 57 270) 107 070

Sokolovský deník 17,5 (Wed 19) 29 15 (Wed 16) 25 43 575 (Wed 47 310) 72 210

Karlovy Vary region 37,5 (Wed 40) 51,5 32 (Wed 35) 45 93 375 (Wed 99 600) 128 235

Basic price = applied to advertisement sold by mediator.Local price = applied to direct customers.* format 4 columns (200 mm) x 265 mm

Ústí nad Labem region 18

Ústí nad Labem regionNumber of readers: 58 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011


Pric

e in

CZK

with

out V

AT

Klíšská 1702/25, 400 11 Ústí nad Labem, tel.: +420 475 246 851, fax: +420 475 246 859, e-mail: [email protected], www.ustecky.denik.cz 19



Děčínský deník 18 26 15 23 44 820 64 740

Chomutovský deník 15 26 12 22 37 350 64 740

Litoměřický deník 18 26 15 23 44 820 64 740

Mostecký deník 18 26 15 23 44 820 64 740

Teplický deník 18 26 15 23 44 820 64 740

Ústecký deník 22 30 19 26 54 780 74 700

Žatecký a lounský deník 15 26 12 22 37 350 64 740

Ústí nad Labem region 48 56 40 49 119 520 139 440


Liberec region 20

Liberec regionNumber of readers: 28 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

*Krkonoše newspaper based in the districts Semily and Trutnov.


Pric

e in

CZK

with

out V

AT

Klíšská 1702/25, 400 11 Ústí nad Labem, tel.: +420 475 246 851, fax: +420 475 246 859, e-mail: [email protected], www.liberecky.denik.cz 21



Českolipský deník 18 26 15 23 44 820 64 740

Jablonecký deník 18 26 15 23 44 820 64 740

Liberecký deník 22 30 19 26 54 780 74 700

Liberec region 36 45 30 39 89 640 112 050


Hradec Králové region 22

Hradec Králové regionNumber of readers: 74 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

*Krkonoše newspaper based in the districts Semily and Trutnov.


Pric

e in

CZK

with

out V

AT

Kladská 17, 500 03 Hradec Králové, tel.: +420 495 800 811, fax: +420 495 800 890, e-mail: [email protected], www.hradecky.denik.cz 23



Hradecký deník 29 46 25 40 72 210 114 540

Jičínský deník 21 33 18 29 52 290 82 170

Krkonošský deník 23 33 20 29 57 270 82 170

Náchodský deník 21 33 18 29 52 290 82 170

Rychnovský deník 21 33 18 29 52 290 82 170

Hradec Králové region 56 68 49 59 139 440 169 320


Pardubice region 24

Pardubice regionNumber of readers: 60 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011


Pric

e in

CZK

with

out V

AT

Kladská 17, 500 03 Hradec Králové, tel.: +420 495 800 811, fax: +420 495 800 890,e-mail: [email protected], www.pardubicky.denik.cz 25



Chrudimský deník 21 33 18 29 52 290 82 170

Orlický deník 21 33 18 29 52 290 82 170

Pardubický deník 29 46 25 40 72 210 114 540

Svitavský deník 21 33 18 29 52 290 82 170

Pardubice region 56 68 49 59 139 440 169 320


Vysočina region 26

Vysočina regionNumber of readers: 45 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

+ Týdeník Vysočina


Pric

e in

CZK

with

out V

AT

Masarykovo nám. 43, 586 01 Jihlava, tel.: +420 567 587 511, 567 587 515, fax: +420 567 587 550, e-mail: [email protected], www.jihlavsky.denik.cz 27

WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with colorBasic prices Locally prices Basic price

Týdeník Vysočina Thu 19 Thu 16 Thu 47 310



Havlíčkobrodský deník 13 22 12 19 32 370 54 780

Jihlavský deník 10 18 9 16 24 900 44 820

Pelhřimovský deník 10 18 9 16 24 900 44 820

Třebíčský deník 10 18 9 16 24 900 44 820

Žďárský deník 13 (Thu 19) 22 12 (Thu 16) 16 32 370 (Thu 47 310) 54 780

Vysočina region 36 43 32 38 89 640 107 070


South Moravia region 28

South Moravia regionNumber of readers: 129 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

+ Týden u nás

+ Znojemské noviny

+ Vyškovské noviny

+ Nový život

+ Slovácko


Pric

e in

CZK

with

out V

AT

Milady Horákové 9, 602 00 Brno, tel.: +420 545 558 216, fax: +420 545 558 320, e-mail: [email protected], www.brnensky.denik.cz 29

WEEKLY PAPERS Price for 1 mm column with color Price for a whole page with colorBasic prices Locally prices Basic price

Nový život Thu 25 Thu 22 Thu 62 250Slovácko Tue 26 Tue 23 Tue 64 740Týden u nás Wed 17 Wed 15 Wed 42 330Vyškovské noviny Fri 19 Fri 17 Fri 47 310Znojemské noviny Fri 16 Fri 15 Fri 39 840



Blanenský deník 10 (Wed 17) 17 9 (Wed 15) 15 24 900 (Wed 42 330) 42 330Brněnský deník 20 29 18 25 49 800 72 210Břeclavský deník 13 (Thu 25) 18 12 (Thu 22) 16 32 370 (Thu 62 250) 44 820Hodonínský deník 13 (Tue 26) 18 12 (Tue 23) 16 32 370 (Tue 64 740) 44 820Vyškovský deník 10 19 9 17 24 900 47 310Znojemský deník 10 16 9 15 24 900 39 840

South Moravia region 45 56 39 49 112 050 139 440


Olomouc region 30

Olomouc regionNumber of readers: 62 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

