2019 MEDIA KIT ABOUT US - njbmagazine.com · demographics 2019 media kit 124,000 web page views** 111,390 print readership * 95,000 em- al i opens 10,500 digital issue 5,000 social

2019 MEDIA KIT

2019 MEDIA KIT ABOUT USABOUT US

Now in our 65th year, NEW JERSEY BUSINESS is the Garden State’s longest-standing business publication. Published monthly, with more than 110,000 readers, no other statewide business publication has our reach and influence. We reach some of the most influential executive and legislative decision makers throughout New Jersey. Ninety-four percent of our readers hold key management positions. Blanket coverage also extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.

This is guaranteed through our parent company, the New Jersey Business & Industry Association (NJBIA), the largest, most influential and impactful state-level employer’s organization in the United States. NJBIA provides information, services and advocacy for its member companies in order to build a more prosperous New Jersey. NJBIA is widely regarded as the most credible and effective advocate for business in the state. As such, it is truly the “voice of business” in New Jersey.

ABOUT US

PRINT CIRCULATION / DEMOGRAPHICS

EDITORIAL CALENDAR / DEPARTMENTS

PRINT RATES

PRINT SPECS

2 8

3 9

10

6 11

7 12

4

WEBSITE RATES & SPECS

DIGITAL EDITION

E-MAIL RATES & SPECS

SPONSORED CONTENT

CONTACT INFORMATION

2019 MEDIA KIT

2 | www.njbmagazine.com

2019 MEDIA KITDEMOGRAPHICS

124,000 WEB PAGE VIEWS**

111,390 PRINT READERSHIP*

95,000 E-MAIL OPENS

10,500 DIGITAL ISSUE

5,000 SOCIAL MEDIA

FOLLOWERS

2018 CIRCULATION VERIFICATION COUNCIL AUDIT For the 2019 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of

individuals who read or look through the publication, and gather readership study information useful for advertising purchase decisions. *4.4 Pass-Along Readership **Includes page views from three websites: www.njbmagazine.com, www.njbia.org and wwww.my.njbia.org.

$250,000+Average Annual

Household Income

88% Small Business

53.9 Median Age

How long do you keep NJB magazine before discarding it?

32% One month 32% More than one month 31% Two weeks or less 5% Three weeks

Professional Title:

65% Executive 18% Managerial 11% Professional 3% Technical 3% Administrative/Sales

Titles of Decision Makers:

62% Executive Level (C-Suite, President, VP) 22% Other 9% Sales 7% Director / Manager

Members by Industry:

28% Service Based 23% Construction13% Manufacturing 9% Retail 8% Wholesale 6% Finance, RE, Insurance 5% Agriculture 5% Health Services 4% Transportation

Ownership Type:

33% S Corporation30% Limited Liability Co. 17% C Corporation 10% Sole Proprietor 4% Not for Profit 3% Other 2% Partnership 1% Professional Corp.

Company size by employees:

80% 1-24 employees 8% 25-49 employees 5% 50-99 employees 4% 100-249 employees 3% 250-1000+ employees

69% 31%

Reader Gender:

Do you make purchasing decisions for your company?

87% 31%

25,316 PRINT CIRCULATION

345,890 AVG MONTHLY TOTAL REACH

www.njbmagazine.com | 3

2019 MEDIA KIT 2019 EDITORIAL CALENDAR

January Ad Reservation: 11/30/18Ad Copy Due: 12/11/18

� 2019 Industry Forecasts � Higher Education � Disruptive Technologies � Law & CPAs: Start-Up Strategies � Sports Betting � The Value of NJBIA Membership

Editorial calendar subject to change.

REPORT TO MEMBERS PG 8 NJBIA President & CEO Michele N. Siekerka provides

insights regarding issues affecting business.

AT ISSUE PG 10 A close look at legislative

issues in Trenton and how they affect business.

NJBIA IN ACTION PG 12 A monthly feature discussing NJBIA’s activities on the issues that are important to a member like you.

UPCOMING EVENTS PG 13 Key NJBIA event dates.

LOCK IN FAR FORWARD,

RIGHT-HAND PAGES! RESERVE YOUR

AD OPPOSITE THE

NJBIA COLUMNS OR

THIS WAY FORWARD

DEPARTMENTS!

