45+ executive speakers

20+ operator case studies

LIVE interactive industry survey

NEW expanded programme

ANALYST BREAKFAST BRIEFINGS

www.informatandm.com

2ND ANNUAL POLICY CONTROL & REAL TIME CHARGING

MANAGE, MONETISE AND OPTIMISE BROADBAND TRAFFIC WITH POLICY CONTROL AND REAL TIME CHARGING

24-25 APRIL 2012NH GRAND KRASNAPOLSKY HOTEL, AMSTERDAM

ASHWIN JAISWAL, Head of IT Business Consulting and Practice (Telecom, Media & Entertainment), Reliance Communications, India

ALEX HARMAND Head of Service Platforms, Telefónica SA, Spain

MOHAMMED ADEEL TARIQ Consumer Pricing Specialist, Oman Telecommunications Company, Oman

LADISLAV BEJSAK Mobile Core PS Network Development Manager, Telefonica, Czech Republic

HANS VAN OORTMARSSEN Architect, KPN, Netherlands

MONTHER ALOMANI Senior Core Network Manager, Zain Kuwait, Kuwait

TERESA REYES Head of Core Networks, Vodafone Spain, Spain

GUILLAUME DE RIBEROLLES VP Mobile Multimedia, Products and Services, Partnership Marketing, Orange Group, UK

SANTOSH PAYAL Senior Engineer – Prepay Network, Vodafone Fiji

TARIK ČARŠIMAMOVIĆ Assistant to Executive Director for Business Development, BH Telecom Bosnia and Herzegovina

ARIEL TOPASSO Senior Manager, Packet Switching and Data Core Network, Wind Mobile, Canada

SELIM IMER Charging Domain Architect, Turkcell, Turkey

WWW.POLICYCONTROLCONFERENCE.COM

WITH EXCITING NEW CASE STUDIES FROM A WIDE RANGE OF INDUSTRY LEADERS INCLUDING:

20+OPERATOR PRESENTATIONS

30%OPERATORDISCOUNT

Silver Sponsors:Platinum Sponsor: Bronze Sponsors:

2012 HIGHLIGHTS:

TWO PRACTICAL PRE-CONFERENCE WORKSHOPS, 23RD APRIL 2012

STRATEGIC POST-CONFERENCE WORKSHOP 26TH APRIL 2012

KEYNOTE EUROPEAN PARLIAMENT SPEAKER: MARIETJE SCHAAKE Member of European Parliament D66, Netherlands

09:30 – 13:00The Eye of the Storm: Integrated Network Analytics, Policy Decision and Policy EnforcementLed By: Sandvine

13:30 – 17:30How to successfully integrate Policy Control and Real Time Charging?Led By: Allot Communications

09:30 – 16:30 Policy Control and Charging: An Independent and Quantified Review

Led By: Alan Quayle, Owner Alan Quayle Business and Service Development

FULL VALUE CHAIN REPRESENTATION

ENGAGE WITH SENIOR LEVEL DELEGATES:

2ND ANNUAL POLICY CONTROL & REAL TIME CHARGING EVENT AT A GLANCE

•Alcatel Lucent •Allot Communications •Amdocs •Andorra Telecom •Automatisering Gids •Atis •Blyk •Bouygues Telecom •BroadHop •BT •Cell C •Comptel •Comverse •Croatian Telekom •Deutsche Telekom AG •DigitalRoute •Elitecore Technologies •Etihad Etisalat Mobily •FASTWEB •Frontier Net •GENBAND •GoS Networks •Heavy Reading •HP •Huawei Technologies •Infonetics •Informa Telecoms & Media •Inline Telecom Solutions •Interdigital Communications •KPN •Lebara AS •Liberia Teleco Authority •MACH •Megafon •Mobile Europe •Mobile TeleSystems OJSC •Mobistar •MTN •Napatech •Nokia Siemens Networks •NTT •Oi •OJSC MegaFon •Omnitele •Openet •Orga Systems •Playmobile •Plusnet •Roox •Sandvine •Saudi Telecom •Swisscom AG •Symantec •Symsoft •TalkTalk Group •Tekelec •Telefonica O2 Germany •Telefonica Spain •Telesperience •The Now Factory •T-Mobile •T-Mobile NL •TNO •Torres Networks •Truphone •VimpelCom •Vodafone Netherlands •Yota •Zain •Zain Kuwait •Ziggo BV

Project/Business Development Manager ..................................37%Director/Head of ............................................30%Vice President ................................................. 11%CxO/Board Level ...............................................8%Architect/Engineer .......................................... 9%Analyst/Press ................................................... 5%

Operator...........................................................36%Policy Vendor ..................................................35%Network Equipment Vendor.........................23%Press/Analyst/Consultant .............................. 6%

Source: Policy Control 2011 event

ANALYST BREAKFAST BRIEFINGS

“Policy Control on a Plate”

DAY 1 – 24TH APRIL DAY 2 – 25TH APRILPOLICY CONTROL KEYNOTES• Enhancing User Experience with Policy

Control & Real-Time Charging

POLICY CONTROL KEYNOTES• Net Neutrality; Tiered Services:

Successful Strategies

TRACK A TRACK B TRACK C TRACK D

Policy Control 2.0 Enabled Use

Cases

Exploring Data Traffic Trends and

Debating Deployment Decisions

Successful Implementations of Policy Control for Congestion

Control

Network and Service Performance Optimisation

POLICY CONTROL VENDOR SHOOT OUT

LEADING COMPANIES WHO ATTENDED THE CONFERENCE IN 2011 INCLUDED:

The Eye of the Data: Integrated Network Analytics, Policy Decision and Policy Enforcement

Led by: Steve Knapp, Product Manager, Sandvine Cassio Sampaio, Director, AVP Product Management, Sandvine

Registration 9:00amThis workshop will last from 9:30am – 1:00pm including breaks

WHAT WILL THIS WORKSHOP DO FOR YOU?This workshop will demonstrate how an integrated approach to network analytics, policy decision and policy enforcement provides the key toolset to operate networks efficiently and effectively, one step ahead of the demand curve for broadband data, notably Over-The-Top (OTT) video.

