2020 MEDIA KIT - AASA AASA¢â‚¬â„¢S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@

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  • AASA CONTACTS KATHY SVEEN

    VP of Sales ksveen@smithbucklin.com

    312-673-5635

    Kelsey Kwasniak (print ad materials)

    kkwasniak@smithbucklin.com 312-673-5387

    HANNA VEDDER (digital ad materials)

    hvedder@smithbucklin.com 202-367-2432

    LIZ GRIFFIN Managing Editor lgriffin@aasa.org

    703-875-0753

    GAYANE MINASYAN Director, Online Technologies

    gminasyan@aasa.org 703-875-0757

    JULI VALENTINE Digital Content Editor jvalentine@aasa.org

    703-875-0772

    Reaching Superintendents and District Educators Nationwide

    BUILD YOUR BUSINESS WITH AASA

    PRINT CIRCULATION 20,000

    E-NEWSLETTER CIRCULATION

    7,500 WEBSITE

    PAGEVIEWS 1.1M/YEAR

    2020 MEDIA KIT SCHOOL ADMINISTRATOR / WEBSITE / E-NEWSLETTERS / DEDICATED E-BLASTS

  • AASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORG

    Sources: “2018 Readership Survey: Print and Electronic Publications,” Readex Research, April 2018, and National Center for Education Statistics Report, “Projections of Education Statistics to 2026.”

    90% are involved in their district’s purchasing of

    products $11.6 MILLION is the average

    increase of reader's individual

    budget $600 BILLION

    is spent annually on K-12

    education

    85% say it's their

    trusted source over other industry

    publications

    $90 MILLION

    is the total operating budget for 22%

    of readers

    97% interact with

    monthly magazine

    67% have final

    approval on purchases

    53% share info with

    colleagues

    $39 MILLION

    is the average total operating budget

    79% prefer print vs.

    other forms

    88% have taken

    action as result of reading

    Reach Top-Level Decision Makers with Buying Power and Budgets!

    School Administrator magazine puts you in direct contact with 20,000 educators nationwide who specify, recommend or have the final say in their school district’s purchasing decisions. 90% of our readers are involved in the purchasing of products/ services within this $600 billion dollar K-12 Industry. These buyers ask to get School Administrator to help them do their jobs better. For this reason, you won’t find a more highly engaged audience of buyers anywhere else. Advertise and Speak Directly to Superintendents! School Administrator magazine readers need to know about your company’s products and

    services to help them be more educated and do their jobs better.

    The world is changing; new challenges face them every day. You can help be that positive change by making sure they are aware of their opportunities.

    School Administrator magazine readership has you covered! Superintendents, Assistant Superintendents, K-12 Curriculum and Instruction Directors and Digital Learning Directors have relied on us for accurate information for over 30 years. No better decision-maker profile exists.

    Circulation: 20,000 Total Readership: 42,000

    mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org

  • AASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORGAASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORG

    Issue Month Space Art Editorial Topics

    JANUARY 11/8 11/15 Educating Students with Disabilities

    FEBRUARY CONFERENCE ISSUE

    UNIVERSAL REACH

    12/6 12/12 Cultural Responsiveness, Biases and Prejudices

    MARCH 1/9 1/15 The Plateau of Women in the Superintendency

    APRIL 2/7 2/14 Governance and Board Relations

    MAY UNIVERSAL REACH

    3/6 3/13 Technology Leadership

    JUNE 4/8 4/15 Amplifying Student Voice

    SUMMER (DIGITAL ONLY)

    5/29 6/5 Best of 2019-2020

    AUGUST 6/5 6/12 12th Grade Year and Articulation Between K-12 and Higher Education

    SEPTEMBER Back-to-School 7/8 7/15 Civics

    OCTOBER 8/7 8/14 Teaching, Learning and Districtwide Change

    NOVEMBER UNIVERSAL REACH

    9/9 9/16 Career Paths in the Superintendency

    DECEMBER 10/9 10/16 Developing Team Leadership

    UNIVERSAL REACH (February, May, November) These three issues of School Administrator mail to all superintendents (AASA members and nonmember superintendents).

    IN OUR NEXT ISSUE… Get more details on our upcoming editorial lineup at www.aasa.org.

    All print ads appear in the digital edition.

    2020 Editorial Calendar Planning Guide

    DEADLINES

    CONFERENCE ISSUE BONUS DISTRIBUTION At AASA’s National Conference on Education, copies of the February issue will be prominently displayed as a bonus distribution.