NJBIACOLUMNS

April Ad Reservation: 2/28/19Ad Copy Due: 3/11/19

� M&As � The Cannabis Industry � Banking: SBA Lending � Energy

� American Dream Mall Update › Special Section: NJ Hospital

Association (NJHA)

February Ad Reservation: 12/28/18Ad Copy Due: 1/11/19

� Award-Winning Hospitals � The College Towns � Law & Cybersecurity � Annual Feature on Southern NJ › Special Section:

Anniversary Milestones

March Ad Reservation: 1/31/19Ad Copy Due: 2/11/19

� Advantage NJ: Economic Development Special issue – Life sciences, transportation, tourism, casino gaming & sports betting, higher education, manufacturing infrastructure, healthcare, utilities, and more

› Special Section: Licensed Site Remediation Professionals Association (LSRPA)

May Ad Reservation: 3/29/19 Ad Copy Due: 4/12/19

� Corporate Stewardship � Banking � CPAs: Expansion Strategies � NJ Wineries and Distilleries › Special Section:

Construction Trades › Special Section:

Hotels and Conference Centers

June Ad Reservation: 4/30/19 Ad Copy Due: 5/10/19

� The Innovative State: NJ on the Cutting Edge – High-tech incubators, NJ’s innovation initiatives, state tech trade association and organizations, hospital/medical tech, life sciences, communications, food and fragrances

� Venture Capital � Law & CPA firms assist high-tech

companies › Special Section:

Higher Education/Innovation NJ

IN E

VE

RY

IS

SU

E


2019 MEDIA KIT2019 EDITORIAL CALENDAR

July Ad Reservation: 5/30/19Ad Copy Due: 6/10/19

� NJBIA’s New Good Neighbor Awards

� Energy: NJ’s Master Plan � Real Estate � The Revival of Atlantic City � PR/Law: Protecting Your Business

Image Online

� Credit Unions › Special Section: VOICE Summit

BUSINESS BRIEFSPG 14 These timely “briefs” help our readers stay on top of what’s happening in all 21 counties with news items about business and

government entities.

SMART VENTURESPG 16 From entrepreneurs to

seasoned business owners, this column shows the challenges and breakthroughs business owners

have faced on the road to success.

YOUR WEALTHPG 18 Tips and advice on the stock

market, mutual funds, trusts and estates, annuities, retirement and tax planning and more written by

various investment advisors.

SMALL BUSINESS SOLUTIONSPG 20 Get expert advice on taxes,

laws and regulations, HR, healthcare costs, the environment, choosing

service providers and more.

BEFORE YOU GO Opposite Inside Back Cover The final page in the magazine focuses attention on human interest stories.

Editorial calendar subject to change.

THIS WAY FORWARD

October Ad Reservation: 8/30/19Ad Copy Due: 9/11/19

� Small Business Guide: Public- and Private-sector assistance, Law, CPAs, Banking

� The “Eds and Meds” Economy � Healthcare Costs � Healthcare: Women’s Health

(Breast Cancer Awareness Month)

� NJBIA’s Awards for Excellence › Special Section: Manufacturing

August Ad Reservation: 6/28/19Ad Copy Due: 7/12/19

� Employment Matters: Top 100 NJ employers; entrepreneurial studies; workforce development initiatives and training; healthcare careers

� Law: New employment regulations � Higher Education: Successful

MBA Graduates � Healthcare: Maternity Care � Banking: SBA Loans › Special Section:

Anniversary Milestones

September Ad Reservation: 7/30/19Ad Copy Due: 8/12/19

� Women in Business / NJBIA’s Women Business Leaders Forum

� Real Estate: Urban Housing for Employees

� Construction Trades: Diversity � Complying with GDPR � Southern NJ: Economic

Development � Healthcare: Men’s Health

(Prostate Cancer Awareness Month) › Special Section: Newark Regional

Business Partnership (NRBP)

NovemberAd Reservation: 9/27/19Ad Copy Due: 10/11/19

� Higher Education � Healthcare � Top Contractors � Environmental Engineers � Law: Bankruptcy › Special Section:

NJ Bankers Association (NJBA) › Special Section:

Profiles in Success

DecemberAd Reservation: 10/30/19Ad Copy Due: 11/12/19

� NJBIA’s 61st Annual Business Outlook Survey

� In the Zone: EDA Grow NJ, EDA innovation challenge areas, UEZs, FOZ, Foreign Trade Zones

� Energy: Alternative Power

� NJ’s Meeting Places � Small Business: Block Chain › Special Section: Cancer Care › Special Section: NJBIA’s

Business Roundtable

IN E

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RY

ISS

UE

2018 AWARDS1st place in Business/Financial

2nd place in Feature Story2nd place in Photography


2019 MEDIA KIT PRINT RATES

STANDARD AD OPTIONS

HIGH IMPACT AD OPTIONS

SAVE MORE!Call for

packaged bundles

INCLUDESCOLOR!