WORKSHOP OUTLINE:With the aid of Network Analytics screens, the presentation will walk through specific examples: Integrate network data, subscriber entitlement information and B/OSS to gain a holistic view of the networkDefer capital expenditures by managing network traffic, especially during peak times of congestion• Identify hotspots in your network, where overall demand is exceeding engineered thresholds, in

order to allocate capital wisely• Deploy appropriate fair-use policies, based on full subscriber and context-awareness• Prioritise high-value video traffic over non real-time sensitive traffic, to extend the life of

infrastructureIncrease service revenues by designing innovative service offerings, integrated with pre-paid and post-paid billing systems• Determine what applications, content delivery networks, and OTT content providers are driving the

most usage of your network, and develop marketing programs or service tiers to cater to such usage • Optimise video service offerings, by caching content at the edge or diverting traffic to media

optimization platforms• Identify new business opportunities to manage the quality delivery of video traffic, including

sponsored connectivity models or own hosted content delivery network

WHO WILL BENEFIT FROM TAKING PART?Management, marketing, IT and network operations functions within a CSP will benefit from this workshop. Network policy control is a holistic approach that addresses a range of objectives in the CSP organization, and Network Analytics dashboards provide the comprehensive network context with the appropriate level of detail, at the right-time, for real-life network management decisions.

How to successfully integrate Policy Control and Real Time Charging?

Led by: Eyal Yaron, Director, Product Management, Allot Communications

Registration 1:00pmThis workshop will last from 1:30pm – 5:30pm including breaks

WHAT WILL THIS WORKSHOP DO FOR YOU?By integrating granular traffic detection and analytics with usage and content-aware charging capabilities, operators can evolve their existing prepaid environments into next-generation networks and subscriber services.

Service providers that successfully deploy Policy Control and Real Time Charging can easily introduce new, personalised mobile charging models, such as service tiering, over-the-top (OTT) application-based pricing, on-demand bandwidth (turbo boost) for applications such as streaming video, and per-application, time-based pricing, AKA off-peak “happy hour”.

Allot’s pre-conference workshop will focus on practical solutions for those planning to integrate Policy Control and Real Time Charging. These sessions will focus on real-world deployments; lessons learnt and hands-on advice for anyone preparing to implement new pricing models.

Dear Colleague,

While Policy Control deployments become more commonplace, the question remains, how can we see a return on investment? The 2012 Policy Control & Real Time Charging event aims to answer this key question and many others while providing insights into the challenges and benefits of deploying Policy Control.

One of the most hotly discussed topics in the Policy Control & Real Time Charging arena at present is undoubtedly the potential of the integration of Real Time Charging into Policy Control, and the subsequent development of services enabled by Policy Control. With discounting, up-selling and highly targeting marketing and loyalty campaigns now all within the realms of possibility, the Policy Control & Real Time Charging agenda provides opportunities to explore how this can be done.

A further value-add at this year’s event will be the live on-site interactive survey. Every delegate will take part in the live survey which should provide some further fascinating insight into the industry, with a particular focus on the future of Policy Control.

With a broader range of operator case studies from around the globe than ever before, and a new multi streamed format to allow you to tailor your experience to your interests, the 2nd Annual Policy Control & Real Time Charging Summit is not to be missed!

We look forward to seeing you in Amsterdam.

Caroline HicksSenior Conference Researcher,Informa Telecoms & Media

MORNING PRE-CONFERENCE WORKSHOP, MON 23 APRIL

AFTERNOON PRE-CONFERENCE WORKSHOP, MON 23 APRIL

• Policy and charging – inside view - Charging over the top

applications- QoS Enforcement in mobile

broadband- Why not combine them?

This is how it’s done.

• Implementing 3GPP R11 based solution- Traffic Detection Function

(TDF ) & new Sd interface- Benefits of using Sd over Gx- Possible deployments,

architecture consideration

WORKSHOP OUTLINE:

WHO WILL BENEFIT FROM TAKING PART?• Network Infrastructure Teams - what approaches are possible and how well they work• Network Executives – matching new traffic policies to users, applications and classes of services• Value Added Services Teams – moving to segment and priority based tariffs• Marketing & Product Management Personnel - looking to balance user demand with network

requirements

• Hands-on practice: Use case implementation- Using PCC building

blocks- Common use case flows

‘how–to’ - Gx and Gy flows explained

WHO WILL YOU MEET?