+ Moravský sever

+ Prostějovský týden

+ Hranický týden+ Nové Přerovsko


Pric

e in

CZK

with

out V

AT

Aksamitova 2, 779 00 Olomouc, tel.: +420 587 304 153, fax: +420 587 304 154, e-mail: [email protected], www.olomoucky.denik.cz 31



Hranický týden Fri 22 Fri 17 Fri 54 780

Moravský sever Tue 17 Tue 16 Tue 42 330

Nové Přerovsko Fri 25 Fri 22 Fri 62 250

Prostějovský týden Wed 20 Wed 17 Wed 49 800



Olomoucký deník 15 25 13 22 37 350 62 250

Prostějovský deník 10 (Wed 20) 16 9 (Wed 17) 15 24 900 (Wed 49 800) 39 840

Přerovský a hranický deník 10 29 9 25 24 900 72 210

Šumperský a jesenický deník 10 (Tue 17) 19

9 (Tue 16) 18 24 900 (Tue 42 330) 47 310

Olomouc region 30 42 28 36 74 700 104 580


Zlín region 32

+ Naše Valašsko

+ Slovácké noviny

Zlín region Number of readers: 36 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011


Pric

e in

CZK

with

out V

AT

33Aksamitova 2, 779 00 Olomouc, tel.: +420 587 304 153, fax: +420 587 304 154, e-mail: [email protected], www.zlinsky.denik.cz


Basic prices Prices locally Basic price

Naše Valašsko Mon 11 Mon 10 Mon 27 390

Slovácké noviny Wed 16 Fri 23 Wed 15 Fri 20 Wed 39 840 Fri 57 270



Kroměřížský deník 9 13 8 12 22 410 32 370

Slovácký deník 10 (Wed 16) 23 9 (Wed 15) 20 24 900 (Wed 39 840) 57 270

Valašský deník 10 (Mon 11) 22 9 (Mon 10) 19 24 900 (Mon 27 390) 54 780

Zlínský deník 15 25 13 22 37 350 62 250

Zlín region 32 42 28 36 79 680 104 580


Moravskoslezský region (Deník severní Morava a Slezsko) 34

Třinec

Hlučín

Moravskoslezský regionNumber of readers: 80 000Source: MEDIA PROJEKT 4. Quarter 2010 - 1. Quarter 2011

Ask us about advertising in polish newspaper. Polish business partners to provide advertisement in DENÍK.

+ týdeník Bruntálský Region+ týdeník Krnovský Region

+ Týdeník okresu Nový Jičín Region

+ týdeník Frýdecko-Místecko

+ týdeník Havířovsko

+ týdeník Karvinsko

+ týdeník Opavský a hlučínský Region


Pric

e in

CZK

with

out V

AT

Mlýnská 10, 702 00 Moravská Ostrava, tel.: +420 596 176 222, fax: +420 596 176 542, e-mail: [email protected], www.moravskoslezsky.denik.cz 35

deník Price for 1 mm column with color Price for a whole page with colorBasic prices Locally prices Basic price

Mon-Thu, Sat Fri Mon-Thu, Sat Fri Mon-Thu, Sat Fri

Bruntálský a krnovský deník 9 (Tue 30) 18 8 (Tue 26) 15 22 410 (Tue 74 700) 44 820Frýdecko-místecký a třinecký deník 13 (Tue 22) 22 12 (Tue 19) 19 32 370 (Tue 54 780) 54 780Havířovský deník 10 (Tue 19) 19 9 (Tue 16) 16 24 900 (Tue 47 310) 47 310Karvinský deník 12 (Tue 20) 20 10 (Tue 18) 18 29 880 (Tue 49 800) 49 800Moravskoslezský deník 19 30 16 26 47 310 74 700Novojičínský deník 12 (Tue 20) 20 10 (Tue 18) 18 29 880 (Tue 49 800) 49 800Opavský a hlučínský deník 13 (Tue 22) 22 12 (Tue 19) 19 32 370 (Tue 54 780) 54 780Moravskoslezský region 50 60 43 52 124 500 149 400Moravskoslezský region - Tue 60 52 149 400


WEEKLY PAPERS - Tuesday Price for 1 mm column with color Price for a whole page with colorBasic prices Locally prices Basic price

týdeník Frýdecko-Místecko 22 19 54 780týdeník Havířovsko 19 16 47 310týdeník Karvinsko 20 18 49 800týdeník Bruntálský Region 18 15 44 820týdeník Krnovský Region 18 15 44 820týdeník Opavský a hlučínský Region 22 19 54 780Týdeník okresu Nový Jičín Region 20 18 49 800

Discounts / Additional and Cancellation Fees 36

Discounts are provided in pursuance of one order, one customer (agency customer) and the same size. Content should be different (Discounts cannot be applied retroactively).

Combined discounts - daily papers Advertisement - regional issue In 2 regions...................................................................... 10 %In 3 or more regions..................................................... 20 %

Combined discounts - weekly papers (valid only for advertising of the same client and in the same format published on the same day)

Two titles......................................................................... 10 %In three titles or more.................................................. 15 %

Advertisement - local issue of a daily paper In 2 local daily papers.................................................. 15 %In 3 or more local daily papers................................. 25 %

In five titles or more..................................................... 20 %In eight titles or more................................................. 25 %

Discounts for repetition

(Valid only for advertising of the same client and in the same format published on the same day. Repetition discount or general contract discount could be added.)

Discounts for repetition are offered only within a single order by a single customer (one agency client) for one daily paper and cannot be added. Discounts for repetition can be offered only for repeating advertisements of the same size. The contents of the advertisement can differentiate.