    For questions contact: Kathy Sveen at

    ksveen@smithbucklin.com

    mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org

  • AASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORG

    Quick Facts 92% of school decisions/

    purchases take place in dis trict

    offices, led by superintende nts

    90% of readers are involve d in a

    wide array of district purcha ses

    of products/services

    More than 27.4 million stud ents

    are enrolled in AASA memb er

    districts

    Connect with the Power of AASA

    What Readers ReadTop 10 Requested Topics: 1. Leading Change2. 21st-Century Learning3. Personalized Learning4. Principal and Teacher Evaluation5. Technology 6. Common Core State Standards7. College and Career Readiness8. Community Relations/Social Media9. School Safety & Security10. Special Education

    Top 5 Editorial Sectio ns

    1. Legal Brief Legal experts’ take on emerg

    ing case law

    2. Board-Savvy Superintend ent

    Strategic advice for the distric t’s CEO

    3. State of the Superintende ncy

    Infographic statistic from sala ry survey

    4. Features (Major Articles)

    Written by thought leaders an d practitioners

    5. Ethical Educator

    Purchasing Involvement Typical Products and Services Purchased Annually Professional Development 56% Curriculum Materials and Software 55% Administrative Software 54% Assessment/Testing Materials 54% School Safety/Security Systems 53% Internet & Telecommunications 50% Technology 50% Management/Consulting Services 43% Furniture/Office Equipment 42% Facility Services 41% Financial Services 40% Health Insurance 39% Transportation Services 36% College Readiness 35% Athletic/Auditorium Equipment 33% Food and Nutrition Services 30%

    Reader Profile PRIMARY AUDIENCE Superintendents and assistant superintendents SECONDARY AUDIENCE Curriculum directors and technology leaders

    mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org

  • AASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORGAASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORG

    Print Advertising Options/Rates 4C Process 1x 3x 6x 11x

    1 page $7,500 $7,100 $6,900 $6,500

    2/3 vertical** $6,500 $6,200 $6,000 $5,700

    1/2 horizontal or vertical $5,500 $5,300 $5,100 $4,900

    1/3 vertical or square $4,400 $4,300 $4,200 $4,000

    1/4-page horizontal $3,800 $3,700 $3,600 $3,500

    1/2-page spread $10,700 $10,300 $9,900 $9,500

    2-page spread $14,300 $13,700 $13,400 $12,600

    Black & White 1x 3x 6x 11x

    1 page $5,100 $5,000 $4,800 $4,400

    2/3 vertical** $4,200 $4,100 $3,900 $3,600

    1/2 horizontal or vertical $3,300 $3,200 $3,000 $2,800

    1/3 vertical or square $2,300 $2,100 $2,000 $1,900

    1/4-page horizontal $1,800 $1,700 $1,600 $1,500

    1/6-page vertical $1,200 $1,100 $1000 $900

    1/2-page horizontal spread $6,500 $6,100 $5,700 $5,300

    2-page spread $10,000 $9,400 $9,100 $8,400 * *2/3-page ads limited per month — act quickly for best availability.

    Cover Positions 1x 3x 6x 11x

    Inside front (C2) $8,200 $7,800 $7,600 $7,200

    Inside back (C3) $8,200 $7,800 $7,600 $7,200

    Back (C4) $9,300 $8,900 $8,700 $8,200

    Print Advertorials 1x Print Inserts 1x

    2-page spread $10,500 Four-page $12,000

    1 page $7,500 Space for advertorials is limited and subject to publisher approval. Advertiser provides copy and graphics for advertorial content; the publisher will add the word “Advertorial” to identify it as advertising content. Inserts are provided by advertiser and subject to additional fees. E-mail for a price quote and details.

    *All rates are NET to School Administrator magazine.

    Digital Advertising Options AASA offers e-newsletter sponsorships, web banners, video ads and special sponsor pages.

    E-mail or call for pricing and more information.

    2020 Rates*

    All inserts are charged a non-commissionable bind-in fee. Please contact us for a quote.

    FREQUENCY WORKS! CALL US TODAY AT 312-673-5635.

    mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org mailto:KSVEEN%40smithbucklin.com?subject= http://www.aasa.org

  • AASA’S ADVERTISING SALES REPRESENTATIVE: KATHY SVEEN, KSVEEN@SMITHBUCKLIN.COM OR 312-673-5635 • WWW.AASA.ORG

    Full-Page Sizes Width Height Trim size 8 1/4” 10 7/8” Full page 7” 10” Full page with bl