TO RESERVE YOUR PLACE, CALL +44 (0)207 017 5506

POLICY CONTROL & REAL TIME CHARGING 2012, TUESDAY 24TH APRIL 2012

ANALYST BREAKFAST BRIEFINGS “Policy Control on a Plate” 08:00 - 08:55

POLICY CONTROL KEYNOTES08:00 Registration and Refreshments

09:00 Conference Welcome & Speed NetworkingCaroline Hicks, Senior Conference Researcher, Informa Telecoms & Media, UK

09:05 Chairperson’s Welcome and IntroductionGraham Finnie, Chief Analyst, Heavy Reading, UK

09:10 Informa Research Overview: The Operator Perspective on Policy Control Julio Puschel, Principal Analyst and Head of Mobile Operator Strategy, Informa Telecoms & Media

09:25 KEYNOTE OPERATOR PANEL DISCUSSION: The Operator Perspective: The Future of Policy Control Moderator: Jennifer M. Pigg, President and Founder, Battle Green Research, USAPanellists: Ladislav Bejsak, Mobile PS Core Network Development Manager, Telefonica Czech Republic, Czech RepublicTeresa Reyes, Director of Engineering and Design, Vodafone Spain, Spain Ashwin Jaiswal, Head of IT Business Consulting and Practice (Telecom, Media & Entertainment), Reliance Communications, India Julio Puschel, Principal Analyst and Head of Mobile Operator Strategy, Informa Telecoms & Media

Enhancing User Experience with Policy Control and Real Time Charging

10:10 How Can Operators Manage the Transition Away From Unlimited Data While Keeping Customers Happy? Communicating the Added Value of Policy-Enabled Services

• Plotting the roadmap for the evolution of data service tiers from volume/speed towards paying for data types

• To what extent is there a commercial risk involved in a shift towards bandwidth-based pricing?

• How important is data pricing to customers as a factor of perceived broadband value? Ashwin Jaiswal, Head of IT Business Consulting and Practice (Telecom, Media & Entertainment), Reliance Communications, India

10:35 Enhancing the Customer Experience with Policy Control and Real Time Charging

• Communicating with customers in their language – not speeds and feeds but real world capabilities.

• Simplifying and personalizing service offerings and dynamically change those offerings based on individual actions.

• Moving from punitive Policy to policy that shapes behaviour and better matching value to cost.Chris King, Senior Director of Product Marketing, Oracle

11:00 Networking Coffee Break and Exhibition Visit

12:00 EUROPEAN PARLIAMENT POLITICAL KEYNOTE Interpreting the Evolving Regulatory Position on Traffic Management and Exploring the Ramifications of Recent Net Neutrality Rulings

• What are the provisions for what constitutes ‘reasonable’ traffic management?

• What lessons have been learned by international operators about how to manage networks across borders?

• What transparency obligations are binding for operators in Europe and how can compliance be assured? Marietje Schaake, Member of European Parliament, D66, Netherlands

12:25 LIVE INTERACTIVE INDUSTRY SURVEY: What does the future hold for Policy Control and Real Time Charging?Get your fingers at the ready – during this interactive session, the whole audience will participate in a cross-industry study, providing us with instant responses that will be analysed and fed back to the audience during the conference. Survey led by: Peter Dykes, Senior Analyst, Informa Telecoms & Media

Glen Ragoonanan Industry Analyst Analysys Mason, UK

Susan Welsh de Grimaldo Director Mobile Broadband Opportunities, Strategy Analytics, USA

Patrick Lopez, Founder and CEO, Core Analysis, Canada

Hugh RobertsCommunications and Media Futurologist, UK

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POLICY CONTROL 2.0 ENABLED USE CASES

Chair: Brian Pawlus, Senior Marketing Director, Oracle13:50 Leveraging Traffic Management And

Introducing Successful New Tiered Services: How Can Operators Ensure Service Packaging Is Intuitive To Customers?

• Is there evidence that customers are willing to pay more for high quality of service?

• How do you deal with charging over different network topologies? Jay Klein, CTO, Allot Communications

14:15 Building the Policies and Back Office Support Required to Support Family Plans and Shared Quotas: What Lessons Have Been Learned from Early Experiences?

• Creating a comprehensive strategy: connecting marketing, customer care, IT and core network experts

• Defining the role of each function in launching new ideas and initiatives

• The role of PCRF in making quota sharing possibleRobert Dimitrovski, Manager, Croatian Telecom, Croatia

14:40 Exploring End-User Appetite for Buying Bandwidth Boosts and the Real-Time Charging Mechanisms Required to Support These Policies

• How communications service providers (CSPs) can effectively use policy control to offer customers more personalised service packages and create up-sell opportunities like bandwidth boosts.

• Why CSPs should focus on interacting with customers in real time upon the point of usage rather than concentrating on the point of purchase or the point of complaint.

• Various use cases as well as end-user research to demonstrate how CSPs can create consumer appetite for value-added services like bandwidth boosts. Thomas Hasselman, Vice President, Real Time Business Management, Comptel

15:05 Networking Coffee Break and Exhibition Visit

15:50 PANEL DISCUSSION: Charging and Policy for Mobile VideoAs video becomes a predominant part of the network and quality of experience becomes the measure of a network performance, what are the strategies operators can put in place to have a successful OTT video network?Chair: Patrick Lopez, Founder and CEO, Core Analysis, CanadaPanellists: Jeff Sanderson, Senior Director of

Product Marketing, BytemobilePrabhakar Chitrapu, Senior Principal Engineer, InterDigitalDr. Lars Pedersen, CEO, CommProveThomas Pinegger, Head of IT Architecture,Swisscom, Switzerland

16:35 Platform Driven Next-Gen Management – Monetization through Service Velocity and Innovation

• Providing support for a wide range of service & application types,  devices and individual customer needs while managing unpredictable and rapid changes in demand 

• Identification of customer needs through wide-ranging, automated analytics tools

• Seamless Delivery of services over a range of access networks and devices

• Richer, individualized on-demand (self-) service portfolios and collaborative service creation

• Flexible pricing & charging models that match price to valueKishen Mangat, Vice President - Solutions, BroadHop

17:05 PANEL DISCUSSION: What Policy 2.0 Enabled Services Are Delivering Incremental Revenues for Operators Today? Success Stories and Future Possibilities

• How do operators use traffic management technology to increase ARPU?