Published 3x..................................................................... 3 %Published 6x..................................................................... 5 %Published 12 x................................................................ 10 %

Published 24 x............................................................... 15 %Published 48 x............................................................... 20 %

Colour related advertisement discountsBlack and White............................................................. 30 % One of CMYK colour (cyan, magenta, yellow).... 15 %

Discount for payment before publication date (Direct customers only - no mediators)Payment before publication date............................. 3 % The payment has to be accounted at least five days before publication date or paid by cash.

Otherwise this discount cannot be applied.

Personal advertising discounts Personal advertising discounts are offered for publishing of the same adverts if these are of the same size and content and if they are issued within five consecutive calendar days. The full price is to be paid on Friday; there is a 50% discount from the price on Tuesday. This is only valid for advertisements within the Deník ČR, modular advertisements or for the regional issue. The discount cannot be applied for general contracts.

37

Additional charges for requested placementDaily paper front page.................................................................................................................................................................. 350 %The issue front page...................................................................................................................................................................... 100 %Charges for placement on the 2nd page (up to the advertisement size of 6 columns x 202 mm).................... 100 %Charges for placement on the 3nd page (up to the advertisement size of 6 columns x 202 mm).................... 100 %Placement on any editorial or advertising page (with the exception of 1st, 2nd and 3rd pages)...................... 25 %

Charges for unusual forms of advertising

i.e. advertisements which have an effect on the papers usual graphic design....................................................... 100 %

Cancellation charges (the order may be cancelled only in written form)

3 working days prior to the ordered publishing day.............................................................................................. 50 % from the NET* price2 working days prior to the ordered publishing day up to 17.00 hours....................................................... 100 % from the NET* priceThe advertisement cannot be cancelled in any shorted notice period.

* NET = price including additional charges and discounts

deník

Prices of discounted formats 38

SIZE OF THE ADVERTISEMENT (width x height)

Deník Česká republikaBasic prices for advertisement in colour in CZK without VAT

278 x 415 mm

184 x 200 mm

278 x 50 mm

278 x 202 mm

137 x 270 mm

184 x 75 mm

184 x 315 mm

90 x 415 mm

137 x 100 mm

137 x 415 mm

278 x 100 mm

90 x 150 mm

278 x 275 mm

231 x 120 mm

231 x 345 mm

184 x 150 mm

184 x 415 mm

137 x 202 mm

278 x 135 mm

43 x 415 mm

Mon-Thu, Sat: 630 000,- Fri: 890 000,-

Mon-Thu, Sat: 227 000,- Fri: 320 000,-

Mon-Thu, Sat: 86 000,- Fri: 122 000,-

Mon-Thu, Sat: 338 000,- Fri: 475 000,-

Mon-Thu, Sat: 227 000,- Fri: 320 000,-

Mon-Thu, Sat: 86 000,- Fri: 122 000,-

Mon-Thu, Sat: 338 000,- Fri: 475 000,-

Mon-Thu, Sat: 227 000,- Fri: 320 000,-

Mon-Thu, Sat: 86 000,- Fri: 122 000,-

Mon-Thu, Sat: 338 000,- Fri: 475 000,-

Mon-Thu, Sat: 170 000,- Fri: 240 000,-

Mon-Thu, Sat: 86 000,- Fri: 122 000,-

Mon-Thu, Sat: 445 000,- Fri: 630 000,-

Mon-Thu, Sat: 170 000,- Fri: 240 000,-

Mon-Thu, Sat: 504 000,- Fri: 710 000,-

Mon-Thu, Sat: 170 000,- Fri: 240 000,-

Mon-Thu, Sat: 445 000,- Fri: 630 000,-

Mon-Thu, Sat: 170 000,- Fri: 240 000,-

Mon-Thu, Sat: 227 000,- Fri: 320 000,-

Mon-Thu, Sat: 117 000,- Fri: 165 000,-

1/1

1/3 B

1/8 A

1/2 A

1/3 C

1/8 B

1/2 B

1/3 D

1/8 C

1/2 C

1/4 A

1/8 D

2/3 A

1/4 B

Juniorpage

1/4 C

2/3 C

1/4 D

1/3 A

1/6 D

39

deník Advertising on the front page of DENíKUCHO (1 column x 80 mm) PODVAL (6 columns x 80 mm) PODVAL (3 columns x 80 mm)

Mon, Thu, Sat Tue, Wed Fri Mon, Thu, Sat Tue, Wed Fri Mon, Thu, Sat Tue, Wed Fri

Deník Česká republika 104 400 * 151 200 626 400 * 907 200 313 200 * 453 600 Deník Čechy 74 520 * 110 880 447 120 * 665 280 223 560 * 332 640 Deník Morava 42 840 * 54 720 257 040 * 328 320 128 520 * 164 160 Deník Česká republika 71 mutations 126 000 * 181 800 756 000 * 1 090 800 378 000 * 545 400 Pražský deník 9 000 * 11 880 54 000 * 71 280 27 000 * 35 640 Central Bohemia region 11 520 * 14 400 69 120 * 86 400 34 560 * 43 200 South Bohemia region 18 000 * 25 920 108 000 * 155 520 54 000 * 77 760 Pilsen region 21 240 Wed 22 140 28 440 127 440 Wed 132 840 170 640 63 720 Wed 66 420 85 320 Karlovy Vary region 13 500 Wed 14 400 18 540 81 000 Wed 86 400 111 240 40 500 Wed 43 200 55 620 Ústí nad Labem region 17 280 * 20 160 103 680 * 120 960 51 840 * 60 480 Liberec region 12 960 * 16 200 77 760 * 97 200 38 880 * 48 600 Hradec Králové region 20 160 * 24 480 120 960 * 146 880 60 480 * 73 440 Pardubice region 20 160 * 24 480 120 960 * 146 880 60 480 * 73 440 Vysočina region 12 960 * 15 480 77 760 * 92 880 38 880 * 46 440 South Moravia region 16 200 * 20 160 97 200 * 120 960 48 600 * 60 480 Olomouc region 10 800 * 15 120 64 800 * 90 720 32 400 * 45 360 Zlín region 11 520 * 15 120 69 120 * 90 720 34 560 * 45 360 Moravskoslezský region 18 000 Tue 21 600 21 600 108 000 Tue 129 600 129 600 54 000 Tue 64 800 64 800