BELLY BANDS, COVER WRAPSPOLY BAGS, INSERTS AND MORE!

CALL FOR RATES!

CALL 973-852-6225 FOR RATES



2019 MEDIA KITPRINT SPECS

IMPORTANT!

FONTS: All fonts must be embedded or created into outlines

COLOR: All files must be CMYK

IMAGES:Art must be 300 DPI at 100% of placement size

CROP MARKS:Offset should be set at 0.15” on Full Page Bleed Ad

FILE SPECIFICATIONSPDF FILES: Preferred format is a high-resolution PDF. Fonts must be embedded or created into outlines; color photographs must be set to CMYK.

*FULL PAGE BLEED SET UP: • Page document presets:

8.125” x 10.875”• Bleed: 0.125” all around• Live area: 7” x 10”

Set margins to: Top & Bottom: 0.4375”; Left & right: 0.5625”

• Crop marks: Set offset at 0.15” Crop marks should not appear inside of bleed area.

Important: Failure to follow the above guidelines may cause unknown color output or poor image resolution in the final printed page. NEW JERSEY BUSINESS is not responsible for the print quality outcome if the above file guidelines are not followed. If you are concerned about print quality, please let your sales rep know. For an additional charge, an Epson proof can be requested from the printer for your approval before going to press. There is a five business day turnaround for proofs. Our color target range without customer supplied guidance, such as from an Epson proof, is SWOP midpoint +/- 10%.

All document files used in creating the advertisement, such as fonts, eps and tiffs, must be included. All ads subject to publisher’s approval. No cancellation after reservation deadline.

No commission on production, artwork, conversions, printing or special handling charges. 15% non-profit discount upon publisher’s approval. Non-profit discount cannot be used in conjunction with advertising agency commission.

FULL PAGE SEE SPECS FOR DETAILS

1/3 VERTICAL PAGE 2.125” x 10”

2/3 PAGE 4.625” x 10”

1/3 HORIZONTAL PAGE 4.625” x 4.875”

1/2 VERTICAL PAGE 4.625” x 7.375”

1/6 VERTICAL PAGE 2.125” x 4.875”

1/2 HORIZONTAL PAGE 7” x 4.875”

1/6 HORIZONTAL PAGE 4.625” x 2.375”

HANGING SPREAD7” W x 4.875” H each

BOOKENDS2.125” W x 10” H each

FIREPLACE 9.65” W x 7.375” H

HALF PAGE SPREAD15” W x 4.875” H

Full Bleed

8.375” x 11.125”

Full Page

7” x 10”


2019 MEDIA KIT

3 Websites, 1 Price!OVER 1.4 MILLION PAGE VIEWS PER YEAR!

Visible on njbmagazine.com, njbia.org & my.njbia.org

BANNER PACKAGE:

Leaderboards plus RectangleVisible on njbmagazine.com, njbia.org & my.njbia.org

Half Banner

Visible only on njbmagazine.com

Size Width Height

Leaderboard (New Bigger Size) 728 pixels x 90 pixels

Half 234 pixels x 60 pixels

Rectangle 300 pixels x 250 pixels

Format: JPEG saved for web Size: 200k max size Rotating Ads: 3 rotations max

E-mail ad copy to: [email protected] you have any questions regarding file specifications, contact our

Production Department for more information at 973-852-6224.

Sources: www.analytics.google.com www.adbutler.com: for impressions & click-through statistics for all banners

Average Monthly Page Views:

124,000

Average Monthly Sessions:

68,000

Average Monthly Users:

48,000

ONLINE MARKETING

CALL 973-852-6225 FOR WEB RATES

The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.


2019 MEDIA KITDIGITAL EDITION

NEW JERSEY BUSINESS magazine is available in a page-turn, digital format, delivered to desktops and mobile devices.

View the digital edition directly at www.njbmagazine.com, or use our iPhone and iPad app which

you can download at: www.njbmagazine.com/app.html. The digital issue will be offered for free for the month with your sponsorship. A full page ad for your company will be visible on the left,

opposite the cover of the magazine, and will include a live link directly to your website.

You will also be featured as the Digital Sponsor, with your linked logo, on our daily e-news service NEW JERSEY BUSINESS TODAY, which is distributed to more than 22,000 opt-in subscribers.

VIRTUAL SPONSORSHIP SPEC: 7” x 10” › AD POSITION OPPOSITE COVER

› ADD VIDEO

› LINK DIRECTLY TO YOUR WEBSITE

Average Sessions:

12,000

Daily Active Users:

1,400

2018 AWARDS1st Place in Online Publication

Between New Jersey Business magazine and the NJBT e-news service, I stay informed about what’s going on

in the state and how it affects my company. It’s my main resource for information in New Jersey.