• What innovative new services are generating interest and revenue from subscribers today?Moderator: Glen Ragoonanan, Industry Analyst, Analysys Mason, UKPanellists: Monther Alomani, Senior Core Networks Manager, Zain Kuwait, KuwaitThomas Hasselman, Vice President, Real Time Business Management, ComptelJoanne Steinberg, Director, Strategic Marketing, TekelecHaim Rapoport, AVP Product Marketing Mobile Internet Hub, Comverse

17:45 Preparing the Network for Personalisation: Exploring the Increasing Importance of Entitlement Management as a Function of Policy Control

• Examining the practicalities of entitlement management as a function of policy control

• Forecasting deployment of different policy control scenarios to enable personalised services

• Exploring the potential for innovative marketing, loyalty, customer segmentation and promotional strategies of integrating policy with real time charging, subscriber data management and business intelligence platforms

• Examining the potential for monetising services with policy by offering customer personalisation and controlGlen Ragoonanan, Industry Analyst, Analysys Mason, UK

EXPLORING DATA TRAFFIC TRENDS AND DEBATING DEPLOYMENT

DECISIONSChair: Hugh Roberts, Communications and Media Futurologist, UK13:50 Taking Steps Towards ‘Two-

Sided’ Business Models: To What Extent Can Operators Build a Dialogue and Establish a Common Language with OTT Players?

• Who is driving the relationship between operators and content owners?

• Exploring the benefits to consumers of greater ecosystem development and formal content delivery agreements and mechanisms

• Who should pay for assured quality of service? Content owners or consumers? Chris Hoover, VP Product Marketing and Management, Openet

14:15 TURKCELL CASE STUDY: Alternative solutions to PCRF?

• Assessing the need for policy control in the Turkish telecommunication market

• The impact of Government restrictions on the development of charging solutions Selim Imer, Charging Domain Architect, Turkcell, Turkey

14:40 VODAFONE FIJI CASE STUDY: The Role of PCRF - Implementing Strategic Controls to Ensure Simple & Straight-forward customer propositions

• Exploring the need to have a well integrated PCRF and CRM/Billing Platform

• Challenges and mitigation for fair usage customer propositions and policies in the Fiji Market

• The strategic role of optimiser and caching solutions with PCRF to save on OPEX and CAPEX

• The need to provide differentiated service and guarantee quality of service for high end customers.

• RAN congestion control using PCRF - The advantages of a real time proactive control and traffic shaping.Santosh Payal, Senior Engineer – Prepay Network, Vodafone Fiji

15:05 Networking Coffee Break and Exhibition Visit

15:50 PANEL DISCUSSION: Perceptions of Policy Control ROI: Comparing the Payback Time of Deployment for Congestion Control vs. Generating Revenue from New Services? Panellists: Ariel Topasso, Senior Manager, Packet Switching and Data

Core Network, Wind Mobile, CanadaJennifer M. Pigg, President and Founder, Battle Green Research, USAJon Lindén, Chief Strategy Officer, Procera NetworksJay Klein, CTO, Allot CommunicationsSantosh Payal, Senior Engineer – Prepay Network, Vodafone Fiji

16:35 Policy Enforcement Beyond the Core Network Further Enhances User Experience and Network Performance

• Creating opportunities for new revenue streams and services

• Adding bandwidth management policy enforcement on the device

• Integrating policies into Small Cells, Femto and WiFi

• Leveraging dynamic policy updates to integrate real time analyticsPrabhakar Chitrapu, Senior Principal Engineer, InterDigital

17:00 Policy Control & Service Availability: Now a Core Business Issue

• Meeting QoS commitments via real-time management and prioritization of traffic in order to preserve an acceptable customer experience for

• mobile video or other sensitive traffic• Dynamic and instantaneous presentation

of consumer offers based on particular real-time criteria

• Facilitating instant promotion and upgrade of data plans based on real-time consumer behaviourVenkat Eswara, Director, Product Marketing,Oracle

17:25 Extending the Policy Control and Charging Architecture to improve Service Control Mechanisms in Next Generation Networks and Beyond

• Service Control Mechanism Evolution and Signalling

• Extending the Policy Control and Charging Architecture

• Device & Network initiated QoS adaptation

• Experiences from prototyping OpenEPCJulius Mueller, Technical University of Berlin

17:50 PCC System Selection: locating the right vendor

• The vendor landscape, including the different types of vendor in the market

• Explaining the wide range of use cases supported and providing guidance on vendor “footprints”

• Up-to-date insight on partnerships • Analysis of how the market is evolving • Providing insight on planned investments

and procurement strategies being used by CSPs

• Key factors to consider when deciding on a PCC vendor.Teresa Cottam, Founder and Research Director, Telesperience, USA

18:15 Policy Control Vendor Shoot-Out: 4 of the most innovative policy control and charging vendors will pitch their solutions for 4 minutes each, then the audience will vote for the best pitch! Featuring pitches from BAE Systems Detica GCS, Siemens CMT & Vedicis.

12:45 Networking Lunch

18:35 END OF DAY: Please join us at the drinks reception and network with your peers in a relaxed environment

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POLICY CONTROL & REAL TIME CHARGING 2012, WEDNESDAY 25TH APRIL 2012

ANALYST BREAKFAST BRIEFINGS “Policy Control on a Plate” 08:00 - 08:55

POLICY CONTROL KEYNOTES09:00 Chairperson’s Welcome and Introduction

Susan Welsh de Grimaldo, Director – Mobile Broadband Opportunities, Strategy Analytics, USA

Tiered Services: Successful Strategies

09:10 PANEL DISCUSSION: What New Commercial Opportunities Does the Integration of Policy Control and Real-Time Charging Offer to Operators Looking to Differentiate?