UCHO1 x 80 mm

UCHO „upper“1 column. x 80 mm

UCHO „bottom“1 column. x 80 mm(min. height 80 mm - max. height 100 mm)

Basic price for color advertising surcharge palcement in Kč

without VAT

PODVAL6 x 80 mm

PODVAL3 x 80 mm

* Price is the same MO, THU, SAT

Closing Date for Advertising / Thematic annex 40

Publishing date Order date

Friday, Monday weekly papers Tuesday to 16:00 hours

Saturday, Monday, Tuesday weekly papers Wednesday to 16:00 hours

Tuesday, Wednesday weekly papers Thursday to 16:00 hours

Wednesday, Thursday weekly papers Friday to 16:00 hours

Thursday, Friday weekly papers Monday to 16:00 hours

Publishing date Submission of data and previews

Friday, Monday weekly papers Wednesday to 14:00 hours

Saturday, Monday, Tuesday weekly papers Thursday to 14:00 hours

Tuesday, Wednesday weekly papers Friday to 14:00 hours

Wednesday, Thursday weekly papers Monday till 14:00 hours

Thursday, Friday weekly papers Tuesday to 14:00 hours

CLOSING DATE FOR ADVERTISING ORDERS

CLOSING DATE FOR ADVERTISEMENTS FOR DATA SUBMISSION

A change to details in an already ordered campaign, where the data was already provided once is possible, if it will be marked as NEW DATA or REPLACEMENT OF DATA. Replacement of the data at the last minute must be reported in writing by 12:00 hrs, two working days prior to publishing. New data must be submitted not later than two working days prior to publishing by 16:00 hrs

at the latest.

Regular thematic annex (nationalwide with a station in the level of regions) Irregular thematic annex

41

My money (Monday) My lifestyle (Thursday) To be bublished on www.mojeinzerce.cz

Sections: My business – for small and medium enterprises and for entrepreneurs. Personal finances – financial and investment advice. My job – labor, legal and psychological information, advice, education.

Sections: Relational Themis, moto-rik, home technology, home and abroad traveling, health and well-ness, modern living, organic food, fabion and trends, cosmetics, hobbi-es, tips and advice for gardeners and handymen.

Annex tabloid or newspaper format, prepared on various topics : hou-sing and real estate, traveling, heal-th, food, hobbies, European funds, Fairs.

Advertising deadline:5 working days to 12 hours beforethe date of issue (edition)Delivery of finished documents:3 working days to 12 hours beforethe date of issue (edition)

Advertising deadline:6 working days to 12 hours beforethe date of issue (edition)Delivery of finished documents:4 working days to 12 hours beforethe date of issue (edition)

Tabloid format:

Width:1 col. 47 mm2 col. 98 mm3 col. 149 mm4 col. 200 mm

1/1

200 x 265 mm

1/2

200 x 130 mm

1/4

98 x 130 mm

1/4

200 x 64 mm

1/8

98 x 64 mm

Base price of advertising in the regular thematic annexes are identical to those listed in advertismennts, the price list.

Technical Conditions 42

1. GENERAL TECHNICAL CONDITIONS

VLP reserves the right to change the technical conditions.1.1. Sizes (formats) type area size and columns: Type area size: 278 mm width x 415 mm heightColumn size in mm: 1 column = 43 • 2 columns = 90 • 3 columns = 137 • 4 columns = 184 • 5 columns = 231 • 6 columns = 278, space between columns = 4 mm1.2. Characteristics of the printing technology:Deník Čechy: Printing technology – rotary offset, paper – newspaper 45 g/m2, printing raster – 36 (92) l/cm (lpi), Dot gain – approx 25 %, printing screen rotation (measured from axis x) - C=105° M=75° Y=90° K=45°Deník Morava: Printing technology – rotary offset, paper – newspaper 45 g/m2, printing raster – 36-40 (92-102) l/cm (lpi), Dot gain – approx 25 %, printing screen rotation (measured from axis x) - C=105° M=75° Y=90° K=45° Notification: VLP cannot guarantee the quality of the published advertisements in the following circumstances: • the source material was supplied uncompleted – the source material contain errors • the source material did not comply with the technical conditions. The costs related to the administration and checking of the faulty source materials will be charged to the customer who ordered the advertisement.

2. GENERAL TECHNICAL CONDITIONS OF THE PROCESSED ADVERTISING MATERIALS

2.1. Types of advertisements according to colour and minimum dimensions: Colour scheme - black and white advert: min. dimension – 20 mm / column Colour scheme - colour advert (CMYK or Complementary Colour): min. dimension – 200 mm / column Spot colour can be one of CMYK colours only. Materials containing such inks are accepted only in the CMYK composition. SPOT COLOURS ARE NOT APPLIED ACCORDING TO THE PANTONE SAMPLE CHART. In the event of advertising in the UCHO format, it is necessary to choose from a suitable colour background, for example a light background with darker letters. We do not recommend using negative lettering in the background. Considering the size of the UCHO format, the most suitable lettering would be in the size larger than 6 dots. Simple text, for example in PR articles should use font of 6-12 dot size and 100% black ink. Materials in RGB colors have to be converted to CMYK. Small color changes could happen during color conversion. In the event that the above mentioned conditions are not complied with, we cannot guarantee good printing quality and therefore any warranty claim will not be accepted.2.2. Accepted advertising materials: VLP will accept source materials only in the digital data form (no film or plate).