— Dean SerratelliOwner, Serratelli Hat Company

CALL 973-852-6225 FOR DIGITAL RATES



2019 MEDIA KIT E-ZINE RATES & SPECS

LEADERBOARD BANNER* – 728 pixels wide by 90 pixels high

EXCLUSIVE POSITIONING! Your message will be the first one

subscribers see when they open the NJBT

RECTANGLE BANNER* – 300 pixels wide by 250 pixels high

New Jersey Business TodayOVER 22,000 SUBSCRIBERS!

CALL 973-852-6225 FOR NJBT RATES

E-mail ad copy to: [email protected]* Additional frequency discounts available. Call for a quote.

Average Open Rate:

18%

Average Monthly Opens:

95,000+

STATIC ONLY FORMAT: JPEG saved for web / 200k max size

Our e-news service is e-mailed daily. It circulates to more

than 22,000 opt-in subscribers consisting of business

professionals throughout New Jersey. Scheduling is based

on a first-come, first-served basis.

› Each placement runs for 1 monthYOUR

ADHERE

YOUR AD HERE

YOURAD

HERE

YOURAD

HERE

YOURAD

HERE

YOURAD

HERE

YOURAD

HERE

Premium

Position

2018 AWARDS1st Place in Electronic Newsletter



2019 MEDIA KITSPONSORED CONTENT

SHOW OUR 22,000 SUBSCRIBERS YOUR EXPERTISE!Sponsored articles will run on our daily e-news service NEW JERSEY BUSINESS TODAY, which is e-mailed

out to 22,000+ subscribers each day. When clicked on, readers will be redirected to www.njbmagazine.com

to read the full article. Also on that page will be your exclusive ads: a leaderboard and two rectangle banners,

which will link to your website. The article will also feed into our “News Now” section on the home page for the

entire week and be archived in our “Sponsored Content” section.

• Exclusive Sponsored Content article runs daily

for 1 week (Monday - Saturday)*

• Article appears on www.njbmagazine.com home

page river with links

• 1 Exclusive Leaderboard Banner (1 week only)

• 2 Exclusive Rectangle Banners (1 week only)

› Additional frequency discounts available.

• All 3 banners will remain permanently and

exclusively on your article page in our online

web archives

WEEKLY PACKAGE

UPGRADE

Average Weekly Impressions:

32,000

YOUR AD HERE

EXCLUSIVE

EXCLUSIVE

EXCLUSIVE

Feature Article: Max 300 words recommended

1 Image: 775 pixels x 500 pixels (landscape), high res JPEG

Size Width Height

Leaderboard 728 pixels x 90 pixels

Rectangle 300 pixels x 250 pixels

Banner

Sponsored Content

SPECS

TARGETTarget content to your most valuable audiences YOUR

ADHERE

YOURAD

HERE


E-mail ad copy to: [email protected] you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.

Source for impressions & click-through statistics for all banners: www.adbutler.com * Call for availability

Format: JPEG saved for web Size: 200k max size Rotating Ads: 3 rotations max

Deadline: Supply content and banners 1 week prior to scheduled run.



2019 MEDIA KIT310 Passaic Avenue Fairfield, NJ 07004 T: 973-882-5004 F: 973-882-4648

www.njbmagazine.com

NEW JERSEY BUSINESS (ISSN 0028-5560) is published monthly by the New Jersey Business & Industry Association.

10 West Lafayette Street, Trenton, NJ 08608Phone: 609-393-7707

www.njbia.orgMichele N. Siekerka, President and CEO

FOR A BUSINESS LIKE YOURS

Subscription Prices:USA, Territories & Possessions:

$24/year, $39/two years, $52/three years;Canada: $30/year; Foreign: $55/year

CMO & PublisherVINCENT D. SCHWEIKERT

973-852-6230 [email protected]

Creative DirectorMIKE SANCHEZ


Communications AssociateANGELINE LI 973-852-6226

[email protected]

VP & Editor-in-ChiefANTHONY BIRRITTERI


Managing Editor GEORGE N. SALIBA


Assistant EditorJIM PYTELL 973-852-6223

[email protected]

Advertising DirectorLISA CRISCUOLO


Advertising ManagerDOUGLAS PREFACH


071119VH

www.njbmagazine.com

www.njbia.org

Documents

2019 MEDIA KIT ABOUT US - njbmagazine.com · demographics 2019 media kit 124,000 web page views** 111,390 print readership * 95,000 em- al i opens 10,500 digital issue 5,000 social