• How does real-time charging enhance a policy control deployment? Panellists: Guillaume de Riberolles, Mobile Multimedia Director, Orange Group, UKThomas Pinegger, Head of IT Architecture, Swisscom, Switzerland Afef Belhadj, Senior Manager Data Charging, Orange Tunisia, TunisiaAllan Jerrett, Director Product Management, Service Policy Control - IP Division, Alcatel-Lucent

09:55 Which Devices and OS Are Responsible for Generating The Most Traffic and Why? Assessing Traffic Profiles and Moving Towards Device-Driven Solutions

• Comparing the traffic footprint of different operating systems and looking for solutions to optimise performance

• Leveraging the network effectively to build products tailored to applications and devices

• Protecting networks from third party application failuresTeresa Reyes, Director of Engineering and Design, Vodafone Spain, Spain

10:25 Networking Coffee Break and Exhibition Visit

11:25 Optimising and Enhancing the Data Experience for End-Users with Policy Control: Creating Value and Maximising Yield

• What metrics can operators use to measure the success of policies and their impact upon user experience? Alex Harmand, Head of Service Platforms, Telefónica SA, Spain

11:55 Moving From Volume-Based Packages Towards Application-Based Charging and Zero-Rated Traffic: Effective Strategies for Minimising Complexity for Customers

• Examples of data-centric price plans and price plan roadmaps• The role of cost control as key element in customer experience • The role of social media in price plans and the role of 2-sided

pricing concepts (end users and over-the-top providers)• How to implement the priceplans?

Thomas Pinegger, Head of IT Architecture, Swisscom, Switzerland

Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities, Strategy Analytics, USA

Jennifer M. Pigg, President and Founder, Battle Green Research, USA

Patrick Lopez, Founder and CEO, Core Analysis, Canada

Hugh RobertsCommunications and Media Futurologist, UK

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SUCCESSFUL IMPLEMENTATIONS OF POLICY CONTROL FOR CONGESTION CONTROL

Chair: Teresa Cottam, Founder and Research Director, Telesperience, USA 13:30 Obtaining and Realising the Value of

Real-Time Cell-Level Awareness: How to Make Policy Control Responsive to Dynamic Network Congestion?

• To what extent can mobile operators use network intelligence to predict where and when congestion will occur?

• How does policy control help alleviate cell-level congestion?

• Leveraging network intelligence to predict usage patterns and customer behaviour Bo Dines Larsen, Assistant Vice President, Technology, Sandvine

13:55 ORANGE TUNISIA CASE STUDY: Assessing the challenges of data capacity management

• Exploring the benefits and challenges of the implementation of fair usage policies

• Using time based policy enforcement to solve data capacity problemsAfef Belhadj, Senior Manager Data Charging, Orange Tunisia, Tunisia

14:20 PANEL DISCUSSION: Sharing Experience of Implementing Fair Usage Policies to Manage Congestion: What Rules Should be Enforced and How When Limits are Exceeded? Panellists: Monther Alomani, Senior Core Networks Manager, Zain Kuwait, KuwaitGary Rieschick, Director of Wireless and Broadband Solutions, OpenetRory O’Toole, CMO, Tango TelecomKishen Mangat, Vice President - Solutions, BroadHop

15:00 Networking Coffee Break and Exhibition Visit

15:40 Putting the Customer Experience First at Peak Hours: Leveraging Policy Control to Ensure that Network Congestion Does Not Cause Customer Churn

• Subscriber usage patterns and customer usage segments

• Unlimited usage vs. controlled usage • Managing network resources to keep

customers happy (leveraging PCRF)• Policy control for data customers• The 20-80 rule: 20% top users consume

80% usage

• Experiences from Oman’s marketMohammed Adeel Tariq, Consumer Pricing Specialist, Oman Telecommunications Company, Oman

16:05 Congestion Control for Heavy Users: What Steps Can Operators Take to Protect Their Networks from Abuse and How Does Policy Control Help?

• 3G+/4G wireless broadband (HSPA+/DC-HSPA/LTE): data usage abuse and congestion in Wireless Data Core Networks, a recent phenomena

• The traditional (wireline) and the new (wireless/Policy) approach to Congestion Management

• Real-world “Fair Usage Policy” implementation in 3G+/4G wireless networks using PCRF and DPI

• Dynamic Policy Enforcement for cellsite-based Congestion Management using PCRF and DPIAriel Topasso, Senior Manager, Packet Switching and Data Core Network, Wind Mobile, Canada

16:30 Where Does Policy Control & Real Time Charging Fit Best within the Operator’s Organisation and How Can Silos be Overcome? Network, IT or Marketing Department?

• Which department has the best insight into the potential of policy control and to what extent do these departments communicate?

• Who should take overall responsibility for driving policies forward in the organisation and why?Tarik Čaršimamović, Assistant to Executive Director for Business Development, BH Telecom, Bosnia and Herzegovina speaking on behalf of Nezdad Residbegovic

16:55 Examining the Relation between Policy Control, Net Neutrality Rules and the Potential for New Managed Services

• What are the effects of providing transparent information on traffic management to end users?

• What is the potential impact of additional explicit rules on net neutrality?

• How will net neutrality rules affect the balance between services on the public Internet and managed services?