43

3. PRODUCTION OF ADVERTISEMENTS MADE TO ORDER

2.3. Complete source material must contain the following:• One optimized PDF file, text in curves or one optimized EPS file, text in, resolution 300 DPI • Colour preview JPG file • Contact Iinformation to the creator of the source materials (contact person, address, telephone and e-mail contact).2.4. Naming convention:The name of the advertisement file must be in the following form: Advertiser Name_Title Name_Pub Date.File Type EextensionExample: XXXX_DČR_0303.pdf, info.doc or info.txt. Compressed file must be in the same format; it can only differentiate in the abbreviation of the compressed format. Example: XXXX_DČR_0303.zip2.5. Compressed advertising data: • It is not necessary to compress PDF files (a correctly created advertising file already uses compression)• An EPS file is recommended to be externally compressed – zipped (max. volume of compressed data: 20 MB)• an information file does not need to be compressed 2.6. Method for submitting data:• e-mail (mail up to 60 MB is accepted by VLP mailserver)• upload the data to the FTP server (access needs to be supplied by VLP) • Media: CD, DVD, USB – MS Windows readable format - one compressed file can have max. 20 MBPrior to sending in a compression programme, the data must be compressed into zip format (zip postfix)Processing details are to be sent to the responsible employee of the publishing house who authorized the order processing.

3.1. Acceptable data:• texts –full and complete typescript - MS Word, RTF, simple text • photos - quality photo (max. format A4) – good quality logo in printed form - pictures and logos (only JPG, TIFF, PDF and EPS formats with resolution 300 DPI with 100 %)Warning: - pictures are accepted only raster free. Logo and pictures are not accepted by fax - VLP reserves the right to request the client to provide different, better quality templates

column sizes of the newspaper page (ruler)

column sizes of the tabloid (ruler)

1 column = 43 mm 2 columns = 90 mm 3 columns = 137 mm 4 columns = 184 mm 5 columns = 231 mm 6 columns = 278 mm

1 column = 47 mm 2 columns = 98 mm 3 columns = 149 mm 4 columns = 200 mm

Printed Edition / Enclosures 44

deník P R I N T E D E D I T I O NMon, Wed, Thu Tue Fri Sat

Deník Česká republika 230 920 246 050 526 940 269 710Deník Čechy 142 180 132 400 310 970 182 770Deník Morava 88 740 113 650 215 970 86 940Capital City of Prague 4 380 4 380 6 220 5 060Central Bohemia region 21 370 20 440 43 940 25 970South Bohemia region 24 870 22 360 59 260 29 370Pilsen region 27 110 24 460 60 660 35 540Karlovy Vary region 7 520 6 700 16 510 7 870Ústí nad Labem region 16 120 15 910 30 340 25 200Liberec region 6 780 6 670 13 210 9 720Hradec Králové region 18 180 16 720 44 120 23 530Pardubice region 15 850 14 760 36 710 20 510Vysočina region 13 550 9 480 25 190 13 350South Moravia region 26 550 32 040 57 190 22 470Olomouc region 15 420 14 700 56 810 15 340Zlín region 5 770 4 900 23 070 5 510Moravskoslezský region 27 450 52 530 53 710 30 270

Orientation printed edition, Source: VLP, annual average 2010

Insertion of promotional enclosures Enclosures are inserted into the entire edition of the daily paper; this is also done for some mutations of the local daily papers. The shortest deadline for placing an order is ten days pri-or to publishing. If this insert is not in line with the required format or processing, it is necessary to supply prior to the order placement, a sample of the enclosure in at least five copies for each printshop where the enclosure will be produced (100 Pcs in the event of a highly non-standard enclosure) due to insertion tests. Further information regarding the insertion of promotional enclosures will be mailed. In the event of a request and a subsequent order for insertion, it is necessary to mail the technical parameters of the enclosure (paper type, grammage, number of pages and format). Due to technological reasons, the quantity of the enclosure must by approximately 2% higher than the actual ordered number of inserts.* The deadline for the delivery of the enclosures to the final destination is at the latest, three working days prior to the date of insertion; shipping is to be organized by the customer. In the event that the enclosures will not be supplied to the final destination three days prior to the date of insertion, a cancellation fee of 10% of the total price for the insertion can be charged. Insertion can be done from Monday to Saturday. *For the deposit must be delivered to subscribers a few extra pieces of the Annex for documenting.

Price for insertion (discount does not apply to the general contracts)grammage Price/piece do 10 g/pcs 1,00 CZK do 20 g/pcs 1,20 CZKdo 30 g/pcs 1,40 CZKdo 40 g/pcs 1,60 CZKdo 50 g/pcs 1,80 CZKnad 50 g/pcs will be determined by agreement

Number of issues Discount3x 3 %6x 5 %8x 10 %

10x 15 %12x 20 %

Quantity in pcs Discount 800 000 pcs 3 %

1 300 000 pcs 5 %1 800 000 pcs 10 %2 300 000 pcs 15 %2 800 000 pcs 20 %

Required format and processing of the enclosures A6 (105 x 148 mm) weight of paper used 150-200 g/m2, A5 (148 x 200 mm): weight of paper used shall be not less than 120 g/m2, A4 (210 x 297 mm): weight of paper used shall be not less than 120 g/m2. If the weight of A4 paper under the above values, these attachments must be folded back again.Sizes and weight of paper for multilateral annexes: A6 (105 x 148 mm): 4-8 pages: weight of paper used 80-120 g/m2. A5 (148 x 210 mm): 4-8 pages. Weight of paper used shall be not less than 80 g/m2. When a larger number of pages must not be less than the paper weight 45 g/m2. A4 (210 x 297 mm): 4 pages: weight of paper used shall be not less than 80 g/m2. 8 pages: weight of paper used shall be not less than 48,8 g/m2. Weight of a multilateral annex up to 70 g/specimen. It is possible to insert and attachments that have the character and size of a newspaper 235 x 305 mm. Delivered Annex may be damaged by trimming, improper packing, banding and transport. Deposits must be delivered on pallets in bulk without packaging or banding. All delivered Annex shall be supplied trimmed at right angles and have the same format. Trimming must be straight and smooth. Brochure supplement must be cross-processed, transhipment, centering angle or break. Multi-page brochure supplement must have a bend on the longer side.

Printing of newspaper character enclosures can also be ordered from the VLP publishing house.

**Addition Annex A6 must be booked in advance with your printer, check deposit not guaranteed.

Delivery address for enclosures (Delivery of inserts is from Monday - Friday 7.00 - 15.00 hours):PRAGUE, CENTRAL BOHEMIA REGION, ÚSTÍ NAD LABEM REGION, LIBEREC REGION, SOUTH BOHEMIA REGION, PILSEN REGION, KARLOVY VARY REGION: ................................................... Novotisk Praha, U stavoservisu 1, Prague 10, tel.: 724 280 354MORAVIA, HRADEC KRÁLOVÉ REGION, PARDUBICE REGION: ................................................................ Novotisk s. r. o., Šlechtitelů 6/636, Olomouc, tel.: 585 530 151 45

Calculation of the Advertisement Price / General Conditions 46

CALCULATION OF THE ADVERTISEMENT PRICE / ASSIGNMENT:

Deník ČR, 2 columns x 110 mm high, full colour advertisement, specific location, published 12 times

Basic price (2 x 110 mm x 290 CZK)......................................................................... 63 800 CZK

Surcharge for a specific location on the page (25 % from 63 800 CZK)... +15 950 CZK

Subtotal.............................................................................................................................. 79 750 CZK

Repetition discount (10 % from 79 750 CZK)..................................................... - 7 975 CZK

FINAL PRICE (less VAT 19 %)........................................................................................ 71 775 CZK

The General Business Conditions of the publishing house VLTAVA-LABE-PRESS, a.s., (hereinafter referred to as the VLP)(for advertisements and leaflet enclosures in VLP)

1. Scope of validitya) These General Business Conditions regulate the advertisement publishing rulesand promotional enclosures in the papers published by the VLP as well as in other printed matter published by the VLP. b) The currently valid pricelist is included in the General Business Conditions. c) The legal relations not regulated by these General Business Conditions or by a spe-cial contract will be governed by the Commercial Code.

2. Ordera) The client is to order the publishing of an advertisement or a promotional enclosure in the form of a written order. b) The order must contain all necessary terms required for regular publishing, particu-larly including: The clients company, address, company ID, tax ID numbers, bank details, name and signature of the representative authorised to place the order. In the case of orders placed by individuals, the name, birth number or date of birth, per-manent residency, bank details and signature will be required. The order also needs to contain the title, date of publishing, type (for example area of advertisement, line adver-tisement, promotional enclosure) and eventually further details regarding order proces-sing (for example the unit of coverage, position, section, reference, colour). c) The client is responsible for the timely provision of all details required for order imple-mentation. The VLP may notify the client regarding any obviously unsuitable or erro-neous data. The client is obliged to provide the VLP with compensation for obviously unsuitable or erroneous data. If the client will provide a replacement for obviously unsu-itable or erroneous data late or in the event that the client will insist on the use of the obviously unsuitable or erroneous data, the VLP will have the right to withdraw from the contract as well as to apply a cancellation charge in accordance with the currently valid pricelist. The quality of the print will correspond with the technical standard of the rele-vant title and with the printed data supplied by the client. d) The client will guarantee error free content and that the texts, picture and graphic materials for the advertising purposes or promotional enclosures will be in accordance with the legal regulations. In the event that any demands are raised by the third party, the client will be obliged to take over the obligations from such demands or will be obli-ged to compensate the VLP for damages arisen with the publishing of an error or a legally unacceptable advertisement or promotional enclosure.

e) The VLP will receive all necessary documents for publishing the advertisement or the promotional enclosure and the VLP will not be obliged to save such data or return it to the client.

3. Contract conclusiona) The contract conclusion will be upon order confirmation by the VLP (in writing directly on the order or in any usual manner). In the event that the order will not be confirmed by the VLP, publishing of the advertisement or the promotional enclosure will be consi-dered as the conclusion of the contract instead. b) Acceptance of the order by a VLP employee without further terms cannot be consi-dered as a contract conclusion. c) The VLP is always entitled to withdraw from the contract in the event of a justified presupposition that publishing the advertisement or the promotional enclosure from the point of content, text, graphic or picture is against the interests of the VLP or against valid legal regulations. d) In the event that there will be any justified doubts regarding the clients solvency and if there will not be reasonable payment made in time upon the request of the VLP, the VLP shall reserve the right to withdraw from the contract. e) In the event of order cancellation by the client after acceptance by the VLP, the VLP will be entitled to apply cancellation charges in accordance with the currently valid pricelist. The order cancellation by the client must always be executed in written form.