• What are the opportunities for policy control and real-time charging in managed services?Pieter Nooren, Senior Consultant, TNO, Netherlands

17:20 Closing Remarks

NETWORK AND SERVICE PERFORMANCE OPTIMISATION

Chair: Jennifer Pigg, Founder and President, Battle Green Research, USA13:30 Are you ready for the Diameter Traffic

explosion generated by policy and charging systems? Overcoming the signaling challenge in IP networks

• How will billions of connected devices generate a tidal wave of signaling among the policy servers and charging systems?

• How to overcome this signaling explosion by building a new diameter network for 3G and LTE networks and adding scalability, security and reliability to mobile broadband networks.

• Define how this new diameter network is the foundation for session, policy and subscriber data management.

• Identify use cases requiring intelligent traffic management to manage and monetize mobile broadband. Those use cases include load balancing, adding value to over the top applications, congestion management and LTE roaming Mark Ventimiglia, Director of Strategy and Innovation, Tekelec

13:55 To What Extent Is There Overlap Between The Functions Of The GGSN And PCEF? Independent Vs. Integrated Approaches To Provisioning The Network

• How to ensure processing of policy requests is not allowed to unduly slow down performance of other network elements in an integrated architecture

• Architecture: network simplicity versus dedicated functionalities and resourcesHrvoje Jerkovic, Core Services Manager, VIPnet, Croatia

14:20 PANEL DISCUSSION: Supporting The AAA Functions with Policy Control in An All-IP Environment: Making the Transition From RADIUS to Diameter

• To what degree is there justification for adding more equipment to an operator’s control plane?Torbjörn Wård, Chief Executive Officer, Aptilo NetworksDennis Foster, Sales and Marketing, Developing SolutionsOliver Korfmacher, Head of Presales Policy, SiemensAlex Harmand, Head of Service Platforms,Telefónica SA, Spain

15:00 Networking Coffee Break and Exhibition Visit

16:05 The Road to Converged Real Time Charging

• What capabilities do operators need to achieve in order to effectively interface between the core network and BSS’s?

• Overcoming the challenges associated with the integration of legacy operations and MVNO prepaid systems with converged BSS’sHans van Oortmassen, Architect, KPN, Netherlands

16:30 IPDR- A modern technology for efficient service usage accounting and data aggregation for today and tomorrow

• How the IDPR standard contributes to the measurement and monitoring of network information

• The role IDPR plays in addressing technological and regulatory changes in the marketCraig Bachmann, Head of the Cable Market Support Center, TM Forum, UK

16:55 What Features Do Operators Really Need from a PCRF and How Do You Provision for Scalability and Compliance with Other Network Elements?    

• Determining the impact of PCRF on the network in terms of impact on existing network components

• Integration of PCRF and PCEF to enable flexible management of resources and QoS Jennifer Pigg, Founder and President, Battle Green Research, USA

17:20 Closing Remarks

12:25 Networking Lunch

17:25 End of Conference

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‘AN ASSEMBLY OF IMPORTANT POLICY-RELATED DECISION MAKERS FROM BOTH THE OPERATOR’S AND THE VENDOR’S WORLDS’ INTELLIGENT NETWORK DATA SERVICES TEAM LEADER, ZAIN

TO RESERVE YOUR PLACE, CALL +44 (0)207 017 5506

RAISE YOUR PROFILE AT THE 2ND ANNUAL POLICY CONTROL & REAL TIME CHARGING EVENT!

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Don’t miss this fantastic opportunity to demonstrate your expertise, provide solutions to potential clients and promote your company as a market leader in front of the entire Policy Control community!

Informa Telecoms & Media conferences have an unrivalled reputation for attracting decision making delegates, providing an excellent opportunity to raise your profile and demonstrate your expertise before a valuable group of potential customers. The Policy Control and Real Time Charging 2012 event will provide your company with an excellent opportunity to create, maintain and enhance its brand among the industry elite.

Please contact Adam Sillitoe for further information: Adam Sillitoe, Senior Sales Executive, Networks & InfrastructureEmail: adam.sillitoe@informa.com Direct Tel: +44 (0)20 7017 5828

UNRIVALLED NETWORKING OPPORTUNITIES:Aside from the unrivalled educational experience you will receive from attending the 2nd Policy Control and Real Time Charging event, you will also benefit from an array of key networking opportunities including:

Online networking tool Providing you the opportunity to network pre, during and post conference.

Analyst breakfast briefings Ask the experts in-depth questions at the interactive roundtable breakfast briefings.

Speed networking A change to meet your peers in a fun, informal atmosphere, taking the concept of ‘speed dating’ into the business arena.

Networking refreshment breaks Meet your industry colleagues and discuss their views on the market over a tea or coffee.

Networking luncheon Take the opportunity to relax and meet new faces over lunch at our networking luncheon.

Evening reception At the end of the day, unwind at our cocktail reception and mingle with prospective new partners.

Conference Workshop Network and hear from key individuals on a more personal level.

Official Online Partner Endorsing association Broadband Traffic Management Blog

BROADBAND TRAFFIC MANAGEMENT BLOGby Azi Ronen

OSSNewsR E V I E W

Allot Communications is a leading provider of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide. Allot’s 3GPP-compliant solutions transform broadband pipes into smart networks that can rapidly deploy value added Internet services. Allot’s unique multi-dimensional awareness (application, subscriber, device &

network) and PCEF features, allow Allot’s carrier-grade solutions to fully integrate with 3GPP PCC infrastructure and to provide the network intelligence vital to managing broadband service delivery, enhancing user experience, containing operating costs, and maximizing revenue.Allot authors the MobileTrends Report which tracks global IP application and bandwidth usage and growth within mobile networks. Please visit www.allot.com

Deployed by more than 90 telecom service providers serving more than 500 million subscribers in 40 countries, BroadHop’s advanced next-gen policy management solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit www.broadhop.com or follow the company on http://twitter.com/broadhop

About Oracle CommunicationsOnly Oracle’s software and systems span the communications industry technology landscape — from carrier-grade

servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices. Oracle helps 100 of the world’s top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit http://www.oracle.com/communications.

Bytemobile® Smart Capacity™ platforms give mobile operators more control of existing network resources to manage escalating subscriber demand for capacity due to video and other bandwidth-

intensive content and applications. With Smart Capacity, mobile operators can defer costly network capital expenditures and control operating expenses, while improving revenue growth and profitability. Bytemobile is the industry leader in video optimization and Smart Capacity solutions. The company’s Unison™ Platform has been deployed with over 130 operators in more 60 countries, including 8 of the world’s top 10 tier-one carriers. To learn more, visit www.bytemobile.com

Comptel is an international, award-winning software company specializing in telecommunications. Comptel solutions and services enable telecom service providers to deliver services flexibly and charge them effectively. Comptel’s wide expertise in service fulfillment, mediation, charging and policy control empowers our customers to focus on delivering innovative services. Comptel has provided software solutions to 280 service providers with over 1 billion subscribers in 85 countries. Our customers include leading global operators, such as América Móvil, Bharti Airtel, China Mobile, Deutsche Telekom, Telefónica O2, Vodafone and Zain. Comptel was founded in Finland in 1986 and was listed on NASDAQ OMX Helsinki in 1999. www.comptel.com

InterDigital develops fundamental wireless technologies that are at the core of mobile devices, networks, and services worldwide. Advanced solutions from InterDigital support the development of more efficient wireless networks, a richer multimedia experience, and new mobile broadband capabilities for billions of consumers globally. InterDigital is addressing the wireless bandwidth crunch and network optimization by focusing on three comprehensive areas of bandwidth innovations: spectrum optimization, cross-network connectivity and mobility, and intelligent data delivery techniques. InterDigital invites market participants in the wireless eco-system to collaborate on integrating its advanced enabling technologies into products and services for field testing and commercial deployment.

Openet is the most innovative provider of

Service Optimization Software (SOS) to tier one communication service providers, and a world leader in proven policy management solutions. To succeed, today’s operators must know their customers, deploy innovative business models and control the allocation of network resources. Openet’s offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every network and customer.Ranked #1 by Infonetics, Openet’s Policy Manager and associated software has been deployed by operators in the United States, Europe, Asia, Africa, the Middle East and Latin America. For more information, please visit www.openet.com

Tekelec’s intelligent

mobile broadband solutions enable operators to manage and monetize mobile data and evolve to LTE and IMS. Tekelec is the architect of the new Diameter network, the foundation for session, policy and subscriber data management. This network helps operators scale their networks, create new revenue streams, reduce costs and deliver innovative data services. The Diameter Signaling Router gives operators network reliability and flexibility and enables secure roaming. The integration of policy and subscriber data management allows operators to deliver and personalize cloud, machine-to-machine and over-the-top services for consumers and enterprises. More than 300 operators use our market-leading solutions.

Sandvine’s network policy control solutions

focus on protecting and improving the quality of experience on the Internet. Our award-winning network policy control equipment and software helps fixed and wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With over 200 service provider customers in over 85 countries, serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide. For more information, please visit www.sandvine.com

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30% OPERATOR DISCOUNT

STRATEGIC POST-CONFERENCE WORKSHOP: THURSDAY 26TH APRIL 2012

HOW DO I REGISTER FOR THE POLICY CONTROL & REAL TIME CHARGING 2012 EVENT?

Prices Available for Registrations before 16th March Prices Available for Registrations after 16th MarchComplete Event €2999 + VAT @19% = €3568.81 €3199 + VAT @19% = €3806.81

Two Day Conference €1799 + VAT @19% = €2140.81 €1999 + VAT @19% = €2378.81

Pre-Conference Workshop AM: Sandvine €399 + VAT @19% = €474.81 €499 + VAT @19% = €593.81

Pre-Conference Workshop PM: Allot €399 + VAT @19% = €474.81 €499 + VAT @19% = €593.81

Post-Conference Workshop: Alan Quayle €599+ VAT @ 19% = €712.81 €699 + VAT @ 19% = €831.81 I am unable to attend, please send me access details to view the events documents online at £325 +20% VAT = £390

TERMS AND CONDITIONSBooking Details: All registrations are subject to our terms and conditions which are available at www.policycontrolconference.com. - Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.Registration confirmation: All registrations are subject to acceptance by Informa Telecoms & Media which will be confirmed to you in writing (usually by email).Payment requirements: See above for payment options. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

HOTEL INFORMATIONNH Grand Krasnapolsky Hotel Dam, 9. 1012 JS, Amsterdam The Netherlands

Tel. +31.20.5549111 Fax: +31.20.6228607 Email: nhkrasnapolsky@nh-hotels.com

VAT: The VAT rate is subject to change and may differ from the advertised rate, the amount you are charged will be determined when your invoice is raised.Cancellation Policy: Cancellations received in writing before 13th March 2012 will be subject to a service charge of €199. The full conference fees remain payable on and after 13th March 2012. Substitutions are welcome at any time.