4. Frame contract a) In the event that the client intends to publish the advertisement within a certain peri-od, with a certain printing area range or in a certain number, a frame contract may be concluded with the VLP with the duration period of one year, regarding the publishing of advertisements in the previously agreed number or volume. The frame contract will be valid in written form and must specify the fixed time period during which the agreed range of the image area for the advertisement or the agreed number of advertisements will be printed; the contract must also include any agreed discounts, the applied title, the cover unit and any possible further agreements.b) The order will always be required to allow for the publishing of the advertisements within the agreed range of the image area or the volumes as stated in the frame con-tract. 47

General Conditions 48

The General Business Conditions of the publishing house VLTAVA-LABE-PRESS, a.s.,

(hereinafter referred to as the VLP)(for advertisements and leaflet enclosures in VLP)

c) The discounts resulting from the frame contract will be provided only under the condi-tion that the advertisements will be published in the agreed range of the image area or in the agreed numbers during the time period stated in the frame contract and the price will be paid according to the valid pricelists (possibly in the agreed level). d) The client is entitled to order further advertising above the framework of the agreed range of the image area or the agreed number of advertisements via the frame contract. In this case the client will be entitled to larger discount.e) In the event that the advertisements have not been published during a fixed time period in the agreed area space or in the agreed number of issues from the reasons for which the VLP does not bear responsibility, the client is obliged to pay VLP the differen-ce between the price for the agreed and the actually published size of the advertisement image or the number of advertisements. This difference will be reduced discounts for the actually published size of the advertisement image or the number of advertisements.

5. Order implementation a) In the event that the deadline for the publishing of the advertisement or the promo-tional enclosure is not explicitly agreed, the publishing then depends on the VLP capacity. b) If the exact placement or a certain cover unit for the advertisements or the promotional enclosure publishing is not explicitly agreed, the publishing will then be dependant on the VLP capacity. c) The order for advertisements or promotional enclosures which must be implemented within the specific deadline with a specific placement or in the specified unit of the cover must be reported to the VLP in time, in order that it can be confirmed with the client. d) The advertisements are published in the relevant column without the requirement for a specific agreement according to VLP capacity. e) VLP shall reserve the right to mark the advertisements as paid advertising. f) In the event that the client will order an advertisement in a size which is not in line with the dimensions of the mirror or the division of the page by columns, the VLP will amend

the adverts in the routine method. g) In the event that the client will order an advert not processed in graphics, the VLP will process this advertisement in the routine method. Proofreading is only provided upon the request of the client. The client is responsible for the correct and complete proofreading sent back to the VLP. The VLP must consider the proofreading reported within the fixed time period.h) The VLP is obliged to collect, hand over or mail the received answers to the advertise-ments published under the reference number, for the period of six weeks since the pub-lishing of the advertisement. Responses to the advertisements under the reference num-ber, received after this period can be liquidated by the VLP. i) The VLP looks after the answers received to the advertisements published under referen-ce numbers with the care of a fair business partner. j) The VLP does not accept responsibility for the replies to the advertisements published under the reference number if they exceed the C4 format (228 x 325 mm), as well as books, catalogues, parcels or goods.

6. Payment conditionsa) If the parties will not agree differently, the VLP will mail the client with an invoice without any delay, as soon as the advertisement or the promotional enclosure is publis-hed, normally within 7 days from publishing. The invoice will be payable within 14 days from the day of taxation. b) The invoice issued by the VLP will be also accompanied with the proof of the advertise-ment or a promotional enclosure published upon the client’s request. Depending on the type and range of the order, the VLP usually provides cut offs, pages, the daily paper issue or a copy of the advertisement printed on the invoice. In the event that such records can-not be obtained, the client will receive from the VLP confirmation regarding the publishing of the advertisement or the promotional enclosure. c) In the event of a payment delay, the client will be obliged to pay interest for late payment in the statute level as well as costs related to the recovery of the invoiced sum or partial payments. The VLP may refuse to implement further orders in the event of late payments, including orders from the frame contract or their implementation may be made depen-dant on adequate payments in advance. d) In the event that the client will not specify the exact size of the advertisement and will leave this decision to the VLP, then the basis for the calculation of the costs will be the type of advertisement and the actually published size of the advertisement.

e) The discounts stated in the currently valid pricelist are provided only for the advertise-ments published and paid for during the time period of one year. This time period com-mences on the date of the publishing of the first advertisement and finishes on the last day of the relevant calendar year. f) The client has the right to request discounts according to the currently valid pricelist, depending on the actually published range of the advertisement image area or on the number of advertisements within the time period of one year. The client has the right to file a claim 14 days after termination of the contract at the latest, based on the claimed discount. g) A discount in the level of 15 % from the basic price will be provided to the advertising agents approved by VLP. It must be anticipated that the order is presented directly by the advertising agent, who is at the same time responsible for submitting the data. The adver-tising agents must present a business licence or the statement from the Business Register upon request as proof of their business activity.h) In the event that the client (especially an advertising and media agency) orders an advertisement on behalf of a third party, the right for discounts as per the valid pricelists will not apply. i) The VLP reserves the right to issue different prices for special issues, other than those cur-rently stated in the valid pricelist. j) In the event that the order will not be implemented due to reasons for which the VLP or the client will not bear any responsibility, and the advertisement or the promotional enclo-sure cannot be published in the replacement term, the client is obliged to pay the VLP only those costs related to the order which will arise up to the date and can be proven. k) Eventual amendments to these General Business Conditions or to the currently valid pricelist will be reported by the VLP to the client who has a frame contract with the VLP according to point 4 of these General Business Conditions within a time period of a mini-mum of one month prior to the validity of these amendments. In the event that the VLP will breach this time period, the orders made prior to this amendment to the General Business Conditions or to the pricelist will be made according to the previously valid General Busi-ness Conditions or according to the previously valid pricelist for the maximum period of three months from the beginning of the validity of the General Business Conditions or of the new pricelist. l) The client shall accept that the VLP is not responsible for any deviations in the size of the printed advertisement in the range from 0.5 % of the requested size, originated due to the technological process during the production of the title. m) The VLP reserves the right to demand payment in advance. In the event of payment in advance, the relevant amount must be credited to the VLP account 4 days prior to the publishing of the advertisement. In the event that the advertisement will be in the Friday enclosure “TRH PRÁCE”, it will be 7 days prior to publishing deadline. n) In the event that the outstanding debt will not be paid within the agreed deadline, the client will lose the right to all provided discounts. The client will in this case be obliged to pay the full order price.