EVENT CODE: I56RR

24 -25 APRIL 2012, NH GRAND KRASNAPOLSKY HOTEL, AMSTERDAM

WORKSHOP AGENDA:09:00 Registration

09:30 Market Status: What’s Driving All This Activity Around PCC?• Examining the situations in mobile (3G, LTE and 4G), fixed and cable. For example as mobile

operators are deploying LTE, they’ve finally deployed IMS, putting in the capabilities to support PCC so they’ve got to do something with what they’ve just bought.

10:15 Understanding the business basics: Yield and Revenue Management

10:45 Coffee Break

11:00 Standards and Regulation: You can never have enough of them!• Understanding 3GPP PCC• Then understanding all the other activities in this space: 3GPP/3GPP2, Cable Labs, Internet

Engineering Task Force (IETF), BBF, TeleManagement Forum (TMF), European Telecommunications Standards Institute (ETSI) Telecommunications and Internet converged Services and Protocols for Advanced Networking (TISPAN), International Telecommunications Union- Telecommunication (ITU-T), ATIS IPTV Interoperability Forum (IIF), ATIS PTSC, and ATIS SON Forum

• Brief revenue of the regulatory environment

11:30 Solution Categories • The vendors list is long, and it’s only a partial list. Before we dive into all the vendors we’ll discuss

the different solution categories to help in mapping out the vendor landscape.

12:00 Vendors: Understanding who does what and why there are so many PCC Vendors.• Allot Communications, Alcatel Lucent, Alepo, Amdocs, Aptilo, BroadHop, ByteMobile, Cisco,

Comarch, Comptel, Comverse, Convergys, CSG International, DigitalRoute, Ericsson (Telcordia), FTS, HP, Huawei, IBM, Intec, Matrixx, Microsoft, Nokia Siemens Networks, OpenCloud, Openet, Oracle, Orga Systems, Qosmos, Redknee, Sandvine, SAP, Tango Telecom, Tekelec, Vedicis, Volubill + plus many more including the Sis

• Understanding the differences between the vendors’ PCC solutions, architectural strategies, integration with billing

13:00 Lunch

14:30 Case Studies• Independent review of case studies from America, Europe and APAC, across developed and

developing markets, across mobile, fixed and cable.• Examining the business case for an integrated policy and charging control (PCC) solution• Subscriber profiling in the PCC architecture current limitations and ways forward.• How to support various mobile radio interfaces (2G, 3G, 4G, WIMAX, WIFI) and PCC solutions that

can help facilitate offload• Managing device proliferation: implementing policy solutions based on device types, e.g.

smartphones vs. mobile broadband

15:30 Quick Coffee Break

15:30 Market Survey• What are operators actually doing?• What are the results so far?• What have they learned?• What are their plans?

16:00 End Customer Survey• What do real customers think of some of the new charging models? • Survey covering Americas, Europe and Asia; and across consumer and enterprise end users.

16:30 Reality Set, Recommendations and Discussion

17:00 End of Workshop

Policy Control and Charging Workshop: An Independent and Quantified ReviewLed By: Alan Quayle, Owner, Alan Quayle Business and Service Development

INTRODUCTION:Global broadband traffic continues to grow at 75% every 6 months, fueled by over the top video (e.g. YouTube globally and Netflix in the US) and the rapid growth of broadband connected subscriptions and devices, e.g. smartphones and tablets. Apple sold 37.04 million iPhones and 15.43 million iPads (more than HP sold PCs) in Q4 2011. Broadband providers face an ever widening gap between the costs of supporting the traffic load and revenues. Other data points include:

• Mobilebroadbandsubscriptionshavegrownaround60percent year-over-year and have reached close to 900 million;

• ThespreadobservedformobilePCsisbetween1and7GBpermonth.Mobile PCs have the highest average monthly traffic volume per subscription over 3G (global average at 1-2GB), followed by tablets at 250-800MB and smartphones at 80-600MB;

• YouTuberemainsthesinglemostpopularmobileInternetdestination,accounting for 22% of mobile data bandwidth usage and 52% of total video streaming;

• SkypecontinuesastheundisputedVoIPmarketleaderwith82%ofmobile VoIP bandwidth, although its market share has been slightly reduced by newcomers such as Viber; and

• Aboutonethirdofoperatorshaveimplementedsomeformofapplication-aware charging models.

It’s important to understand there are two problems being managed through PCC, managing customer behaviour and willingness to pay to generate the best revenue / utilization of the fixed resources of the network (yield management); as well as creating new charging models and unlock new revenues (revenue management). Telecoms is an old hand at yield management, remember those peak and off-peak charges for fixed line telephone calls? In the UK, even in its early period from 1878 when telephony was provided by private sector companies such as the National Telephone Company (NTC), they had peak and off-peak charges! Nearly 100 years before the airlines coined the term yield management.

COURSE OBJECTIVES:• Provideadeep-divequantifiedanalysisofthePCCmarketstatus,

enabling attendees to understand what operators and suppliers are thinking and planning.

• Learnfromreal-worldoperatordeploymentsunderstandingtheirchallenges and opportunities.

• AnaimisnottoprovideyetanotherPCCtechnologytrainingsessionwith lots of speculation on possible ways to make money; the vendors provide enough of them, rather a focused workshop of the practical realities of deploying PCC.

PRE-REQUISITES:• BasicIP-knowledge• Basictelecomknowledge

WHO SHOULD ATTEND THIS CLASS?• Non-technicalortechnicalmanagersresponsiblefor,orwhoseplatform/

services will need to interoperate with or take advantage of PCC.

Informa is PCI compliant and for security reasons now only accept credit card payments via the event website and on the phone.

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