o) The VLP reserves the right to fix the price of the advertisements. p) All prices in the advertising pricelist are stated without VAT. The VAT rate is governed by the valid law of the ČR. r) The VLP reserves the right to fix an additional charge for „PR“ or „Advertorial“ adver-tising.

8. Reclaim – replacement act a) The client is entitled to a discount in the event of a partial error in the publishing of the advertisement or in the promotional enclosure or if agreed with the VLP, for free publishing of the replacement advertisement but only within the range, in which the purpose of the advertisement or the promotional enclosure was weakened. In the event that the VLP will not publish the replacement advertisement in the agreed time period, or if this replacement advertisement will be issued with an error once again, the client has the right to a discount or to withdraw from the contract. b) In the case of repeated advertisement publishing or promotional enclosures,the client is obliged to check immediately after each publishing if the advertisements are correct and complete. The VLP will not accept any demands for the free publishing of a replacement advertisement in the event that the same error appeared in the repetition pub-lishing and such an error was not reported to the VLP immediately after the publishing. c) The advertisement may be reclaimed only within 10 working days from receiving the documentation regarding the publishing of the advertisement. The completion protocol and the proof of mailing the issues are used as documentation for the publishing of the advertisement in the national issue of the paper. The right for compensation is possible only in the daily paper and the region or the district where the advertising occurred. d) In the event that the client will not file the claim in the stated time period, the right to a claim is lost. e) The claim for the non-supply of documentation issues can be executed within eight wor-king days from the publishing of the advertisements. f) In the event of typography, printing or insertion errors which are on the part of the client which were not obvious upon the acceptance of the order, the client has no right to a dis-count or free publishing of a replacement advertisement.

9. Data protection The client and the VLP hereby declare to protect all information and personal data which is mutually provided in regard to order implementations from any misuse.

49

Advertisement Pricelist No. 13

region contacts

Receipt of advertisements from direct clients From Prague and Central Bohemia regions

Advertising office of Pražský deník and Deník střední Čechy: Přátelství 986, 104 00 Prague 10 - Uhříněves, tel.: +420 221 999 612, fax: +420 221 999 612, mobile: +420 602 374 868

Central Bohemia region, Pražský deník: +420 602 374 868, e-mail: [email protected]. Receipt of advertising details: [email protected], náhledy fax: +420 221 999 612

Receipt of horizontal advertising (also for national advertising): Těšnov 1 - entrance from the street Na Poříčí, 110 00 Prague 1, tel.: +420 224 227 626, 222 329 403, fax: +420 224 226 061, e-mail: [email protected]

Receipt of advertisements for direct clients and agencies in individual regions

CAPITAL CITY OF PRAGUE: Přátelství 986, 104 00 Prague 10 - Uhříněves, tel./fax: +420 221 999 612, mobile: +420 602 374 868, e-mail: [email protected]

CENTRAL BOHEMIA REGION: Přátelství 986, 104 00 Prague 10 - Uhříněves, tel./fax: +420 221 999 612, mobile: +420 602 374 868, e-mail: [email protected]

SOUTH BOHEMIA REGION: Nám. Přemysla Otakara II. 8/5, 370 01 České Budějovice, tel.: +420 386 100 761, fax: +420 386 100 768, e-mail: [email protected]

PILSEN REGION, KARLOVY VARY REGION: Kovářská 4, 301 00 Plzeň, tel.: +420 377 222 000, fax: +420 377 168 211, e-mail: [email protected]

ÚSTÍ NAD LABEM REGION, LIBEREC REGION: Klíšská 1702/25, 400 11 Ústí nad Labem, tel.: +420 475 246 851, fax: +420 475 246 859, e-mail: [email protected]

HRADEC KRÁLOVÉ REGION, PARDUBICE REGION: Kladská 17, 500 03 Hradec Králové, tel.: +420 495 800 811, fax: +420 495 800 890, e-mail: [email protected]

VYSOČINA REGION: Masarykovo nám. 43, 586 01 Jihlava, tel.: +420 567 587 511, fax: +420 567 587 550, e-mail: [email protected]

SOUTH MORAVIA REGION: Milady Horákové 9, 602 00 Brno, tel.: +420 545 558 216, fax: +420 545 558 320, e-mail: [email protected]

OLOMOUC REGION, ZLÍN REGION: Aksamitova 2, 779 00 Olomouc, tel.: +420 587 304 153, fax: +420 587 304 154, e-mail: [email protected]

MORAVSKOSLEZSKÝ REGION: Mlýnská 10, 702 00 Moravská Ostrava, tel.: +420 596 176 222, 596 176 513, fax: +420 596 176 542, e-mail: [email protected]

www.mojeinzerce.cz

Documents

23 weekly papersg.denik.cz/85/f8/vlp-cenik-13-eng.pdf · IČ: 61860981 • DIČ: CZ61860981 02 02 Contacts 03 Deník Čechy 04 Deník Morava 05 Info about VLP 06 - 07 Advertising